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PROPER GREETINGS CAN MAKE OR BREAK YOUWhen it comes to international business, it is critical to understand culture, customs, and etiquette of different countries in which business is being conducted. Making a good first impression in both social and business situations can begin with your greeting. While people often judge initial interactions by a handshake, know that every country has a unique set of formalities when it comes to the greeting, and it is important to be courteousof these differences.1 Click here to view a video with live examples.
AUSTRALIA
21Make eye contact when you extend your hand. It is less
common to require the handshake to be firm; however, Australians can be offended by a limp handshake. And note that women do not usually shake other women’s hands.
BRAZIL
Greet with a firm, slightly longer handshake mixed with
strong eye contact. If you’re greeting a woman, kiss her on each cheek as well. Repeat this routine when you depart.
CHINA
Greet the oldest people first, as age is highly respected. Avoid
direct eye contact, grip the other person’s hand lightly, and bow slightly.
FRANCE
Whether you’re meeting for the first or twenty-first time, shake
hands quickly and lightly. The French are also known for accompanying a greeting with a quick kiss on each cheek.
KENYA
If greeting elders or high-status individuals, grasp the right wrist
with the right hand. Follow this with “Jambo,” which means “How are you?”
MEXICO
Handshakes are long-lasting. For men, the handshake might
also accompany a brief hug, and for women, a kiss on the cheek.
SOUTH KOREA
Usually, the most senior person in the room starts the greeting.
Be sure to use a soft grip and hold on to their right arm with your left hand, if comfortable.
THAILAND
Shaking hands is not an appropriate greeting. Instead, place your palms together at chest level and bow toward
the other person. This offering is called a “wai.” Foreigners are not expected to initiate the “wai,” but it is an insult not to return the gesture.”
UNITED STATES
Handshakes should be prefaced with eye contact,
as well as a verbal greeting and introduction. Ensure your handshake is firm – but not crushing – to exude confidence.
1 Sources:• Kathleen Elkins and Skye Gould. “Here’s how to properly shake
hands in 14 different countries.” Business Insider, March 5, 2015. • “What is Proper Handshake Etiquette Around the World?”
Mental Floss, December 5, 2013.
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