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ORGANIZATIONAL STUDY PROJECTON

SUBMITTED BY

Rishi PatilShailendra PandeyManish KumarPunith Holla MAyesha Jaggi

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Purpose of Study

Why HDFC BankLtd.?

How Did We GoAbout it ?

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Fundamental Area of Study

Study the Evolution of Organization

Study the organization as a part of Banking Sector

Study the Existing structure, beliefs and value systems

Study the challenges and the way forward

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Organization Life Cycle

EntrepreneurialStage

CollectivityStage

FormalizationStage

ElaborationStage

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Fundamental Area of Study

Study the Evolution of Organization

Study the organization as a part of Banking Sector

Study the Existing structure, beliefs and value systems

Study the challenges and the way forward

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The Environment

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Framework for assessingenvironmental uncertainty

Low Uncertainty Low-ModerateUncertainty

High ModerateUncertainty

High Uncertainty

Stable

Unstabl

e

Simple Complex

Environmen

talChange

EnvironmentalUncertainty

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Fundamental Area of Study

Study the Evolution of Organization

Study the organization as a part of Banking Sector

Study the Existing structure, beliefs and value systems

Study the challenges and the way forward

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Mission and Business Strategy

World Class Indian BankBenchmarking in product offerings, technology service levels, risk

management and audit and compliance

Building Blocks of the Organization

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Core Values of Business Philosophy

Awards Euromoney Annual Survey :

The Best local Bank

Business India : Best Bank2008.

Asian Banker Excellence inRetail Financial Services :Best Retail Bank 2008.

World Trade Center Award ofHonour : For outstandingcontribution to internationaltrade services.

Nasscom IT User Award2008: Best IT Adoption in theBanking Sector.

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Organization Structure Top Level

Managing Director

Directors (7)

Business Divisions andHeads (16)

Legal

Treasurer

Capital, Commodityand Business

Markets

Audit, Compliance,Vigilance and

Service Quality

Credit and MarketRisk

Equities, PrivateBanking and Third

party products

Finance andAdministration

Human resources

InformationTechnology

Merchant Services

Operations

Retail Assets andCredit Cards

Trading

WholesaleBanking

WholesaleCredit and

Market Risk

HDFC

Securities

Chairman of the Board

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Organisation Structure BranchLevel

Advantages of thisStructure

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Work Flow Interdependence

Work Flow Pooled Interdependence

Mediating Technology

Bank Account Opening-Sequential Interdependence

BRANCH3

BRANCH1

BRANCH2

CLIENTS

BANK

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Decision Making Systems

ManagementInformation

Systems(MIS)

DecisionSupportSystems(DSS)

Enterprise(Executive)Information

Systems(EIS)

InformationSystems

EnterpriseResourcePlanning

(ERP)

KnowledgeManagement Systems

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Information Management at HDFC

CRMNext

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Knowledge Management

InformationTechnologyApproach

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Culture

If I don't have a happyemployee, I will neverhave a happy customer.Clearly, the reason forour existence isproviding service to acustomer. So thecustomer is bound tocome first and that'swhat the organizationbelieves in. But we alsohave to make sure thatemployee interest isalso taken care of.

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Observable Artifacts

Rites and Ceremonies

Rites of Passage Induction program SWAGAT to develop

skill and values

Rites of Enhancement & Integration Karo Sifarish program

Parties at regional and national level

Award nights and outings to celebratesuccess

Rites of Renewal

Symbols & Language

Logo of the bank depicts collaboration

We understand your world signifiesarea of focus and core competency

Stories

Top brass held in high respect Enviable accomplishments and

experiences Inspiring working style and methodology

Outbound experientiallearning

Open space technology,personal effectives,leadership excellence

Art of Living and backpack trainers

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Internal Conflicts - Sources

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Sources of Power and Authority

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Human Resources

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Innovation

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Control Mechanisms

Rules , Regulations Written

Documentation Standardization Legitimate

Authority Strict hierarchy

Competitionamongst severalbranches

Branch targets setbased on vintage

and locality

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Fundamental Area of Study

Study the Evolution of Organization

Study the organization as a part of Banking Sector

Study the Existing structure, beliefs and value systems

Study the challenges and the way forward

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Challenges for the Future

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Recommendations

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THANK YOU

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Q & A