Gordon Ramsay’s Ultimate Home Cooking 2013August 31, 2013 (20 episodes x 10 weeks)

2

GORDON RAMSAY’S ULTIMATE HOME COOKINGStarts August 31st, 2013

Gordon Ramsay’s Ultimate Home Cooking concentrates on a different themes that are essential for the modern cook - from the secret of cooking with chilli and spice, through to baking, roasting and slow cooking - and is packed full of useful tricks and tips to save time and money.

Feature on the site include:

Video

20 x 30 minute episodes

Opportunity to sponsor the pre, mid and post-roll ads of each full episode video

Episodes

Episode details for each episode

Host Info

Host bio information

*For mock purposes only

3

Title sponsorship includes clickable sponsorship logo, display roadblock and first pre-roll on all videos within the guide

Prominent co-branded Homepage Rotator promotion on foodnetwork.ca, 4 days (1x every 2 weeks)

Co-branded button + blurb in one Food Network Newsletter

Co-Branded Leaderboard & Big Box to promote sponsorship program across foodnetwork.ca, Food Audience Targeted Vertical and SPAN

Brandsell Leaderboard & Big Box across foodnetwork.ca, Food Audience Targeted Vertical and SPAN

*For mock purposes only

SPONSORSHIP PACKAGE

4

Feature tile on GlobalNews.ca homepage (1 week)

Feature tile on ShawConnect.ca (1 day)

Facebook promotion*, +14,000 fans

Twitter promotion*, +35,000 followers

*No client or product brand messaging is allowed within Tweets or Facebook posts.

*For mock purposes only

ADDED VALUE EDITORIAL PROMOTION

GORDON RAMSAY’S ULTIMATE HOME COOKINGStarts August 31st, 2013 (20 Episodes x 10 Weeks)

Digital Sponsorship Package Estimated Impressions Public CPM Value Agency Rate Price Subtotals %

Brandsell Sponsorship Elements - 15% Sponsorship Roadblock Premium $11,592 33%Clickable Sponsorship Logo - Show Site/Guide 70,000 $10 $700 $10 $700Brandsell 728x90 Leaderboard roadblock within the sponsorship feature (x2) 140,000 $18 $2,576 $18 $2,576Brandsell 300x250 Big Box roadblock within the sponsorship feature (x2) 140,000 $25 $3,542 $25 $3,542Brandsell :15 second video ad roadblock within the sponsorship feature - First Pre-roll 18,000

$75 $1,346 $75 $1,346Brandsell 728x90 Leaderboard - video companion ad roadblock (x1) 18,000Brandsell 300x250 Big Box - video companion ad roadblock (x1) 18,000Brandsell Wallpaper on Homepage (1 day/week for 4 weeks) 34,286 $40 $1,371 $40 $1,371Brandsell 728x90 Leaderboard roadblock on Foodnetwork Homepage (x1) 34,286 $16 $549 $16 $549Brandsell 300x250 Big Box roadblock on Foodnetwork Homepage (x2) 68,571 $22 $1,509 $22 $1,509

Co-Branded Sponsorship Promotion Elements - Not Subject to Agency Discount $5,987 17%Co-Branded Flash Rotator on the Homepage (1 day/2 weeks) 17,143 $16 $274 $8 $137Co-Branded Feature Button and Blurb on the Bi-weekly Newsletter 130,000 $10 $1,300 $5 $650Co-Branded Feature Big Box on ShawConnect.ca (1 Day) N/A N/A N/A N/A $2,600Co-Branded Feature Tile with Logo on GlobalNews.ca (1 Week) N/A N/A N/A N/A $2,600

Co-Branded Media Support (50% of Brandsell CPM) - Subject to Agency Discount $3,400 10%Co-Branded ROS 728x90 Leaderboard - Food 100,000 $16 $1,600 $8 $800Co-Branded ROS 300x250 Big Box - Food 100,000 $22 $2,200 $11 $1,100Co-Branded RON 728x90 Leaderboard - SPAN 100,000 $12 $1,200 $6 $600Co-Branded RON 300x250 Big Box - SPAN 100,000 $18 $1,800 $9 $900

Brandsell Media Plan - Subject to Agency Discount $12,300 35%Brandsell ROS 728x90 Leaderboard - Food 100,000 $16 $1,600 $16 $1,600Brandsell ROS 300x250 Big Box - Food 100,000 $22 $2,200 $22 $2,200Brandsell ROS 728x90 Leaderboard - SCRIPPS Food 100,000 $12 $1,200 $12 $1,200Brandsell ROS 300x250 Big Box - SCRIPPS Food 100,000 $18 $1,800 $18 $1,800:15 Seconds Video Ad + Companion BB - Food 100,000 $49 $4,900 $55 $5,500

Hard Costs - Not Subject to Agency Discount $0 0%Hard Costs - Standard Sponsorship Logo+ Co-Branded Ad 1 $500 $500 $500 $500Hard Costs- Wallpaper 1 $1,000 $1,000 $1,000 $1,000Hard Costs - Co-brand Button OR Newsletter Button OR Rotator OR Editorial Brick 1 $250 $250 $250 $250

Total Impressions Total Value eCPM Total Cost 95%

Digital Sponsorship Package Summary 1,588,286 $33,416 $22.05 $35,029* Please note total impressions and availability are subject to change based on programming

Thank You