GOSHA GALITSKYINDUSTRIAL DESIGNER

I reject reality and substitute my own.Adam Savage, Mythbusters

“ “

GOSHA GALITSKYIndustrial Designer

0046 (0) 7676 54 356

gosha_id@yahoo.com

CellEmail

www.gosha-id.comURL

Whirlpool Europe Design Lab / 2006 Product Design InternWorked as part of a team responsible for visualization of radical future concepts using digital imaging and animations.www.whirlpool.eu

I2D design studio/ 2007-2010Product Designerwww.i2d.co.il

Costa Design / 2007Junior Product Designerwww.costadesign.co.il

Shenkar College of Design/2009-2010Industrial Design Lecturerwww.shenkar.ac.il

Mathov Visualization Solutions/ 2004Model MakerCreated scale models and functional prototypes of different products. Worked with polystyrene foam, RTV casting, CNC milling.www.mathov.co.il

EXPERIENCEAtlas Copco/ 2011 (Sweden)Intern Product Designerwww.atlascopco.com

I am a child of two artists, formed in multiple and diverse cultural backgrounds.

I enjoy uncovering real people’s needs and finding creative solutions for their problems.

I firmly believe that good design can and should improve people’s lives and the world we inhabit.

I utilize a wide array of analytic and creative tools to arrive to innovative and aesthetic solutions.

Five years of experience in the product design field both in consultancies and in-house design departments give me important real world insights on design, materials and production processes of a wide range of products.

EDUCATION

Bezalel Academy of Art and Design /03-07Bachelor’s Degree in Industrial Design.

Politecnico di Milano/ 2006Exchange (Erasmus), Industrial Design

Umeå Instutute of Design /2010-2012Advanced Product Design

Technion institute/2002Faculty of Aerospace Engineering

ABOUT

LANGUAGESEnglish, Russian, Hebrew / Native Italian / Intermediate

Flexible and creative mind set.

User Research.

Rapid manual and digital sketching.

Solid knowledge of prototyping techniques, materials and manufacturing processes.

Effective 3D modeling and rendering.

Able to meet strict deadlines.

Good team work skills.

METHODS

3D Modeling- Solidworks+SolidCAM- Rhinoceros

SOFTWARE

Rendering- 3dMax+Vray+Animation- Bunkspeed Keyshot2

2D Graphics- Adobe Photoshop- Adobe InDesign- Adobe Illustrator

Video Editing- Adobe After Effects

RECOGNITIONS

Born Moscow, USSR, 1980

Masters Umea, Sweden, 2010-12

Bachelors Jerusalem, Israel, 2004-2007I2D Studio, Tel Aviv, Israel, 2007-2010

Road Trip, Summer 2002

Erasmus Politecnico di Milano, Italy, 2006Internship Whirlpool, 2006

Sailing! Tel Aviv-Kastellorizo-Toulon-La Spezia-Rome

Internship Atlas Copco, summer 2011

Travels, Summer 2004

Bike Trip, 2009

Selected Work 2003-2012

Hopper- post delivery vehicle

Diver Distress Signal System

ACADEMIC PROJECTS MFA

OXO electric screwdriver

ACADEMIC PROJECTS BFA

Air Ship One

Suitcase Bike

COMMERCIAL WORK

HB200S

Neo-G

Crystal

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MFA

UIDThe projects presented below were done during my studies towards M.F.A. in the Umeå Institute of design, Advanced Product Design Program.

Umea Institute of DesignMA Advanced Product Design

The Red Carpet concept is the result of a 16-week master thesis project, which was performed in collaboration with Dynapac, a major manufacturer of road paving equipment.

Today’s road paving machines still operate using the same basic principles developed in the 1940’s. Since only one type of paver exists today, road maintenance has to be done using machines which were originally constructed for paving new roads. This makes road maintenance a complex and energy-intensive process. Furthermore, it creates a severe interference of the traffic.

Dynapac Red Carpet is an alternative paving concept that recycles the road surface using an existing process

Part of the Atlas Copco Group

sponsored by

in collaboration with

work in progress

ROADS

called Hot-In-Place Recycling. The recycled asphalt is mixed with a small amount of fresh binder and paved back onto the road while enabling traffic to continue flowing.

The concept was created as a futuristic vision for the paving industry. The work process included on-site observations, mockups and input from road engineers, road workers and manufacturers of paving machines in Sweden and Germany.

Recycling Unit(MW heater+Brushes)

Propulsion Unit (Continuous track, hydraulic)

Paving Unit

Material Tank

Refill Terminal

Diesel Engine

Operator Cabin

10.8 CUBIC METERS=APPROX. 14 TONNES

work in progress

work in progress

This vehicle is the result of a 9 week project in User Centered Design. The goal of this project was to conduct a week-long hands-on survey of the entire process of mail delivery from the airplane to the mailbox and suggest viable and innovative solutions that would assist the postmen in their work.

The Hopper is a post delivery vehicle that is designed specifically to fit the needs of post personnel.

The vehicle features an integral mail delivery system that is able to put mail (pre-sorted by order of delivery) virtually at the postman’s fingertips.

“HOPPER”Mail Delivery Vehicle

In collaboration with the Swedish Postal Service

It offers improved safety and weather protection for the postman, while still enabling the mailman to leave the vehicle quickly and safely. Its driving position and small size allow for easy maneuvering in tight urban environments.

Finally, the vehicle’s assymetric layout brings the postman closer to the mailbox, eliminating the need for a long and uncomfortable reaching motion which was previously needed to place the mail in the mailbox.

“It’s really uncomfortable to reach across the handlebars to get the mail.”

“Man, you have NO IDEA what it’s like to ride a moped with bare hands in -15 DEGREES!”

“OUCH!”

“I get in and out of the car hundreds of times each day”

“We are so close to houses, i am really afraid of running over a kid”

“I can’t see a thing when I am backing up”

REAL PEOPLE’S NEEDS

“We use the mail lid as a windshield. It takes too long to open and close it every time, so we just keep it open”

MIKAEL WAERNPostman, 19 years of experience

“It’s quicker to deliver from the vehicle, but

you have to bend like crazy”

MARTIN EIRELLPostman, 11 years of experience

The public doesn’t see us as

professionals“ “

I’ve had a close call a week ago.If I would have hit that child,

my life would be OVER.“ “

Mail Cartridge (sorted by BFM)

Package Box (Unsorted) Storage of Personal Items

IDEATION

Based on the initial ideation sketches, rough 1:1 mockups were constructed to establish the cargo configuration and volume.

The mockups were tested with four different postmen, who were asked to interact with it and express their opinion about the concept.

When the mockup adjustments were completed, I measured it and built a rough 3D model which served as underlay for sketching. This assured that I stayed within the correct load volume and ergonomic dimensions which I had set.

MOCKUPS & TESTING

Protective Arch

Arm Rest

Mail to be deliveredPackages

Rear Engine Pod

FORM DEVELOPMENT

The Hopper features an adjustable seat, a joystick steering system and a roll cage which provides the postman with improved weather and safety protection.

The semi-open cab allows the postman to quickly hop on an off the vehicle to speed up delivery. The driver is seated as close to the mailbox as possible, eliminating the need for the long reaching motion which was previously required to place the mail in the box.

FINAL DESIGN

Vehicle design shall inspire professional and respectful attitude towards Posten personnel. Project goal, stated in the design brief

The mail to be delivered is mechanically sorted in the mail terminal and the mail cartridge is loaded onto the vehicle. Once the vehicle is in motion, the next mail to deliver is automatically placed on a dedicated shelf in front of the driver.The right side of the cargo bay is used to carry bulky packages which are sorted manually.

MECHANISM

This device is a result of a group project completed in 10 working days.

I worked in collaboration with fellow product designer Doğan Sekercioglu and interaction designer Carol Tang to design a device that will use sound and light in an innovative way.

We developed a concept of an emergency beacon which is activated either automatically or manually by the diver in distress, enabling the diver to communicate a problem to other members in the diving group. The device uses specialized alarms and light signals to communicate different levels of distress.

During this project a comprehensive design process was performed, which included the design of the device itself, the different scenarios in which it will be used and the type of sound and light it would produce.

DIVER DISTRESS SIGNAL SYSTEM

Please watch the animated scenario:

http://vimeo.com/20378926

Specialized sounds were designed for the device using audio software. The sounds utilized specific tones, frequencies and repetitions that are especially audible underwater, taking into account the distortion of sound underwater and the ambient sounds that are present during scuba diving.

The prototype designed sounds were then tested in a water pool. Based on our results we fine-tuned the sounds and made sure that they are distinct and clearly audible.

The sound of the alarms were carefully balanced to communicate the appropriate level of urgency, with the goal of not increasing the stress level of the rescuers and rescuee.

For the final concept we have decided to utilize sound for alert communication and light to guide the rescuers to the victim’s location.

SOUND TESTING

As part of the group work we conducted frequent discussions where we developed the product concept and scenario.

After that the work was divided between members allowing each member the opportunity to equally participate in the design of different aspects of the product.

The physical device was rapidly developed from sketches to several foam models, then into a CAD design which was rapid prototyped using the Objet machine. The finished model was then painted and a functioning light circuit was installed.

TEAM WORK

This project is a result of a collaboration with a Swedish medical startup that asked us to explore the potential implementation possibilities of a new medical technology that they had discovered.

The project involved in-depth research into medical technology and procedures, operating room observations, extensive interviews with surgeons and clinical personnel as well as client-designer brainstorming sessions.

The outcome of this project was a completely new product system which will dramatically expand the market for this new found medical technology.

MEDICAL INNOVATION*

*Due to intellectual property restrictions the final result can not be revealed at this moment. The product is currently in process of a patent application and medical implementation.

Tools You Hold On To

charger

inner shell

outer shell

insert

axle supports

universal joint

chuck sub-assembly

motor

reduction gear

direction selector

battery

This screwdriver was designed during a five-week long Parametric Modeling course. The project goal was to make a brief brand research and apply the brand values we find to our design.

The design was based on real components, and was developed through sketches and foam models. The finalized version was modeled using Rhinoceros and Solidworks, and rapid prototyped. The model was then finished, painted and assembled into a functioning prototype.

BRAND COMMUNICATION

FUNCTIONAL PROTOTYPEThis screwdriver features a new components arrangement. Unlike most screwdrivers, the drive motor and reduction gear are placed in the handle, bringing the center of gravity in the operator’s hand.

This screwdriver is charged via induction is similar to the process used in modern electric toothbrushes. The motor is activated automatically using a switch that is triggered by pressure on the chuck.

NIO-X ASTHMA MONITORHelping Children Control Asthma

in collaboration with

This project’s goal was to imagine the next generation of Niox Mino, an asthma monitoring device manufactured by the Swedish company Aerocrine.

The Niox Mino enables Asthma patients to monitor their condition using a simple non-invasive test. The patient exhales into the device for 10 seconds while keeping the breath level constant. The asthma condition is then assessed by measuring the level of Nitric Oxide in the exhaled breath.

In my project I designed the Nio-X to fit a target market of children aged from 6 to 12. According to the interviews I made this group was found to be one of the most problematic in terms of adherence to their asthma medication.

In order to avoid neglect the child’s interaction with the device is transformed into a challenging game. Once the test is complete, the device transmits the results via a smartphone to the child’s parents and to the family doctor.

The Nio-X’s aim is to create a close and lasting interaction with the user. The device utilizes a reward system that actively encourages the child to take an ongoing initiative in managing his or her asthma condition. This transforms the experience from a negative medical check-up into an exciting daily challenge.

Please watch an animated user scenario:

http://vimeo.com/30106370

• Unique technology

• Test is non invasive

• High Accuracy

• Easy to Use

• Expensive (Hard to reach)

• Design Language is not unique

• Target group is wide spread

• Device is not trusted enough by

doctors but is not easy enough

to use at home

• Move into home market

• Take the leap from a diagnostic

tool to a self monitoring device

• Embed the product into a bigger

system

• Cheaper competition

• Products with clearer target

definition

THREATSWEAKNESSES

18:00

06:00

00:00

12:00

Umeå Institute of DesignMA Advanced Product Design

Nilas / Doğan / Gosha

During the night Sara has trouble sleeping.

Her breath is irregular.Her parents worry about her, but do not

wake her up.

Sara wakes up,her parents make sure she uses the inhaler before breakfast.

Sara goes to school.She takes the inhaler with her in the backpack.The class takes a trip to the local woods.

During the trip Sara is exposed to allergens

and starts feeling tightness in her chest.

She speaks to the teacher. The teacher helps her take her medicine.

She texts her friend:„This is not fair :-(“

The parents decide to let Sara fill the diary herself so she can have a better

understanding of her condition.

They buy her a new pink diary as a present.

Sara feels better but is forced to stay behind in the school bus while her friends enjoy the trip.

The teacher calls Sara‘s parents about the attack.

Her parents feel anxious and helpless even though she tells them Sara feels all right now.

Sara‘s parents speak to the family doctor.

He advises them to fill a diary to keep track of her symptoms.

She was diagnosed with asthma a week ago, the doctors are not sure about the exact type.She does not fully understand what

this „Asthma“ thing is and wonders

what is wrong with her.

Sara, 10 years old

+

“To end negligence and

create a positive habit,

feedback loop must be

closed”

Asthma Management

System

STEPHANIE

PARENTS

FRIENDS

SYSTEM

DOCTOR

Analytical techniques were applied to strategically examine the future of the Aerocrine brand and the market it will operate in. In parallel, I analyzed the unique properties of the target user groupto understand how the product can assist in the management of their asthma condition.

BRAND AND USER ANALYSIS

ESSENSE

PERSONALITY

ADVANTAGES

VALUES

QUALITYRELIABILITY

PROPERTIES

MEDICALTECHNOLOGY COMPANY

UNIQUE, INNOVATIVETESTING METHOD

ACCURACY,RESPONSIBILITY

TRUSTTRADITION

“Aerocrine’s innovation and experience are not sufficiently reflected in the design language”

Brand Image(External)

Brand Character(Internal)+ Established, Experienced - Ordinary, Reserved

+ Authentic, Mature - Unfocused, Old School

lovesimaginitivecriticalfragile

LonelinessLoud arguments

Emily the strange

HASdoesJunior High SchoolReads fantasy booksDrawing

listens to

is

fears

Superbus

Stephanie lives in Lyon with her mother, Sandra. Her parents divorced three years ago, and her father Jean now lives in Paris.

Stephanie spends little time outside but reads a lot. She read all the Harry Potter series and also likes Neil Gaiman’s books a lot. She often dreams of an alternative reality where she has super powers.

Her younger brother often mocks her and calls her a weakling. She calls him stupid in return. Her mother often talks to them and tell them they should help each other.

She has few friends at school. Her best friend is Bernard, a boy who is a bit older than her. He had Asthma when he was younger, and she feels he understands her well. He even showed her how to use her inhaler when she got it for the first time. She likes that around him she can feel “normal”.

Stephanie’s dad calls her often and asks her about her life. She feels easier talking to him about her health than she does with her mom, cause her mom often gets nervous and makes her stay inside.

CMF

STÉ

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UX

“DON’T CALL ME SICK”

Asthma Level

Independent Technologic

Financial Status

Impulsive

BRAND

It should not be about checking how sick you are. Instead, it should be about helping children develop healthy habits.

“ “

Helena BogsethAsthma Nurse

Dragonen Health Center, Umeå

Most of the commercial work presented here was done during my period of work in I2D studio from 2007 to 2010.

I2D is an industrial design firm founded in 2001 in Tel Aviv. It was founded by Elisha Tal and Safi Hefetz, who were both formerly part of IDEO Israel.

I2D is a multi disciplinary design consultacy that develops a broad range of products ranging from sophisticated medical instruments to mass produced electronics and home appliances.

I2D’s clients include SanDisk, Palm, Medtronics, SodaClub, Syneron.

I2D

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The Hisense HB200S is a wireless headset and a part of a line of Bluetooth accessories designed for Hisense.

The challenge of this project was to create differentiation for an old brand entering a new and already ultrasaturated market of Bluetooth accessories.

I2D developed a family of Bluetooth products with an iconic design language and innovative technical solutons.

HB200S

FUNCTION AND FORMAt an early stage in the project different functional and shape concepts were rapidly produced using sketching and digital imaging with concepts presented to the client to spark a discussion on the proposed design direction.

DEVELOPMENT PROCESS

25.2mm

14.8mm

On Center Line

On Center Line

Pantone 4485 C

Aligned to Button EdgeAligned to Button Edge

1.4mm 1.4mm

PANTONE 402 C

12.1mm

8.7mm

Back Side

Hisense Logo and icongs locations

Front Side

14.5mm

2.65mm

Same for long and short

Same for long and short

The design process of the HB200S presented complex engineering and ergonomic challenges, which were addressed by making multiple physical models and trying them out.

We delivered a comprehensive design package, from concept design through mockups to detailed design for manufacturing, color/material/finish, graphics and packaging.

25.2mm

14.8mm

On Center Line

On Center Line

Pantone 4485 C

Aligned to Button EdgeAligned to Button Edge

1.4mm 1.4mm

PANTONE 402 C

12.1mm

8.7mm

Back Side

Hisense Logo and icongs locations

Front Side

14.5mm

2.65mm

Same for long and short

Same for long and short

Following an extensive usability research we discovered a number of opportunity areas, the most important being the wearablility of the headset when not in use. We explored several concepts and scenarios, and created a new Bluetooth headset that can be worn on the neck when not in use.

The headset attaches to a necklace by means of a strong magnet. The attaching movement can be performed blindly, as the magnet aligns itself naturally with the headset.

This functionality eliminates the need to have the headset in your ear for a prolonged period of time and also provides the user with a positive “Hang-Up” gesture.

USABILITY

N S

The Crystal is a soda machine which enables the user to prepare and serve sparkling drinks in an elegant glass carafe, thus adding value to the carbonated beverage.

The Crystal is a part of a line of Soda machines designed by I2D Studio for Soda Club. Soda Club manufactures products that enable the user to prepare sparkling drinks at home. Soda machines essentially eliminate the need for purchasing carbonated drinks in disposable plastic bottles, thus saving money and reducing pollution.

The Crystal was selected as the German Product of the year 2011 and received the Israeli Ministry of Trade Design Award in 2010.

SODA CLUB CRYSTAL

The Neo-G is an electric guitar which represents the most significant innovation in the guitar world since the 1950’s.

The Neo-G features innovative bridge, tuning keys, frets and neck technology. It improves on ergonomic aspects and utilizes novel manufacturing methods.

The Neo G was designed to house revolutionary mechanical and electronic components that would offer the guitar player a new degree of sound quality and unparalleled freedom of play.

NEO-G

The Neo-G was an extremely ambitious project that employed fresh thinking to how an electric guitar should be made, and how it should be played.

During the design of the Neo-G virtually every component of the guitar was re-thought and designed in a completely new manner that has been never previously attempted. New manufacturing technologies were developed for the frets, bridge and neck of the guitar.

MANUFACTUREThe body of the guitar was designed for mass-production through low-pressure plastic injection, something that has not been previously attempted along the entire history of this musical instrument.

In fact virtually every component of the Neo-G departs from the traditional way of guitar making, while retaining all the positive qualities of an electric guitar.

The design process of a musical instrument proved to be a challenging but extremely exciting process. During this process I strived to understand the inner emotions and technical qualities that players cherish in their musical instruments.

I spent a lot of time talking to guitarists and watching them play, to learn about the aesthetic qualities that create the deep connection of a guitar player to his instrument, and to understand the complex ergonomic aspects that had to be considered in the design.

The process of the design involved working with a considerable amount of physical models and prototypes, all of which were given to guitar players to get their feedback on the aesthetic, ergonomic and musical qualities of the new guitar.

DETAILS

The projects below were designed during my studies for B.F.A in the Bezalel Academy of Art and Design in Jerusalem.

The Academy was established in 1906 by the artist Boris Schatz, as the “Bezalel School of Arts and Crafts.”

Bezalel has a broad and multifaceted scope of professional and artistic activities, ranging from crafts which preserve traditional techniques to fine art, sculpture and photography, fields that have seen many changes in the past decades; and state-of-the-art digital technology used in industrial design, animation, video art and visual communications.

BEZALEL ACADEMY

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The Suitcase Bike is a folding bicycle designed to operate seamlessly with public transport. Public carriers are equipped to deal with wheeled luggage, and when folded the Suitcase Bike becomes exactly that- a wheeled suitcase.

Most modern folding bicycles, even when folded are still cumbersome and

SUITCASE BIKEdifficult to carry. The Suitcase bike folds into a closed package which can be easily rolled along you through the station using the small front wheel.

When the Suitcase Bike is folded it forms a neat package with all the delicate and greasy parts enclosed within the body of the bike, protecting yours and fellow passengers’ clothes.

With help from Nir Barkai, a fellow engineer, a working prototype was constructed and evaluated. The purpose of this prototype was to test frame stability and the functionality of the folding mechanisms.

Using the proof of concept that the prototype provided, and with help from the Swedish business venture “Uminova Innovation” the concept is in the process of being patented and commercially realized.

PROTOTYPE

AIRSHIP ONEThe AirShip One is a conceptual solar powered hybrid airship, a cross between a semi-rigid airship and an airplane. The airship derives three thirds of its take off weight from lighter than air gas, and the other third from aerodynamic lift.

This makes the craft just a bit heavier than the air around it, and therefore it requires little power to become airborne.

While a conceptual vision, the design of Airship One was based on detailed research into very real needs and real-world lift formulas. In the near future, as oil prices become too high to sustain air travel, alternative solutions will have to be found.

The Airship One has a semi-rigid structure. An airframe built of aluminum and fiber composites supports PU fabric ballonets filled with lighter than air, non flammable Helium gas.

Propulsion is provided by four electric motors, which during cruise receive their energy from solar panels mounted on the hull and wings. During takeoff, landing and hover an on-board bio-diesel generator is used to supply extra energy for the craft. The engines are mounted on swiveling nacelles, enabling them to direct their thrust in multiple directions.

The Airship One was designed for cargo transport. Its large cargo bay can house up to two full trailer containers, and its runway independence makes it suitable for transporting large freights to places with poor airport and road infrastructures, or as a mobile emergency response center in disaster stricken areas.

CONSTRUCTION

To watch an animation about the project please visit

http://www.youtube.com/watch?v=LRTxD_WGSEM

THANK YOU FOR YOUR ATTENTION

Gosha GalitskyEmail: gosha_id@yahoo.comMobile: (+46) 0 7676 54 356

for more information please contact