Gaming Creative Leave Behind

M a r k e t i n g + a d v e r t i s i n g + P r

1. G o t o w o r k

2 . B e a w e s o m e

3 . r e p e a t

oUr For mUL a For sUCCess:


massmedia partners with clients for compelling communications. everything we do is grounded in strategy

– and engineered for effectiveness. when clients invest in us, they invest in their success.

s t a t e m e N t o F p U r p o s e


In this new era of communication, building strong and lasting relationships with your customers can mean the difference between your success and failure.

we help clients in a variety of industries reach their audiences consistently, proactively and strategically to maintain and increase market share.

o U r s e r V I C e s

· BraNd deVeLopmeNt develop your strategic vision

· Creat IVe Launch your campaign with television, radio, outdoor and print

· adVert Is ING & medIa BUyING reach your target audiences with creative messaging

· weBsIte deVeLopmeNt Launch your brand online

· oNL INe market ING & adVert Is ING promote your company and products online

· oNL INe BraNd maNaGemeNt & soCIaL medIa maintain your online message and image

· pUBL IC reL at IoNs Gain credibility through use of the media


a different way of communicating your brand begins with our different approach.

you’ll find that we’re:

· CommIt ted

our success depends on yours. It’s that simple.

· Fresh

we think so far outside the box, we can’t even see the box.

· experIeNCed

you get top-level agency principals as part of your team. No rookies allowed.

· Cost- eFFeCt IVe

It’s not about the size of the budget. It’s about how big the ideas are.

· VaLUe - CeNtrIC

we’ll give you more. and more beyond that.

· FLex IBLe

when the unexpected happens, we’ve totally been expecting it.

· hardworkING

our sleeves are perpetually rolled up. we don’t stop until your objectives are achieved.

C o m p e t I t I V e a d V a N t a G e s


a different way of communicating your brand begins with our different approach.

you’ll find that massmedia is comprised of individuals who are passionate about our clients and our mission to make a difference. our senior consultants excel in

their fields of concentration and take part in every strategic initiative. depending on your current needs, we match each project with team members who will produce

the highest level of results.

our team approach ensures that you have a group consisting of the strongest members of our firm with specialties that best fit your needs. our team approach also

maximizes our effectiveness through cross-pollination between our marketing, advertising, public relations and technology groups.

But it’s not just our team that has made us successful. at massmedia, we pride ourselves on our working relationships with our clients. It’s this partnership that allows us

to dig deeper to find more innovative strategies and tactics.

d I F F e r e N t a p p r o a C h


we’re more than a group of professionals who share an objective. we share core values that color everything we do – and inspire our best ideas.

here are the values that drive us:

C o r e V a L U e s


our designers, collectively have more than 55 years of experience. Including consumer, travel and tourism campaign development.

the following pages include some of their best work.

o U r C r e a t I V e s


CLAIR PRICHARD. COMPUTER ANALYST. MINNESOTAN.

BE YOURSELF. AT HOME. MANDALAY BAY • LAS VEGAS 1.877.632.7000 MANDALAYBAY.COM

SUSAN JOHNSTON. FIFTH GRADE TEACHER. MOTHER OF 3.


MARY WILSON. RISK MANAGEMENT ASSESSOR. VIRGO.


DRGMMandalay Bay Campaign

Mandal ay Bay ResoRt and Casino CaMpaign


SK+GEmilio Pucci Campaign

eMil io puCCi CaMpaign (MiR age Hotel& Casino)


SKG ADVERTISING : signage, merchandise

Shady Grove Lounge at Silverton Casino

SKG ADVERTISING : signage, merchandise

Shady Grove Lounge at Silverton Casino

SK+GShady Grove Restaurant Opening

posteR – sHady gRove RestauR ant opening (s i lveRton Casino lodge)


PLAYGROUNDCREAT IVEAristocrat Gaming Product Campaign

It’s a hit.The Sopranos Video Slot from Aristocrat.

Introducing the newest part of our slot family. Cut your players in on the action with a double stand-alone progressive jackpot. Bonus features

for free credits and multipliers. And the kind of longer game play that makes Aristocrat machines good earners.

Have a sit-down with your Aristocrat representative and get a new boss on your casino floor, capisce?

© 2009 Home Box Office, Inc. All Rights Reserved. The Sopranos, Respect the Bing, This Thing of Ours and HBO are trademarks of Home Box Office, Inc.

aRistoCR at gaMing pRoduCt CaMpaign


IT’S THE NUMBER YOU DON’T WANT TO FORGET.

T H E P O W E R O F P E R F O R M A N C E A R I S T O C R AT G A M I N G . C O M

ARISTOCRAT IS AT BOOTH 1313 AT G2E. It’s where casino-wide solutions begin. It’s where longer-lasting products and unrivaled customer service continue. It’s where technology achieves top earning potential. And it’s where a stylish new look will help you ink in greater profits than ever before.


ARISTOCRAT IS AT BOOTH 1313 AT G2E. A new 360º casino-wide solution. Longer-lasting products. Industry-leading customer care. Top-earning titles. Technology with a longer lifespan. And a bold, sleek new look. It’s all coming together to make a permanent change in gaming.



ARISTOCRAT IS AT BOOTH 1313 AT G2E. A new 360º casino-wide solution. Longer-lasting products. Industry-leading customer care. Top-earning titles. Technology with a longer lifespan. And a bold, sleek new look. It’s all coming together to make a permanent change in gaming.


PLAYGROUNDCREAT IVEAristocrat Gaming G2E Campaign

aRistoCR at gaMing g2e CaMpaign

M a r k e t i n g + a d v e r t i s i n g + P rSK+GMGM Grand Restaurant Duratrans

MgM gR and RestauR ant duR atR ans


PLAYGROUNDCREAT IVEThe Plaza Oscar’s Steakhouse Invite

Front Cover

Back Cover

Inside Spread

Uptown.Downtown.

Cool is now open.

Oscar’s Steakhouse is NOW OPEN at the Plaza downtown.Located inside our iconic dome, Oscar’s features perfectly aged steaks, the best drinks in town and an atmosphere that truly makes it the happiest steakhouse in the Universe.

TWO NIGHTS STAY and XXX in FREE Slot Play and

Dinner for 2 at Oscar’s Steakhouse!

Call your host today at XXX-XXX-XXXX to reserve your stay.

Join us in December for:

1 Main Street, Las Vegas NV, 89101 PlazaHotelCasino.com

Invite Folds Here

tHe pl a z a osCaR’s steakHouse invite


Part ending. Part beginning.

Hello, 2008.

100 Twin River Road, Lincoln, RI

All celebration.The Twin River New Year’s Bash

December 31, 2007 - 6 p.m.

You’re invited to the year’s most exciting celebration. Bid 2007 adieu and greet 2008 in style.

Your complimentary party experience includes:

COCKTAIL PARTY • ELEGANT DINNER

LIVE PERFORMANCE BY THE INTERNATIONAL RAT PACK

VIP MEET & GREET IN THE HIGH LIMIT LOUNGE

You’ll have to wait another year for a party this big. Call XXX.XXX.XXXX and reserve your spot today!

PLAYGROUNDCREAT IVETwin River NYE 2008 Invitation

tWin RiveR Casino nye invite


PLAYGROUNDCREAT IVEHenderson Instant Fun Campaign

HendeRson instant Fun CaMpaign


PLAYGROUNDCREAT IVEShuffle Master G2E Campaign 2009

sHuFFle MasteR g2e 2009 CaMpaign


VANTAGEmodern loft living702.650.LOFT vantagelofts.com S L A D E D E v E L O p m E n T

-justin slade

“In sunny Vegas, shade is every-thing. That’s why I’ve imported ours from Germany.”

GEniuS LivinG AT vAnTAGE by SLADE. WiTh mOvE-in by SEpTEmbEr. It took three months and three continents, but finding the perfect custom exterior shades is one of the details that defines the luxury of life at Vantage. Floating staircases. Floor-to-ceiling, 20-foot windows. Available smart home automation. All in a boldly designed mid-rise community with panoramic views of Las Vegas.

VANTAGE by SLAdE. IT’S A hIGhEr STANdArd oF ThINkING For A hIGhEr STANdArd oF LIVING.


-CHad slade

GEniuS LivinG AT vAnTAGE by SLADE. WiTh mOvE-in by SEpTEmbEr. Great design isn’t made on an assembly line. So you’ll find no factory-made windows at Vantage. What you will find is floating staircases. Floor-to-ceiling, 20-foot windows. And available smart home automation Because there’s nothing off-the-rack about real luxury.

VANTAGE By SlAdE. IT’S A hIGhEr STANdArd oF ThINkING For A hIGhEr STANdArd oF lIVING.

“A window is like a good suit – it should always be custom cut.”


-staCY slade

GEniuS LivinG AT vAnTAGE by SLADE. WiTh mOvE-in by SEpTEmbEr. Much as you love it, you’re not going to sit in your house all day. So Vantage designed an entire neighborhood. Indie films in the 2,000 square-foot theatre. Fido-friendly pet park. Community-wide wi-fi. Comped property management. So your place to live also comes with places to play.

VANTAGE by SLAdE. IT’S A hIGhEr STANdArd oF ThINkING For A hIGhEr STANdArd oF LIVING.

“one pool is nice. Two pools is luxurious. Three pools is Vantage.”

PLAYGROUNDCREAT IVEVantage Lofts Campaign

pRint ad – vantage loFts CaMpaign


hendersonschool.com

Potential meets possibility.Where you begin is a big part of where you’re going. That’s the spirit we instill in our students at Henderson International School – a private preschool through 8th grade institution that is part of the prestigious Meritas Family of Schools. We create a strong foundation for success through a preschool program that emphasizes development that will maximize possibilities in the future. After all, it’s never too early for excellence.

Different is what we do best.

hendersonschool.com

It’s one thing to learn. It’s quite another to live for learning. That’s the spirit we instill in our students at Henderson International School – a private preschool through 8th grade institution that is part of the prestigious Meritas Family of Schools. Through rigorous academics, a full complement of athletics, inventive art and music programs, and a focus on building both strong character and powerful minds, we create the learners of today who will be the leaders of tomorrow.

I could be the next

or perhaps

or

or even

Mozart

PICASSO

Einstein

Rowling.

Potential meets possibility.Where you begin is a big part of where you’re going. That’s the spirit we instill in our students at Henderson International School – a private preschool through 8th grade institution that is part of the prestigious Meritas Family of Schools. We create a strong foundation for success through a preschool program that emphasizes development that will maximize possibilities in the future. After all, it’s never too early for excellence.

hendersonschool.com

pRint ad – FaMous naMes CaMpaign

doodles CaMpaign


visit hcpnv.com

TOTAL CAREMODEL

I AM A HEALTHCARE PARTNER.

– Charlotte Tillman, 57

Putting all the pieces of health care together can be a challenge. We helped Charlotte do it through the Total Care Model.

You can become a HealthCare Partner today.

Hear Charlotte’s story at hcpnv.com

pRint ad – i aM CaMpaign

:30 tv spot – i aM CaMpaign


Business - pR int ad CaMpaign

:30 tv spot – 2013 CaMpaign

Together, we’re doing powerful things. I LEARN MORE AT VEA .COOP I

gr wth.

Meet the power company that puts Nevadans first.We’re Valley Electric Association, the utility company that’s for Nevadans, by

Nevadans. As a nonprofit, member-owned co-op, we’re using our unique position

to help strengthen our economy by securing renewable energy projects and

putting people in our state to work. The result is more business activity across

a broad spectrum of industries, all across the state. It’s how renewable

energy turns into a more sustainable economy.


If you would like more information on how our services can benefit your company give us a call.

L as VeGas/h eN d erso N

2863 st. rose parkway

henderson, NV 89052

702.433.4331

1.888.7 7 7.5146

massmediaCorporateCommunications

massmediaCC

m assm ed IaCC.Com

paul a yakuBik Managing paRtneR

[email protected]

k assi Belz, apR pResident

[email protected]

geoRgeann pizzi v iCe pResident

[email protected]

C o N t a C t U s

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Gaming Creative Leave Behind