HSH Hillshire Brands Sept 2013 Investor Slide Deck Powerpoint PPT PDF

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    $4B Revenue North American,

    Focused Food Company

    3Source: Company Financial Statement information

    74%

    26%

    Retail Foodservice

    89%

    11%

    Branded Unbranded

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    B d B ildi d I i K

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    Brand Building and Innovation Key to

    Growth Agenda

    9

    Brand Building Innovation

    Brand positioning

    World-class advertising

    Category management

    Upgrade existing

    quality and packaging

    New line extensions

    Adjacent innovations

    I i I i MAP B hi d O

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    Increasing Investment in MAP Behind Our

    Core Brands

    10

    3.5%

    4.4% 5%

    Historic Average FY13 FY15E

    MAP Spending as % of Sales

    Wh W I MAP S W S

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    FY13 YoY Percent Change in Sales

    Where We Increase MAP Support We See

    Good Growth

    11

    Other

    FY13 MAP Increase Allocation

    High single digitsLow single digits

    High single digits

    I ti F d Diff ti t d

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    Innovation Focused on Differentiated,

    Value-Added Products

    12Source: Company Financial Statement information

    0% 5% 10% 15% 20% 25% 30% 35% 40%

    D

    ifferentiation/Value-Added

    Gross Margin

    Commodity

    Unbranded

    BrandedMeal

    Components

    BrandedReadyMeals

    $0.5B

    $2.6B

    $0.8B

    O $300MM i R F P d t

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    Over $300MM in Revenue From Products

    Introduced Within the Last Three Years

    13

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    Well on Our Way to Achieve Our Innovation Goals

    14*Percent annual revenue from past three years rolling innovations, Retail segment only

    9%

    11%

    13%-

    15%

    Past 4 Years FY13 FY15E

    2013 Editors' Top New Picks

    Revenue From NewInnovations*

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    W Will A ti t O C B d B hi d

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    We Will Activate Our Core Brands Behind

    Broadened Brand Positionings

    17

    Farm House

    Qual i ty Meats

    Hearty

    Comfor t Food

    Better Guy

    Food fo r Better

    Guy Times

    Smart and

    Sensible

    Family Choices

    Authent ic

    Ingredients,

    Exceptional Tastes

    Artisanal

    Italian Meats

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    Jimmy Dean Expanding Hispanic Reach

    18

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    M&A Will Complement Organic Growth

    20

    Value-added categories

    Strong brands

    Complementary / additive

    capabilities

    Scale with suppliers and customers

    Top-line growth

    EPS contribution Attractive financial returns

    Alignmentwith

    Strategic

    Vision

    Shareholder

    ValueCreation

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    Golden Island Acquisition Provides Initial Entry

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    Golden Island Acquisition Provides Initial Entryto the Attractive Meat Snacking Market

    Source: Symphony IRI Group, Total U.S. FDMx data, ending CY 2011

    $59B2.6% CAGR

    $0.9B+5% CAGR

    Meat-CentricSnacks

    Total Snacking Market

    22

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    Maria Henry, EVP & CFO

    25

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    Total Hillshire Brands Income Statement

    26Adjusted terms are non-GAAP financial measures. See our reconciliation to the most directly comparable

    GAAP measure in our press release dated August 8, 2013 and at the end of this presentation.

    Continuing Operations($ millions, excluding significant items) FY12 FY13 YoY

    Adjusted Net Sales $3,903 $3,920 +0.4%

    Adjusted Op Income 323 363 +12.5%

    Adjusted Op Margin 8.3% 9.3% +100 bps

    Adjusted Diluted EPS $1.45 $1.72 +18.6%

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    Cost Management Programs Progressing

    On track for $145MM of efficiencies

    Achieved $40MM cost savings goal in FY13

    Plans in place to execute remaining $105MM

    Efficiency programs will also strengthen core

    capabilities for sustainable growth and profitability

    Company culture embracing efficiency mindset

    27

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    Strong Balance Sheet

    28Adjusted terms are non-GAAP financial measures. See our reconciliation to the most directly comparable

    GAAP measure in our press release dated August 8, 2013 and at the end of this presentation.

    ($ millions, excluding significant items) FY13

    Adjusted Cash Flow $ 312

    Adjusted EBITDA $ 509

    Cash $ 400

    Debt $ 951Net Debt $ 551

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    Capital Allocation Strategy

    Continue to invest in the business

    Increased dividend 40% to $0.70 per share

    annual rate

    Targeting $200 million in share repurchases over thenext two years

    Committed to M&A as a value creation lever

    No plans to significantly reduce debt at this time

    29

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    Q&A

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    Appendix

    33

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