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futurscopeTrainers and Consultants
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Conducting a SWOT
Des LeeFuturscope Ltd.
FuturscopeTrainers and Consultants
fsIntroduction
Introduction to SWOT analysis
Issues to consider when doing a SWOT
Pitfalls
Questions at any time
FuturscopeTrainers and Consultants
fsModel of Strategic Planning
Analysis
Choice Implementation
ResourcesEnvironment
FuturscopeTrainers and Consultants
fsSWOT Output
A description!
Qualitative
Introspective
Subjective
Creative
Agreed/consensual
FuturscopeTrainers and Consultants
fsSWOT Analysis
External factors — Opportunities & Threats
Internal Factors — Strengths & Weaknesses
FuturscopeTrainers and Consultants
fsKey Definitions
Boundary for external analysis
Benchmark for internal analysis
FuturscopeTrainers and Consultants
fsOpportunities and Threats
Audit external influences
Nature of the environment
Market analysis
Competitor analysis
FuturscopeTrainers and Consultants
fsAudit the Environment
A brainstorming activity to generate ideas
Which environmental (external) influences have affected the department in the past
and which are likely to do so in the future?
FuturscopeTrainers and Consultants
fsNature of Environment
Political factorsEconomic factorsSocio-cultural factorsTechnological factorsEnvironmental factorsLegal factors
FuturscopeTrainers and Consultants
fsWhat matters?
Identify the features or combination of features to which
the department needs to pay attention over the strategic
planning period
FuturscopeTrainers and Consultants
fsStrengths and Weaknesses
Internal focus
Resources
Power
Seven S’s
FuturscopeTrainers and Consultants
fsSeven S’s
Strategy
Structure
Systems
Staff
Skills
Style
Shared values
FuturscopeTrainers and Consultants
fsWhat matters?
Identify the internal strengths and weaknesses to which the
department needs to pay attention over the strategic planning period
FuturscopeTrainers and Consultants
fsFuture actions
As a result of SWOT…
What future directions could the department go in?
What actions could/should the department take?
Prioritise them
FuturscopeTrainers and Consultants
fsIssues to consider
Level of involvement
Methodology
Internal or external facilitation
Inclusion of minority views
FuturscopeTrainers and Consultants
fsPitfalls
Power structures and cliques
Relationships
Mixed agendas
Academic and non-academic views
Group dynamics
