Going Mobile An Introduction to the Mobile Web

Mark A. Greenfield

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Mark Greenfield

Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord,

lacrosse coach, tennis player, music lover, dog rescuer

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• Some History• The Great Convergence• Mobile – By The Numbers• Getting Started • Concluding Thoughts

Outline

why broadband mattered

24/7

• Some History• The Great Convergence

Outline

• Voice Calls• Computer• GPS• Accelerometer• Camera/microphone/speakers

Your mobile phone is not a phone!!!

A broad range of services that are based on (or enhanced by) information about the physical location of a user and/or device.

Location Based Services

The layering of information over a view or representation of the normal

world, offering users the ability to access placed-based information in ways that are compelling intuitive.

Augmented Reality

Web 3.0 – The Internet of Things

Everyware

• Some History• The Great Convergence• Mobile – By The Numbers

Outline

Carnac the Magnificent

The number of mobile phones sold last year

1.37 Billion

The number of mobile phones subscription world-wide

5.2 Billion

The percentage of people who will access the Internet from a

mobile device by 2015.

(It’s already 75% in Japan)

80%

The number of times the average person checks their mobile

phone per day

150

Percentage of all banking accounts in Kenya are mobile

phone banking accounts

49%

Percentage of teens in the U.S. can send a text message blindfolded.

(They can type faster on a phone than a QUERTY keyboard)

42%

• Text Messaging – 68%• Voice (mobile call) – 9.2%• Facebook – 8.8%• Instant Messaging – 2.8%• E-mail – 0.2%

American Teens and Young Adults:“What’s your favorite way to communicate?”

2010 E-Expectations Report

23% of high school students reported searching

college sites from their smart phones.

2010 E-Expectations Report

67% said they did not want college representatives contacting them by text

15% said they would text a college representative they had

been working with

What would students most like to DO on a mobile site for a college or university?

77%77%

Calculate Calculate college costscollege costs

75%75% Calculate Calculate

scholarshipsscholarships

65%65% Schedule a visitSchedule a visit

64%64% Watch videosWatch videos

62%62% Access social Access social media assetsmedia assets

53%53%

IM with IM with admissions repsadmissions reps

44%44% Complete an Complete an

online applicationonline application

• Some History• The Great Convergence• Mobile – By The Numbers• Getting Started

Outline

know the problem you are trying to solve

Fail Fast, Fail Forward

I have not failed, I’ve just found 10,000 ways that won’t work.

-Thomas Edison

• WWW

• SMTP

• SMS

• MMS

• LBS

• AR

Explore All Opportunities

1.Make your site presentable

2.Responsive design

3.Mobile Web Site

4.Mobile Apps

An Incremental Approach

Inspiration

• Some History• The Great Convergence• Mobile – By The Numbers• Getting Started • Concluding Thoughts

Outline

Douglas Adams

mobile is as different from the internet as tv is from radio

The Singularity is Near

A Keyboard and a Mouse

that’s so 1970’s

“Put your best people on mobile.”

- Google CEO Eric Schmidt

The Mobile Web is ComingAre you Ready?

Thank You

mark a greenfield

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