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It seems like every American loves Halloween. Some because it is a good excuse to let your alter ego shine, some for that once-in-a-year chance to relive childhood, and some, let’s just be honest, love it for the candy! We took a look at five of the most popular brands* of Halloween candy to see who is most likely to buy those tried-and-true pillowcase fillers as well as what snacks they are most likely to buy after the costumes are put away. GIVE US SOMETHING GOOD TO EAT! Neustar is the first real-time, cloud based, information services and marketing analytics provider that enables clients to effectively promote their services and protect their brand. Average age: 33.1 1.5M total US Households Average income: $57,274 90% have children Fast Food: Jamba Juice Chips & Dip: Pringle’s chips & Dean’s dip SNICKERS Cookies: Double Stuff Oreo cookies Average age: 28.8 1.397M total US Households Average income: $35,037 50.1% have children Fast Food: Wendy’s Chips & Dip: Tostitos & Cheez Whiz M&M’s Cookies: Keebler Chips Deluxe Rainbow Cookies Average age: 33.6 1.523M total US Households Average income: $62,438 85.8% have children Fast Food: Domino’s Pizza Chips & Dip: Store Brand chips & Pace salsa REESE’S PEANUT BUTTER CUPS Cookies: Nutter Butter Average age: 35.4 1.281M total US Households Average income: $47,778 60.2% have children Fast Food: Popeye’s Chicken Chips & Dip: Tostitos & Heluva Good dip TWIZZLERS Cookies: Keebler Chips Deluxe Cookies Average age: 32 1.217M total US Households Average income: $44,212 84.9% have children Fast Food: El Pollo Loco Chips & Dip: Cheetos (no dip) SKITTLES Cookies: Nabisco Golden Oreo *Top Halloween candy brands based on a list compiled by The Daily Press.

GIVE US SOMETHING GOOD TO EAT!

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Page 1: GIVE US SOMETHING GOOD TO EAT!

It seems like every American loves Halloween. Some because it is a good excuse to let your alter ego shine, some for that once-in-a-year chance to relive childhood, and some, let’s just be

honest, love it for the candy! We took a look at five of the most popular brands* of Halloween candy to see who is most likely to buy those tried-and-true pillowcase fillers as well as what

snacks they are most likely to buy after the costumes are put away.

GIVE US SOMETHINGGOOD TO EAT!

Neustar is the first real-time, cloud based, information services and marketing analytics provider that enables clients to effectively promote their services and protect their brand.

Average age:

33.11.5Mtotal US Households

Average income:

$57,27490%

have children

Fast Food:

Jamba Juice

Chips & Dip:

Pringle’s chips& Dean’s dip

SNICKERS

Cookies:

Double Stuff Oreo cookies

Average age:

28.81.397Mtotal US Households

Average income:

$35,03750.1%

have children

Fast Food:

Wendy’s

Chips & Dip:

Tostitos& Cheez Whiz

M&M’s

Cookies:

Keebler Chips Deluxe Rainbow Cookies

Average age:

33.61.523Mtotal US Households

Average income:

$62,43885.8%

have children

Fast Food:

Domino’s Pizza

Chips & Dip:

Store Brand chips& Pace salsa

REESE’S PEANUTBUTTER CUPS

Cookies:

Nutter Butter

Average age:

35.41.281Mtotal US Households

Average income:

$47,77860.2%

have children

Fast Food:

Popeye’s Chicken

Chips & Dip:

Tostitos & Heluva Good dip

TWIZZLERS

Cookies:

Keebler ChipsDeluxe Cookies

Average age:

321.217Mtotal US Households

Average income:

$44,21284.9%

have children

Fast Food:

El Pollo Loco

Chips & Dip:

Cheetos (no dip)SKITTLES

Cookies:

Nabisco Golden Oreo

*Top Halloween candy brands based on a list compiled by The Daily Press.