Get More from Your SoftwareThe Genuine Windows Vista™ Experience

Get More from Your SoftwareThe Genuine Windows Vista™ Experience

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Benefits of Genuine Windows Benefits of Genuine Windows

• Confidence and Peace of Mind– Access to Microsoft support– Assurance that your original version

comes with built-in malware and spyware protection

Capabilities You ExpectImproved user interface and innovative visuals with Windows® Aero™ Improved PC performance with Windows ReadyBoost™

Ongoing ImprovementsOn-going access to important updates on Microsoft.comHundreds of new downloads and latest versions, such as Windows Media® Player and Internet Explorer® 7

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Genuine Windows Vista ExperienceGenuine Windows Vista Experience

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Only genuine Windows Vista provides customers performance and peace of mind

Only genuine Windows Vista provides customers performance and peace of mind

New features More protection* Software updates

*Only genuine versions receive the full functionality of Windows Defender

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Innovative visuals and navigation

New features and benefits available only on genuine Windows VistaNew features and benefits available only on genuine Windows Vista

Windows Aero* Windows ReadyBoost More protection

*Not available on Windows Vista Starter version or Windows Vista Home Basic version

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Speeds up PC performance with readily available USB devices.

Windows Aero Windows ReadyBoost More protection

New features and benefits available only on genuine Windows VistaNew features and benefits available only on genuine Windows Vista

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25% of Web sites offering counterfeit product keys, pirated software, key generators or crack tools attempted to install either malicious or unwanted software*.

Windows Aero Windows ReadyBoost More protection

*Third party research performed by International Data Corporation (IDC)

New features and benefits available only on genuine Windows VistaNew features and benefits available only on genuine Windows Vista

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Piracy: It Hurts EveryonePiracy: It Hurts Everyone

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Piracy: It is a problem for All of UsPiracy: It is a problem for All of Us

Reliability and stability of business customers computer systems at risk

Malicious and unwanted software rampant in pirated versions

Low-Grade Mid-Grade High-Grade

It’s easy to be fooled!

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Piracy: How to protect yourselfPiracy: How to protect yourself

1. Are you buying from a reputable reseller?

2. Is a Certificate of Authenticity (COA) included?

3. Is a hologram CD, DVD, or recovery media included?

4. Are the product packaging and documentation high quality?

5. Is an End-user License Agreement (EULA) included?

5 questions to ask:

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Activation and Validation ProcessActivation and Validation Process

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Genuine Windows Vista activationGenuine Windows Vista activation

• If initial activation fails, there is a 30-day grace period.

• If initial activation does not occur, Windows Vista will go into a reduced functionality mode.

Initial product activation requires a valid product key.

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Genuine Windows Vista validationGenuine Windows Vista validation

From time to time, users may be required to validate the software is genuine using an online process.

• Access to certain content, downloads, and updates are reserved for genuine versions.

• If validation fails, Windows Vista will go into a “non-genuine” state with a 30-day grace period.

• At the end of the 30-day grace period, failure to successfully validate will result in a reduced functionality mode.

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Non-genuine User ExperienceNon-genuine User Experience

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Non-genuine user experienceNon-genuine user experience

• Users have 30 days to activate with a valid product key.

• Constant desktop reminder of a count-down of the 30-day period and non-genuine status.

• Permanent notification “This copy of Windows is not genuine.”

If activation or validation fails, the system will go into a “non-genuine” state.

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Non-genuine user experienceNon-genuine user experience

• Many features are disabled, such as Windows Aero and Windows ReadyBoost.

If activation or validation fails, the system will go into a “non-genuine” state.

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Access to downloads on the Microsoft Download Center marked with a star require genuine validation and are denied when using non-genuine software.

Non-genuine user experienceNon-genuine user experience

If activation or validation fails, the system will go into a “non-genuine” state.

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• At end of 30-day period, if the user fails to activate with a valid product key, the system will go into a reduced functionality mode.

If activation or validation fails, the system will go into a “non-genuine” state.

Non-genuine user experienceNon-genuine user experience

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Failure to activate within the 30-day grace period, will result in Windows Vista going into a reduced functionality mode.

• No desktop• No start menu or task bar• Windows Vista functionality limited to

the default web browser for 1 hour periods

Non-genuine user experienceNon-genuine user experience

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Make sure you experience the performance and peace of mind you expect and deserve from genuine Windows Vista

Be sure to ask for and receive genuine Microsoft software!

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APPENDIXAPPENDIX

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Microsoft Respects Your PrivacyMicrosoft Respects Your Privacy

– For more details, visit:

http://privacy.microsoft.com/en-us/default.aspx

Use of genuine software will not compromise your privacy or become a method for marketing pitches, spyware, etc.

Microsoft’s WGA does not use any information collected for purposes to identify or contact you

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Windows Vista Genuine by DesignWindows Vista Genuine by Design

Features & Services

In-box Features

Aero

Windows Ready Boost

Windows Defender

Post-Purchase

Non-critical Security Updates

Ultimate Extras

Small Business Plus

OOB releases (IE7.next, WMP.next)

Local Offers

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It’s a fact: Counterfeit software is riskyIt’s a fact: Counterfeit software is riskyResearch by IDC (sponsored by Microsoft) shows that acquiring and using counterfeit software can pose real risks. The research examined websites that offer counterfeit software as well as hacks, cracks and ‘keygen’ tools available on websites and P2P networks that enable the illegal use of software.

The research found there is a significant amount of malicious or unwanted code present on websites that offer counterfeit and in key generators and crack tools.

Specifically malicious or unwanted software was found in: • 25% of the Web sites (25 of 98 sites) offering counterfeit product keys, pirated software, key

generators or crack tools• 11% of key generators and crack tools (13 out of 116) from websites• 59% of key generators and crack tools (55 of 94) downloaded from P2P networks

Files89%

With Malicious Software

11%Files Downloaded

from Websites Files41%With Ma-

licious Software

59%

Files from P2P

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Microsoft Genuine Software Initiative (GSI)Microsoft Genuine Software Initiative (GSI)The Microsoft Genuine Software Initiative focuses the many activities and investments directed at combating software counterfeiting and other forms of software piracy into a single initiative. The initiative will drive increasing investments across three strategic areas: Education, Engineering, and Enforcement.

Education Engineering EnforcementMicrosoft marketing campaigns on genuine software and websites like www.howtotell.com provide detailed information and examples of counterfeit software.

Example Programs and ActivitiesGenuine Microsoft Software’ logo

and reseller logo program (below)Support of industry associations

(Business Software Alliance, ICC BASCAP, AGMA)

Microsoft is continuing to invest in anti-counterfeiting technologies and product features that alert consumers to the presences of counterfeit software.

Example Programs and Activities

Microsoft Genuine Advantage platform

Anti-counterfeiting features such as new Certificates of Authenticity and Holographic CDs

Microsoft actively supports government officials and law enforcement in taking action against software counterfeiters. Thousands of reports have been filed with Microsoft. These reports have contributed directly to numerous civil actions that have been filed against software pirates.

Example Programs and Activities

New cooperation with online auction providers (Ebay) to crack down on sales of counterfeit

Increased work with anti-spam services to filter and prevent distribution of illegal spam advertising illegal MS software