39
1 2015 Annual Meeting 1 Global Vision, Local Relevance

Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

1

2015 Annual Meeting

1

Global Vision, Local Relevance

Page 2: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

LBG Canada Companies Investing Outside of Canada

2

Page 3: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

Provincial Breakdown of Canadian Investments

3

Page 4: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

Regional offices required to align with overall CI strategy

4

Page 5: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

Today’s Panel

Helen Seibel

Senior Manager, Corporate Responsibility

Sarah Shillito

Associate Director, Global Community Investment

5

Page 6: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

The Young Health Programme

LBG Canada Annual ConferenceSeptember 30, 2015

Page 7: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

The AstraZeneca Young Health Programme (YHP) has a unique focus on young people and primary prevention of the most common non-communicable diseases (NCDs)

• Type 2 diabetes

• Lung cancer

• Hypertension

• Chronic Obstructive

Pulmonary Disease

(COPD)

Page 8: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

• NCDs kill 38 million people each year

• Type 2 diabetes, cancer, heart and

respiratory disease related deaths

account for 82% of all NCD deaths

• 16 million NCD deaths occur before

the age of 70 and 82% of these

deaths occur in low-and-middle

income countries

The programme is designed to help address a global health issue

8

Page 9: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

• 25% of the world’s population is

aged 10 – 24

• 70% of premature deaths in adults

can be linked back to behaviours

that started when they were

adolescents

• Once formed, these behaviours are

very hard to change

While the numbers are large, there is a great opportunity to drive change by focusing on adolescents

9

Page 10: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

On the ground programmes

Research & evidence generation

Advocacy for positive change

To accomplish this, we have a three pronged approach

10

Page 11: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

AstraZenecaWe push the boundaries of

science to deliver life-changing medicines with a

focus on: Cardiovascular and Metabolic disease; Oncology

and Respiratory disease

Young Health ProgrammeA unique focus on young

people and preventing the risk behaviours that may lead to Type 2 diabetes, cancer,

heart and respiratory disease (NCDs)

The programme is aligned to the business, but intentionally not fully integrated into the business

Page 12: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

Through the programme, we work closely with youth to change risk behaviours that are precursors to NCDs

12

Tobacco

use

Poor

diet

Lack of

exercise

Alcohol

abuse

NCD risk behaviours

(per WHO)

Page 13: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

YHP Canada

Page 14: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business
Page 15: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business
Page 16: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business
Page 17: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business
Page 18: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

The programme was

launched in Canada with

3 national partners

Phase 1 – 2011-2014

Phase 2 – 2015- 2018

Page 19: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

1. We built resources

online

2. We built a program

for the after-school

space

3. We launched an

advocacy initiative

Page 20: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

In the first three years, we were able to contribute to the base of resources available to address mental health

Page 21: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

• Focus on At My Best, a school-

based program that we co-created

in 2007

• Provides free curriculum to teachers

of Kindergarten to Grade 6

• Currently available in more than

5,500 schools across Canada

reaching 120,000 children each

year

As we move into Phase 2, we are shifting our focus to align better to NCD prevention

21

Page 22: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

At My Best curriculum takes a holistic approach to help establish healthy habits in children and adolescents

22

Page 23: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

Through 2018, we will focus in particular on at-risk communities and developing an advocacy approach

23

Page 24: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

Global versus local

Page 25: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

Across 5 continents.

> 30 expert partners.

CANADA II

USA

BRAZIL II

UK

SPAIN

ZAMBIA

NORWAY

DENMARK

SWEDEN

NETHERLANDSROMANIA

INDIA II

AUSTRALIA

SOUTH

KOREA

GERMANY

PORTUGAL

The first myth we’d like to address is “global”. There is no

such place as “global”!

RUSSIA

CHINAGULF

KENYAKEY

Completed

Live

Renewed

New

In discussion

Research

TURKEY II

PRB Asia

PRB Africa

Imperial College

Page 26: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

1. The programs are focused on

adolescents

2. They address NCD prevention

3. They incorporate the voice of youth

4. They are delivered in partnership

with a reputable NGO/NGOs

The common thing that is shared globally and locally is the brand and what that embodies

26

Page 27: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

1. Scale, duration, sophistication and

resourcing

2. Cultural enablers and barrier

3. The voice of young people

4. What it’s okay to talk about and

how

But how the programs are delivered locally, is where we begin to see many differences

27

Page 28: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

What works for one population of young people may not work for another

28

Page 29: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

Exchange of information and experience

Repository of resources to share

Toolkits for local adaptation

We recognize that our global vision must also be locally relevant

29

Page 30: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

This flexibility extends to how we establish global metrics for the program and facilitate local evaluation

30

9,500+ peer

educators

trained

1.2myoung

people

reached

10,000 health

workers

briefed

Global

metrics

Page 31: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

This flexibility extends to how we establish metrics for the program and facilitate local evaluation

31

29

19

59 59

12 1210

0

10

20

30

40

50

60

70

2014 2015

Smoking

Yes No Tried sometimes Gave up

30%

70%

70%

30%

0%

20%

40%

60%

80%

100%

120%

2014 2015

Number participating in sports

Yes No

Yr on yr results YHP Russia

Local evaluation

Page 32: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

We also work to create the global story through Communications materials

www.yhpvoices.com

32

Page 33: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

YHP China

Page 34: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

• Provide education on air and health;

water and health; and overall safety

education

• Partner with Horizon Corporate

Volunteer Consultancy

• Addressing a significant unmet need

for this disenfranchised and often

dismissed population

The programme was launched in China in 2013 with a focus on improving the health of migrant youth

34

Page 35: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

• Active in 20 cities

• Engages more than 650 volunteers

• Benefits thousands of migrant

children

• Award-winning program that has

differentiated AstraZeneca in China

in the minds of potential new hires

In China, the main business driver for the programme is employee engagement

35

Page 36: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

Questions

Page 37: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

38

Page 38: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

39

2015 Annual Meeting

39

Thank you to our speakers!

Page 39: Global Vision, Local Relevance - LBG Canada...Global Vision, Local Relevance. ... The programme is aligned to the business, but intentionally not fully integrated into the business

40

2015 Annual Meeting

40

Up Next:

Break(15 Minutes)