GameCircle on Tate€¦ · 01 / UX Strategy. GameCircle on Tate | Amazon.com Conﬁdential | Prepared by Ethan Kim Design Option 1 Design Option 2 ... Under the Radar Reached 10,000

AMAZON.COM CONFIDENTIAL • PREPARED BY ETHAN KIM • LAST UPDATED ON NOVEMBER 10, 2011

GameCircle on Tate

GameCircle on Tate | Amazon.com Confidential | Prepared by Ethan Kim

Gamers Game Developers

STORY MOTIVATION FUNGAME

DISCOVERYMONETIZATION RETENTION

Mobile Social Gaming Network

GameCircle

Help users find great games

Make obivous that social is available

Do not penalize non-social gamers

Always respect gamers’ privacy

DESIGN GOALS

Meaningful & Relevant

01 / UX Strategy


Design Option 1 Design Option 2

25 of 48 unlocked Rank #3 among 13 friends





Jeff’s Kindle 5 10:24

Games Store14Friends

36Games

92Achievements

RussianKnightYou are

Angry Birds Cut the Rope Mega Jump Cows vs. A

Recently Played Friends Playing Recommended

Played for 12 hours Played for 23 hours Played for 5 hours Played for 4

Newsfeed

BadMartini are now friends with AgentKill.less than a minute ago

5 minutes agoIronHamster just unlocked Frequent Flyer in Mega Jump.

Get ready to blast off on an epic jumping journey with Mega Jump! Collect coins, grab crazy powerups, and evade monsters to boost yourself to the edge of the Universe and beyond ...

5 friends own this

Game2K just bought this game. 6 minutes ago

Today

ObnoxiousMonster beat your score of 2,500 points in Angry Birds.8 minutes ago



36Games

92Achievements

Total Rank # among friends

Angry Birds

Game Dashboard Newsfeed

ObnoxiousMosnter beat your score of 2,500 points

Last played 2 days ago

Recently Played

Cut the RopeIronHamster bought this game

Mega JumpMega Jump HD has been released

Aliens vs. CowsAgentKill unlocked Mad Cow Farm

Fruit NinjaFruit Ninja has an update

2

Add AgentKill as a friend

Test Drive this game

RussianKnightJeff Bezos is

22580 XP Points 2

25 of 48 unlocked 25 of 48 unlocked 25 of 48 unlocked 25 of 48 unlock

22580 XP 92

02 / GameCircle Home - Portrait

Recently Played

Friends Playing

Most Popular

Recommended

Most Played

...

...


Design Option 1Recently Played View

Design Option 2Game Dashboard View




Played for 12 hours Played for 12 hours Played for 12 hours Played for 4

Newsfeed



Get ready to blast off on an epic jumping journey with Mega Jump! Collect coins, grab crazy powerups, and evade monsters to boost yourself to the edge of ...

5 friends own this

Game2K started playing this game. 6 minutes ago

Today

ObnoxiousMonster beat your score of 2,500 points in Angry



25 of 48 unlocked 25 of 48 unlocked 25 of 48 unlocked 25 of 48 unloc

22580 XP 92

03 / GameCircle Home - Landscape



36Games

92Achievements



36Games

92Achievements

Game Dashboard


Angry Birds Aliens vs. Cows Fruit NinjaRank 3 among 13 friends

Recently Played

25 of 48 unlocked 25 of 48 unlocked 3 of 69 unlocked

Newsfeed

Mega Jump

25 of 48 unlocked

Cut the Rope

0 of 39 unlocked

45 of 48 unlocked 20 of 39 unlocked

Total Rank amongfriends

22580 XP Points

2

Rank 10 among 10 friends Rank 5 among 7 friends Rank 1 among 14 friends Rank 3 among 9 friends


Design Option 1Friends Playing View

Design Option 2Newsfeed View

04 / GameCircle Home - Landscape (Continued)




Last played 3 days ago Last played 10 da

Newsfeed



Get ready to blast off on an epic jumping journey with Mega Jump! Collect coins, grab crazy powerups, and evade monsters to boost yourself to the edge of ...

5 friends own this


Today

ObnoxiousMonster beat your score of 2,500 points in Angry



7 friends playing



36Games

92Achievements



36Games

92Achievements

Game Dashboard


Today

Newsfeed

Total Rank amongfriends

22580 XP Points

2


5 minutes ago

IronHampster just unlocked Frequent Flyer in Mega Jump.

Get ready to blast off on an epic jumping journey with Mega Jump! Collectcoins, grab crazy powerups, and evade monsters to boost yourself to the edge of the Universe and ...

5 friends own this


ObnoxiousMonster beat your score of 2,500 points in Angry Birds.

ChillChill just bought this game. 8 minutes ago


10 minutes ago Challenge him now


5 friends playing 2 friends playing 2 friends playi

Test Drive Test Drive

22580 XP 92



8 minutes agoObnoxiousMonster has a new high score on Highest Altitude in Mega Jump.


Games Store0Friends

0Games

1Achievements

Player 000001You need a better gamer name


People Playing Most Popular Recommended

Newsfeed

BadMartini recorded the highest score in Angry Birdsless than a minute ago

5 minutes agoIronHamster unlocked new 20 badges for profile image.

Today

8 minutes ago


Games Store0Friends

0Games

1Achievements

Angry Birds


24% of people are playing now


People Playing

Cut the Rope15% of people are playing now

Mega Jump7% people are playing now

Aliens vs. Cows5% of people are playing now

Fruit Ninja3% people are playing now

2

View BadMartini’s profile

Player 000001Jeff Bezos needs a better gamer name

Find friends to see your rank

24% playing 15% playing 7% playing 5% playing

150 XP

View IronHamster’s badges

Find Friends From: Address Book Facebook Search

150 XP PointsOverlay tutorial could be used

for the first-time customeras follows.

Veiw Detail

Test Drive

Test Drive

View Detail

Test Drive

1

05 / Out of the Box

Test Drive Test DriveView Detail View Detail

8 minutes agoObnoxiousMonster has a new high score on Highest Altitude in Mega Jump.


Games Store0Friends

0Games

0Achievements

Player 000001You need a better gamer name


People Playing Most Popular Recommended

Newsfeed

BadMartini recorded the highest score in Angry Birdsless than a minute ago

5 minutes agoIronHamster unlocked new 20 badges for profile image.

Today

8 minutes ago

View BadMartini’s profile

3008 playing 2247 playing 2178 playing 1579 playing

150 XP

View IronHamster’s badges

Find Friends From: Address Book Facebook Search

74

Test Drive Test DriveView Detail View Detail

Pick a cool profile pic

Get real-time updates from other players



25 of 48 unlocked

0 of 36 unlocked

12 of 26 unlocked

32 of 48 unlocked

5 of 26 unlocked


Games Store0Friends

9Games

74Achievements


Angry Birds Cut the Rope Mega Jump

Recently Played Most Popular Recommended

Last played 3 hours ago Last played 8 hours ago Last played 12 hours ago

Newsfeed8 minutes ago


Games Store0Friends

9Games

74Achievements

Angry Birds


ObnoxiousMosnter just earned the new highest score on Seeing Red


Recently Played

Cut the RopeIronHamster has a new highest score on Bubble Popper


Aliens vs. CowsAgentKill just earned the new highest score on 50 Aliens Fallen


2RussignKnightJeff Bezos is

Find friends to see your rank


22580 XP Points

Pie Guy Nibbles Island TycoonLast played 3 days ago Last played 4 days ago Last played 5 days ago


Cows vs. AliensLast played 2 days ago

25 of 48 unlocked

22580 XP 74

06 / Non-Social Gamers


Friends List Friend Detail

View IronHamster’s profile



36Games

92Achievements

14 Friends Online/Offline

8 minutes ago

PeacefulDemon

ObnoxiousMonster

BadMartini

Playing Angry Birds right now

Playing Mega Jump right now

Playing Plants vs. Zombies right now

GreenEggs

RpgTeens

GalaxyQuest

Playing Plants vs. Zombies right now

Playing Pie Guy right now

Last played Cut the Rope 1 hour ago

Add Friends

AgentKillLast played Plants vs. Zombies 7 days ago

IronHamsterLast played Mega Jump 2 days ago

- Jeff Wilke

- Paul Ryder

- David Limp

- Peter Larsen

- Mike Frazzini

- Jason Chein

- Steven Kessel

- Ethan Evans



36Games

92Achievements

8 minutes ago

BadMartiniDavid Limp is

22580 XP

2 in common 16 in common 14 in common6 Friends 48 Games 106 Achievements

Currently playingAngry Birds

2 Friends in Common

PeacefulDemon

ObnoxiousMonster

Playing Angry Birds right now

Just recorded the highest score in Cut the Rope

- Jeff Wilke

- Paul Ryder

4 Other Friends

PinkBunny

OrigamiKiller

Last played Pie Guy 1 day ago

Playing Mega Jump right now

UncleBob

PlanetDune

Just unlocked Spirit in the Sky in Mega Jump

Last played Angry Birds 4 hours ago

92

07 / Friends


Games List Game Detail



36Games

92Achievements

36 Games Added Date

8 minutes ago






Angry BirdsObnoxiousMosnter beat your score of 2,500 points

Cut the RopeIronHamster bought this game


Aliens vs. CowsAgentKill unlocked Mad Cow Farm



Pie GuyIronHamster unlocked Pie Party.



36Games

92Achievements

8 minutes ago

Mega Jump

Achievements Leaderboards

Play

5 among 7 friends

8 hours played

3 friends playing now

Newsfeed

Games

DeviceCloud

Earned Your WingsPlayed for the first time

Under the RadarReached 10,000 feet

Frequent FlyerReached 25,000 feet

Spirit in the SkyReach 50,000 feet

Space OddityReach 250,000 feet

12 of 26 achievments unlocked 45 points

5 points

5 points

10 points

15 points

20 points

Jun 28, 2012

Jul 3, 2012

Jul 5, 2012

Compare Score #

08 / Games


Achievements List Select Friends Compare Achievements

Earned Your Wings



36Games

92Achievements

92 Achievements Unlocked Date

8 minutes ago

Unlocked 5 hours ago

Newborn (15 points)12 of 14 friends unlocked this

Unlocked Jun 15, 2012

Tipster (15 points)5 of 14 friends unlocked this


The Apprentice (25 points)2 of 14 friends unlocked this


Smart Ass (25 points)4 of 14 friends unlocked this


Adventurer (50 points)10 of 14 friends unlocked this

Unlocked Jul 2, 2012

Professor (50 points)7 of 14 friends unlocked this



36Games

92Achievements

8 minutes ago

92 Achievements Unlocked Date


Seeing Red (15 points)3 of 14 friends unlocked this


Kiss the Sky (5 points) in Mega Jump

5 of 10 friends unlocked this

Unlocked 1 day ago

Pokey Finger (5 points) in Cows vs. Aliens



Spider Buster (40 points) in Cut the Rope



Engineer of Goo (100 points)10 of 14 friends unlocked this

Unlocked Jul 2, 2012

Return to Sender (10 points)7 of 14 friends unlocked this

Compare Achievements

PeacefulDemon

ObnoxiousMonster

BadMartini

GreenEggs

RpgTeens

GalaxyQuest

- Jeff Wilke

- Paul Ryder

- David Limp

- Peter Larsen

- Mike Frazzini

- Jason Chein

Rank #1

Rank #2

Rank #4

Rank #5

Rank #6

Rank #7

Rank #3 RussianKnight - You

PinkBunny - Adam BrombergRank #8

OrigamiKiller - Scott BogganRank #9

UncleBob - Mike PerezRank #10

PlanetDune - Chris LavinRank #11



36Games

92Achievements

8 minutes ago

Compare Achievements Reselect friends

Newborn

Rank among friends

Achievements

Hours played

RussianKnightYou

PeacefulDemonJeff Wilke

ObnoxiousMons...Paul Ryder

#3

92 of 999

25

#1

247 of 999

17

#2

186 of 999

34

Tipster

The Apprentice

Smart Ass

Jul 5, 2012Jul 5, 2012

Jul 5, 2012Jul 5, 2012

Jul 5, 2012Jul 5, 2012

Jul 5, 2012Jul 5, 2012

Jul 5, 2012Jul 5, 2012

Jul 5, 2012Jul 5, 2012

Jul 5, 2012

Jul 5, 2012Jul 5, 2012

Jul 5, 2012Jul 5, 2012

Jul 5, 2012Jul 5, 2012

Jul 5, 2012

Jul 5, 2012Jul 5, 2012

BDav

09 / Achievements

(22,580 points) (22,580 points)


GameCircle Header Mockups Softkey Bar Treatment

Softkeys are buttons whose function changes depending on the context. “Friends,” “Game Titles,” and “Achievements” should be global navigation menus on GameCircle.

The “Cloud vs. Device” toggle menu works only in a pure library. It might work with Design option 2 but it is still irrevant to primary GameCircle components, such as “Profile” and “Newsfeed.”

It does not scale to non-Amazon devices.

10 / Appendix


Games Store


XP Points



Last played 3 hours ago Last played 2 days ago Last played 5 days ago Last played 10 da

Newsfeed



Get ready to blast off on an epic jumping journey with Mega Jump! Collect coins, grab crazy powerups, and evade monsters to boost yourself to the edge of the Universe and beyond ...

5 friends own this

Game2K just bought this game. 6 minutes ago

Today

ObnoxiousMonster beat your score of 2,500 points in Angry Birds.8 minutes ago

22580 - Social Superstar



25 of 48 unlocked 25 of 48 unlocked 25 of 48 unlocked 25 of 48 unlock

DeviceCloud

14 Friends 36 Games 92 Achievements

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Documents

GameCircle on Tate€¦ · 01 / UX Strategy. GameCircle on Tate | Amazon.com Conﬁdential | Prepared by Ethan Kim Design Option 1 Design Option 2 ... Under the Radar Reached 10,000