Getting Started with Social Media

Joe Racanelli

Equicom Group

Not just for kids anymore

* Sources: IDC Research

Of all workers use social media for business reasons

Not just for kids anymore

* Sources: Pingdom

Average age of users:

0-17 18-24 25-34 35-44 45-54 55-64 65+

15%

9%

18%

3%

10%

19%

25%

Source: Google Ad Pl anner (United States Demographics Data)

Age distribution

Average age is getting older

Reasons

StrategicTactical

Share

news

Recruit

qualified staff

Build long-term

relationships

Interact with

stakeholdersBuild

awareness

Sell more

products

Build website

traffic

Cornerstones

Who is using social media?

Questions

> Can small companies use social media?

> What are the costs?

> What are the risks?

> How tech-savy do you need to be?

> Where should I start?

Getting started

Determine your objectives

Measure/Evaluate

Select the right platform

Identify your audienceComplement your existing communications strategy

Roadmap

1 tool

Network effect

Monitor

Test

Build audience

Integrate + tools

Copy of presentation

More questions?

Follow Equicom on

Connect on

Next Steps

416 815 0700 x 243

jracanelli@equicomgroup.com