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A Charity Fundraiser Benefiting “The movies are like a machine that generates empathy. It lets you understand a little bit more about different hopes, aspirations, dreams and fears. It helps us to identify with the people who are sharing this journey with us.” - Roger Ebert 11.15.18 CHANGERS GAME An outdoor screening series

GAME CHANGERS...Penélope Cruz Matt Damon Viola Davis Robert Downey Jr. Jane Fonda Harrison Ford Morgan Freeman Tony Goldwyn Tom Hanks Dustin Hoffman Allison Janney Eva Longoria Julia

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Page 1: GAME CHANGERS...Penélope Cruz Matt Damon Viola Davis Robert Downey Jr. Jane Fonda Harrison Ford Morgan Freeman Tony Goldwyn Tom Hanks Dustin Hoffman Allison Janney Eva Longoria Julia

A Charity Fundraiser Benefit ing

“The movies are l ike a machine that generates empathy. I t lets you understand a l i tt le bit more about different hopes, aspirations, dreams and fears. I t helps us to identify with the people who are sharing this journey with us.”

- Roger Ebert

11.15.18

CHANGERSGAME

A n o u t d o o r s c r e e n i n g s e r i e s

Page 2: GAME CHANGERS...Penélope Cruz Matt Damon Viola Davis Robert Downey Jr. Jane Fonda Harrison Ford Morgan Freeman Tony Goldwyn Tom Hanks Dustin Hoffman Allison Janney Eva Longoria Julia

CHANGERSGAME

A n o u t d o o r s c r e e n i n g s e r i e s

P A G E 1

DETAILS

Who

What

When

Where

Why

How

Capacity

The SAG-AFTRA Foundation Presents Game Changers: An Outdoor Screening Series

Four summer nights of outdoor screenings, featuring pre-screening, moderated Q&A’s with talent associated with each of the films.

June 27-30

TBA Hollywood Venue

In celebration of cinema’s ability to spark discussions that ultimately expand the boundaries and quality of human experience,

the SAG-AFTRA Foundation will present “Game Changers”, an outdoor screening series, featuring a collection of films that have

pushed the cultural conversation and/or changed the scope of movie-making itself.

The SAG-AFTRA Foundation will leverage its partnerships with talent and studios to replicate its Conversations performers

series, which is normally reserved for SAG-AFTRA members.

1,200 per night

Page 3: GAME CHANGERS...Penélope Cruz Matt Damon Viola Davis Robert Downey Jr. Jane Fonda Harrison Ford Morgan Freeman Tony Goldwyn Tom Hanks Dustin Hoffman Allison Janney Eva Longoria Julia

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P A G E 2

We will narrow this list to a collection of four films in 2019. Selections will be based on the availability of the films, and the availability of the talent associated with each. Possible selections include:

Avatar (2009)

Batman (1989)

Chinatown (1974)

Do the Right Thing (1989)

Fargo (1996)

L.A. Confidential (1997)

The Matrix (1999)

Nine to Five (1980)

Pulp Fiction (1994)

Toy Story (1995)

West Side Story (1961)

Stranger Things (streaming content debuting in 2016)

Avatar

Fargo

The Matrix

Toy Story

Batman

Stranger ThingsWest Side Story

Pulp Fiction

prospective films

Page 4: GAME CHANGERS...Penélope Cruz Matt Damon Viola Davis Robert Downey Jr. Jane Fonda Harrison Ford Morgan Freeman Tony Goldwyn Tom Hanks Dustin Hoffman Allison Janney Eva Longoria Julia

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P A G E 3

Branding in all print advertisements

Branding on theater digital kiosk (1m+ impressions)

Ability to play :30 second brand spot

Branding in Game Changer Pre-screening video spot

Company Gobo

Logo on Step & Repeat

Tickets per night

Branding in email blast sent to 70,000 SAG-AFTRA Members

Inclusion in Press Release

Acknowledgment on SAG-AFTRA Foundation Sponsor page

Mutually agreed upon social media exposure

Verbal recognition

Branding on on-site signage

Sponsorship Benefits

x

x

Nightly

x

x

x

6

x

x

x

x

x

Logo

x

x

6

x

x

x

x

Logo

Sponsored Night

x

6

x

x

x

x

Logo

x

4

x

Logo

x

2

x

Listing

Co-Presenting Sponsor$50,000 (Limit 2)

Community Underwriter$25,000

Night Sponsor$15,000

Supporting Sponsor$10,000

Local Sponsor$5,000

sponsorships

Page 5: GAME CHANGERS...Penélope Cruz Matt Damon Viola Davis Robert Downey Jr. Jane Fonda Harrison Ford Morgan Freeman Tony Goldwyn Tom Hanks Dustin Hoffman Allison Janney Eva Longoria Julia

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P A G E 4

Owned Media

Earned Media

Paid Media

- Foundation home page save-the-date

- E-blasts and banner ads to Foundation email list of 17,000 members

- Content announcement, pre-sale alerts to Union, Foundation email lists (87,000+ subscribers)

- Full price ticket sales ads (Twitter, Instagram, Facebook)

Repost, retweet to SAG-AFTRA, SAG Awards Instagram, Twitter followers

- Press releases to media outlet distribution list

- Air Foundation-produced actor interview PSA’s

- Ad placement - Los Angeles magazine

- LA Times, LA Weekly calendars placement

- Hospitality partner cross-promotions

marketing and promotional outreach

Page 6: GAME CHANGERS...Penélope Cruz Matt Damon Viola Davis Robert Downey Jr. Jane Fonda Harrison Ford Morgan Freeman Tony Goldwyn Tom Hanks Dustin Hoffman Allison Janney Eva Longoria Julia

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P A G E 5

The Foundation Has Given to SAG-AFTRA Artists Since 1985

Assistance

Storyline Online®

100% Of every dollar donated goes directly to SAG-AFTRA artists in need

$11 million Granted in emergency financial assistance and catastrophic health funds to families in need (sagaftra.foundation/assistance)

$8 million Awarded in scholarships to SAG-AFTRA artists and their dependents (sagaftra.foundation/scholarship)

6 million+ Video views every month on Storyline Online

200 million+ Lifetime views on Storyline Online

A vital safety net and leg up for SAG-AFTRA artists and their families

An Emmy® nominated children’s literacy website featuring celebrated actors reading award-winning children’s books alongside creatively animated illustrations, bringing a love of reading into classrooms and homes worldwide

Dig deep into the acting process, learn the business, gain inspiration and preserve the history of the craft

State-of-the-art centers and facilities offer free tools, technology and instruction on both coasts

Career-Building Programs

Centers and Facilities

7,600 Casting Access workshops, The Business panels, Conversations screenings/Q&As,

career retrospectives, voiceover workshops and computer classes were offered for free

300,000+ SAG-AFTRA artists attended free programs in Los Angeles, New York and nationwide

2 million+ Total video views of recorded panels, Q&As and career retrospectives (sagaftra.foundation/video-gallery)

Los Angeles5757 Wilshire Blvd., Mezzanine Los Angeles, CA 90036

SAG-AFTRA Foundation Screening Room

Don LaFontaine Voiceover Lab

Classroom

New York 1900 Broadway, 5th Floor New York, NY 10023

Robin Williams Center for Entertainment and Media Screening Room (located at 8th & 54th St.)

Entertainment Industry Foundation Voiceover Lab

Computer Lab

Classroom

about the foundation

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P A G E 6

Mission

SAG-AFTRA Foundation Actors Council

SAG-AFTRA Foundation Board of Directors

Vision

The SAG-AFTRA Foundation provides vital assistance and educational programming to the professionals of

SAG-AFTRA while serving the public at large through its signature children’s literacy program.

The Actors’ Council is made up of esteemed actors and artists who champion the work of the SAG-AFTRA Foundation. The Council generates awareness and support for the Foundation’s no-cost programs and resources offered to SAG-AFTRA artists and families, as well as its global children’s literacy program.

We envision a world where all artists can realize their dreams and children are empowered to create their own.

Annette Bening

Cate Blanchett

Jessica Chastain

George Clooney

Bryan Cranston

Penélope Cruz

Matt Damon

Viola Davis

Robert Downey Jr.

Jane Fonda

Harrison Ford

Morgan Freeman

Tony Goldwyn

Tom Hanks

Dustin Hoffman

Allison Janney

Eva Longoria

Julia Louis-Dreyfus

Matthew McConaughey

Helen Mirren

Edward Norton

Mark Ruffalo

Kerry Washington

JoBeth Williams,President

Pamela Reed, First Vice President

Sharon Lawrence,Second Vice President

Cyd Wilson,Executive Director

Rebecca Damon,Third Vice President

Maureen Donnelly,Treasurer

Abby Dylan,Secretary

Gabrielle Carteris

Jason George

Dulé Hill

Bill Immerman

Jon Joyce

Jim Kerr

Clyde Kusatsu

John McGuire

Stacey Mooradian

Arianna Ozzanto

Nancy Sellers

Jack Speer

David White

Eileen Willenborg

about the foundation

Page 8: GAME CHANGERS...Penélope Cruz Matt Damon Viola Davis Robert Downey Jr. Jane Fonda Harrison Ford Morgan Freeman Tony Goldwyn Tom Hanks Dustin Hoffman Allison Janney Eva Longoria Julia

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P A G E 7

Kevin ConnellSAG-AFTRA Foundation Director of Corporate Relations

323.549.6426

[email protected]

contact