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© comScore, Inc. Proprietary. © comScore, Inc. Proprietary.
www.comscore.com
www.facebook.com/comscoreinc
@comScore
Enrico Verhulst, VP NEMEA, comScore
Global State of Digital
Understanding the Big Trends of Global Digital Market
#FutureinFocus
@comScoreEMEA
www.comscore.com
www.facebook.com/comscoreinc
© comScore, Inc. Proprietary. 2
comScore is a leading internet technology company that
provides Analytics for a Digital World™
NASDAQ SCOR
Clients 2,100+ Worldwide
Employees 1,000+
Headquarters Reston, Virginia, USA
Global Coverage Measurement from 172 Countries; 44 Markets Reported
Local Presence 32 Locations in 23 Countries
Big Data Over 1.5 Trillion Digital Interactions Captured Monthly
V0113
© comScore, Inc. Proprietary. 3
comScore 2 Million Person Global Panel
Comprehensive View of Digital Consumer Behavior
Online
Advertising
Video
Search
Demo-
graphic
Profiles
Online
Behavioral
Profiles
E-Commerce
Website and
App Usage
PC
Smart
phone
TV
Tablet
Gaming
POS
Server
V0113
© comScore, Inc. Proprietary. 4
The comScore Census Network™ (CCN™)
Over 1.5 Trillion
Digital Interactions Per Month
Measurement from 172 countries
Over 1.5 Million domains
Greater than 85% of all devices
V0113
© comScore, Inc. Proprietary. 5
Global Internet Overview
Digital Audience Behavior
Mobile Usage
Video Usage
Advertising
Agenda
#FutureinFocus
© comScore, Inc. Proprietary. 6
Global insights: % of Total Online Population
27% Europe 14% North America
8% Middle East & Africa
41% Asia Pacific
10% Latin America
Internet Audience 15+ accessing Internet from a Home or Work PC
Source: comScore MMX, July 2013
© comScore, Inc. Proprietary. 7
Online Audience Across the Globe
China Comprises 22% of Global Audience
Brazil and India Post Highest Growth
35
1 2
18
19
6 3
47
78
29
9
73
65
6
65
50
7
64
29
5
53
02
1
42
60
4
39
18
4
29
52
4
25
55
8
24
70
9
23
91
7
22
81
6
19
98
7
16
78
0
15
18
5
14
49
8
To
tal U
niq
ue
Vis
ito
rs (
00
0)
India’s internet audience grew 25% since
July 2012, overtaking Japan as the world’s
3rd largest internet audience
Brazil’s web population posted the highest
growth worldwide, increasing by 41% since
July 2012
Internet Audience 15+ accessing Internet from a Home or Work PC
Source: comScore MMX, July 2013 July 2012
© comScore, Inc. Proprietary. 8
617
399
213
134 134
655
419
222 152 134
Asia Pacific Europe North America Latin America Middle East - Africa
Un
iqu
e V
isit
ors
(M
M)
Mar-12 Mar-13
21,0 25,8
35,9
25,4
17,6
Asia Pacific Europe North America Latin America Middle East - Africa
Ho
urs
per
Vis
ito
r
Growth and Time Spent Across Regions
Asia Pacific is Largest and Still Growing, Lat Am has Highest Percent Growth
Internet Audience 15+ accessing Internet from a Home or Work PC
Source: comScore MMX, July 2012 and July 2013
Global Average:
24,5 Hours a Month
+6%
+5%
+13% --- +4%
© comScore, Inc. Proprietary. 9
26%
28%
21%
21%
32%
26%
30%
24%
18%
28%
21%
23%
21%
18%
20%
14%
11%
17%
18%
12%
13%
8%
16%
26%
8%
WW
Asia Pacific
Europe
North America
Latin America
% o
f O
nli
ne P
op
ula
tio
n
15-24 25-34 35-44 45-54 55+
Established Online Audiences in North America, Europe Skew Older
60 percent of Latin American Web Audience is Under 35
Internet Audience 15+ accessing Internet from a Home or Work PC
Source: comScore MMX, July 2013
© comScore, Inc. Proprietary. 10
Global Internet Overview
Digital Audience Behavior
Mobile Usage
Video Usage
Advertising
Agenda
#FutureinFocus
© comScore, Inc. Proprietary. 11
Top Global Web Properties
1 208 800
877 967
796 943
724 542
492 107
403 717
358 243
341 391
317 744
317 645
Google Sites
Microsoft Sites
Yahoo! Sites
Wikimedia Foundation Sites
Amazon Sites
Baidu.com Inc.
Tencent Inc.
Alibaba.com Corporation
Sohu.com Inc.
219,3
56,1
362,1
128,5
12,1
22,0
72,1
247,0
128,6
32,4
Unique Visitors (000) Minutes per Visitor
Internet Audience 15+ accessing Internet from a Home or Work PC
Source: comScore MMX, July 2013
© comScore, Inc. Proprietary. 12
Top Facebook Web Audiences are in Emerging Markets
In Many Regions, Facebook Use is Moving Substantially to Mobile
89,2
88,2
87,6
87,5
85,8
85,2
84,8
84,0
83,0
81,3
80,6
77,9
77,9
77,5
75,7
Brazil
Argentina
Turkey
Peru
Colombia
Thailand
Mexico
Philippines
Chile
Israel
Venezuela
Taiwan
Canada
Portugal
Italy
Facebook Top 15 Markets by % Reach
Internet Audience 15+ accessing Internet from a Home or Work PC
Source: comScore MMX, July 2013
© comScore, Inc. Proprietary. 13
Share of Time Spent on Social Networking Largest in Latin America
Asia Spends Largest Share of Time on Retail Sites
18% 8%
26%
13%
33% 29%
14%
13%
13%
17%
14% 17% 13%
13%
12%
15%
15% 13%
4%
4%
4%
5%
4% 3%
4%
7%
3% 4%
2% 1%
46% 54%
42% 46%
32% 36%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Worldwide Asia Pacific Europe NorthAmerica
LatinAmerica
MiddleEast-Africa
Sh
are
of
To
tal
Min
ute
s S
pe
nt
On
lin
e
All Other
Retail
News/Information
Entertainment
Services
Social Networking
Internet Audience 15+ accessing Internet from a Home or Work PC
Source: comScore MMX, July 2013
© comScore, Inc. Proprietary. 14
80% 69%
99%
69%
87% 94%
World-Wide Europe LatinAmerica
Asia Pacific NorthAmerica
Middle East- Africa
Virtually All Time Spent on Social Networking in Latin America is on
Facebook Share of Total Time Spent on Social Networking By Region
Internet Audience 15+ accessing Internet from a Home or Work PC
Source: comScore MMX, July 2013
© comScore, Inc. Proprietary. 15
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Percent of Mobile Users [Used Mobile Social Networking Ever in Past Month]
US
Japan
Germany
UK
Italy
France
Spain
Mobile Social Networking on the Rise in US, Europe
Source: comScore MobiLens, 3 month average ending July 2012 to July 2013, Mobile Users 13+
Spain increase
greatest among
countries under
measurement,
with mobile
Social
Networking
reach increasing
by 31% over
past year
© comScore, Inc. Proprietary. 16
Global Internet Overview
Digital Audience Behavior
Mobile Usage
Video Usage
Advertising
Agenda
#FutureinFocus
© comScore, Inc. Proprietary. 17 Source: comScore MobiLens, 3 month average ending July 2013
Size of Global Mobile Audiences & Share of Smartphone Users
40%
64%
41%
30%
41%
41%
26%
UnitedStates
Japan
Germany
UK
Italy
France
Spain
Smartphone
non-Smartphone
238.5
Total Mobile
Audience (MM) Smartphone Users
102.7
61.0
49.5
48.0
47.5
36.0
© comScore, Inc. Proprietary. 18 Source: MobiLens, 3 mo. avg. ending March 2013, EU5, N= 68,267
EU5 Smartphone
Penetration
+256%
Growth
+256% Smartphone Ownership in EU5 within 5 years
Almost 6 in 10 EU5 mobile phone users use a Smartphone
60,4%
47,6%
34,3%
24,4%
18,0% MARCH
2009
MARCH
2010
MARCH
2011
MARCH
2012
MARCH
2013
In March 2009, only around 40
Million (18%) owned a Smartphone.
In March 2013, the figure grew to
more than 145 Million Smartphone
Owners (60.4%).
© comScore, Inc. Proprietary. 19 Source: MobiLens, 3 mo. avg. ending March 2013, EU5, N= 68,267
Multi-Device Ownership
28% of the EU5 Smartphone Audience Own Other Connected Devices
In March 2013, 28.2% of Smartphone
users also owned other connected
devices like tablets, eReaders, or
other handhelds.
Tablets, which were owned by 19.9% of
the EU5 Smartphone audience, have
spurred the rise of the
“Digital Omnivore”
Connected devices are changing
how and where consumers seek
information, communicate, and
engage online.
19.9% also
own tablets
9.5% also own
eReaders
2.5% also own
other handhelds
like portable
gaming devices
© comScore, Inc. Proprietary. 20
Sh
are
of
De
vic
e P
ag
e T
raff
ic
on
a T
yp
ica
l W
ork
day
Source: comScore Device Essentials, U.S., Monday, 21st January 2013
Device Preferences Throughout the Day in US
Most Tablet Usage during a Working Day Peaks at 9pm
Mobiles
phones are
constant
companion
PCs dominate
working
hours
Tablets popular
at night
© comScore, Inc. Proprietary. 21 Source: MMX Multi-Platform UK, March 2013
Multi-Device Ownership
Understanding the Digital Audience in UK
44.6
Million PC internet users
27.2
Million mobile internet users
? 45.6 Million
unduplicated
There are 44.6 Million PC internet users and 27.2 Million
mobile internet users in the United Kingdom – but how large
is the total audience that can be reached?
comScore MMX Multi-Platform provides an unduplicated
measure of digital media audiences and consumption
across desktop computers and smartphones, and shows
how users are consuming content on multiple platforms.
© comScore, Inc. Proprietary. 22
Global Internet Overview
Digital Audience Behavior
Mobile Usage
Video Usage
Advertising
Agenda
#FutureinFocus
© comScore, Inc. Proprietary. 23 Source: comScore Video Metrix, Worldwide, July 2013
Online Video is a Significant Market Worldwide
1.3 billion people watched almost 18 hours each of Online Video
257 Billion videos 475
Million Average Daily
Unique Viewers
17,8 Hours per
Viewer
1,3 Billion Total Unique
Viewers
191 Videos per
Viewer
© comScore, Inc. Proprietary. 24 Source: comScore Video Metrix, July 2013, Worldwide 15+
Google Still King of Online Video
Videos per Viewer
100.5
14.0
20.0
15.1
15.0
8.8
13.3
12.9
11.5
15.3
YouTube accounts for
99.7% of Google’s
video viewers
794 919
319 873
268 072
248 681
231 916
223 317
214 268
213 688
192 479
170 171
Google Sites
Youku Inc.
VEVO
TENCENT Inc.
Viacom Digital
Sohu.com Inc.
Tudou Sites
BrightRollPlatform
IQIYI.COM
Top 10 Destinations for Online Videos
Total Unique Viewers
© comScore, Inc. Proprietary. 25 Source: comScore Video Metrix, U.S., Jan-2011 to Dec-2012
Video Advertising Comes of Age
Video Advertising as a Percentage of Total Online Video Consumption
0
2
4
6
8
10
12
0
5
10
15
20
25
30
% A
ds (
Vid
eo
s)
Vid
eo
s (
Bil
lio
ns)
% Ads (Videos) Videos (Billions)
+59%
© comScore, Inc. Proprietary. 26
Global Internet Overview
Digital Audience Behavior
Mobile Usage
Video Usage
Advertising
Agenda
#FutureinFocus
© comScore, Inc. Proprietary. 27 Source: comScore Ad Metrix, Jan-2013 to June-2013
2 309 839 370
723 005 802
482 937 643
348 477 669
336 845 270
327 062 023
166 803 261
US
Brazil
UK
Germany
France
Canada
Spain
Display Ad Impressions Across Countries
Almost 2.3 trillion Display Ad Impression Delivered in 1S2013 in US
© comScore, Inc. Proprietary. 28 Source: comScore Ad Metrix Social, U.S., Jan-2012 to Dec-2012
1 in 8 Ads Across the Web Are Socially-Enabled
Advertiser Industry Share Among Classified Socially-Enabled Display Ads
22%
19%
17%
10%
4%
28% Consumer Goods
Retail
Online Media
Media & Entertainment
Finance
All Other
© comScore, Inc. Proprietary. 29
3 in 10 ads are never seen by
their target audiences.
© comScore, Inc. Proprietary. 30
What to Remember ?
More Devices Means More People and More
Consumption
Social Networking is big
Multi-Platform Will Drive Ad and Content
Integration Strategies
vGRP as a new currency for online
advertising performance
© comScore, Inc. Proprietary. © comScore, Inc. Proprietary.
www.comscore.com
www.facebook.com/comscoreinc
@comScore
Enrico Verhulst, VP TAM N-EMEA, comScore
Questions….
#FutureinFocus
@comScoreEMEA
www.comscore.com
www.facebook.com/comscoreinc
