Geaux Petrochemicals Campaign Powerpoint

7/30/2019 Geaux Petrochemicals Campaign Powerpoint

1/21

E L I S E G A N U C H E A UK R I S T I N A L A G A S S E

S A R A H L I C H T E R M A N

C A R O L I N E N A W A S

P A T R I C I A P I R O Z Z I

GEAUX Petrochemicals 100-year anniversary campaign


2/21

Research

Winston & Strawn Law Firm

W.L. Gore and Associates

International Paper

Metro Bank

Dow Chemical Company


3/21

Primary Secondary

Employees

Family of employees Louisiana residents

Traditional and

nontraditional media

Target Publics


4/21

Acknowledge the presence of GEAUXas the prominent local chemical

company that is committed to hiringlocally, promoting safety and being

environmentally responsible

Take proactive approach toresponding to community projectfunding by 25%

Boost awareness of petrochemicalindustry to university and collegestudents by 35%

Goals

Action-based objective


5/21

Goals

Awareness-basedobjective

Build relationship with media outletsto informing the public of the 100-

year celebration and its events.

Securing placements in news

outlets in all major regions ofLouisiana to recognize GEAUXsmission and company successes;

Increase employee knowledge of

GEAUXs continuingdevelopments and activities by70%


6/21

Strategy Tactics

Further publicize the100-year anniversarycelebration of GEAUX

PetrochemicalsLouisiana operations

Create a flier of 100 funthings to do inLouisiana to distribute

to families and mediaoutlets

Distribute press releaseto major Louisiana

news outlets


7/21

Celebrate Louisianaresidents and remind

them of the good

neighbor that GEAUXhas been to them andthe state of Louisiana

Annual golf outing anddonate proceeds to localcharity

Sponsor a centennial tree

planting ceremony Fundraising competition

at local schools Hold a 5K event for

employees, families and

residents; donatedmoney will go to localcharity

CEO dedication speech

Strategy Tactics


8/21

Celebrate the past andthe present employeededication to GEAUX

by chronicling itshistory

Document ourcorporate history into acoffee table book to

honor past employeesand management

Donate coffee tablebooks to local

businesses

Strategy Tactics


9/21

Increase our visibilityin the community

Videotape personalmessages from the

board of directors to

local citizens Provide local

newspapers with newsreleases updating the

community of ourfundraising progress

Strategy Tactics


10/21

Establish goals foranniversary celebration

in order to boost

employee morale andunite employees,

retirees and customers

Receive feedback fromemployee, retirees andcustomer interviews

through the processdiscovery

Hold monthlyemployee focus groups

Strategy Tactics


11/21

Increase Louisianaresident involvement

Design a functionallogo

Distributing news

releases and events

Strategy Tactics


12/21

Increase awareness andpromote student

interest in

petrochemical industry

Reach out to collegeand universities byhosting a professional

seminar called ExplorePetrochemicals

Sponsor chemicalengineering

organizations oncampuses across thestate

Strategy Tactics


13/21

Implementation/ Timeline work plan


14/21

P O S T C A R D

K I C K O F F C R A W F I S H B O I LP R E S S R E L E A S E

F A C E B O O K E V E N T

1 0 0 T H I N G S T O D O I N L O U I S I A N A

F I N A L E E V E N T 5 K

C E O S P E E C H

Collateral


15/21

P

OS

TC

AR

D


16/21

PR

ES

S

RE

L

EA

S

E


17/21

E

V

E

N

T


18/21

100 FunThings to

do inLouisiana


19/21

CEO

SPEECHAT 5K


20/21

Evaluation Methods

Awareness-based goals Assess exposure by using

circulation figures andaudience size date

Conduct a pretest andposttest to measure ofemployee knowledge ofcompany goals

Action-based goals Pretest and posttest to

community

Detailed records on

annual financial reportand asses how money

was spent


21/21

Documents

Geaux Petrochemicals Campaign Powerpoint