Part 1 Licensing

Part 2 Windows Genuine Advantage

Contents

How to Properly License Windows

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VL Agreements cover Windows software UPGRADES ONLY. Microsoft Windows upgrades are designed to upgrade previously acquired qualifying licenses. This means customers must first have the full license for a qualifying underlying operating system for each PC before they install the upgrade.

Qualifying Underlying OS for VL Agreements. Windows Home and Starter editions do not qualify as the full underlying OS for Commercial customers (non-Academic) who are using a Windows VL Agreement.

What you absolutely need to know: Customers must acquire a full version of the OS first to be eligible for a Windows Volume Licensing Agreement. The most cost-effective way for a customer to obtain a Windows OS license is pre-installed on a new system by a PC manufacturer.

Each PC needs its own full license. To be properly licensed and receive technical support and updates, customers must have a full underlying license for all software installed on each PC.

There are two ways to legally acquire the initial full license of Windows:

Pre-installed on a PC through a PC manufacturer the most cost-effective way to get a genuine Windows license on a new PC.

As full packaged product from retail.

If you discover Microsoft Partners violating Microsofts licensing terms, report them!

E-Mail: piracy@microsoft.com

Windows Volume Licensing (VL) Agreements

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A Volume Licensing Agreement is a flexible and economical way for companies to acquire multiple licenses for software.

Windows Volume Licensing Agreements:

Provide upgrade rights only and do not cover the initial full qualifying underlying OS.

Require a full qualifying underlying OS to be installed on each machine before the upgrade is installed.

Do not accept Windows Home or Starter editions as the full qualifying underlying OS, except for Academic institutions.

*

*

Commercial

Windows XP Pro, Windows Vista Business, Windows Vista Ultimate

Windows Pro 7

Academic

Windows Starter upwards

Qualifying OS

Windows Legalization Solutions

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Microsoft offers a variety of Windows Legalization Solutions to address all customer types.

Get Genuine Windows Advantage (GGWA) Volume Licensing solution for legalization

-GGWA SMO: For Small and Medium Organization (< 500 PCs)

- GGWA LO: For Large Opportunities (>500 PCs)

GGK COEM solution for all customers

GGWA-A (Academic) Volume Licensing for academic institutions only

GGOK (Get Genuine Online Kit) Windows 7 licensing purchased online for home consumers and small businesses

FPP (Full Packaged Product) licensing available at retail for all customers

GGWA is currently available as Windows 7 Professional.

Windows Legalization Solutions Scenarios

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CUSTOMER SCENARIOS SOLUTIONS

VL customer has non-genuine/no OS or Linux as the underlying license on machines.

GGWA-LO GGWA-SMO

VL customer has Windows Home or Starter as the underlying license on machines.

GGWA-LO GGWA-SMO

VL customer merged with or acquired a company that has non-genuine/no OS or Linux on machines.

GGWA-LO GGWA-SMO

VL customer merged with or acquired a company that has Home or Starter on machines.

GGWA-LO GGWA-SMO

Academic customer has non-genuine/no OS or Linux as the underlying license on machines.

GGWA-Academic

Customer wants to purchase Genuine Windows solution with their identity not known to Microsoft.

GGK

Customer has a non-genuine version of Windows on a single machine.

GGK

FPP is an option for every solution. However, it is not the most cost-effective solution.

For more information, please visit: www.microsoft.com/piracy/knowthefacts/default.aspx

Windows OS Piracy Types

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So how can you tell if customers are mislicensed?

Below is an overview of the different types of Windows OS piracy.

Version Piracy Purchased PCs with Windows Vista

Home Premium, Home Basic, or Starter editions and then used a VL Agreement to upgrade to Windows Vista Business or Windows Vista Ultimate.

Purchased PCs with Windows XP Home edition or Starter edition and then used a commercial VL Agreement to upgrade to Windows XP Professional.

Pirated Software Installed Windows software using

leaked or stolen Volume License Keys (VLKs).

Downloaded software online or from unknown or counterfeit sources.

Attempted to save costs by doing in-place motherboard upgrades without acquiring new Windows licenses on those PCs.

Purchased from an OEM that used a single license on multiple PCs (called hard disk loading).

Mislicensed Software Purchased PCs without an OS pre-

installed or with Linux, FreeDOS or OOS (other operating system) installed, and then used a Microsoft VL Agreement to install the full Windows desktop operating system.

Top Windows Licensing Myths

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Top myths / areas of confusion on Windows Licensing

1. I have a Volume License (VL). I can buy a naked PC from OEM

2. The VL license is perpetual (For example- when you buy Upgrade or GGS for a PC, I can use it forever

3. The Windows VL license can be transferred from one PC to another

The VL Upgrade license for the Windows desktop operating system is tied to the device on which software is first installed. Accordingly, customers may not transfer the VL operating system license without that device. However, Volume Licensing customers are eligible to reassign Software Assurance coverage to an appropriately licensed replacement device. The replacement device must be licensed to run the latest version of the desktop operating system available as of the date of the reassignment, and the customer must remove from the original device any desktop operating system upgrades that were installed under the transferred Software Assurance coverage.

False

True. But the VL Upgrade / GGWA license is tied to the PC and dies with the PC False

Top 10 Things You Should Know About Genuine Windows Software

1. Full Windows License Each PC must have an underlying full Windows desktop license that can be purchased one of two ways preinstalled from the PC manufacturer or purchased at retail.

2. Volume Licensing Volume Licensing (VL) for Windows Client operating system (OS)

are upgrade licenses only and require a full qualifying underlying operating system.

Product List: www.microsoftvolumelicensing.com/userights/PL.aspx

3. Full Qualifying Underlying OS Commercial VL customers cannot purchase PCs with Windows Home or Starter edition and then use their VL Agreement to upgrade to Windows Vista Business or Ultimate.

4. Volume Activation Activation is a required aspect of deployment for customers running the VL image of Windows Vista and Windows 7.

5. Volume Activation Methods Key Management Service (KMS) for customer-hosted local

activation and Multiple Activation Key (MAK) for activation with Microsoft.

More info: www.technet.com/volumeactivation

6. Compliance Discuss proper licensing with customers to avoid mislicensing issues and to help ensure your customers Windows desktops are compliant. When non-genuine situations arise, use Windows Legalization Solutions to resolve them.

7. Legalization Solutions Get Genuine Windows Advantage (GGWA) is for VL customers to correct underlying

mislicensed or non-genuine versions of Windows. Get Genuine Kit (GGK) is an OEM sku for all customers to correct non-genuine

versions of Windows. Solutions List: www.microsoft.com/piracy/knowthefacts/Legalization.aspx

8. Partner Benefits for Selling Legalization Develop deeper relationships with your customers as a trusted advisor. Increase annual revenue through the sale of Windows Legalization offers. Increase customer awareness of proper licensing.

9. Ordering GGWA A minimum of 5 licenses is required. GGWA is on the Open Price List. GGWA-A is on the Academic Open Price List

10. Partner Resources Get Genuine Windows Advantage (GGWA) https://partner.microsoft.com/40032275 Legalization - www.microsoft.com/piracy/knowthefacts/Legalization.aspx

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Take Aways

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Per Section 4(e)(2) of the Microsoft Partner Program

Agreement; Company will not engage or participate in the

unauthorized manufacture, duplication, delivery, transfer or use

of counterfeit, pirated, unlicensed or illegal software or other

Microsoft Materials. Company will not otherwise infringe any of

Microsofts intellectual property rights. Company must

reasonably cooperate with Microsoft and its Affiliates in the

investigation of counterfeit, pirated, unlicensed or illegal

software and other Microsoft Materials. Company must

promptly report to Microsoft any suspected counterfeiting,

piracy or other copyright infringement in computer programs,

manuals, course material, marketing materials or other

copyrighted materials owned by Microsoft or its licensors.

Thank you!

APPENDIX

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Qualifying Windows OS for Volume Licensing Agreements

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This table details the Windows desktop licenses that are eligible to use a Windows upgrade under Volume Licensing.

Note: N, K, and KN are specialized editions available to certain markets.

For the most current view of the Microsoft product list, visit www.microsoftvolumelicensing.com/userights/PL.aspx *

Qualifying Operating Systems

New EA/ OV-CW Existing EA/OV-CW

Select (All except

academic)

Open (All except academic &

charity & OV-CW) Academic &

charity Windows 7 (32-bit or 64-bit)

Enterprise (N, K, KN) x x x x x

Professional (N, K, KN, diskless) x x x x x Ultimate x x x x x Home Premium x Home Basic x

Starter Edition x

Windows Vista (32-bit or 64-bit) Enterprise (N, K, KN) x x x x x Business (N, K, KN, Blade) x x x x x Ultimate x x x x x Home Premium x Home Basic x

Starter Edition x Windows XP (32-bit or 64-bit)

Professional (N, K, KN, Blade) x x x x

Tablet Edition (N, K, KN, Blade) x x x x XP Pro N x x x x XP Pro Blade PC x x x x Home & Starter Edition x

Windows 2000 Professional x x x x Windows NT Workstation 4.0 x x x x Windows 98 (including 2nd Edition)

x x x x Apple Macintosh x x x x

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Frequently Asked Questions Q. What should I tell my customers when they ask for a naked PC? A. You should let them know that if they are planning to run Windows software on the PC, the most cost-effective way to get the Windows license is preinstalled with the purchase of the PC. Getting a Windows license after the PC sale will limit their options and will put them at greater risk for a counterfeit or pirated version. While it may seem like a way to save money, it will likely cost them more in the long run. Q. In order to save costs, my business customers often ask for Windows Vista Home versions to be preinstalled on their new PCs. What should I tell them? A. You should let them know that Home versions may not be the best option for business use. Also, if they are planning to upgrade to a Business version via their Volume Licensing Agreement, this is not allowed under Volume Licensing Agreements. Windows XP Home or Windows Vista Home versions do not qualify for upgrades to Windows XP Professional or Windows Vista Business versions under Microsoft Volume Licensing Agreements, with the exception of Academic Volume Licensing Agreements. Q. My customer has an Academic Volume Licensing Agreement and believes that it will cover the full underlying Windows desktop license. What should I tell them? A. You should let your customer know that Microsoft Volume Licensing Agreements, including Academic Agreements, do not cover the full, underlying Windows desktop license. They cover Windows desktop upgrades only.

Q. What are the customer benefits to getting Windows operating systems preinstalled? A. Getting Windows preinstalled on a new PC is the most cost-effective licensing option, it is convenient for customers, and it will lead to customer satisfaction. Without a preinstalled version, customers will need to acquire the license after the fact which can cost them more, will be much less convenient, and can put them at risk for pirated or counterfeit versions. Counterfeit software can expose your customers computers to malicious code or other dangerous malware. This kind of unwanted software can lead to costly system failures, data loss, and employee downtime which ultimately result in business loss. Q. What are the advantages of Volume Licensing? A. A Microsoft Volume Licensing Agreement is a great option for customers in need of 5 or more licenses. However, its important to note that the full underlying Windows desktop license is not available under Volume Licensingonly Windows desktop upgrades. If your customer has a Volume Licensing Agreement for Windows, they will still need to acquire the underlying Windows license via the OEM or Retail channels, and can then use their Agreement to upgrade that underlying license to a more recent version (for example Windows Vista Business to Windows 7 Professional)

Resources

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Partner external sites:

Get Genuine Windows Agreement https://partner.microsoft.com/ggwa

Partner Activation https://partner.microsoft.com/global/40049176?PS=95000124

Gear Up | Sales Toolkit www.ms-gearup.com/etoolkit Note: Microsoft Licensing is located in the last section of the Toolkit.

Microsoft Financing www.microsoftfinancing.com

Customer-facing sites:

Legalization www.microsoft.com/piracy/knowthefacts/Legalization.aspx

Microsoft Genuine Software www.microsoft.com/genuine/

Microsoft Volume Licensing www.microsoft.com/licensing

Piracy www.microsoft.com/piracy/default.aspx

Volume Activation www.technet.com/volumeactivation

Microsoft Financing www.microsoft.com/licensing/financing/default.mspx