Roadmaps

What is Brand ? What is Global Brand ? Alternatives to Global Brand Types of Global Brands Pepsi Co ( History ) Mc Donald's ( History, strategy, social responsibility) Nestle ( History, Global Organization ) Apple ( History, strength & weakness ) Conclusion

What is Brand ?

A name, term, sign, symbol or design intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

A brand is a symbolic embodiment of all the information connected to a company, product or service.

What is Global Brand ?

Global brand is a national, inter national & local with strong consist image.

Represents a group heading several brands and many activities.

Alternatives to Global Brands

Individuality, community, innovation

Private labels which offer value for money

Regional products

Fair trade products

Types of Global Brands

History of Pepsi

Pepsi co was set up in the 1880 by pharmacist Caleb Bradham in New Bern, North Carolina.

Pepsi co entered in India 1989 and has grown to become the country’s largest selling food & beverage company.

Pepsi has four soft drinks in the top ten beverages in the world like as Pepsi, Dew, Diet Pepsi, and Caffeine Free Diet Pepsi.

PepsiCo India and its partners have invested more than U.S.$700 million since the company was set up in the country in 1989.

“ These advertise was very famous in 2005 and earn the more profit & target the all youngster”

Mc Donald History

In December, Dick & Mac McDonald open the

first McDonald’s drive-thru restaurant in San

Bernardino, California.

Ray Kroc opens the Des Plaines restaurant in

1955. And First day’s revenues - $366.12

In1965,McDonald’s goes public with the

company’s first offering on the stock exchange.

McDonald's has opened its door in India in

October 1996 since then its has open his

restaurants in all the major cities like Mumbai,

Delhi, Kolkata, Ahemdabad and many more.

Strategy

Goal changing from getting bigger, to getting better.

Advertise on the internet more. Get more people to visit their website.

To make food fast.

Low – Cost.

International expansion.

Social Responsibility

Think about health

Care about the balance of work

Follow the rules

value honesty

Nestle History Nestlé Company was set up in 1867 by Henri Nestlé in Vevey and Switzerland.

In 1938, Nestlé company make the Nestle Crunch. Today, Nestlé Crunch

is sold in over 40 countries worldwide.

In 1947 came the merger with Maggi seasonings and soups.

In January 2006 it took full ownership of Dreyer's, thus becoming the world's biggest ice cream maker with a 17.5% market share.

Our Global Organization

Swiss company - global reach

2,84,000 people working for us

Operación in more than 80 countries

World´s leading food & beverage company

People, brands & products are key

Apple History April 1st,1976 – Founded

January 3rd,1977 – Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

Employees - 22,787 full-time ; 3,750 temporary

Industry - Computer software, computer hardware, consumer electronics.

Retail stores - 183( 1st in Manhattan, New York)

Apple in 2005

As of January 2005 Apple has introduced the Mini Mac and the iPod Shuffle.

The Apple “Mini Mac” is a compact desktop computer. It is 2 inches tall and weights 2.9lbs. The Mini Mac starts at $499.

The “iPod” shuffle is a smaller version of the original iPod. It is much smaller and lighter. and can double as a portable USB flash drive with up to 1GB of storage space to back up personal files.

STRENTHS One of the oldest hardware manufacturers.

Control over the product.

High quality product.

Huge consumer base loyal to apple

WEAKNESS

High price

Consumer faced problems with faulty batterie

Not issued dividends