•  Good response rates •  High efficacy •  Targeted factors differ between

different ethnic groups in different destinations

•  NICE guidance recommends research into needs of ethnic minority groups & highlights need for equitable health care delivery

•  Ethnic minority groups not targeted by Guernsey’s Tobacco Control Strategy

•  Investigatetheattitudeswithintwomigrantgroups(Portugueseand

Latvians)onGuernseytowardssmoking

•  Explore factors affecting smoking cessation within these migrant

groups

•  Usehealthbehaviourtheorytoconsiderhowtoaddressthefactors

highlighted

•  Examine the attitudes of public health policy makers towards the

ability,necessityandvalueofprovidingtailoredservices

•  Considertheimplicationsofthestudyforpublichealthinterventions

QualitativestudydesignRecruitmentproblemsledtochangestomethodology

Snowballsampling

Semi-structuredinterviews•  10Portuguese

participants•  10Latvian

participants•  3PHpolicymakers

Contentanalysisofinterviewtranscriptions

TheoryofPlannedBehaviourastheoreticallens

•  Reasonformigrationaffectshowmigrantsinteractwithdestinationcountry

•  Economic migrants exhibit lower levels ofacculturation

•  Migrants seeking permanent residence displayhigherlevelsofacculturation

•  Cultural background has the greatest impact onattitudestowardshealthbehaviours

•  Insufficient data to evidence that migrants inGuernsey are high risk groups in relation tosmokingprevalenceorinequalitiesinhealth

•  Inadequate evidence to justify developing tailoredinterventionsratherthanapplyingpopulationlevelsmokingmeasures