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GLOBAL NORMS WEBINAR
Multi-Health Systems Inc.
PRESENTERS
• Facilitator: – Daniela Kwiatkowski– Training Specialist - Product
Development
• Speaker: – Jonathan Stermac, M.A.– Research Associate - Research and
Development; Performance Assessments
AGENDA
• Overview of EQ-i 2.0 model• International Interest• Creation of the Global Norms• EI – A Global Construct• Guidelines and Examples• Summary and Take Away
WHO IS MHS?
• A worldwide, trusted publisher of psychological assessments and services– Home base: Toronto, Ontario
THE EQ-i 2.0 MODEL
Perceive and
express ourselves
Develop and
maintain social
relationships
Cope with challenges
Use emotional
information in an
effective way
GLOBAL INTEREST
CURRENTLY AVAILABLE NORMS
• US/Canada - Professional & General Population
• UK/Ireland - Professional & General Population
• Australia - General Population
• South Africa - Professional
• Feedback from international customers on difficulties choosing norm
EMOTIONAL INTELLIGENCE – GROWING GLOBAL INTEREST
Google Trends, 2013
GLOBAL NORMS CREATION
A. Endogenous factors (e.g., age, gender)
B. Exogenous factors (e.g., country, occupation)
C. Examination factors (e.g., online)
D. Temporal factors (e.g., administration dates)
Norm Types:1. The Standardization Norm 2. The User Norm
THE ABCDS OF NORM CREATION
Bartram, 2008
GLOBAL NORM CHARACTERISTICS
• n = 10,000• We have developed customer based
professional Global Norm where we report on 4 characteristics:– Gender– Age– Country– Occupation
GLOBAL NORM BREAKDOWN
• 154 countries• Equal gender
– 50% Male– 50% Female
• Equal age across four intervals• 5 U.N. World Regions
– Africa, Americas, Asia, Europe, Oceania– 2,000 respondents from each region
• Norm types– Overall– Age & Gender
• 23 countries with more than 100 records– Asia: 7 (Singapore, Malaysia, China, United Arab
Emirates, India, Japan, Indonesia)– Africa: 3 (South Africa, Angola, Nigeria)– Europe: 7 (Ireland, UK, Germany, France, Finland,
Spain, Switzerland)– Americas: 5 (United States, Brazil, Mexico,
Canada, Chile)– Oceania: 1 (Australia)
GLOBAL NORM BREAKDOWN
EMOTIONAL INTELLIGENCEA GLOBAL CONSTRUCT
PREVIOUS NORM DATA
• Total EI increases with age • No gender differences in Total EI • Women score higher on Empathy – Smaller differences on Emotional
Expression and Emotional Self-Awareness
• Men score higher on Stress Tolerance and Problem Solving
GLOBAL AGE
85.0
90.0
95.0
100.0
105.0
110.0
115.0
Series1
Age Group
Ave
rage
EQ
-i 2.
0 Sc
ore
GLOBAL AGE
85.0
90.0
95.0
100.0
105.0
110.0
115.0
Series1
AfricaAmericasAsiaEuropeOceania
Age Group
Ave
rage
EQ
-i 2.
0 Sc
ore
GLOBAL GENDER
Total
EI
Se
lf-Reg
ard
Se
lf-Actu
alizati
on
Em
otional Se
lf Aware
ness
Em
otional Ex
pressio
n
Asse
rtive
ness
Indep
enden
ce
Inter
personal
Relationsh
ips
Em
pathy
So
cial R
esponsib
ility
Pro
blem So
lving
Rea
lity Te
sting
Im
pulse Contro
l
Fle
xibilit
y
Str
ess To
leran
ce
Optimism
Happiness
-0.5
-0.4
-0.3
-0.2
-0.1
0
0.1
0.2
0.3
0.4
0.5
Cohe
n's d
Sco
re
Women Score Higher
Men Score Higher
GLOBAL REGIONS
• Asia had the lowest scores– Overall and subscales
• Africa had the highest scores– Overall and most subscales
• Europe, Americas, and Oceania were similar for the most part
a) Africab) Americasc) Asiad) Europee) Oceania
WHICH REGION HAS THE SMALLEST GENDER DIFFERENCE IN EMPATHY?
a) Independenceb) Impulse Controlc) Self-Actualizationd) Assertiveness
WHICH SCALE HAS THE SMALLEST REGIONAL DIFFERENCES?
EMOTIONAL INTELLIGENCE – A GLOBAL CONSTRUCT
• Consistently high reliability and validity– Across world regions, gender and age
• Culture-free by design• Some differences exist in subscales• However, these differences may not be
practically significant– Influence of sample size– Actual scores are not largely different from each other
HIGH RELIABILITY AND VALIDITY
EXAMPLE – NORTH AMERICA AND ASIA
Individual From North AmericaAssertiveness = 119
Individual From AsiaAssertiveness = 114
GUIDELINES AND EXAMPLES
WHEN WOULD I USE A GLOBAL NORM?
• Consider the following criteria:– The regional location/country in which the
assessment is being taken– The culture of the participant– The location and culture of the comparison group of
assessments (if any)– The applicability of a globally representative norm– The applicability of the closest/most similar regional
norm– The potential buy-in of the client or organization
when comparing assessment scores against the chosen norm
EXAMPLES OF GLOBAL NORM USE
• Comparing leaders in an international organization– e.g., comparing Latin American leaders to European
leaders
• Selecting individuals from one region to work in another– e.g., from Asia to work in Africa
• Using a common baseline for all users allows for accurate comparison and development
• Removes concern over applicability of norm
DEBRIEFING RESULTS ACROSS CULTURES
• As EI is a global construct:• Focus on the culture of the work environment• Understand how the regional culture fits within
the global framework but do not focus on it• Understand the client’s perception and
knowledge of norms• Be prepared to discuss subscale differences
across regions (and age and gender)
SUMMARY
• The Global Norms allow EQ-i 2.0 results to be interpreted in a broader manner– Region: Small overall; small differences on
most subscales; moderate on some– Age: Small to moderate effects– Gender: No effect for Total EI; small effects at
subscale level
• Emotional Intelligence is a global construct
WHERE TO GO FROM HERE?
• No additional cost above generating a report– Unless changing the norm on an already
generated report
• Can be used with:– Workplace– Leadership– Group
• Norm Region: Global• Global Norm supplement on portal• Help files updated
THANK YOU!
Any follow up questions or comments can be directed to:[email protected]
References:
Bartram, D. (2008). Global norms: Towards some guidelines for aggregating personality norms across countries. International Journal of Testing, 8, 315-333. Google Trends. Web Search interest: Emotional intelligence - Worldwide 2004 – present. Retrieved January 16, 2014, from http://www.google.ca/trends/explore?hl=en-US&q=/m/0ns8w&content=1