GCD 2015 Day 1

@WEDNESDAY, AUGUST 5TH 2015 DAY ONE

Visit dovetail games atHALL 2.1 AISLE A NO: 041

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by Christopher Dring

QUANTUM BREAK will launch on April 5th worldwide, joining the likes of The Division, Uncharted, Mirror’s Edge, Deus Ex, Dark Souls, Street Fighter, Doom and Dishonored in an exciting first half of 2016.

The Xbox-exclusive sci-fi action game opened Microsoft’s pre-Gamescom press conference last night, with Sam Lake, creative director of developer Remedy, unveiling a star-studded cast for the title. Actors include Dominic Monaghan (Lost), Lance Reddick (The Wire), Sean Ashmore (X-Men) as hero Jack Joyce and Aidan Gillen (Game of Thrones) as villain Paul Serene.

Quantum Break features live-action TV episodes, around 22 minutes in length, in-between its chapters.

It’s the most ambitious game Remedy has ever created, Lake told MCV @ Gamescom, and he’s already eyeing future titles.

“It is a lot of effort when you build a new thing in getting the right tools and

technology,” he said. “What we have with things like time powers, and the storyline... a lot of effort goes into building the foundation. You can never get everything into that first experience. There is a lot more where that came from. We do this work always thinking that there will be more games. But it depends on how well it does.”

Xbox opens Gamescom with star-studded Quantum BreakTV talent leads impressive cast list Quantum breaks cover April 5th

WEDNESDAY, AUGUST 5TH 2015 DAY ONE

X-Men actor Sean Ashmore will play hero Jack Joyce (left)


RAPIDLY-rising UK games publisher Team17 says it is on course to double its revenue in 2015.

The firm has just helped indie hit The Escapists pass $10m and almost 1m in unit sales. It also recently signed Yooka-Laylee, the new platformer from former Rare developers, and is creating two new Worms games - Worms WMD for Xbox One and PC, and Worms 4 for iOS.

The company is also helping launch indie games Beyond Eyes - which featured on-stage at Microsoft’s

E3 press conference – Sheltered, Penarium, Deadwood, Strength of the Sword and The Escapists: The Walking Dead. But CEO Debbie Bestwick admitted the firm is almost at capacity.

“Personally, I’d love to sign more, lots more, as I know what we are doing is super beneficial for the long term sustainability of our games developers,” she told MCV @ Gamescom. “The reality is we are now having to say no to 99.999 per cent of pitches we receive.”

Bestwick added that the company is looking to sign games from more established

creators, but will continue to take risks on new talent.

“Production values are rising fast and anyone who’s looking at sales data for indie games knows the problems in the market, so we need to make sure we are using our resources wisely to help the teams on our label reach their potential,” she said.

“I love taking risks on completely unknown IP and working with raw development talent, but the reality is that these titles are very resource-intensive. This means that you will be seeing a few more experienced teams joining the label.”

04

Team17 rocks Gamescom with biggest-ever showing

NEWS

Wednesday, August 5th 2015

Beyond Eyes was shown on-stage during Microsoft’s E3 show

The Escapists makes $10m ‘We’re having to reject 99.999% of games’


BROKEN SWORD developer Revolution is celebrating its 25th birthday at Gamescom, but it almost didn’t make it this far.

Founder and industry luminary Charles Cecil says that working with publishers and retailers forced the firm to borrow money to survive, and that it was Apple’s decision to enter the games market that changed the studio’s fortunes.

“Our lowest moment came around about 2006,

2007 and 2008, where the recoupment model was just not working for us at all,” Cecil told MCV @ Gamescom.

“Retailers were making millions of dollars from the games that we wrote, publishers were making millions, but we were having to borrow money to help finish the game off. It kind of felt like there was nowhere to go.

“Then Apple launched the iPhone. It contacted us pretty early on and invited us to write our games for its

platform. And while it was not able to give us any sort of advance, the team there said that they would do their best to support the game.

“Apple has been a fantastic advocate and ally, and I’m very grateful to it, because if that hadn’t happened, then Revolution would not have been able to survive.”

Revolution is at Gamescom this week promoting the Xbox One and PS4 versions of Broken Sword 5: The Serpent’s Curse, which arrives on September 4th.

05

Revolution Software: If it wasn’t for Apple, we would be dead by now

NEWS

Revolution is showing the PS4 and Xbox One versions of Broken Sword 5 at Gamescom


‘It felt like there was nowhere to go before the iPhone,’ says founder Cecil

2K Games will fully reveal a new entry in its Mafia series today.

The publisher announced the existence of Mafia III last week and that a full trailer would be shown

today during Gamescom, at 2pm (CET).

Press and retailers will also receive an extensive behind-closed-doors demo of the game at 2K’s business booth.

The title is being developed by newly-formed 2K Games studio Hangar 13, based in San Francisco.

The last entry in the series was Mafia II, which came out in 2010.


ACTIVISION says its new Skylanders game will compete with the likes of Hot Wheels and Corgi.

Skylanders Superchargers introduces planes, cars, submarines and boats to the toys-to-life franchise, which will see it move into the ‘vehicle’ category of toys.

It’s an important move, says VP of Skylanders Josh Taub, because it is this that will help Skylanders stay competitive in the face of fierce competition – namely the Star Wars-imbued Disney Infinity 3.0 and LEGO Dimensions.

“We are thrilled to have created a category that is now

$4bn over the last almost four years – we represent north of $3bn of that,” Taub told MCV @ Gamescom.

“We have a responsibility in quality of gameplay, toy and experience that is unmatched anywhere in the market, and that is why we think our fans stay with us – along with

the fact that each year we create original, innovative experiences with new character sets.

“This year, we have an entirely new toy category with vehicles. The vehicle segment is as big as the action figure segment in the toy world, and we are going to take that category by storm.”

06

Mafia III to be unveiled today

Watch out Hot Wheels, Skylanders wants a cut of your market

NEWS


Skylanders Superchargers introduces cars, planes and boats to the series

07

NEWS


by Craig Chapple

FORZA Motorsport 6 will be the biggest and most realistic entry in the series yet, says Turn 10 Studios content director John Wendl.

Unveiled at Microsoft’s press event last night, the developer revealed that the series will now include night-time racing and wet weather conditions that significantly impact gameplay. This will all run at a consistent 1080p resolution and 60 frames per second, Wendl claimed. The game also boasts 450 cars, 26 track environments and 24 simultaneous racers.

Rain is a key feature of the new Forza, and Wendl pledged that it won’t just be a superficial addition. There are over 148 unique wet surfaces that will affect how the surface looks when soaked and how slippery it is.

“When you see a driver that wins a race in the wet, it typically means they’re the most talented driver on that day,” he explained. “Players want to experience that in our simulation as well: what it means to race

on wet surfaces and with puddles, and to feel the car hydroplane across those puddles – and do it in a way that’s realistic.”

Wendl said high quality graphics are hugely important to Turn 10, adding that visual realism was an

unavoidable expectation for a racing simulation title like Forza.

“It really revolves around three things: it has to look real, it has to sound real, and it has to feel real,” he said. “But it doesn’t matter how real your physics are, or how awesome your audio is – if it doesn’t look real, people aren’t going to believe it’s real.

“If you took a game like Mario Kart, for example, and put our physics engine on it, I bet nobody would believe it drives real – just because of the way it looks.”

Forza 6 ‘the biggest and most realistic’ yet

Life-like rain will play a major part in Forza 6

08

How to survive GamescomWant some pointers for this year’s show? Look no further than MCV @ Gamescom’s survival guide

GAMESCOM HINTS AND TIPS


Add an extra ten minutes to your travel time to account for the sea of cosplayers. (Andy Tudor, Slightly Mad)

As you will be hungover every single day do not book anything before 10am. (Stefano Petrullo, Renaissance PR)

Get your important meetings scheduled for the trade-only days. Travelling is impossible once the consumer show starts. (Harvey Eagle, Xbox UK)

If you’re running late for your appointment then please be nice and let the PR know. (Laura Skelly, Capcom UK )

Don’t mock the people who decided to bring skateboards. You’ll all be jealous when you see me rolling past Hall 6 on my PS Access-branded heelys.(Hollie Bennett, PlayStation)

Make sure you have perfume/deodorant on you at all times.(Kat Osman, Lick PR )

WHAT ARE YOUR SURVIVAL TIPS FOR THIS YEAR’S GAMESCOM?

OUR PANEL...

Andy RobinsonWriter,Playtonic Games

Andy Tudor Creative Director, Slightly Mad

Ben Lawrence Account Director,Brown Betty

Caroline MillerDirector,Indigo Pearl

Dan Kilby Marketing Manager,IGN

Gareth WilliamsSnr Account Director,Premier PR

09

GAMESCOM HINTS AND TIPS


It’s a taxi ride away, but Osman 30 has amazing views and great food. Book in advance, because it’s popular. (Gareth Williams, Premier PR)

For pork knuckle and a metre of Kölsch, there’s nowhere better than the Haxenhaus. (Lucy James, GameSpot)

Gilden im Zims does a ‘Butchers plate’ and that’s all you need to know. But, I’ll be so mad if I can’t get a table this year because you all read this. (Hollie Bennett, PlayStation)

It should be a legal requirement when visiting Cologne to eat at Haxenhaus – it’s the best pork. For a great night out head to Friesenstrasse. There’s loads there so you can just see where the night takes you... usually to a horrendous hangover. (Dan Kilby, IGN)

Haxenhaus is a great little place for a traditional German evening with lots of sausage and beer. (Laura Skelly, Capcom UK)

WHERE IS GOOD TO EAT IN COLOGNE?

Go to the Irish Pub. Don’t drink the absinthe. Repeat.(Andy Robinson, Playtonic)

There’s a small beer hall down that small alleyway in the centre of town. You get a whole pig leg and bucket of beer for a fiver. It’s full of Germans and the staff are rude as hell. (Ben Lawrence, Brown Betty)

Don’t forget that bars don’t have normal closing hours so don’t ‘accidentally’ drink until 6am, you’ve got a show to do. (Caroline Miller, Indigo Pearl) There’s a small Skip the queues at The Corkonian by walking to any of the other bars nearby, and bringing your drink back with you.(Joel Gregory, PCGamesN)

WHAT IS YOUR ADVICE FOR DRINKING?

Harvey Eagle Marketing Boss,Xbox UK

Hollie Bennett Community Manager,PlayStation UK

Kat Osman Team Director,Lick PR

Laura Skelly PR Manager,Capcom UK

Lucy James Senior Producer,GameSpot

Joel GregoryEditor, PCGamesN

CONTACTS

Head of Operations: Stuart Moody [email protected]

Production Executive: James [email protected]

MCV has an exclusive media partnership with Famitsu – Japan’s leading video

games analyst and news source

ISSN: 1469-4832

Copyright 2015

Please address all enquiries to:Newbay Media, MCV, Saxon House, 6a St. Andrew Street, Hertford, SG14 1JA.

Newbay Media specialises in trade-dedicated print and digital publishing for entertainment and leisure markets. As well as MCV, Newbay publishes Develop, PCR, ToyNews, Music Week, MI Pro, Audio Pro International and BikeBiz. It also has two online-only brands: Licensing.biz, for everyone in the global licensing industry. It also runs a number of events including the MCV Industry Excellence Awards, the London Games Conference and the Games Media Awards.

© NewbayMedia 2015All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of MCV are subject to reproduction in information storage and retrieval systems.

Christopher Dring, [email protected]

Laura West, Business Development [email protected]

Michael French, [email protected]

James Batchelor, [email protected]

Sam Richwood, [email protected]

Nikki [email protected]

Dan [email protected]

Kelly SambridgeHead of Design and [email protected]

Craig Chapple, Deputy [email protected]

Matt Jarvis, Staff [email protected]

Conor Tallon, Account [email protected]

Alex Calvin, Staff [email protected]

CONTACT DETAILS

11Wednesday, August 5th 2015

Ben Parfi tt,Associate EditorBParfi [email protected]

PlayStation’s battle for Christmas

It didn’t hold a pre-Gamescom press conference, and its first-party release schedule is looking slight, so can PS4 remain dominant in Europe? Christopher Dring asks European boss Jim Ryan

INTERVIEW JIM RYAN, SONY

12 Wednesday, August 5th 2015

INTERVIEW

At E3 you announced a number of big third-party partnerships. Is it enough to make up for a light first-party line-up?It’s hard to deny that our first-party slate isn’t the strongest we have ever had in 2015.

All I’d submit is that we are halfway through the year and, certainly in Europe, we are very, very happy with the way things are going. Thus far this year, Bloodborne was platform-exclusive and The Witcher 3 was a very pleasant surprise in the way it’s been received right across the region – then we had Batman.

In the eyes of most gamers, it doesn’t really matter whether it’s first- or third-party. We have strong partnerships and they’ve been carefully tailored to help us in 2015. So far, they’re doing just that. I’m quietly confident that they’ll continue to do so for the rest of the year.

One of the big surprises was your deal with Call of Duty...You want to know our greatest achievement from all that? It didn’t leak. It’s almost a no-brainer; it’s a fantastic IP. We are really developing a great relationship with Activision, which started with Destiny at a senior strategic level.

It’s taken a while, but it now seems we have a number of new-gen console games to look forward to. Do you feel developers have found their feet?

Your comment is a fair one but – and I wouldn’t restrict this to just PS4 – developers are now starting to get comfortable and confident with next-gen. Hopefully that’ll manifest itself in some great games this holiday and certainly into next year.

How much emphasis are you placing on Morpheus? Can we take much from the fact it was only featured briefly at E3?No, you can’t. It’s very difficult – almost impossible – to do it justice on-stage in a presentation. We had 20 interactive experiences at E3. We took the view that the best thing was just to let the experiences speak for themselves. Hopefully the media got some decent hands-on with them.

PlayStation Vue, the new PS4 movie and TV subscription service for the US, looks great. Any plans to bring it to Europe?We talk about it quite a lot internally. As with many of these non-game services, it’s not easy.

I’ve said in the past that working with the breadth of different things that you’re exposed to in Europe is a good thing. The flip side is that it’s fragmented when it comes to this and other sorts of non-gaming entertainment.

We are trying to see if there’s some kind of model that will allow us to do this.

JIM RYAN, SONY INTERVIEW


A strong third-party line-up in 2015 will make up for a lack of first-party games on PS4, says Sony’s Ryan

THE rapid growth in mobile and PC gaming has seen the UK games market value (for all consumer spending) reach almost £4bn (€5.6bn) in 2014.

Sales of digital console and PC games rose 17.6 per cent in 2014 (according to IHS) to rise over £1bn for the first time. Meanwhile, mobile games rose an even more impressive 21.2 per cent to £548m (again, IHS estimates).

But the UK remains a retail-friendly market. Sales of consoles - particularly the PS4 and Xbox One - rose 46.2 per cent to £915m, while accessories sales increased 4.3 per cent to £288m. All this data is courtesy of GfK Chart-Track.

Unfortunately, the revenue generated by boxed game sales dipped 6.3 per cent to £935m.

2014 was also a notable year for UK games development, with the introduction of UK tax breaks. 67 games have been approved for tax relief in its first year.

As for 2015 so far, there is currently no data around digital markets, so we currently do not have estimates on the growth of mobile and PC. In the retail arena, the amount of money generated by game software is currently flat (with just over £300m made so far). However, the number of games sold is down - just over 10m games have been sold this year so far (according to Chart-Track).

Of course, retail sales are heavily dependent on Christmas. And with a stronger line-up of games this Q4 compared with last year, it is expected even sales of boxed games will finish up in 2015.

In terms of development, UK-created games in 2015 include Batman: Arkham Knight, LEGO Dimensions, Fable Legends, Rare Replay, GTA V on PC, F1 2015, Project CARS and Guitar Hero Live.

Territory Report: UKAlmost every area of the UK games market is growing.

Christopher Dring shares the data

Population64,511,000

Capital CityLondon

CurrencyPounds (£)

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INTERNATIONAL


Virtual insanity?Billions of dollars have been invested in VR technology.

But is it destined for failure? Christopher Dring asks the industry

VR SPECIAL INVESTIGATION


@ GAMESCOM SPECIAL INVESTIGATION


17

LAST month MCV introduced a new section into our weekly magazine. It’s called: ‘Is VR a fad this week or not?’ It was a frivolous section designed to show just how divisive opinions are around virtual reality.

Sony, Ubisoft, Amazon... they’ve all told us how VR will change the world. But Id Software, Warren Spector and Nintendo have warned against the VR hype train.

Billions have been invested in VR. There are now studios entirely dedicated to making VR projects. And the reason for this investment is due to how impressive the tech is.

“VR is such a step-change in terms of immersion,” says David Ranyard, the head of Sony London, which is developing VR products.

“This is not another 3D gaming; fundamentally, you are taking people to another place, and that is something huge.”

But there are a lot of poor VR experiences out there, warns Gears of War creator and now indie developer Cliff Bleszinski - and that could hold things back.

“One of the enemies of VR is that a lot of people are jumping on the bandwagon and some folks are coming out with some mediocre VR titles,” he says.

“But if you play some of the really good experiences, using the latest Oculus stuff or the new Valve kit... that’s pretty magical. And anyone who hasn’t seen it, and is criticising VR, needs to see it and re-evaluate.”

Sony’s Ryan (below) and Ranyard (bottom) say VR will transform video games.

Crytek is one studio investing in VR with its dinosaur game


TAKING TIMEOne of the criticisms of the VR movement is that, although there are a huge number of indie studios making VR projects, the big publishers have steered clear. EA is interested, for instance, but it’s waiting to see if it catches on first.

“Well, that’s fair enough,” says EA COO Peter Moore. “There is a lot of work to be done to commercialise VR, and to make it at a competitive price, to get it through launch and develop long-term strategies. We are looking at it very closely, and all the teams want to experiment with it.

“Everybody has to get this right; it is still a ways away, but when it is there, EA will be ready.”

Jim Ryan, European head of PlayStation, is sympathetic towards nervous publishers: “It’s an unproven area. The unfortunate commercial realities of a publisher mean it needs to get comfortable in terms of business model and install base and all of these things. And how do they make money for their shareholders?

“It will take a little time. One of the roles of a first-party is to have our studios driving that process in terms of demonstrating what a great VR experience looks like. We are confident that any publisher with an eye on what’s next can see this is going to be part of the future – and anybody who gets left behind does so at their peril.”

One big firm that has bought into the future of VR is Ubisoft.

The business announced it has multiple VR projects in development at E3 in June.

“It’s a real investment from our part, in terms of time and focus and research,” explains Alain Corre, Ubisoft’s EMEA executive director. “We are still at the beginning of the VR adventure. But we are dedicating some of our best talent to develop for it.”

WHY IT MIGHT FAILThere are numerous barriers for VR to overcome. The cost of the product will likely be high, and will involve users owning a PS4 or high-end PC. Then there are medical issues around prolonged use of the product – with headaches a common complaint.

There’s also social challenges as well. Will people sit around their homes with a big headset on?

“There’re a lot of speed bumps we’re going to encounter,” admits Neil Young, mobile games veteran who owns Network. “These devices are incredibly cool - I can see myself buying one, but I can’t see myself using it very frequently,”


EA’s Peter Moore (top) says the firm will jump into VR when it’s ready. Ubisoft and its Euro boss Alain Corre are already on-board (above)

Anybody who gets left behind with VR does so at their peril.

Jim Ryan, PlayStation


“That means the times I am going to use it are going to be for really big moments, like a killer concert or an amazing sporting event I want to go to... or a pinnacle game. That is actually going to mean that VR will be even more a hit-driven business.”

Ranyard adds: “I agree that if we look at the first three to five years, there are various things that could go this way or that way. But if you look at cinema when it went from silent movies to talkies – it is not exactly the same but it was a similar transformation – it took ten years for the theatres in America to change over. There were a lot of films that were dual-authored for silent and speech.”

This is perhaps the biggest issue around VR. The technology is good, but it still feels like it is in its infancy. The headsets are set to launch over the next 12 months, but if it is not ready to hit the mainstream... what does that mean for all these companies that are building VR projects? Could these early investors in VR end up in trouble?

“That’s the risk and potentially the most likely outcome,” concludes Young. “This is often the cycle of the industry, where we get a little ahead of ourselves. It is good and bad; by doing this, we keep pushing things forward, but we can sometimes get into difficulties as an industry.”


Cliff Bleszinski (below) and Neil Young (bottom) believe VR is ‘cool’, but faces serious obstacles


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SALES automation systems are becoming increasingly popular. Millions of people around the world make purchases via the internet every day, without the need to contact the seller. Among B2B sales this model is rarely used. CodesWholesale.com (pictured left) was created to make a change in this.

We have been a part of the games industry for many years and are aware of all the challanges that may lie ahead of the companies in this market. The platform is a solution – a tool they need to catch up with the development and innovations.

PLAYING THE SYSTEMFrom the user’s point of view, our platform looks as follows:

A seller logged into CodesWholesale uploads codes to the system and sets the price at which they want to sell them. Keys can be added in bulk, in form of a text or an image. The whole process is easy and allows you to add thousands of keys in just a few minutes. Adding the keys to the system, the

vendor provides its offer for over 6,000 users from all around the world. From that moment, the user can sell their keys 24/7. Sold keys are sent to the buyer and the money goes to your account.

After logging into the system, the buyer receives access to a list of more than 900 digital games. Purchased keys are immediately available for download. There is no

required minimum order. This is a huge convenience for resellers who do not want to buy big quantities in advance.

And from July 20th, CodesWholesale is going to provide the White Label option. Each vendor can become an owner of their own wholesale platform for selling games. It is based on an already-proven system, which retains all of the advantages of traditional sales where the vendor has total control over prices and to whom the codes are going to be sold. The owner may invite all their customers to sign up, so that each and every one of them will have permanent access to the current product range and prices.

The automation of wholesale gamesGamedia’s chief marketing officer Fatih Parlayan explains how the firm’s CodesWholesale.com retail portal works

GAMEDIA INSIGHT


No minimum order is required – great for resellers who do not want to buy huge quantities.

What are the big changes currently affecting game distribution services?The biggest changes are not within the games industry, but with the volatility of the currency market. A year ago the Euro was around 1.20, and now trades around 1.40 – giving us more purchasing power, but certainly changing our customers’ positions.

Another big change is the migration to PS4 and Xbox One. As more consumers switch, the demand for each platform changes, meaning we need to keep an eye on our customers’ needs.

How has the games distribution sector evolved over the last few years?We have seen a few big changes over the years from the 3DS to PS4 and Xbox One.

By expanding our services to developing markets we have spread our risks in consumer demand and currency fluctuation. The demands of retail are changing constantly, either through new products and platforms or worldwide economic stability.

What trends in the industry are you keeping an eye on?eSports has an ever-growing following and will heavily influence trends in merchandise and licensed products.

There is a huge amount of online content surrounding eSports, creating a social platform for gamers to interact with each other – which in turn sparks trends for manufacturers and publishers to follow.

What is the importance of Gamescom in comparison to events such as E3?The key difference is distance; our international customers and suppliers will travel to one or the other – sometimes both – so each show is equally important for us to attend.

Find Click in Hall 2.1. B-010

Around the world in a ClickMCV asks Click Entertainment’s Jake Wright about the impact of PS4 and Xbox One on the state of global games distribution

CLICK ENTERTAINMENT INTERVIEW


eSports will influence trends in merchandise and licensed products.Jake Wright, Click Entertainment

ENGAGING your player base with all of the service disciplines will enhance your product community, keep your players happy, and keep them playing your game for longer. Ultimately the longer you keep players playing, the more they will spend. Wouldn’t you want increasing revenues? How can we make customer service and QA work together? How can we remove the Customer Support Cost Sink while engaging QA in live projects? It is true that in the past customer service was just a cost sink and QA didn’t support live projects; however it isn’t like that anymore; we work together providing end to end support using a powerful feedback loop. This not only improves customer service but over the course of your live delivery, it will increase your revenue.

We have researched and studied this ideology of using this feedback loop and we’ve cracked it, we now deliver this service in the fast paced world of live titles.

How do we do it? Using the three contact points with the player base – customer support, community management, and QA – we create a fast and effective

feedback loop. Bugs and gameplay issues can be identified, triaged and prioritised quickly by QA and passed onto development for fixing. Patches will be tested by QA before being released. Customer service and community management

keep the player base informed of what the next patch fixes and when it will be released.

We are all looking for high player retention, how to do you get it? Simple - make your players happy; happier players equals longer retention; longer retention means more spend, which also means happier developer and publisher. Using this loop, nothing is a cost sink; • Customer support get real support for issues coming out of the userbase • Customer support can offer real insights and answers to customers • Overall a significantly improved customer experience.

The role of QA in customer servicePole To Win’s customer support operations manager Laney Mann explains how QA can be used in customer service

How can we make customer service and QA work together?

INSIGHT POLE TO WIN


fanshop arena, table top

family & friends

entertainment area · entertainment area

event level · event level

business area · business area

VIDEO GAMES LIVE @ gamescom Hall 11.37.-8.8.2015: Einlass 18:30, Beginn 20:00 entrance 18:30, start 20:009.8.2015: Einlass 16:30, Beginn 18:00 entrance 16:30, start 18:00

WHO’S WHERE?There are a huge number of companies at this year’s show. MCV @ Gamescom has compiled a guide on where to find everyone this year

27

EXHIBITOR GUIDE

10Tons Ltd. 3.2 A015g2Awesome Studio 3.2 B010g/C011g4-Real Intermedia GmbH 2.1 C030g5d lab GmbH 3.2 B020g/C021g6waves Limited 2.2 D025gAbbey Games B.V. 2.2 A086Abrakam SA 3.2 D010gAcronis Germany GmbH 2.1 A015gActivision Blizzard GmbH 4.1 B010Ad2games GmbH 2.2 D080Adcash OÜ 2.2 D012Adia Entertainment Ltd. 2.1 D016gadmitad GmbH 2.1 D052Adobe Systems GmbH 2.1 A015gAdvanced Micro Devices Gmbh AMD GmbH 2.2 B010aAdyen B.V. 2.2 D041

COMPANY HALL BOOTH NO.

Aeria Games Europe GmbH 2.2 C050 Aerosoft GmbH 2.1 C030gAESVI 3.2 A036gAfeel 3.2 D031a/C030aAktronic Software & Service GmbH 2.1 B015/C016Akamai 4.2 C020aAlienware Corp. 2.2 B071/A070Allbrary 3.2 D021bAlpha Studois Software 3.2 B010g/C011gAltagram GmbH 2.2 B020g/C021gAmiqus Limited 3.2 D011g/C010gAmplitude Studios 2.1 A014AMS Neue Medien GmbH 2.1 A015gAnthony Stark Merchandising GmbH 2.1 D035aAnuman Interactive SA 3.2 C024/C024a Apelab sàrl 3.2 D035g/C034g



DON’T FORGET!

THE layout of this year’s show is a bit diff erent as the business areas have moved from Halls 4 and 5 to Halls 2, 3 and 4. You can fi nd the maps for these halls on the below pages: Page 28, 29.....................................Hall 2.1 and 2.2Page 34, 35.....................................................Hall 3.2Page 38................................................................Hall 4.1 Page 40..............................................................Hall 4.2

28

EXHIBITOR GUIDE

HALL 2.1


29

EXHIBITOR GUIDE

HALL 2.2


30

EXHIBITOR GUIDE

App Annie Europe Ltd. 2.1 A040AppLift GmbH 2.2 D080Ar-Fer arte ferro s.r.l. 2.1 C043Areson Technology Corp. 3.2 B039gKonsulat der Republik Argentinien 3.2 D014Artefacts Studio 3.2 D021dArtik Games 3.2 D014gApplication Systems Heidelberg Software GmbH 3.2 B020g/C021gAstragon Entertainment GmbH 2.1 B030Ateo GmbH 3.2 D035g/C034gAvanquest Deutschland GmbH 2.1 A013Bad Jokes Studio Srls 3.2 A036gBad Seed SRL 3.2 A036gBadland Games SL 3.2 B037gBallistix - Micron Consumer Products Group 2.1 B033Bandai Namco Entertainment Germany GmbH .2 B020/C021Be2Bill Rentabiliweb Europe 2.2 D033Bee7000 Limited 2.1 D055Beijing Municipal Commission of Commerce 3.2 D043g/C042gBeijing Pixel Software Technology Joint-Stock Co., Ltd. 2.1 A045gBeiten Burkhardt Rechtsanwaltgesellschaft mbH 2.2 B008Beta Service GmbH 2.2 D013Bethesda Zenimax Germany GmbH 2.2 C041/B040Bigkazan Dyun Satis VE Dazarlama A.S. 3.2 D043g/B040gBigpoint GmbH 2.1 B041/C040BitHuffel (sole proprietorhip) 3.2 B010g/C011gBIU 2.1 A010/B013/C014Black Forest Games GmbH 3.2 B020g/C021gBlazin Griffin 3.2 D011g/C010gBlindflug Studios AG 3.2 D035g/C034gBlitWorks, S.L. 3.2 B037gBoaCompra UOL 2.1 A032Boku, Inc. 2.1 C010BoosterMedia BV 3.2 B010g/C011gBoyaa Interactive 3.2 D043g/C042gBraun Handels GmbH 2.1 A015gBritish Embassy Germany 3.2 D011g/C010gLaboratories Bug-Tracker Inc. 3.2 B036g/C041gBusan IT Industry Promotion Agency 3.2 D031a/C030aBusch Entertainment Media GmbH 3.2 D030Busidol 3.2 D031a/C030aBusiness France 3.2 C026/D023/C022BVBA Sileni Studios 3.2 D010g

COMPANY HALL BOOTH NO. COMPANY HALL BOOTH NO.


Canadian Consulate Munich 3.2 B036gC041gCarrot 3.2 D031a/C030a Caseking GmbH 2.1 D015 Cash Payment Solutions GmbH 2.2 B020g/C021gCCP hf 2.1 A015gCharacter Publishing & Localization Ltd c/o Kontoret 3.2 A015gCharlie Oscar Lima Tango Interactive Entertainment UAB 2.2 A088Chengdu B-Ray Dreamwork Net Info. Co.,Ltd. 3.2 D043g/C042gCI Games S.A. 2.2 A050CLD Distribution NV 2.1 B034Click Entertainment Ltd 2.1 B010Cliffhanger Productions 3.2 D032aClockstone Softwareentwicklung GmbH 3.2 D032aCloud Imperium Games UK Ltd. 2.2 D082Codeswholesale.com (Gamedia) 2.1 A011

Computec Media GmbH 2.2 B008Corsair 2.2 B010aCosmocover SARL 2.2 D072Cowana GmbH 2.2 C031g/B030gCrazy Monkey Studios bvba 3.2 D010gCreative Distribution Ltd. Reef Entertainment Ltd. 2.1 D013Croatian Chamber of Economy 3.2 A013Crobo GmbH 2.2 C030Crytek GmbH 2.2 D061/C060CtrlMovie AG 3.2 D035g/C034gCubic Motion Ltd 3.2 D011g/C010gCurse, Inc. 2.2 A042Cursor Oy/Playa 3.2 A015gCurve Digital 3.2 D011g/C010gCyberith GmbH 2.1 D050CyberLink Corp. 3.2 B039gDAE Studios NV 3.2 D010gDaedalic Entertainment GmbH 2.1 C030gDaegu Digital Industry Promotion Agency 3.2 D031a/C030aDailymotion 2.2 B010aDaniel Kondermann 3.2 B020g/C021gDaoPay GmbH 3.2 D032aDatascope Recruitment Ltd 3.2 D011g/C010gDataspelbrancshen 3.2 A015gDau-up 2.2 A043Deck13 Interactive GmbH 2.1 C030gDeep Silver 4.2 A040/B041

CLICKHALL 2.1BOOTH N0. B-010

Click Entertainment is a leading worldwide distributor of video games, consoles and accessories. Founded in 2009, we have rapidly grown year-on-year, and have been an MCV Award finalist in 2013, 2014 and 2015. We hold over 300,000 pieces in stock at all times and cover all major manufacturers and publishers. We are always looking for new partners – suppliers and customers. Please contact us to arrange a meeting, or visit our booth.

Wholesaler and distributor of video games, consoles and accessories

CODEWHOLESALEHALL 2.1BOOTH N0. A011

Do you sell games? You should automate your sales and purchases. With us, you don’t have to waste your time searching for distributors and wholesale customers. You can find all you need on CodesWholesale.com. It doesn’t matter whether you are a publisher, a wholesaler or an online store. We will make trading a simple pleasure for you. Sell and buy game keys and prepaid cards in a much easier way. 24/7. Come to our stand and ask us how to get to a higher level of sales.

COME AND SEE THEFUTURE OF SIMULATION

HALL 2.1 AISLE A NO: 041

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EXHIBITOR GUIDE

Delasocial GmbH 2.1 A015gdeltaDNA 3.2 D011g/C010gDigital River UK Ltd. 2.1 D040The Walt Disney Company GmbH 2.1 A015gDOGED (Digital Game Developers Association) 3.2 D043g/B040gDovetail Games 2.1 A041

Drinkbox Studios Inc. 3.2 B036g/C041gDryadgames.Co. 3.2 D031a/C030aDutch Games Association 3.2 B010/C011Easars Digital GmbH 2.1 B055geco Verband der deutschen Internetwirtschaft e.V. 2.1 C030gEdge Case Games, Ltd. 3.2 D011g/C010gEA GmbH 4.1 A010/A010a/A010dElektraglide Ltd 3.2 D011g/C010gElgato Systems GmbH 3.2 A010g/B011gEnarxis Dynamic Media Limited 2.1 C011EntryMedia Sp z.o.o. SK 2.1 A012Epay (transact Elektronische Zahlungssysteme GmbH) 2.2 D051aEpicGear 2.2 B010aESET Deutschland GmbH 2.1 A015gEtter Studio 3.2 D035g/C034gEuropean Games Group AG 3.2 A010g/B011gEuroVideo Medien GmbH 2.1 B040EVGA 4.2 C020aExiin 3.2 D010g

COMPANY HALL BOOTH NO.Exit Games GmbH 3.2 A030g/B031gExperimental Game GmbH 2.2 B020g/C021gEZ Games Distribution, Inc. 2.1 C051F+F Distribution and Publishing GmbH 3.2 A010g/B011g

Fabulous Clan Brand Hohhot Songtop Culture Media 3.2 D043g/C042gFat Pebble Ltd 3.2 D011g/C010gFirst Wise Media GmbH 2.2 B071/A070Fishing Cactus 3.2 D010gFix Games 3.2 D031a/C030aFlaregames GmbH 2.1 C030gFlashpoint AG 4.2 B030/C031/C031xFlazm Interactive Entertainment UAB 2.2 A088gFocus Home Interactive 3.2 D023gFocus Multimedia Ltd (Bundle Stars) 3.2 D011g/C010gFoofa Studios s.n.c. 3.2 A036gForge Reply SRL 3.2 A036gForgame International Co., Ltd. 3.2 B039gFortumo Limited 2.2 D009Franzis Verlag GmbH 2.1 A015gFreaks4U Gaming 2.2 B010aFrigatebird Co., Ltd. 3.2 D031a/C030aFrontier Developments plc 2.2 C031g/B030gFunship Entertainment Ltd 3.2 D043g/C042gFyber GmbH 2.2 D006G2A.com Limited 2.1 A030G4M3 STUDIOS 3.2 B037gGaijun Network Ltd. 2.2 B071/A070GAME (Bundesverband der deutschen Games-Branche) 2.1 C030 C030gGame Outlet Europe AB 2.1 A043Game-Hosting GH AB 3.2 A015gGameberry Inc. 3.2 D031a/C030aGameForge 4D GmbH 2.1 C014g/B013gGameGenetics GmbH 2.2 B020g/C021gGamemag Interactive Inc. 3.2 B039gGamepires (Pandora Studio d.o.o.) 3.2 A013gGamer Network Limited 2.1 A021GameRefinery Ltd. 3.2 A015gGames Academy GmbH 2.2 B020g/C021gGames Bavaria Werk1.Bayern GmbH 3.2 A010/B011Games Capital Berlin-Brandeburg 2.2 B020g/C021gGameSessions 3.2 D011g/C010gGamesparks technologies Ltd. 3.2 D011g/C010gGamespipe GmbH 3.2 A030g/B031g



FACEBOOK

Facebook works with console, PC, social and mobile game developers and publishers worldwide to help them get the most out of their Facebook and Instagram activities. Whether they’re collaborating on cross–channel media plans, running creative workshops or simply helping to promote a trailer, the team is focused on assisting publishers with delivering their messages to the 445 million people playing games that are connected with Facebook every month.

EXEQUO

Exequo is a multilingual localisation services provider for the games industry. We have contributed to the success of more than 1,800 titles, including Mass Effect, Halo, Batman and LEGO games. With offices and production sites in Paris, Berlin, Seattle, Tokyo and Taipei, we support up to 30 languages. Whether you need translation, voice recording, or localisation testing, we can provide proven services. Want to meet us? We will come to you. If you’d like to learn more, please get in touch with Gabriel at [email protected]/+33 695484283 or Irene at [email protected]/+49 17699837049.

DOVETAILHALL 2.1BOOTH N0. A041

Dovetail Games is a multi award-winning publisher and developer of a range of simulation games. Based in Chatham, Kent, Dovetail was established in 2009 and has since created the Train Simulator series, published Microsoft’s Flight Simulator X: Steam Edition and is currently developing Dovetail Games Fishing, which will launch later in 2015. The team at Dovetail is also working on the development of a brand new flight simulation product for 2016.

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EXHIBITOR GUIDE

GameUS Inc. 3.2 D031a/C030aGamewave Group 3.2 D041g/C040gGamigo Advertising GmbH 3.2 A030g/B031gGamious B.V. 3.2 B010g/C011gGarlic Games Media UG 3.2 A032gGaya Entertainment GmbH 4.2 C010Gbanga Millform AG 3.2 D035g/C034gGeneva School of Art and Design (HEAD - Genève) 3.2 D035g/C034gGIGA Digital AG 2.2 C031g/B030gGL Events Fuarcilik A.S 3.2 D043g/B040gGlobal Collect Services B.V. 2.1 A044GlobalStep LLC 3.2 D011g/C010gGOG LTD 2.2 A090Golden Child 3.2 D031a/C030aGood Team Studio 3.2 D043g/C042gGoodgame Studios 2.1 C014g/B013gGoogle Inc. 4.2 C040Gothia Innovation AB 2.1 C015Green Man Gaming Ltd. 3.2 D011g/C010gGreener Grass Ltd. 3.2 A015gGrey Box 2.2 A045 GSTAR Organization Committee 2.1 A040Guillemot GmbH 2.2 C031g/B030gGyeonggi Content Agency 3.2 D031a/C030aH2 Interactive Co., Ltd. 3.2 D031a/C030aHamburg@work GFM mbh gamecity: Hamburg 3.2 A020/A030/B031Harbin Polarlights Culture Communication Co.,Ltd 3.2 D043g/C042gHaunted Tie 3.2 D010gHeadup Games GmbH & Co. KG 2.1 C030gHidden Armada 3.2 D011g/C010gHiPay 2.2 D031Hitbox 2.2 B010aHori (UK) Limited 2.2 A080Hoshin Gigamedia Center 3.2 B039gHTC Germany GmbH 4.2 C042/C042aHyperX 2.2 B010aIce 3.2 A036Iceberg Interactive BV 3.2 B010g/C011gIco Partners Ltd 3.2 D011g/C010gIconpeak - Fibermobi PMS GmbH 2.2 D015Idiocracy, inc 3.2 D031a/C030aiFunFactory Inc. 3.2 D031a/C030aiLogos Europe UG 2.2 D021Image & Form Ltd. 3.2 A015gImc Information Multimedia Communication AG 2.2 D017IME - Interactive Media & Entertainment GmbH 3.2 A030g/B031gImperia Mobile 2.1 D029Imperia Online Ltd 2.1 D029Incomm Europe 2.1 B022Indiegala s.r.l. 2.2 D023InMobi Pte Ltd 2.2 C042Inner Mongolia Jangar Cultural Communications Limited 3.2 D043g/C042gInnoGames GmbH 3.2 A030g/B031ginSocial Media GmbH 3.2 A030g/B031gIntercorona d.o.o. 3.2 A013gInternational Business Media Pte.Ltd 2.2 B010/B023 International Game Developers Association (IGDA) 2.1 D023InternetQ 2.2 D011Iran National Foundation of Computer Games 3.2 D037/C036Ironward Iron Ward j.d.o.o. 3.2 A013gitreeworks 3.2 D031a/C030a

COMPANY HALL BOOTH NO.Jeonbuk Digital Industry Agency 3.2 D031a/C030aJietronics Technology Ltd. 2.1 D036gJSC Games Co., Ltd. 3.2 D031a/C030aJujubee S.A. 2.1 D036aK3 Kultur- und Kreativwirtschaftsbüro Stadt Karlsruhe 3.2 B020g/C021gKalypso Media Group GmbH 2.1 C013/D014Kenshoo 2.1 C050Kimia Solutions, S.L. 3.2 B037gKingstill International Software Services Ltd (Kiss Ltd.) 3.2 D011g/C010gKinguin.net 2.2 D070KKBOX Technologies Limited 3.2 B039gKoelnmesse, Inc 2.2 A047/B051/B041Koelnmesse, Inc 3.2 C041/B036Kokonut Studio S. de R.L. de C.V. 3.2 B033gKonami Digital Entertainment B.V. 4.2 A010/B011Koolhaus Games Inc. 3.2 B036g/C041gKorea Creative Content Agency 3.2 D031a/C030aKorea Pavillion 3.2 C030/C032/D031Kount Inc. 2.1 D025L&K Logic Korea Co., Ltd. 3.2 D031a/C030aLa Marque Rose 3.2 D021gLab42 Ltd 3.2 D011g/C010gLager Network Technologies INC. 3.2 B039gLatis Global Communications, Inc. 3.2 D031a/C030aLatitude 22 LTD 2.1 A016GameJam LTD (dba Lazy Bear Games) 2.2 A088gLeap Leaf Interactive Ltd. 3.2 B039gLeaseWeb 3.2 B010g/C011gLevel 3 Communications GmbH 2.1 C030gLevel9 Inc. 3.2 D031a/C030aLink Distribution (UK) Ltd 2.1 C023/D024Lionbridge Technologies Inc. 2.1 C053LKA.it di Luca Dalco 3.2 A036gLocalizeDirect Ltd 3.2 D011g/C010gLogitech GmbH 2.1 A015gLudomotion VOF 3.2 B010g/C011gM.I.T. Media Info Transfer GmbH/ payxpert 3.2 A030g/B031gMad Catz GmbH 2.2 C031g/B030gMagix GmbH 2.2 B020g/C021gMarchsreiter Communications GmbH 2.1 C030gMarketpoint GmbH 2.1 A015/B016Marmalade Technologies Ltd 3.2 D011g/C010gMasangsoft, Inc. 3.2 D033a/C032aMastertronic Group Ltd 3.2 D011g/C010gMBG International Premium Brands GmbH 8.1 B011/C010MCV 2.2 D008 Media.net berlinbrandenburg e.V. 2.2 C021/B020Medialounge GmbH 2.2 B030a/C031/B030Mediatonic Ltd. 3.2 D011g/C010gMediencluster NRW GmbH 3.2 B030/C031Medion AG/LifeXpress 2.1 D059Mental Moustache Oy 3.2 A015gMFG Innovationsagentur Medien- und Kreativwirtschaft 3.2 B020/C021Mgame Corporation 3.2 D033a/C032aMh Soft 3.2 D033a/C032aMht Game Co Ltd 3.2 D043g/C042gMianYang Wudao Digital Technology Co.,Ltd. 3.2 D043g/C042gMichael Hartinger 3.2 D032aMicrosoft 4.2 A021/A031/B031Mindfield Games 3.2 A015gMionix AB 2.2 B010a



34

EXHIBITOR GUIDE

HALL 3.2


35

EXHIBITOR GUIDE


36

EXHIBITOR GUIDE

Mixamo, Inc 2.2 D035MixedBag Srl 3.2 A036gMoazio 3.2 D033a/C032aMobileBits GmbH 3.2 A032gMobUpps 2.1 D034Mode4 3.2 D010gMoGi SA 2.2 A084Mokylin Group 3.2 D043g/C042gMonogon BV 3.2 B010g/C011gMonster Smile Inc. 3.2 D033a/C032aMoregeek Entertainment, Inc. 3.2 B039gMothership-free2play Agency GmbH 2.2 B020g/C021gMotiga, Inc. 2.2 D074Mr. Whale’s Game Service 3.2 D035g/C034gmSeed Co., Ltd. 3.2 D033a/C032aN-Dream AG 3.2 D035g/C034gN3Game inc. 3.2 D033a/C032aN3XT Technology GmbH 2.2 B020g/C021gNadiaSoft Inc. 3.2 D033a/C032aNative Prime 3.2 D021fNBG EDV Handels- und Verlags GmbH 2.1 A015gnDreams Ltd. 3.2 D011g/C010gNeo Legend SARL 2.1 D021NeocoreGames 2.1 D011Neodau GmbH & Co. KG 2.2 C031g/B030gNeogames Finland Association Nordic Pavillion 3.2 A015gNero AG 2.1 A015gNetEase (Hangzhou) Co., Ltd. 2.1 D049Netsize, a Gemalto Company AB 2.1 A015gNeurodigital Technologies SL 3.2 B037gNew Planet Group Distribution GmbH 2.1 B032NGD Studios S.A. 3.2 D014gNgelgames Co., Ltd. 3.2 D033a/C032aNineis 3.2 D033a/C032aNintendo of Europe GmbH 4.2 A050/A051Nordic Game Institute (NGI) 3.2 A015Nordic Game Supply GmbH 2.1 A015gNordic Games GmbH 2.1 B040Nordmedia 3.2 A032Northern Ireland Screen 3.2 D011g/C010gNovobox France 3.2 D021jProficient City Ltd. 2.1 C041NVIDIA GmbH 4.2 C020aNXP Semiconductors Germany GmbH 3.2 A020g/B021gOasis Games Limited 2.1 D018gOculus VR Inc. 2.2 A060/B061Odtü Teknokent Yönetim A.S. 3.2 C043/B040Okam Studio 3.2 D014gOkta, UAB 2.1 D037Old Skull Games 3.2 D021cOmnyex E Commerce DMCC 2.1 B053Onebip 2.1 B051Online Fussballmanager GmbH 2.2 C031g/B030gOntario International Marketing Centre 3.2 B036g/C041gOPM Response Ltd 3.2 D011g/C010gOpqam 3.2 D014gOverwolf Ltd. 2.2 B010aOysterWorld Ltd. 3.2 D011g/C010gPackagemedia ild 3.2 A015gPagBrasil Pagamentos Electrónicos Ltda. 2.2 D029Paladin Studios 3.2 B010g/C011g

COMPANY HALL BOOTH NO.PaybyMe, Klon Ödeme ve Iletisim Tek. A.S 3.2 D043g/B040gPaymentwall, Inc. 2.2 A020Paysafecard.com Wertkarten GmbH 2.2 C013Perfect World Co. Ltd. 3.2 D041g/C040gPerfect World Europe B.V. 2.2 B010aPersona.ly Ltd. 2.1 A036Pinewood Games 3.2 D011g/C010gPipette Inc. S.P.R.L 3.2 D010gPlanetlan GmbH 2.1 C030gPlay 3arabi LLC 2.1 C030gPlayFab Inc 3.2 D011g/C010gPlayfull Oasis (einfache Gesellschaft) 3.2 D035g/C034gPlug In Digital 3.2 D021iPlusServer AG 2.2 D060Pole To Win Glasgow Europe 3.2 D011g/C010g

Polk Audio Sound United 2.2 D004PreviewLabs bvba 3.2 D010gProducentforeningen 3.2 A015gProdusentforeningen Norway 3.2 A015gPromexico 3.2 B033Public enterprise Invest in Lithuania 2.2 A088gPurplebeard Ltd 3.2 D011g/C010gPuttoEntertainment Co., Ltd., 3.2 D033a/C032aPyralis SPRL 3.2 D010gQB9 S.A. 3.2 D014gQlab 3.2 D033a/C032aQuantumfrog GmbH 3.2 A032gRam Rom Games S.L. 2.1 D010Rarebyte OG 3.2 D032aRaw Fury Ltd. 3.2 A015gRazer (Europe) GmbH 4.2 C020aRed Meat Games Inc. 3.2 B036g/C041gReignBros Ltd. 3.2 A015gRemote Control Productions GmbH 2.1 C030gRevolution Software Ltd. 3.2 D011g/C010gRimlight Studios srl 3.2 A036gRipstone Ltd. 3.2 D011g/C010gRobo Pixel Games Ltd 3.2 D011g/C010gRoccat GmbH 2.2 A075/B071/A070Rondomedia Marketing & Vertriebs GmbH 2.1 B030SAD GmbH 2.1 C030g



POLE TO WINHALL 3.2BOOTH N0. D011G/C010G

Since 1994, Pole To Win has modernised with the ever-changing technology market. Supported by a talented workforce of over 4,000 innovators, we are a global leader in product lifecycle support. Our inclusive approach to support revolves around: QA, Quality Engineering and Automation, Customer Experience, Localisation and Translation. Our 23 studios globally span the US, UK, India, Singapore, Korea, China and Japan. Our team has established us as the number one provider of services offering flexible solutions that deliver unmatched results in a timely and cost-effective manner.

Meet us at Gamescom, Hall 2.1, B-0105th–7th August 2015

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EXHIBITOR GUIDE


HALL 4.1

39

EXHIBITOR GUIDE


SafeCharge Technologies LTD 2.2 C020 Sandbox Interactive GmbH 2.2 B020g/C021gSassyBot Studio 3.2 B010g/C011gSaturn Techno-Electro Handelsges. mbH F3 D020Seasun Holdings Ltd 2.1 D022gSega Europe 4.2 A040/B041Senscape S.R.L. 3.2 D014gSeoul Business Agency 3.2 D033a/C032aSepteni Europe Noriyuki Suenaga 2.2 D007Serienjunkies GmbH & Co. KG 2.2 C031g/B030gSerious Games Solutions GmbH 2.2 B020g/C021gSeti Media 3.2 D043g/B040gSevenGames Network GmbH 2.2 C050Shanda Games Limited 3.2 D041g/C040gShanghai Greenshore Network Technology Co., Ltd. 3.2 D041g/C040gShanghai The9 Information Technology Co., Ltd. 3.2 D041g/C040gShanghai Uzone Network Technology Co., Ltd. 3.2 D041g/C040gShanxi Bough Animation Company 3.2 D043g/C042gShanxi sunshine three pole technology company 3.2 D043g/C042gShenzhen New Lemon Science&Technology Co., LTD 3.2 D043g/C042gShenzhen Soulgame Technologies Co., Ltd 3.2 D043g/C042gShenZhen The Seventh Road Technology Co., Ltd. 3.2 D043g/C042gSkrill Services GmbH 2.1 D019Smartions AG 2.2 B020g/C021gSmilegate Europe GmbH 2.2 B020g/C021gSmilegate Holdings 2.1 A039SNSPlus Inc. 3.2 A038gSoedesco B.V. 3.2 B010g/C011gSofort GmbH 2.2 A071Softon Entertainment 3.2 D033a/C032aSold Out Sales and Marketing Limited 3.2 D011g/C010gSony Computer Entertainment Deutschland GmbH 4.2 A041Soulpix 3.2 A032gSpain ICEX Spain Trade and Investment 3.2 B037Sparpweed VOF 3.2 B010g/C011gSpeelbaars VOF 3.2 B010g/C011gSplit Polygon 3.2 B010g/C011gSproing Interactive Media GmbH 3.2 D032aStartups.be 3.2 D010Steel Media Ltd 3.2 D011g/C010gSteelSeries ApS 2.2 B010aStillfront Group / DOG Bytro, Coldwood 3.2 A015gStompy Bot Productions, inc. 3.2 B036g/C041gStreamline Media Group, Inc. 2.2 B023aStudio DOMA 3.2 D033a/C032aStudio Evil S.R.L. 3.2 A036gSunset International BV (Bioworld Europe) 2.2 D050Supersonic Inc. 2.2 B012SwissGames - Pro Helvetia 3.2 D035/C034Swrve Inc 2.2 C040Synthesis Deutschland GmbH 3.2 A020g/B021gTag Games Limited 3.2 D011g/C010gTAITRA (Taiwan External Trade Development Council) 3.2 A038/B039Take-Two Interactive GmbH 4.2 A020/B021Takeoff 3.2 D021eTaleworlds Entertainment LTD 3.2 D043g/B040gTapjoy Limited 2.1 B020Target Media Ltd 3.2 D011g/C010gTaylor Wessing Partnerschaftsgesellschaft mbB 3.2 A030g/B031gTaipei Computer Association 3.2 A038gTeam 17 Digital Ltd. 2.1 D035

COMPANY HALL BOOTH NO.TeamSpeak Systems GmbH 3.2 A010g/B011gTechland Sp z o.o. 2.2 D076Tecmo Koei Europe Ltd. 4.2 A040/B041TEGAsoft 3.2 D033a/C032aTexyon Games S.L. 3.2 B037gThe Farm 51 Group SA 2.1 A042The Sidekicks 3.2 D021hTilmann Hars & Georg Hobmeier Causa Creations GbR 3.2 B020g/C021gTimecity 2.1 D027Tingly Games B.V. 3.2 B010g/C011gTiny Bull Studios s.r.l. 3.2 A036gTivola Publishing GmbH 3.2 A020g/B021gTobii Technology AB 2.1 D032toorock 3.2 D033a/C032aTourmaline 3.2 D035g/C034gTower Offense 3.2 D035g/C034gToy’s Myth Inc. 3.2 D033a/C032aTravian Games GmbH 3.2 A010g/B011gTripeaks 3.2 D033a/C032aTritonesoft Inc. 3.2 D033a/C032aTS Information Technology Ltd 3.2 D011g/C010gTU Dortmund TUNE, Inc. 2.2 A047a Turtle Beach UK 2.1 A015gTwin Tech 3.2 D033a/C032aUbisoft GmbH 4.2 C051UKIE 3.2 D011g/D012/C010g Umbra Software Oy 2.1 D033Unalis Tech Co., Ltd. 3.2 A038gUNAmedia di Benegiamo Daniele 3.2 A036gUnity Technologies ApS 2.2 B031/A030Universally Speaking Ltd 3.2 D011g/C010gEpic Games Inc. 2.2 B051aUntref Media 3.2 D014gUpjers GmbH 2.1 C014g/B013gUzBrainNet Inc. 3.2 D033a/C032aVae Victis SRL 3.2 A036gVelia.net Internetdienste GmbH 2.2 B020g/C021gVerein FH Technikum Wien 3.2 D032aVersus Evil LLC 2.2 B041gVertigo Games B.V. 3.2 B010g/C011gVinyl Lab 3.2 D033a/C032aVirtualni koncepti d.o.o. 3.2 A013gVivid Games S.A. 2.2 D084Vivoxie S. de R.L. de C.V. 3.2 B033gWald (Shenzhen) Technology Incorporate 3.2 D043g/C042gWargaming Europe S.A.S 2.2 D071/C070Warner Bros 4.2 B040/C041Warning Up 3.2 D021aWeb Media Publishing AG 2.2 C031g/B030gWebZen Inc. 3.2 D033a/C032aWeGames Corporation 3.2 A038gWerkmeister & Company 2.2 C031g/B030gWest Coast Software Limited 3.2 D011g/C010gWhite Laser Games SA 3.2 D010gWing Racers Sportgames GmbH 2.2 C031g/B030gWinking Tree Entertainment Corporation 3.2 A038gWipl Games Inc. 3.2 D033a/C032aWirecard Technologies GmbH 2.1 D017Wired Productions 3.2 D011g/C010gWirtschaftskammer Österreich 3.2 D032Wispfire VOF 3.2 B010g/C011g


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EXHIBITOR GUIDE

HALL 4.2


Wolff Interactive GmbH 3.2 A032gWoobi (registered “Social Tokens Ltd.) 2.1 B037Wooga GmbH 2.1 C014g/B013gXform v.o.f. 3.2 B010g/C011gXMG Schenker Technologies GmbH 2.1 B033XPEC Entertainment Inc. 3.2 A038g


Xsolla Inc. 2.2 A040gYoucanstar 3.2 D033a/C032aZeroweb 3.2 D033a/C032aZoink Ltd 3.2 A015gZotac International (MCO) Ltd. 2.2 B010aZurich University of the Arts 3.2 D035g/C034g


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Sébastien Loeb Rally EVO © 2015 Published and Developed by Milestone S.r.l. All rights reserved. All manufacturers, accessory suppliers, names, tracks, sponsors, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners

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TRAIN SIMULATOR 2016 PREVIEW

BEFORE Dovetail Games started experimenting with fishing, and before it signed the rights to Microsoft Flight Simulator, the firm was entirely dedicated to one franchise.

Train Simulator is a lucrative and well-loved IP, and its developer was so devoted to the series that it even went by the name of RailSimulator for some time.

Dovetail is now about much more than just locomotives, but it remains committed to Train Simulator in a big way. The game is present here at Gamescom, and the hook this year is ‘extreme challenges’.

Players can perform feats such as hauling thousands of tons of cargo over Sherman Hill Summit, or commanding the

Castle Class in the Golden Age of Steam (the game goes through different ages of rail). Fans can even try and beat the clock in a challenge on the West Rhine Mainland.

Dovetail is pushing the game with hands-on opportunities at consumer events (including this one) and an advertising push that features print and digital campaigns, with different ads aimed at PC gamers, simulation fans and rail enthusiasts.

Best of all, the firm is introducing train-simulator.com, a new community hub aimed at both first-time players and existing users. The new portal will include reviews and user-written articles, and will also be backed by Facebook and YouTube activity.

Train Simulator 2016Rapidly-rising sim specialist Dovetail Games delivers the latest in its popular rail simulation series. MCV @ Gamescom gets on track


This year’s Train Simulator is focused on offering players ‘extreme challenges’

IN news sure to please fighting fan devotees, the first BlazBlue for PS4 and Xbox One is coming to Europe in 2015.

BlazBlue Chronophantasma Extend boasts a roster of 28 playable fighters – including newcomer Celica A Mercury and existing fan favourites, such as Lambda.

Like the rest of the franchise, which has sold over 1.7 million units worldwide, Extend will feature Arc System Works’ iconic visuals and audio, with thousands of frames of animation and a thumping new soundtrack.

THE STORY SO FARLuckily for players yet to experience Arc’s fighting series, Extend includes the story

from original BlazBlue title Calamity Trigger, as well as that from its 2009 sequel, Continuum Shift.

New players can learn the ropes thanks to improved tutorials and training tools, helping them to perfect their combos.

There are also completely original Remix Heart scenarios, expanding on the stories of BlazBlue’s female characters.

Between the story, Arcade Mode, the RPG-like Abyss Mode and the super-hard Unlimited Mars challenge, Extend has more than 30 hours of single-player gameplay.

This is accompanied by online multiplayer functionality, including the My Room feature, which allows players to make lobbies for up to 64 players.

BlazBlue Chronophantasma ExtendThe next instalment in the fast-paced fighting game IP is headed to Europe. MCV @ Gamescom takes a look at BlazBlue’s PS4 and Xbox One debut

Chronophantasma Extend is the first BlazBlue to come to PS4 and Xbox One

PREVIEW BLAZBLUE CHRONOPHANTASMA


OPEN-WORLD games fill the shelves these days, but few can compete with Just Cause when it comes to scope and freeform mayhem.

Grappling onto shelves December 1st, Just Cause 3 is the franchise’s first outing on Xbox One and PS4, arriving alongside the inevitable PC version. Series fans will know just what to expect, but the accessible nature of the gameplay means Just Cause 3 could welcome a whole new audience.

Once again putting players in the jumpsuit of secret agent Rico Rodriguez, the object of the game is to topple yet another evil dictator: in this case, General DiRavello. This time, the villain has decided to set up shop in Rico’s homeland, the fictional Mediterranean island of Medici.

In addition to the campaign, liberating the region will require players to explore and cause chaos wherever they can, destroying military facilities and tearing down DiRavello’s statues and propaganda.

SPY HIGHGamers have complete freedom as they roam the 400 square miles of Medici, traversing road, sea and air in a wide range of vehicles. Rico can pilot aircraft and then skydive into the action, either with the series’ hallmark parachute or the new wingsuit.

The grapple mechanic also returns and, building on the additions of Just Cause 2, enables players to not only zip towards their target but also shackle vehicles, objects and enemies together.

Rico is also able to dispatch multiple grapple lines, with the physics engine opening new possibilities for destruction. The pressure of multiple lines between the ground and a radio antenna, for example, will see the structure crumble and collapse.

Add in the ability to fire weapons at any time – even when wing-walking or free falling – plus unlimited explosives, and Just Cause 3 is shaping up to be one of the most action-packed releases this Q4.

Just Cause 3 Avalanche Studios’ high-octane, skydiving, helicopter-grappling, dictator-toppling action game is back. James Batchelor embraces the chaos

Just Cause 3 introduces a new physics engine and abilities to maximise the chaos

PREVIEW JUST CAUSE 3


SKYLANDERS SUPERCHARGERS PREVIEW

THE toys-to-life sector is a war zone.First Skylanders emerged, making a billion

dollars in less than two years, and then came the rivals. The first was Disney with its Infinity franchise, introducing Pixar and Marvel Avengers to the medium (and this year we will see Star Wars).

Now LEGO is joining the party with Dimensions, which features Batman, The Hobbit, Doctor Who, Ghostbusters and more.

Skylanders has suffered in the face of this competition. But head of Skylanders Josh Taub feels it will continue to lead the market.

“We are thrilled to have created a category that is now $4bn over the last almost four years; we represent north of $3bn of that,” he said. “We have a quality of gameplay and quality of toy that is unmatched anywhere in the market, and that is why our fans stay with us.”

This year’s game, Superchargers, introduces vehicles for the first time. Players can place their Skylanders into

special vehicles, including submarines, cars and planes, which unlock new areas.

ENTER NINTENDOAnother new concept with Skylanders this year comes via a partnership with Nintendo. Skylanders-cum-Amiibo hybrids are being developed, featuring Bowser and Donkey Kong. These characters can be used in the Nintendo platform versions of the game and, with a flick of the switch, double as Amiibo.

“We have wanted to collaborate with Nintendo for some time, but it needed to be the right opportunity,” said Karthik Bala, CTO of the developer Vicarious Visions.

“We had a story that really lends itself to bringing in characters from another universe, and the type of game is a natural fit for Bowser and Donkey Kong, as well.”

Although it faces stiff competition from some of the biggest entertainment giants in the world, Activision is still determined to have the best toys-to-life product in the market.

Skylanders SuperchargersThe Skylanders franchise returns for a fifth entry. But can it compete with LEGO and Disney? MCV @ Gamescom investigates


Superchargers is the first Skylanders game to feature drivable vehicles

EEA PPRESSS BBRIEFING009:330 - 11:000 Hall 6, C-60 TThe ffirm wwill be showing off its upcomingliine-uup inn Haall Six. Expect more details about BBattlefronnt, MMirror’s Edge and FIFA.

BBLIZZZARRD MMEDIA BRIEFING112:000 – 13:000 Konrad-Adenauer-Sall, CConggresss Ceentre, NorthTThe WWorlld off Warcraft company will be

sharing the latest announcements from itsroster of games at this event.

UK OFFICIAL GAMESCOMPRESS CONFERENCE13:45 – 14:45 Hall 3.2, D-012Representatives from the UK games industryincluding the legendary Ian Livingstone, aswell as UKTI’s Tony Sims, Tony Hughes andUKIE’s Dr Jo Twist will be taking to the stage.

OFF THE RECORD

It’s Wednesday which means that Gamescom is fully underway. Here is MCV @ Gamescom’s handy guide to some of today’s events

WHAT’S ON AT GAMESCOM?

LAST YEAR

At last year’s show, Microsoft revealed that Rise of the Tomb Raider was an Xbox exclusive (well...) and provided more details about (actual) Xbox-exclusive, Halo 5: Guardians.

Then PlayStation European boss Jim Ryan announced that 10m PS4s had been sold globally, before sharing the stage with a number of indies including Mike Bithell.


UK INVESTMENT SEMINAR 16:45 - 17:45 Hall 3.2, D-012Some of the biggest names in the UK games industry explore the innovation ecosystem and how to secure funds for your game.

UKIE DRINKS RECEPTION 17:30 - 20:00 Hall 3.2, C-010 - D-011The UK trade body has a networking drinks reception at its stand. The event is open to all.

Meanwhile, as Gamescom opened its doors to the public (after a few days of quiet bliss) these guys were hanging around the entrance. We’re still not sure if they were cosplayers.

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OFF THE RECORD


No One Lives Forever 3. Not happening, I know. Or a new game from Novalogic. What happened to them anyway...

Scorcher24

@GothSeiDank

greenmangamingasks...

Many things - But in particular Amplitude’s stuff. :)

Mansen @Mansen

Assassin’s Creed Syndicate and Battlefront.

Chris Tk

@lvl39nerd

New gameplay trailer of Metal Gear Solid V.

PJ LEFEBVRE @Bhaal42

My biggest wish is Blizzard announces a WoW expansion which makes up for the disappointment of Warlords of Draenor.

Nzall

@Realnzall

Rainbow Six: Siege.

Jonathan R Lundkvist

@JonathanRL

Dejan

@dex3108

Legend

@iTzLegend7s

Every day during Gamescom, @greenmangaming will be probing Twitter for answers and opinion about the show’s biggest topics. Tag your reply with #GMGasks to have your say!

Tweettweet

IT’S GAMESCOM

2015 WEEK –

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HYPED FOR?

#GMGASKS

COME SAY HI! Visit the UK Industry Stand #C010 - D011, Hall 3.2

Mirror’s Edge gameplay.

Michael Foti

@FichaelMoti

www.greenmangaming.com

Visit dovetail games atHALL 2.1 AISLE A NO: 041

HALL 2.1 AISLE A NO: 041

Documents

GCD 2015 Day 1