Growing Credible Forest Certification in Asia Book Publishing Forum – October 21, 2010

Growing Credible Forest Certification in AsiaBook Publishing Forum – October 21, 2010

© FSC-US All Rights Reserved FSC-SECR-0004

• A market-based tool to recognize and promote responsible forest management

• An independent third party that evaluates forest management practices according to social, environmental & economic standards.

• Certified wood is tracked every step of the way, from the forest to the retailer

FSC Forest Certification


The FSC logo, found on thousands of products, is a “seal of approval” for consumers and businesses to choose products supporting responsible forest management.

FSC = Buying With Confidence


Maintain ecological function and services

What Does “Responsibly Managed” Mean under FSC?

Forests with high conservation values are protected

Respect for social & economic forest workers & local communities

No conversion of natural forests to plantations

Chemical restrictions

Tenure, land use and other rights of indigenous peoples protected

Wildlife habitat and species protected

No illegal logging


FSC Certified Forests in 80+ Countries


Objective: ensure that FSC-certified material is tracked through the production and distribution process

End consumers can have confidence there is a system in place to verify the source of the wood.

Chain of Custody

1. Forest management certification

2. Chain of custody certification

3. Product labeling


FSC Works In Partnership


We work closely with our Commercial Partners5,000 US and Canadian companies committed to FSC certification; many more employing the symbol to demonstrate responsible sourcing


FSC is the only forest certification system recognized and supported by North America’s leading environmental NGO’s; many are active members

And we also work with NGOs


US: Supply & Demand


US demand is pivotal to the viability and long term success of FSC system


Growth of FSC-Certificate Holders in U.S.

163

302

15

148

347

32

145

360

75

158

418

145

264

588

574

201

987

1,459

108

1,495

1,880

0

500

1,000

1,500

2,000

2,500

3,000

3,500

2004 2005 2006 2007 2008 2009 2010

Paper & PrintingBuilding Materials & FurnishingsForest Mgmt Chain-of-Custody


And our land base is responding

Ac

res

in

M

illi

on

s


Total of 33.5 million acres (13.5 million hectares) as of July 15, 2010

CA: 1,213,806

MA: 39,224 CT: 7,840

IN: 676,370

LA: 451,719

MD:102,880

ME: 4,577,521

MI: 3,684,725

MN: 5,362,504

MO: 146,208

MS: 345,584

NH: 418,982

NJ: 20

NY: 974,316 OR:560,289

PA: 2,529,162

SC: 6,865 TN 32,702

VT: 110,689 WA: 1,879,620

WI: 5,584,224

HI: 34,602

NC: 2,911,359

Forest ownership in the US & FSC certified acres by state

FL: 120

VA: 265,883


Forest concessions & FSC certified lands in Canada

Total of 39 million hectares as of September 2010


PAPER• Williams Sonoma, C&B, Limited Brands, REI, Patagonia,

many more• FedEx, Staples, Walmart, Scholastic, Wells Fargo,

Hilton, Marriott

BUILDING MATERIALS• Home Depot, regional suppliers• Columbia, Collins, Potlatch, Andersen Windows• LEED, CA GreenPoints, MN Greenstar

PACKAGING• Johnson & Johnson, Unilever, Kraft

FURNITURE• Walmart, Crate & Barrel, Pottery Barn, Herman Miller

OTHER• Guitars: Gibson, Martin, Taylor, Fender, Walden

Market Leadership in US


How to turn the corner in Indonesia and rest of Asia


Current Situation: Certified Forests

October-10 October-09 October-08

China 1,633,072 924,156 712,057 India 676 644 644 Indonesia 1,102,262 1,090,062 707,379 Japan 959,999 282,314 263,455

Korea 187,393 193,291 129,719 Malaysia 203,842 203,842 213,731

Thailand 7,643 7,643 6,222

Vietnam 9,782 9,782 9,782


Current Situation: Chain-of-Custody

October-10 October-09 October-08China 1,356 836 534 Hong Kong 351 243 169 India 88 21 72 Indonesia 136 114 72 Japan 1,046 952 767 Korea 104 59 21 Malaysia 117 95 81 Singapore 78 57 - Taiwan 62 31 - Thailand 34 27 12 Vietnam 214 179 157


FSC in Indonesia• 5 active certificates over 1.1

million hectares

• All based on interim standards

• Dutch group donated $5 million to grow FSC

• Carbon management a major opportunity

• 2007 disassociation with APP

• Recent collaboration with Lembaga Ekolabel Indonesia (LEI)


Key Challenges for FSC in Indonesia

• Gap between standard practices and FSC P&C

• Tenure issues and social conflict, concession requirements, law enforcement

• No national standard (operating on interim standards)

• Primary forest logging (sustainable harvest, roads, etc.)

• Impacts from adjacent developments (e.g. palm oil)

• Plantations and FSC’s conversion date limitation

• Policy of Association


Opportunities• Leverage US and European CSR demand,

Lacey and FLEGT

• Growing chain-of-custody base in China and Southeast Asia

• FSC Principles and Criteria revision

• Carbon valuation and certification

• Stepwise approaches

• Plantations on “degraded” lands (Brazil)

• LEI collaboration

• FSC General Assembly in Sabah, Malaysia


Thank You!

Contact

Corey BrinkemaPHONE: 612-812-1500E-MAIL: [email protected]

WEB: www.fscus.org

Documents

Growing Credible Forest Certification in Asia Book Publishing Forum – October 21, 2010