Go For It - June 2011 - Rancho Cordova

June 2011 GO FOR IT 1

2 GO FOR IT June 20112 GO FOR IT June 2011

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Remember the good old days, before we became a self service society? The days when outstanding customer service really mattered? I remember those warm summer days when my parents would pull into the local gas station, drive across the air-hose and the bells would chime. A clean cut attendant dressed in a crisp white uniform would hustle out, pump our gas for us and ask if we wanted him to check under the hood.

Speaking of cars, do you remember the days when you called your auto insurance provider to report an accident and they would recommend (Not tell) you to go to at least three auto body shops of your choice (Not theirs) for estimates.

Sadly, those days are long gone. When you get into a car collision now, your insurance company will likely tell you that they have an auto body repair facility they’ve built a relationship with that guarantees their work, so they will strongly suggest that you let their chosen repair shop fix your car. On the surface, this may sound appealing. After all, you’ve just been in an auto accident and you may be physically, mentally and emotionally shaken up. You may feel like you’re not in the right frame of mind to make wise choices on your own, so

you feel the urge to let go, hand over your keys and allow your insurance company make all the decisions for you. This is a very common practice in our industry and it’s called steering.

Sherm, why are insurance companies steering their customers into select body repair shops? In today’s ultracompetitive global economy, insurance companies are feeling the pressure from stockholders to maximize quarterly profits. When that doesn’t happen, stockholders get nervous and begin to look for other more profitable companies to invest their money into. With the pressure always on, insurance companies have a strong incentive to shave costs wherever they can, so they have negotiated the best possible prices with local body repair shops. Many shops have become D.R.P.’s (Direct Repair Providers) because of this enticing incentive from the insurance company: “If you lower your shop rates to the price we want to pay, we’ll steer all our customers to your shop.”

Sherm, why not allow my insurance company to steer me into their shop, which guarantees their work? A reputable shop, whether it’s a D.R.P. or an independent facility will always guarantee their work. In many cases, D.R.P. shops

Can my insurance company tell me where to go?By Alan Sherman

are working for a fraction of their hourly rate, which creates a strong incentive for them to rush through jobs and cut corners on service. In order for a D.R.P. to recover from these drastically lower hourly rates, they have to make it up with volume, lots of volume! Insurance companies have become masters at spinning the truth and making us believe that they are looking out for our best interests. With all the spinning and steering going on, it’s a miracle that more accidents don’t happen!

Sherm, where should I go to get the best possible service, like our parents used to get in the good old days? I think Smokey Robinson sang it best, “My mama told me…you better shop around.” And, when your insurance company tries to steer you into their shop, don’t be afraid to hang onto your keys and then turn the tables on them by telling them where to go!

Editor’s notes: Alan Sherman is the owner of Sherm’s Gold River Auto Body in Rancho Cordova and their phone number is (916) 631-1444.

ASK SHERM

4 GO FOR IT June 2011

Have you ever heard of a man named Larry Holmes? The last time I asked that question, I was in a room full of people and only a few hands rose. When I asked if they knew who Mohammad Ali was, all hands shot up. The fact that the legendary boxer’s last fight occurred nearly thirty years ago makes his popularity all the more remarkable. I suppose it’s hard to forget about a man who was nicknamed “The Greatest,” especially when he gave it to himself!

If you were to ask people what they know and/or remember most about Mohammad Ali, you would surely get a variety of answers. Some would recall his epic boxing matches, which spanned three decades. Others would remember how Ali changed his name from Cassius Clay and refused to be conscripted into the U.S. military. What I remember most about Ali was his gift for gab and his ability to trash talk opponents with poetic precision.

So, for all you movie lovers out there, forget “What About Bob!” Inquiring minds want to know the answer to this burning and itching question: What about Larry? Like Mohammad Ali, Larry Holmes was also a World Heavyweight Boxing Champion. Both fighters had a lot in common, standing tall in the ring (Each 6’3) while using their long reach, quick hands and dancing feet to keep opponents at bay.

If you simply analyze the numbers, fans of Larry Holmes would insist that he had the superior boxing career. He won more fights (69 to 56), knocked out more opponents (44 to 37) and fought longer as a professional (29 years to 21 years). He even beat Ali in the ring on February 10, 1980. Holmes was second all time to the great Joe Louis in title defenses (20) and second to Rocky Marciano in consecutive victories to start his career (48). Ali fans would argue that their fighter rocked the ring against many of the greatest sluggers of all time, including Sonny Liston, Archie Moore, Floyd Patterson, Joe Frazier, George Foreman and Ken Norton. They would also have an issue with the head to head match, because Ali was well past his prime at age 38 while Larry was at his peak (30). Regardless of which corner of the ring you’re in, the $80 million question (Ali’s net worth) still needs to be answered, “What about Larry?”

Why do so many of us know Mohammad Ali while so few remember Larry Holmes? Because Mohammad Ali was the undisputed champion of self promotion. Early in his career, Ali borrowed a page out of professional wrestler George Wagner’s book. Ali met Wagner, better known as “Gorgeous George” at a Las Vegas radio station when he was just 19 years old and fresh off his Gold Medal victory in the 1960 Olympics in Rome.

“Gorgeous George” became famous during the 1940’s and 1950’s as “The man you love to hate,” by antagonizing wrestling fans with his exaggerated effeminate behavior. He grew his hair long, dyed it platinum blonde and wore gold-plated bobby pins. This outrageous character would enter the ring wearing an elaborate robe, adorned with sequins and escorted by his ring valet “Jeffries,” who would carry a silver mirror for George to primp and carry on over while spreading rose pedals at his feet! What a spectacle. These outrageous antics caused arena crowds to swell in size and ferocity as fans turned out to heckle and root against George. His credo was “Win if you can, lose if you must, but always cheat!” He would go on to become the most famous wrestler of his time while becoming one of early television’s most watched characters.

During George’s radio interview, the wrestler shouted on air, “If I lose to Classy Freddie Blassie, I’ll crawl across the ring and cut my hair off! But that’s not gonna happen because I’m the greatest wrestler in the world!” Ali recalled, “I saw 15,000 people coming to see this man get beat. And his talking did it. I said, ‘This is a good idea!’” After the interview, the 46 year old wrestler gave his young protégé some advice that had a major influence on Ali’s future: “A lot of people will pay to see someone shut your mouth. So keep on bragging, keep on sassing and always be outrageous.”

You may be wondering how this information can improve your lot in life. After all, chances are good that you’re not a professional athlete or an entertainer. Whether you’re a business owner or working for a company, if you want to reach your potential, you have to do more than just be great in your chosen field. You don’t have to put on a show like Ali or “Gorgeous George”, and by all means do not cheat! But, you do need to have the courage to stand out and be different while letting the world know how great you are, then repeat that message over and over and over again. In the battle for net worth, talk isn’t so cheap after all. It really pays to be remembered, with Ali winning by a knockout ($80 million to $18 million). Being the greatest at what you do is never good enough, because there’s always someone else who’s

doing a lot more than just fighting to be “The Greatest.” But don’t take my word for it…go ask what’s his name!

Bob Cox is the founder and publisher of Go For It Magazine. He can be reached by phone at (916) 266-3115. His email address is [email protected]. Go For It Magazine is owned and operated in Rancho Cordova, CA. Copyright © 2011.

Being Greater Than the Greatest Isn’t Good Enough


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It’s Never Too Late to Follow Your Dream

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Being Greater Than the Greatest Isn’t Good Enough


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I know the STA works because we’ve used it on our most fearful patients, like small children. They are the ones that have really benefited, because for the first time they are having comfortable and stress free dental treatments. For our office, this has been such a rewarding thing because we are helping our patients attain better health.

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Shortly after I opened my email and saw the enormous selection of pictures taken for this month’s front cover by our photographer Rich Baum, I noticed that something big was missing and my heart sank with disappointment. I sent an email reply back to Rich asking the question I already knew the answer to: Why isn’t Billy Mills wearing his gold medal? After all, Billy is a hero and an inspiration to people all around the world. Not only did he win what many sports enthusiasts believe to be the greatest long distance race in the history of the Olympics with a miraculous finish in the 1964 games held in Tokyo, he’s also been an eloquent spokesperson on behalf of Native American Indian rights all across our great nation. His story is so amazing, Hollywood made a motion picture about him and his wife Pat called “Running Brave” which starred Robbie Benson in 1983. Not only did he earn the gold for U.S.A., he captured America’s heart with his inspiring life story!

Rich replied back, “Billy insisted on not wearing his gold medal because he didn’t want to steal the spotlight from Pat (His devoted and beloved wife of nearly 50 years). Pat Mills dedicated the first four decades of their life together in loving support of Billy

and their growing family, so Billy felt very strong about making sure this story was about his wife and her pursuit of a dream she had put on hold for so many years.

I shared my concerns with Pat by telling her that we have a living legend residing amongst us, right here in Fair Oaks! I was sure our readers would be very excited to hear about this. I added, “Tell Billy that we’ll only take a moment to shine the spotlight on him and then he can deflect that light onto you so that everyone will know what a gifted artist you really are.” Fortunately, Pat agreed with

me and persuaded Billy to have a photo of his gold medal placed on him.

When Pat graciously invited me into their amazing home, I was practically overwhelmed by all the beauty. Outside their house is something you might see while reading a book of fairytales, with big beautiful trees in all directions and a quaint brook that that babbled through the center while attracting a colorful assortment of wildlife. Once inside, I was taken aback by the magnificent marble entry floor and the breathtaking paintings that adorned their walls. When I asked Pat if those were her paintings, she smiled and nodded yes. When Pat asked me to sit down, I was eager to learn more about the polite and soft spoken artist who was sitting across from me. Here’s how our conversation went...

Q: Would you tell us a little bit about yourself and how you got started as an artist?

A: I’ve always loved art. My earliest memory of drawing was when I was nine years old. I was at my great-grandmothers farm. As I stared out the front door at the prairie beyond, I picked up a pencil and began drawing the world beyond the doorway. I heard a voice whispering: “This is what I am meant to do.”

I went to the University of Kansas for an art degree. Coming from a single parent home, I had five jobs to support myself as I pursued my dream at college. This is where I met Billy. I was a young artist, he was a young athlete pursuing his dream and the attraction was immediate. We were married in 1962. I was a junior

It’s Never Too Late to Follow Your Dream!By Bob Cox

Pat in her studio.

Pat’s painting titled: Wings of an Eagle is on permanent display at Crazy Horse Monument in South Dakota.


in college and he had just graduated and was commissioned an officer in the United States Marine Corps. The Marine Corps gave Billy the opportunity to train for the Olympic Games and also we wanted to start a family. Consequently my dream was put on hold.

Q: Were you in Tokyo when Billy won his gold medal in the 1964 Olympics?

A: Billy was adamant that I attend the Games. I found out later he had gone on a 25 mile run and throughout the run he asked himself, “Do I need Patricia there to win?” His conclusion was ‘Yes’! His Olympic race was phenomenal. Shortly after he crossed the finish line, an official found me in a crowd of 85,000 fans and took me to the press conference where they were interviewing Billy. The office told me they asked Billy “Was there anything you need?” He said, “Yes, my wife!”

Q: That must have been quite an experience, being so young.

A: The experience was unforgettable and now has a life of its own. In 2008, Billy’s Olympic race was considered the greatest distance race on the track in the history of the Olympic Games.

Q: You’ve mentioned that a few years ago you woke up one New Years Day and became very inspired. What happened?

A: Looking back, I suppose everything was due in part to a mid-life crisis. It was January 1, 2000. I awoke early. I’d been a mother, wife and business partner with my husband. I’d travelled the world, seen our daughters married and had been blessed with grandchildren. It was in most ways exactly the kind of life I wanted. But, suddenly I realized I had been putting off my own dream for far too long. I woke Billy and told him I was through raising him! I was going to pursue my dream! The spark to pursue my dream was re-ignited. I could no longer ignore it. That summer I spent a month in Monet’s gardens in Giverny, reawakening the passion that had been kindled while staring through that doorway on my great-grandmother’s farm. Returning from France, I applied to graduate school at California State University, Sacramento and received my Master’s in Art Studio degree in 2007.

Q: Did you have mentors while you were in France?A: Yes, the reason for going to Giverny was because of my

mentor, Monet.

Q: Wasn’t Monet famous for painting landscapes?A: Yes. One of my favorites is “Waterlilies: Green Reflections,

which is at the Musee de l’Orangerie in Paris.

Q: Tell us about your art.A: I have always been drawn to the abstract and can feel the

influences that have shaped me: doorways and dreams, marriage and motherhood, light and shadow, Monet and Matisse. I seek to capture the movement of life in light and shadow, in vivid color and in images that capture the imagination. Recently, I have been studying monoprints and monotypes.

Q: What are monoprints and monotypes?A. Monoprints are where you paint an image with printers ink

on an aluminum plate or other thin hard surface. Next, you put printing paper down on top of the plate and run the plate and paper through a printing press or hand press. You get one ‘run’ for a good print. If you print again, you get what is called a ‘ghost print’. These are a lighter color intensity, a little ‘ghostly’.

Q: Can you tell us about your painting that’s on the front cover this month?

It’s Never Too Late to Follow Your Dream!

Art Gallery Tupos officially opened in April 2011.

Continued on page 10

A: Yes, this is one of the doorway series I did for my Master’s thesis. The colors you see here depict the various colors of the Kansas prairies. You will see some gold of the wheat fields and also human images. Lower, you will see root-like images hanging down. These are what I call my roots from Kansas. It’s suggested the entire painting is supported by these roots. The grays in the middle depict the storms and tornados that occur in Kansas.

Q: Can you tell us about the art studio you recently opened in Fair Oaks?

A: I have a very intimate working studio in the Village of Fair Oaks. I

chose this location because the ambience of the area enhances my creativity. When the space next to it became available, I created ART GALLERY TUPOS where I show my new work and the work of local and regional artists. Currently, ART GALLERY TUPOS is open Second Saturdays and also by appointment.

Q: Great, so you will be promoting local artists!A: Yes, in July and August I am doing a collaborative show

with Sacramento artist Mike Rowden. We are doing one painting together using landscape as a basis for an abstract painting. In September and October I am featuring Dan Wilson, an artist from Santa Cruz who plays harmonica to his work. We will be having a real ‘happening’ at the gallery on those second Saturdays!

Q: Is your plan still the same, to show an artist for a period of two months, then move on to another artist?

A: Yes.


It’s Never Too Late to Follow Your Dream!Continued from page 9

Q: That’s a great idea. So what’s in store for the future?A: The future is very exciting! I have a commission to do a

painting of Billy for the World Olympic Museum in Lausanne, Switzerland. The unveiling will be during the London 2012 Olympics.

Q: Congratulations! Is this something that you’re working on now?

A: Yes, preliminary sketches.

Q: Is there anything else exciting you would like to share?

A: Yes. I have been contracted by a luxury cruise line to teach art where I am traveling to exotic parts of the world. On these adventures, Billy is my assistant.

Q: Have you done any paintings of Billy?A. Yes, I have done a painting of Billy that is on permanent

display at the Crazy Horse Memorial in Crazy Horse, South Dakota. Its entitled “Wings of an Eagle.” We get phone calls and emails from around the world from people who have seen this.

Editor’s note: For more information about Pat Mills or Art Gallery Tupos, please call (916) 769-1127 or visit her website www.studiotupos.com. The gallery is located in Old Fair Oaks Village and the address is 10120 Fair Oaks Blvd. Building A & B, Fair Oaks, CA 95628.


Summertime officially begins in Carmi-chael with the Concert in the Park series at Carmichael Park. Almost every Sunday and some Saturdays through August, you’ll find music from swing to blues, from rock ‘n roll to jazz. Bring your blanket or your boogie shoes!

The BeMoneySmartUSA Farmer’s Market continues every Sunday from 8 am to 1 pm at Carmichael Park. Fresh fruit, veggies, and flowers of course but also LIVE music and plenty of parking and shade so plan to make a morning of it. Look for the dancing banana! (Does anyone know where we can get a LOCAL produce costume?!?)

Time for spring cleaning. The Carmichael Chamber of Commerce and Carmichael Recreation & Park District are hosting a Community Shred Event at La Sierra Community Center on June 18 from 8 am to noon. Bring all your confidential papers to be shredded. Cost is $5 for a grocery bag and $10 for a banker’s-size box.

Visit www.BobsPocket.com/Carmichael for more info and other events. Enter our drawing for prizes donated by local businesses. This calendar brought to you by:

*Visit www.BobsPocket.com for links, resources and Bob’s bio.

June is Bustin’ Out in Carmichael!


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Go For It - June 2011 - Rancho Cordova