Embed Size (px)
Citation preview
ie.
Gaming Analytics Summit
Reshaping the Industry with Data Insight
MARCH 3-4 2016 | LONDON
df dvsdvs
By covering the hottest topics within gaming’s data sector we create a platform for senior level executives to obtain real action points and useful connections to better support their business goals.
Online videos of all sessions, with integrated slides and audio will be made available to all attendees after the event.
March 3 & 4, 2016
The Proud Archivist, 2-10 Hertford Road, London, N1 5SH
The main themes for this years discussion are:
• A/B Testing
• Churn Modelling
• User Profiling
• Creating a Data Driven Organisation
Gaming Analytics Summit
OverviewABOUT THE EVENT
2
#GamingAnalytics
Confirmed Speakers
Anders Drachen, Associate Professor, Aalborg University
Vince Darley, Chief Scientist, King Simon Worgan, Lead Data Scientist, Jagex John Hargelid, CIO, Paradox Interactive Sergey Kadomsky, Director, Research & Data Science, Wargaming Steve Cutler, COO, GameDesire Helen Sims, Director of Product, Zynga Kirstin Laurilia, Senior Data Scientist, Rovio Volodymyr Kazanstev, Head of Data Science, Product Madness Mikhail Zhilkin, Senior Data Scientist, King Nenad Zivic, Data Scientist, Nordeus Adam Alsén, Data Scientist, Wooga Jude Ower, CEO, Playmob Aj Grand-Scrutton, CEO, Dlala Studios Dominic Fletcher, Head of BI, Greenman Gaming Vladimir Dubrovskyi, Senior Marketing Analyst, Wargaming Europe Alessandro Pappagallo, Former Data Analyst Specialist, Square Enix Sara Bayley, Senior Games Analyst, Genera Games Matthew Doherty, Business Analyst, 505 Games Kam Star, Managing Director, PlayGen
SpeakersSPEAKERS AT A GLANCE
3
7
Usually I’m exhausted at the end of a presentation. This time, I’m energized!“
5
Simon Worgan Lead Data Scientist JAGEX
Lessons So Far From the Saga of 300 Million Players
Anders Drachen Associate Professor AALBORG UNIVERSITY
User Profiling in Game User Research
Vince Darley Chief Scientist KING.COM
Beyond Predictive Churn Modelling: Data Science Tools and Techniques to Optimise Retention Messaging
The game industry is facing a surge of data which results from highly detailed information about the behavior of software and users. The data can come from a variety of channels, and be potentially very large. Profiling users has emerged across multiple data science application areas as a way of managing complex user data.This allow for condensation and modeling of a complex behavioral space, and enables action to be taken towards meeting the needs of the users. In this presentation, profiling as a fundamental tool for game development, across production cycles, will be described, including coverage of basic to advanced methods and how they can be integrated across different types of productions. @AndersDrachen
Vince Darley, Chief Scientist at King.com, will discuss how King has used data to continually optimise and improve its network of games, and the challenges of scaling the data team as the organisation grew from 200 to 2000 people. @VinceDarley
Many games companies can predict player churn, but now that you know that they’re going what can you do to keep them? How do you deliver the right message, on the right channel, at the right time? At Jagex we faced exactly this challenge and in this case study we will present a variety of data driven tools and techniques that allowed us to use rich in-game player behaviour to optimise long-term retention and revenue uplift. Detailing the journey from relatively powerless churn predictions to a micro-targeting platform that scales across millions of players.@SiWorgan
Keynote SpeakersSPEAKERS IN DETAIL
6
SpeakersSPEAKERS IN DETAIL
Kirsti Laurila Senior Data Scientist ROVIO
Unbearable Usefulness of Data
Perfecting A/B Testing
Nenad Zivic Data Scientist NORDEUS
Agile Data Science in Action
Volodymyr Kazantsev Head of Data Science PRODUCT MADNESS
Adam Alsén Data Scientist WOOGA
How Social is Mobile Gaming?
Empowering the Team: Roadmap to Self-Service Analytics
Alessandro Pappagallo Former Data Analyst Specialist SQUARE ENIX
Sara Bayley Senior Games Analyst GENERA GAMES
Turning Insights into Actions: Case Studies
Aj Grand-Scrutton CEO DLALA STUDIOS
Analytics, Telemetry & Other Things I Didn’t Understand
To Be or Not to Be, Data is the Question
Steve Cutler COO GAME DESIRE
John Hargelid CIO PARADOX INTERACTIVE
The Road to a Data-Driven Culture at Paradox Interactive
VIEW FULL ABSTRACTS
7
SpeakersSPEAKERS IN DETAIL
Helen Sims Director, Product, Unreleased Game ZYNGA
Using Analytics to plan Your Roadmap
Gamification & Analytics
Kam Star Managing Director PLAYGEN
Rapid Prototyping of Data Models
Vladimir Dubrovskyi Senior Marketing Analyst WARGAMING EUROPE
Matthew Doherty Manager, Business intelligence 505 GAMES
User Acquisition Challenges in the F2P Market
Understanding How Gamers Shop
Dominic Fletcher Head of Business Intelligence GREENMAN GAMING
Mikhail Zhilkin Data Scientist KING.COM
Why You Mustn’t Listen to a Data Scientist
Jude Ower CEO PLAYMOB
Using Play to Fix the World Understanding Your Player: Three Pillars of Player Research
Sergey Kadomsky Director, Research & Data Science WARGAMING EUROPE
VIEW FULL ABSTRACTS
13
07:30 Check in
08:30 Keynotes
Day 1
10:30 Coffee Break
11:00 Presentations
13:00 Lunch
17:30 Networking Drinks
14:00 Presentations
CHECK INAn opportunity to check yourself into the event and meet other leaders in your industry ahead of the day
Day 2
COFFEE BREAK & LUNCHA chance to sit down, network and connect with decision makers within the industry
KEYNOTESListen to actionable case studies largely brought to you by Fortune 500 companies
NETWORKING DRINKSA more relaxed environment in which to engage with all attendees and gain valuable connections
15:30 Coffee Break
16:00 Presentations
07:30 Check in
08:30 Keynotes
10:30 Coffee Break
11:00 Presentations
13:00 Lunch
14:00-15:30 Presentations
ScheduleSCHEDULE AT A GLANCE
Key
8
SUMMIT END
I can say hands down, you guys do the finest job of anyone in the media conference space“
US +1 415 992 5510 UK + 44 207 193 1948
Want to Sponsor any of our events? Contact:
REQUEST TO SPONSOR
SponsorsSPONSORS AND PARTNERS
Featured Start Up
10
Who AttendsWHO ATTENDS OUR EVENTS
11
78% of attendees are CXO level or above
Who AttendsWHO ATTENDS OUR EVENTS
The summits that Innovation Enterprise puts on are among the most highly acclaimed in the world, with industry leading decision makers from across the analytics industry in attendance as both speakers and delegates. You will connect with senior level executives from both major corporations and innovative small-to-medium size companies.
Holding events in several locations around the world, we have acquired a global audience
director
vp/svp
manager
senior
cxo
df dvsdvs
5000+1000-5000200-1000Less than 200
Company size of attendees by number of employees
45%
40%
10%
5%
12
Access to a single day of the event
Access to all sessions & networking events
Access to presentations from the summit on ieOnDemand for 7 days
Unlimited access to presentations from the summit on ieOnDemand
Access to all presentations on the Digital Channel
Access to all tracks at the event
Gold Pass Diamond Pass
Silver Pass1 Day PassOnDemand Pass£400 £295 £495 £695 £895
TICKETS AND PRICING OPTIONS
Tickets
GROUP PASSES REGISTER [email protected]
US +1 415 992 5352 UK + 44 207 193 0569
Interested in attending? Register online or contact Sam ButtonBuy a group of at least 3 passes to receive up to 25% off
(most popular)(limited release)
13
Prices are exclusive of VAT. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before February 1, 2016 incur an administrative charge of 50%. If you cancel your registration after February 1, 2016 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.
Total £
Delegate Information
Full Name
Job Title
Company
Department
Industry
PassesPayment Options
Check Visa Master Card American Express Invoice Me
Card Number
Expiry DateMo Ye
Security No.
Card Holder’s Name
Card Holder’s Address
Card Holder's Signature
REGISTER FOR THE EVENT
Register
Address
Country Zip/Post Code
State/Provence
Business Phone No.
Quantity
Gold Pass Diamond Pass
Silver Pass1 Day PassOnDemand Pass
£400 £295 £495 £695 £895
Places are transferable without any charge within 12 months of the original purchase
+1 323 446 7673 +44 207 193 0586
GROUP PASSES REGISTER ONLINE
2016 Calendar
January Expected Attendees DateLocationBusiness Analytics Innovation Summit 150+ January 28 & 29Las VegasFebruary
Predictive Analytics Innovation Summit 250+ February 18 & 19San Diego
March
Gaming Analytics Innovation Summit 100+ March 3 & 4London
April
Social Media & Web Analytics Summit 150+ April 27 & 28San FranciscoSentiment Analysis Summit 100+ April 27 & 28San FranciscoGaming Analytics Innovation Summit 100+ April 27 & 28San FranciscoMayPredictive Analytics Innovation Summit 150+ May 10 & 11LondonHR & Workforce Analytics Innovation 100+ May 10 & 11London
Business Analytics Innovation Summit 150+ May 18 & 19Chicago
Business Intelligence Innovation Summit 150+Chicago
JuneMachine Learning Innovation Summit 150+ June 8 & 9San FranciscoData Science Festival 150+ June 8 & 9San Francisco
Big Data & Analytics for Retail 200+ June 16 & 17ChicagoCustomer Analytics Innovation Summit 200+ June 16 & 17Chicago
September
Banking Analytics Innovation Summit 150+ October 19 & 20Hong Kong
Women in STEM Summit 100+ June 8 & 9San Francisco
October
HR & Workforce Analytics Innovation 150+ October 21 & 22ChicagoNovember
Predictive Analytics Innovation Summit 300+ November 16 & 17Chicago
Marketing Analytics Innovation Summit 150+ May 18 & 19Chicago
Social Media & Web Analytics Summit 150+ November 16 & 17Chicago
Big Data & Analytics Innovation Summit 200+ November 16 & 17London
Gaming Analytics Innovation Summit 100+ November 23 & 24Beijing
DecemberBig Data & Analytics for Banking 150+ December 7 & 8New York
Big Data & Analytics Innovation Summit 200+ March 2 & 3Singapore
Big Data & Analytics Innovation Summit 150+ February 10 & 11Melbourne
Big Data & Analytics Innovation Summit 150+ April 12 & 13Hong Kong
Big Data & Analytics in Healthcare 150+ May 11 & 12Philadelphia
Big Data & Analytics Innovation Summit 100+ September 7 & 8ShanghaiBig Data & Analytics Innovation Summit 150+ September 14 & 15Sydney
Big Data & Analytics Innovation Summit 150+ November 23 & 24Beijing
AugustBig Data & Analytics Innovation Summit 150+ August 3 & 4Kuala LumpurBig Data & Analytics Innovation Summit 150+ August 3 & 4Shenzhen
ie.
Sponsorship Opportunities
Euan [email protected]
+1 415 992 5510+44 207 193 4948
+1 415 992 5352+44 207 193 0569
DelegateInvitations
Sports Anlytics Innovation Summit 100+ February 23 & 24Melbourne
Sports Analytics Innovation Summit 200+ April 13 & 14London
Sports Anlaytics Innovation Summit 200+ August 23 & 24San Francisco
November 16 & 17
Big Data & Analytics Innovation Summit 100+ March 23 & 24Melbourne
HR & Workforce Analytics Innovation 150+ June 8 & 9San Francisco
