Gillette Indonesia

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Marketing Strategy for Gillette Indonesia

Text of Gillette Indonesia

  • 1. December 18, 2009 Presented to: Stephen T. Hurley International Marketing Management Presented by: Fabian Ochoa Samuel Adams Cohort MBA Candidate HULT Intl Business School
  • 2. Price Price Quality Super Nacet Bagus Tatra Quality
  • 3. Activity Investment Step 1: Decreasing Price $0 Step 2: Implement New advertisment campaign* $ 230,000 Step 3: Implement Go to market strategy (training, distribution) $ 100,000 Step 4: Reduce promotion strategies ($ 191,667) TOTAL (by the end of the year) $ 138,333 * 1% of 2005 total revenues
  • 4. Fabian Ochoa MBA Candidate 2010 Samuel Adams Cohort Hult International Business School fochoa2010@hult.edu +1 (617) 412-5655 http://www.linkedin.com/in/fabianochoa