Kane Cochran: Going Mobile

MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions

KANE COCHRAN@KaneC

NOV 16, 2011Wednesday, November 16, 2011

Agenda

Mobile Landscape Statistics you need to know

Mobile Phases The Hodes perspective on mobile recruitment opportunities

Destinations Mobile sites, SMS, mobile apps and beyond

Q&A But please ask questions anytime

Wednesday, November 16, 2011

Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world.

-Pew Internet


Mobile LandscapeWednesday, November 16, 2011

The devices

but only 7% of cos. are mobile

19% of jobseekers use mobile


MOBILE PHASESMOBILE WEB | SMS | NATIVE APPS


Mobile PhasesWednesday, November 16, 2011

MOBILE WEBPHASE I


what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take off


what it’s not: static, the desktop, a brochure, to be ignored


Optimization - Friendly to all phonesWednesday, November 16, 2011




Phase I - Static mobile sitesWednesday, November 16, 2011

Phase I - Static mobile sitesWednesday, November 16, 2011

Full mobile career site

live demo


mobile + social?

but what about


Mobile + SocialWednesday, November 16, 2011

Mobile + SocialWednesday, November 16, 2011

are personalour devices


Our devices are personalWednesday, November 16, 2011




live demoMOBILE

Mobile Personalization w/ SJMWednesday, November 16, 2011

Recap: Optimal mobile experience

Look and feel matches career site



Quick access to job search from every page



Simplified navigation for quick access



Simplify the job searchoptions for users



Leverage GPS to showjobs near users



Job details for everyjob in your ATS



Give users easy way toemail, tweet and share



Bring in multimediacontent to engage users


Mobile Websites: Key takeaways

Mobile sites are foundation of mobile strategy

App-like experience: Tailored UX will drive higher adoption than mobile apps right now

Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX

Don’t forget the basic HTML & feature phones

More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’, interview pages, recruiter pages, and more.


TEXT MESSAGINGPHASE II


what it is: immediate, on-demand, contextual, real-time, utility and FAST


SMS is the most widely used

data application on the planet



dedicated or shared

Shortcodes: Dedicated vs. SharedWednesday, November 16, 2011

text KEYWORD to SHAREDCODE

text HDXCAREERS to 41411


SMS Alerts

Nov 16, 2011 1:20 pm

You are signed up to receive alerts about exciting career opportunities at HDx.

Visit http://bit.ly/hDx0pt5 to learn more about our career optys.

Subscribe to SMS Alerts


http://bit.ly

http://bit.ly

http://bit.ly

http://bit.ly

SMS Alerts

Nov. 16, 2011 1:20 pm

Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Dec 3, 2011.

Visit http://bit.ly/iNtV13w for details, directions and more.

Event Opportunities Alert


http://bit.ly

http://bit.ly

http://bit.ly

http://bit.ly

SMS Alerts

Nov. 16, 2011 1:20 pm

Hi Kane. Just wanted to let you know we’re hiring mobile strategists to join our Atlanta team.

Visit http://bit.ly/nEwJOB for more details about the oppty

Job Opportunities Alert


http://bit.ly

http://bit.ly

http://bit.ly

http://bit.ly

SMS Alerts

Nov. 16, 2011 1:20 pm

Hi. Great to meet you last week at the GA Tech event.

Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx.

After Event Alert


http://bit.ly

http://bit.ly

http://bit.ly

http://bit.ly

SMS Alerts

Nov. 16, 2011 10:34 am

Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections

Visit http://bit.ly/iN0vAte to login, view and share jobs with friends

Employee Alerts


http://bit.ly

http://bit.ly

http://bit.ly

http://bit.ly

SMS Alerts

Nov. 16, 2011 2:20 pm

Hi Kane. Just a reminder that you have an interview tomorrow, Nov 17 @ 3:00pm.

Visit http://bit.ly/iNtV13w for details, directions and more.

Interview reminder alert


http://bit.ly

http://bit.ly

http://bit.ly

http://bit.ly

SMS Search

SMS SEARCH


SMS: Key takeaways

SMS is everywhere ... everywhere

On-demand nature is perfect for quick access to info & brief conversations

Shortcodes must be leased and provisioned

Consider both push [alerts] and pull [sms search] strategies

Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing


MOBILE APPSPHASE III


what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycle


so what might atalent lifecycle app look like*

*keep in mind you might have to transport to the future


Mobile Apps: Augmented RealityWednesday, November 16, 2011



Mobile Apps: Interview SchedulingWednesday, November 16, 2011

Mobile Apps: OnboardingWednesday, November 16, 2011

Mobile Apps: Employee CollaborationWednesday, November 16, 2011

The devices

other mobile applications?

how about using


what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employees




Augmented Reality w/Wednesday, November 16, 2011

live demo

MOBILE AUGMENTED REALITY JOB SEARCH

Augmented Reality w/ LayarWednesday, November 16, 2011

Mobile Apps: Key takeaways

Apps play important role in totally integrated mobile strategy

Must offer users compelling user experience

Our perspective: Create app for total talent lifecycle from candidate - employee

Leverage native features: location-aware, camera, local storage, push notifications

Leverage other apps like SCVNGR, Layar, Foursquare and others


OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)


what it is: quick and easy way for mobile users to access your content without having to type long URLs


what it is: quick and easy way for mobile users to access your content without having to type long URLs


Mobile Barcodes: OutdoorWednesday, November 16, 2011

Mobile Barcodes: Store SignageWednesday, November 16, 2011

Mobile Barcodes: Events Contact CardWednesday, November 16, 2011

Mobile Barcodes: @EventsWednesday, November 16, 2011

Mobile Barcodes: @Events

TURNINGFINALS INTOBEGINNINGSMy professors always said I could. My friends always knew I would. My career begins at PNC.

www.pnc.jobs/students

WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY

www.pnc.jobs/students

WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY

SCAN THE CODETO STAY CONNECTED TO PNC

Start your career at PNC, one of America’s most admired financial services companies.

FLAP


Image RecognitionWednesday, November 16, 2011

Mobile Barcodes: Key takeaways

Mobile barcode adoption on the rise

Open webpages, create SMS, display dynamic text and create contacts

Media campaign integration: outdoor, print, store signage, web, and more

Gives mobile users options

Its temporary .....

Start thinking about how image recognition will transform discovery

AND ... NFC!


KANE COCHRANVICE PRESIDENT, DIGITAL INNOVATION & MOBILE

http://linkedin.com/in/kanecochranhttp://twitter.com/[email protected]

Thank YouWednesday, November 16, 2011

http://linkedin.com/in/kanecochran

http://linkedin.com/in/kanecochran

http://twitter.com/KaneC

http://twitter.com/KaneC

mailto:[email protected]

mailto:[email protected]

Self Improvement

Kane Cochran: Going Mobile