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Going Green Third Party Certification and Credible Logos
Dana KatzSenior Associate, Scientific Certification Systems
Presented to:PRINT 09September 14, 2009
Green Certification – Instantly!
AC
Certificate issued from http://www.begreencertified.com/
Provides global leadership in third-party environmental and sustainability certification, auditing, testing and standards development
25 years of experience
Programs span a wide cross-section of industries and recognize achievements in green building, product manufacturing, forestry, retail, agricultural production, fisheries, and energy.
150+ staff, auditors and affiliates worldwide
Scientific Certification Systems A few of our clients
Sample of Programs Offered
What are “Green” Claims?
Public or private assertion/claim incorporating some sort of environmental (and, more recently, social) attribute
Rapidly becoming ubiquitous, almost literally involving every sector of business-to-business and retail commerce
Can you name some “green claims” you have seen lately?
Meaningful “Green” Terms
Recycled content Readily biodegradable Low VOCs Energy efficient Water efficient Sourced from well-managed forests Organic
What about Sustainable? Forestry, tourism, agriculture,
development…
Bottom Line:
What is the claim really saying? What are the limits of the claim?
i.e. carbon neutral
Is the claim meaningful? i.e. no CFCs
Is the claim verified?
How Can I Promote My Business’ Environmental
Story with Third Party Claims?
Credible Environmental Claims are:
Factual – basis for the claim is transparent (standards-based or science-based)
Significant – real environmental benefits that are substantial, without hidden tradeoffs
Progressive – encourages continuous improvement
Independently verified…
Third-Party Certification Provides:
Measurable environmental and social benefits
Opportunities for improvement toward greater sustainability
Independent review to guide truthful advertising
Strengthened corporate reputation and brand value
Greatest market credibility
Some examples…
Chain of Custody Certification
Forest Stewardship Council (FSC)
Voluntary, internationally recognized forest management standards
Developed by consensus, multi-stakeholder process
Supports biodiversity, protects high conservation value forests, provides for human benefits, ensures long-term timber supplies
Certificates holders must be audited annually
Certification bodies must be accredited and audited annually
Chain of Custody Certification
Sustainable Forestry Initiative (SFI)
Fiber Sourcing Label less meaningful- includes non-certified content
Forest Management standard not as strict on forest conversion and high conservation value forests
Certificates holders must be audited annually
Certification bodies must be accredited and audited annually
Carbon Footprint
Voluntary (for now)
NOT a product claim- not a logo for use on a printed product
Any company can do it
Standard sets the organizational boundary
Track purchased electricity, company vehicle use, etc. to determine the amount of CO2 produced by your facility on a yearly basis.
Can choose to buy offsets, plan yearly reductions or stability
What Lies Ahead for Green Claims and
Environmental Certification?
Considering the Full Life-Cycle and Addressing Tradeoffs
Image Source: BSR, Food and Agriculture Industry Trends Report, October 2007
Environmental impacts from entire chain of custody — producers, distributors, importers, brokers, retailers
Social responsibility
Packaging
Energy use in production, packaging, processing, and transport
Carbon footprint
Product quality and safety
Questions?
Contact SCS
Forestry, FSC and Chain-of CustodyDana Katz, [email protected]
Carbon Offsets Dr. Robert J. Hrubes, [email protected]
Media Rebecca Graham, [email protected] 510.452.8020
www.SCScertified.com
