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Google In ChinaPresented By:

Neha SubhanjaliNidhisha RanaChhaya KaushikKautuk ShuklaArup Kumar Ghosh

03/05/2023Company Background

Company: GoogleYear of inception: 1998 Founders: Larry Page and Sergey BrinPlace: California Work Specialization: Internet-related services and productsincluding search, cloud computing, software, and onlineadvertising.Goal: To organize the world’s information and make ituniversally accessible and useful.Core Principle : “Do no evil”

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• In year 2000 Google offered its search engine in 3 languages i.e. Chinese, Japanese and Korean.

• In 2000 opened it’s foreign office in Tokyo.• In 2004 it’s market share for online search requests reached to

85%.• In 2004 launched its IPO and raised $1.6 bn.• By 2008 its revenue raised to $21.8 bn.• Main source of revenue:o AdWords $14.4 bn (2008)o AdSense $ 6.7 bn (2008)o Other services $667 mn (2008)

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Competitor• Major competitor Baidu, incorporated on January 18,

2000.

• It had close ties with government.

• It was known for blocking websites as directed by the Chinese government.

• Provided users to access and download pirated music and entertainment.

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Problems Faced• Company detected highly sophisticated attacks originating

from china on its computer system in order to hack accounts of Chinese human rights activists.

• Content blocking by the government

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Tool for Analysis• Political• Environmental• Social• Technological• Economic• Legal• Government

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Government’s Role

• The Chinese government is an authoritarian one and in it any information that is against the government is blocked. The government is determined to control the flow of information.

• Here Google was asked to block all the content that was not safe to share with the people as per the government of china.

• Freedom of speech and freedom of press is not one of the rights of the people’s republic of china.

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Legal Environment•The legal system in china requires that internet

companies in china must remain transparent and provide access to the information that is being delivered to the end users.

•Officials in china have the ability to limit web content that is deemed negative to the government.

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Company's Core values

• Focus on the user and all else will follow.• It’s best to do one thing really, really well.• Fast is better than slow.• Democracy on the web works.• You don’t need to be at your desk to need an answer.• You can make money without doing evil.• There’s always more information out there.• The need for information crosses all borders.• You can be serious without a suit.• Great just isn’t good enough.

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• The corporate motto of Google is “Do no Evil” which refers to a commitment to offer technology that is not manipulated by human basis.

• But Google was forced to stay away from its traditional corporate values.

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StrengthOne of the most globally recognized search engine in the world and offer it’s products and services at no cost.

WeaknessIt was rigid and did not Act in the way a business should be tacked i.e. ultimate goal is profit earning

ThreatBAIDU and Government policies and norms

OpportunityA market in China with collaboration with its government norms and rules , satisfying the ultimate goal of the company that is earning profit

SWOT Analysis

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ANY QUESTIONS ????

A QUESTION THAT ARRIVES HERE FOR US IS “DOES GOOGLE PROVIDE US WITH PROPER INFORMATION ” ???

NO

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THANKYOU