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Jul 2010 Jan 2011 Jul 2011 Jan 2012 Jul 2012

Share of Respondents

The era of one size fits all is long gone, and more and more marketers are turning to data for laser sharp targeting and cam-paign optimization. So what’s up with Big Data? Is it the buzzword du jour or the next thing you can’t ignore?

1

2

3

4

CurrentlyIdeally

CurrentlyIdeally

CustomerInsights &Targeting

Budgeting,Forecastingor Planning

Operations CustomerService

Pricing DecisionAutomation

ImprovingR&D

Processes

49%

36% 37%33%

21%

13% 12%

60%

39%41% 40%

29%

18% 19%

Interest in Big Data is Exploding It seems like yesterday when the words “Big Data” were only heard at the IT department and hardly used anywhere else. But guess what, Big Data is now everywhere, including the CMO suite.

Google Searches for “Big Data”

Source: Google trends; 100 representsthe peak search volume

Marketing

The New Era

BigDataIs Your Organization

Ready for...

in

Big Data from theWeb-Powerful InsightsThere is a deluge of data online that you can use in order to target your prospects effectively and get more insights. Only Mintigo can leverage all of this data to find and target your best prospects. Here is an example of the powerful insights that Big Data can provide:

What’s your Customer’s Big Data DNA

So, What’sthe Problem?Everybody wants to start leveraging Big Data, but apparently it’s not that simple. Not all marketers collect enough data and even if they do, they have a hard time linking it to the individual customer and using it to personalize communications.

Biggest Challenges forMarketers with Big Data

Mirror on the Wall, Who is My BestTarget of All?Well, no need for mirrors, magic or even guessing. The biggest focus in leveraging Big Data is to get better customer insights and better targeting. Nearly half of companies are focusing their Big Data efforts on insights and targeting right now and 60% are planning to focus on it in the future.

Source: McKinsey & Co. "Minding Your DigitalBusiness", Cited from eMarketer

Source: David Rogers, Don Sexton.Marketing ROI in the age of big data (2012)

Source: Mintigo

Where Should CompaniesFocus on When Using Big Data

Mintigo operates the world’s first Customer Search Engine™, scanning the

Web and social networks to provide marketers with a feed of prospects and campaign intelligence. By discovering who is likely to buy today, Mintigo helps its customers send relevant, personalized campaigns, doubling campaign conversions and increasing revenue per customer.

About Mintigo

To learn more, visit www.mintigo.com

80%

70%60%

50%

40%

30%20%

10%0%

BigData

BigData

We havelittle or no customer / consumer

data

29%

Our data is collected

infrequently or not in real time

enough

39%

We are not able to link our data at the level of the individual

customer

42%

We are not using our data effectively to personalize our

marketing communications

45%

Lack of sharing across the

organization is an obstacle to

measuring Marketing ROI

51%

Prevalence Across the IndustryPrevalence Among Customers