PATCH@IUI2014 - 24.02.2014, Haifa, Israel

Enhancing the Local Value of Thematic Cultural Tourism

Bojan Božic, Sergiu Gordea - AIT

Content

Context

Europeana Creative

European Cultural Routes

Motivation

Shift in the interest of tourists

Personalized access to cultural resources

Enhance local value of cultural tourism:

Creating guided tours for (thematic) cultural tourists

Interactive and rich contextual information

Demo

Following the footprints of Mozart in Vienna

Conclusions

Europeana Creative

Reuse cultural heritage by creative industries

5 Pilot applications (Education, History, Tourism,

Social Media and Design)

Europeana repository

• > 30 million objects aggregated from ~ 2000 GLAM

• Books, paintings, photos, music, gallery objects ...

• ~ 30 languages

European Cultural Routes

Certified by European Council

Pan-european cultural routes

Connecting related, tangible and intangible assets

Supported by cultural institutions and SME

Still:

Not well integrated with local infrastructures

Not focused on local resources

No personalized / not really interactive

Enhance local value

Addressing increasing demand for self

organized tours

Tourist assessment when visiting cultural assets

Intuitive, interactive, personalized, simple

“A successful thematic tour must aggregate a critical

mass of POIs with a certain level of quality of their

descriptions and a good balance between their

relatedness and serendipity”

Geotourism image by Dr. Dave Randle and Dr. Reese Halter

Creating personalized itineraries

Mozart’s footsteps in Vienna

Statues placed in Viennese parks (Burggarten)

The houses where he lived, worked and died

(Mozarthaus, Rauhensteingasse)

The church where he got married (St. Stephens)

Mozart‘s tomb(s) (St. Marx & Central cemetery)

Places to hear Mozart music (Stadtpark,

Mozarthaus)

Mozart related (Mozart Theater Museum)

Personalization

Storytelling:

Burggarten Statue: originally placed in Albertina Square

Mozarthaus: place where Mozart met and collaborated

with Haydn and Beethoven - Mozartmuseum

St. Stephens cathedral: marrying Constanze Webber

Mozart‘s tomb: originally in St. Marx moved to Central

cemetery

Stadtpark: Statue of famous artists, Mozart and Strauss

music played daily in Kursaloon

Mozart Theater Museum: placed in Palais Lobkowitz

stores some personal objects of Mozart including his

Violin. Famous artists playing Mozart

Tourist Assessment and Feedback

POIs in walking distance

Itinerary generated on Google Maps

Access Wikipedia & Europeana content when visiting POI

Semantic User Annotations

http://62.218.164.177:8080/geomapping/

Mozart’s footsteps in Vienna

Mozart’s footsteps in Vienna

Mozart’s footsteps in Vienna

Conclusions

Enhance the local value of cultural routes

Easy and personalized access to cultural heritage

resources

Simple, easy to use, avoiding language barriers

Future work

Better exploitation of semantic technologies

Design for mobile devices

Used Technologies:

Demo:

Online: http://62.218.164.177:8080/geomapping/

Source code: https://github.com/europeana/Europeana-

Creative/tree/master/geomapping-web

User annotations:

Annotorious: http://annotorious.github.io/

Europeana:

Portal: http://europeana.eu/portal

Search API: http://pro.europeana.eu/api

Geo-mapping:

Viking: http://viking.sourceforge.net/

Google Maps API: https://developers.google.com/maps/

Interested? Get Involved!Take part in Europeana Creative Challenges:

http://www.europeanacreative.eu/web/europeana-creative/challenges

Thank you!Questions?