SNA Vietnam – Vietnam Game Market Research

2SNA Vietnam Ltd.,

Market Characteristics Market Analysis Opportunities ChallengesIntro

Outline

Vietnam Game Market Research

Characteristics of game market in Vietnam

Vietnam Game Market Analysis

• Market size and growth rate

• Market trends

• Profitability

• Major publishers and producers in Vietnam

• Key success factors

Opportunities for game publishers in Vietnam

Challenges to game publishers

3SNA Vietnam Ltd.,

Market Characteristics Market Analysis Opportunities ChallengesIntro

Main characteristics of Game Market in Vietnam

A new but an exciting market for game industry

Revenue in 2013: US $ 243M

6th largest market in Asia after China, Japan and Taiwan

Forecast growth to 2017: 50-10% in revenue, reach 20M gamers.(Nikko Partners)

80% of revenue from Chinese and Korean game, published by Vietnam company.

4 key players: VNG (Vinagame), Garena, VTC and FPT

Booming market for Mobile games due to smartphone and internet users growth.

2013 is the year of awaking smartphone games – Flappy Bird phenomenon

Local games producers are still struggling to compete with imported games, licensing

issues and copy rights infringement.

4SNA Vietnam Ltd.,

Market Characteristics Market Analysis Opportunities ChallengesIntro

Market Size and Growth Rate

Forecast revenue of 2014: US $280M

Forecast active gamers to reach 20M in 2017

Mobile online game is the most excited segment

5SNA Vietnam Ltd.,

Market Characteristics Market Analysis Opportunities ChallengesIntro

Market Trends

Game Mobile online will be the future trends for Game Market in Vietnam

Role Play Games (RPG) dominants

Most of the revenue comes from SRPG type

GMO revenue is forecasted to grow rapidly, especially

on smartphone games

6SNA Vietnam Ltd.,

Market Characteristics Market Analysis Opportunities ChallengesIntro

Market Trends

Higher users retention rate

7SNA Vietnam Ltd.,

Market Characteristics Market Analysis Opportunities ChallengesIntro

Profitability

RPG games are the most profitable genes with 60% of revenue

8SNA Vietnam Ltd.,

Market Characteristics Market Analysis Opportunities ChallengesIntro

Profitability

Top 5 MMORPG by monthly revenue

9SNA Vietnam Ltd.,

Market Characteristics Market Analysis Opportunities ChallengesIntro

Major Publishers

Teammobi

Successful games: KPAH online, Mobi Army, Avatar Online

CMN Online

successful games: Mãnh Tướng, Phong vân truyền kỳ, iBoom,

Thiên Địa Quyết

VTC Mobile

successful games: Ngũ Đế online, Hoàng Đế online, Kiếm hiệp, Au Mobile

Mecorp

successful games: Mãnh thú online, Gopet online,

Khan mobile, Thiên Thần Truyện

10SNA Vietnam Ltd.,

Market Characteristics Market Analysis Opportunities ChallengesIntro

Key Success Factors

High quality games is a must

Aesthetic characters designs also helps to win player’s heart

Contents or game story is important to retain player

Localization of imported games is important to its success

Be cautious in promoting media

Intractability between gamers within game is the key to build game eco-system

11SNA Vietnam Ltd.,

Market Characteristics Market Analysis Opportunities ChallengesIntro

Opportunities for Publisher and Producer

Internet users market is forecasted to saturate in 3-5 years, will reach 50M users in

2017

Booming in cheap smartphones and 3G, foster the accessibility of users and the

growth of mobile online games

Local government have a more friendly look at online mobile game than before

Game communities (Facebook group, forum) is the best channel for promoting and

retaining game player

12SNA Vietnam Ltd.,

Market Characteristics Market Analysis Opportunities ChallengesIntro

Challenges to game publisher and producers

Illegal cloning and game character copy rights are the main challenges

Very high cost of payment gateway also hampers publishers

Shortage in talents for local game producers

Games censoring and license for shooting games are also the challenge for game

publishing company

Important distribution channels are still depending on Google and Facebook ads

Tough competition from imported games from China

13SNA Vietnam Ltd.,

Market Characteristics Market Analysis Opportunities ChallengesIntro

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