OPPORTUNITY: Drive Awareness and Purchase Consideration within the African American community during Father’s Day for the new Gillette Fusion ProGlide Sensitive razor & showcase Gillette as a trustworthy and relevant brand.

GILLETTE

SOLUTION: Created the Gillette Barbershop Tour - An integrated consumer engagement campaign traveling to barbershops in Atlanta. A custom branded experience brought to 20 different barbershops over two weekends culminating with a Fathers Day event.

CASE STUDY #4

Strategy: Brand Awareness / Purchase Consideration | Category: Retail Consumer

GILLETTE

RESULTS: Toured 20 Atlanta area barbershops in 6 days.

Amplified tour and event via geo-targeted Gillette

Facebook Page.

CASE STUDY #4

Strategy: High Impact Consumer Promotion | Category: Multi-Cultural