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Gio-Goi Spring Summer 2012 Footwear Lookbook
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The brand of choice for music royalty and fashion-forward consumers, Gio-Goi’s footwear collection reflects the brand’s long-term affinity with youth culture and street attitude. The Gio-Goi s/s 2012 collection of footwear for men features plenty of summer options, alongside the classic sportier styles. The range takes clear inspiration from the
clothing collection with colour palettes, detailing and graphics tying in with apparel throughout. Materials on the shoes have been borrowed from the brand’s vast denim collection and the gingham and chambray prints of the shirts.
Designed with Ibiza in mind, Gio-Goi has given its own sporty twist to key seasonal trends. Both espadrilles with their gingham lining and informal boat shoes feature flexible vulcanised rubber outsoles and apparel-inspired upper fabrics, creating a lightweight sporty look. A lace-up plimsoll has been introduced in a light blue chambray, a grey jersey fabric
and a stand-out denim, all directly borrowed from the apparel collection.
Summer options include a lightweight flip-flop/espadrille hybrid, ideal for last-minute holiday escapades. Back by popular demand, our blue and yellow flip-flop makes a welcome return. Meanwhile retro runner profiles and cupsole
trainers with an eighties-vibe still have an important role to play for our Trakstar consumer.
www.gio-goi.com
Tibst 4 red white
Ceder blue white
Lowson dark blue
Skiver yellow blue
Truro white blue
Barwell light blue white
Skiver1. blue/white2. yellow/blueTruro3. white/blue4. blue/whiteLowson5. grey6. dark blue7. light blue8. white Barwell9. light blue/white10. dark blue/white
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Tibst 411. dark blue/light blue 12. red/white13. black/whiteBowes14. dark grey 15. white/greenCeder16. blue/white17. grey/red18. dark blue/white
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www.gio-goi.com
and GIO GOI are registered trade marks of and used under license from Gio Goi Brands Limited. © Gio Goi Footwear Limited 2011
PRESS
InklingE: [email protected]: +44 (0)20 7609 0562A: 1a Lonsdale Square, London N1 1EN www.thisisinkling.com GIO-GOI FOOTWEAR
Natasha LegerE: [email protected]: +44 (0)20 8970 2497A: Pentland Brands, Lakeside, Squires Lane, London N3 2QL
GIO-GOI LIMITED
Effie ReeveE: [email protected]: +44 (0)20 7841 3779A: Gio Goi Limited, The Varnish Works, 3 Bravingtons Walk, Block B, Regent Quarter, London N1 9AJ
www.gio-goi.com