2011

GEMI Meeting #2 LIVE

Benchmark Survey:

Stakeholder Engagement and

Sustainability

May 26, 2011

2011

Stakeholder Engagement Definition for Survey

• Broad definition that should include some type of

dialogue.

– Could include one-way media or communications

– should be part of a thought-out process and plan for

either one-time or ongoing interaction at some level

• Dialogue used to improve decision making and

accountability

• Level of interaction accounts for various

perspectives, priorities and limitations of different

stakeholders.

2011

1) What Social Media Site Do You Visit Most?

1. Facebook

2. Linkedin

3. Twitter

4. YouTube

5. Other

6. I Do Not Use Social Media

29%

59%

0% 6% 0% 6%0%

10%20%30%40%50%60%70%

1 2 3 4 5 6

1 2 3 4 5 6

2011

2) What Beverage Do You Prefer Most Often At Work?

1. Coffee

2. Tea

3. Soda

4. Water

5. Other / No Preference

1 2 3 4 5

45%

21%

10%

24%

0%

2011

3) Rank your company on sustainability initiatives as compared to your

perception of “a model sustainable company” (rather than against your

peers and competitors)

1. 1-2 (Low, just getting started)

2. 3

3. 4-6 (Somewhere in the middle –

developing programs with no

material impact yet)

4. 7

5. 8-10 (Highest, programs in place

and making a difference)

1 2 3 4 5

7%

14%

39%

18%

21%

2011

4) Rank your top management’s commitment to stakeholder

engagement?

1. Less engaged or not

engaged

2. Engaged

3. Totally committed

1 2 3

21%

61%

18%

2011

5) Is your company working with AA1000SES, AccountAbility’s Stakeholder

Engagement Standard?

1. Not really, little or no

exposure, or don’t know

2. Aware of the standard, but

have not implemented

3. In the process of

understanding and/or

implementing

4. Implemented and fully in

compliance

1 2 3 4

79%

14%

0%

7%

2011

6) If you produce a GRI report, are you disclosing information

about your stakeholder engagement programs?

1. Yes

2. No

3. Do not produce a GRI

report

1 2 3

63%

0%

38%

2011

7) Where is your company in developing stakeholder

engagement plans?

1. Not started

2. In the process of developing a formal stakeholder engagement plan

3. Have a formal plan, at beginning stages of implementing the plan

4. Have a formal plan, a planning process in place and are experienced in implementing the plan

5. Don’t know

1 2 3 4 5

17%

24%

21%

24%

14%

2011

8) How did your company develop its approach to

stakeholder engagement?

1. 100% internal

2. Collaboration with external

consultants only

3. Collaboration with specific

academics, NGOs or

others (could be with

external consultant

assistance)

4. Not sure – managed by a

different group1 2 3 4

18%

21%

25%

36%

2011

9) Does your company have any specific policies regarding

stakeholder engagement, in general or specifically in the

context of sustainability?

1. Yes

2. No

3. Not Sure

1 2 3

40%36%

24%

2011

10) Who primarily leads the stakeholder engagement efforts for

sustainability-related issues?

1. Communications

2. Public Relations

3. Sustainability / Citizenship

Group

4. Combination

5. Differs depending on the

situation

1 2 3 4 5

14%

7%

11%

39%

29%

2011

11) Does your company use stakeholder engagement strategies to

face vocal critics?

1. Yes

2. No

3. Don’t Know

1 2 3

59%

14%

28%

2011

12) Does your company allow and/or encourage its employees to

use social media?

1. Yes, Open to all employees,

no specific guidelines /

standards

2. Yes, Open to all employees

but must comply with

established company

standard / guidelines.

3. Yes, Specific job functions

only, such as recruiting and

marketing

4. No1 2 3 4

4%

39%

18%

39%

2011

13) Do you have a way for employees to share ideas about

sustainability projects?

1. Yes, information is

collected and shared in a

data system

2. Yes, through green team

meetings, newsletters and

informal discussions

3. Yes, Both 1 and 2 and / or

other

4. No1 2 3 4

7%

33%

44%

15%

2011

14) Has your company used surveys to get feedback from

employees on company sustainability programs?

1. Yes, but have not

implemented changes

based on these surveys

2. Yes, and have implemented

changes based on these

surveys

3. No

4. Don’t know

1 2 3 4

10%

21%

62%

7%

2011

15) How would you rate the effectiveness of employee

engagement in changing behavior regarding sustainability

strategies at your company?

1. Very effective

2. Effective

3. Not very effective

4. Not sure

1 2 3 4

11%

37% 37%

15%

2011

16) How would you rate the effectiveness of employee engagement

in changing top-level management behavior regarding

sustainability strategies at your company?

1. Very effective

2. Effective

3. Not very effective

4. Not sure

5. Top management was

there before the employees

1 2 3 4 5

0%

18%

54%

18%

11%

2011

17) Do you disclose details about external stakeholder

engagement publicly?

1. Yes

2. No

3. Some

1 2 3

46%

11%

43%

2011

18) Do you use your sustainability programs to actively recruit

new employees?

1. Yes

2. No

3. Don’t know

1 2 3

37%

44%

19%

2011

19) Have you worked with vocal critics of your company? If so

how?

1. Yes - Direct engagement

2. Yes - Engagement through

neutral third party

3. Yes - Both of the above

4. No

1 2 3 4

32%

11%

36%

21%