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Summary
Future Group is an Indian privately held corporation that runs chains of large discount department stores and warehouse stores.
Future Group has a number of businesses across the retail, financial and service industries.
Company Overview
Future Group, through its subsidiaries, engages in retail, consumer finance, insurance, capital, learning and development, retail media, logistics and distribution solutions, leisure and entertainment, shopping malls, knowledge services, brand development, retail real estate development, and e-tailing businesses in India. It operates a chain of fashion retail stores, malls, hypermarkets, supermarkets, sports specialty stores, electronic stores, and home improvement stores, as well as www.futurebazaar.com, a shopping portal.
The company’s operations also include hotels, restaurants and food courts, and family entertainment centers; mall development; furniture, home furnishing and decor, and home services retail; creating, developing, managing, acquiring, and dealing in consumer-related brands and intellectual property rights; transportation and warehousing services; communication, data and voice storage, and other related products retail; and business process outsourcing and knowledge process outsourcing, as well as offers mobile telephony services.
In addition, its operations include asset advisory, retail financial services, and proprietary research; life and general insurance; textile fabrics; office supplies, equipment, and products retail; setting up gymnasiums; dealing in fitness equipment and other health products; distribution of mobile handsets and accessories; setting up service centers and authorized after sales service centers for mobile handsets; dealing in food, apparel, personal care, and general merchandize; and footwear retail. Future Group has a strategic partnership with TATA Teleservices Ltd. The company is based in Mumbai, India.
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India's leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square feet of retail space in 73 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail.
In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore.
The group's speciality retail formats include supermarket chain – Food Bazaar, sportswear retailer - Planet Sports, electronics retailer - eZone, home improvement chain - Home Town and rural retail chain, Aadhaar, among others. It also operates popular shopping portal - www.futurebazaar.com.
Future Capital Holdings, the group's financial arm provides investment advisory to assets worth over $1 Billion that are being invested in consumer brands and companies, real estate, hotels and logistics. It also operates a consumer finance arm with branches in 150 locations.
Other group companies include, Future Generali, the group's insurance venture in partnership with Italy's Generali Group, Future Brands, a brand development and IPR company, Future Logistics, providing logistics and distribution solutions to group companies and business partners and Future Media, a retail media initiative.
The group's presence in Leisure & Entertainment segment is led through, Mumbai-based listed company Galaxy Entertainment Limited. Galaxy leading leisure chains, Sports Bar and Bowling Co. and family entertainment centres, F123. Through its partner company, Blue Foods the group operates around 100 restaurants and food courts through brands like Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato.
Future Group's joint venture partners include, US-based stationery products retailer, Staples and Middle East-based Axiom Communications.
Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group's core value of 'Indianness.' The group's corporate credo is, 'Rewrite rules, Retain values.'
Retail
Pantaloon Retail India Future Value Retail
o Food Bazaaro Big Bazaar
Financial
Future Capital Holdings Future Generali Future Ventures
Services
Future Innovercity Future Supply Chains Future Brands
Joint Venture Partnerships
Generali Group
Generali is a European insurance company.
Staples Inc
Staples Inc. is a United States based office supply retailer.
Celio
French fashion wear maker
Clark
C&J Clark International Ltd. is a UK-based footwear and accessories retailer. The Future Group has entered into a 50:50 joint-venture (JV) to form 'Clarks Future Footwear Ltd.'. The JV launched its first (1,600 sq ft.) stand-alone store in Connaught Place, Delhi on 19 April 2011. The brand seeks to gain a share of the premium segment in this category.
Franchisee & Licensee Relationships
Converse, Speedo, Lee Cooper, Wilson, Prince, Callaway, Spalding, Airwalk.
About Future Group
Every day, Future Group brings multiple products, opportunities and services to millions of customers in India. Through over 15 million square feet of retail space, we serve customers in 85 cities and 60 rural locations across the country. Most of all, we help India shop, save and realize dreams and aspirations to live a better quality of life every day.
Future Group understands the soul of Indian consumers. As one of India’s retail pioneers with multiple retail formats, we connect a diverse and passionate community of Indian buyers, sellers and businesses. The collective impact on business is staggering: Around 220 million customers walk into our stores each year and choose products and services supplied by over 30,000 small, medium and large entrepreneurs and manufacturers from across India. And this number is set to grow.
Future Group employs 35,000 people directly from every section of our society. We source our supplies from enterprises across the country, creating fresh employment, impacting livelihoods, empowering local communities and fostering mutual growth.
We believe in the ‘Indian dream’ and have aligned our business practices to our larger objective of being a premier catalyst in India’s consumption-led growth story. Working towards this end, we are ushering positive socio-economic changes in communities to help the Indian dream fly high and the ‘Sone Ki Chidiya’ soar once again. This approach remains embedded in our ethos even as we rapidly expand our footprints deeper into India.
Businesses
Retail
Big Bazaar - A chain of hypermarket in India Food Bazaar - Supermarket chain
eZone - Electronics superstore HomeTown - Home improvement and building materials store
Central - Seamless department store Planet Sports - Sportswear retailer
Aadhar - Rural retail chain KB’s Fairprice - Urban low-frills neighbourhood store
Futurebazaar.com - Shopping portal Pantaloons - Value and lifestyle
Key Group Companies
Retail
1) Pantaloon Retail (India) Limited
Pantaloon Retail (India) Limited, is a large Indian retailer, which is part of the Future Group, and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India and employs over 30,000 people, and as of 2010, it was the country's largest listed retailer by market capitalization and revenue. With effect from 1 January 2010 the company separated its discount store business, which includes the Big Bazaar hypermarket and the Food Bazaar supermarket businesses, into Future Value Retail Ltd., its wholly owned subsidiary, so that the company may be listed independently.The company’s brands include Pantaloons, a chain of fashion outlets, Big Bazaar, a hypermarket chain, and Food Bazaar, a supermarket chain. Some of the company's other regional brands include, Depot, Shoe Factory, Brand Factory, Blue Sky, Top 10 and Star and Sitara.A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection, selling home furniture products and E-Zone focused on catering to the consumer electronics segment.
The company is present across several lines of business which have various formats (stores) Plywood, The Dollar Store (JV)
Fashion - Pantaloons, Central, aLL, Brand Factory, Blue Sky, Top 10, Fashion Station, Big Bazaar, Lee Cooper (JV)
General Merchandise - Big Bazaar, Shoe Factory, Navras, Electronics Bazaar, Furniture Bazaar, KB'S FAIR PRICE, Food Rite
Electronics - eZone, Electronic Bazzaar, STAPLES (JV) Home Improvement - Home Town Furniture - Collection i, Furniture Bazaar, Home Bazaar E-tailing (online shopping) - www.futurebazaar.com Books and music - Depot Leisure and entertainment - Bowling Co., F123, TGIF (Thank God it's Friday!) Wellness - Star & Sitara, Tulsi Telecom and IT - Gen M, M Bazaar, M-Port, ConvergeM, Future Axiom, T 24, One Mobile (in
alliance with TATA Teleservices) Consumer durables - Koryo, Sensei, IPAQ Service - E Care, H Care , Design & Service Malls - Central (Bangalore, Hyderabad, Pune, Mumbai,Kochi, Vadodara, Gurgaon, Indore,
Ahmedabad, Thane) Investment and savings - Insurance: ULIP, Pension, Endowment, etc.
2) Future Value Retail Limited Future Value Retail Limited owns and operates retail stores that provide fashion, general merchandise, home, and food products in India. The company was incorporated in 2007 and is based in India. Future Value Retail Limited is a subsidiary of Pantaloon Retail (India) Ltd. Future Value Retail Limited reported audited earnings results for the year ended June 30, 2011. For the period, the company reported net sales/income from operations of INR 69,148.3 million, profit before interest of INR 4,089.1 million, profit before tax of INR 1,692.1 million and net profit of INR 1,130.0 million or basic and diluted earnings per share of INR 16.99.Raghu Pillai, Chief Executive Officer (CEO) of Future Value Retail Limited and a retail industry stalwart, died of a heart attack on April 10, 2011.Future Value Retail Limited is looking to set up a new format of standalone stores only for fruits and vegetables. The company is enhancing the focus on fresh fruits and vegetables as a category. Fruits and vegetables is a profitable category and promises up to 10% margin after taking into account wastages and supply chain losses. Currently, fruits and vegetables are sold at about 160 Food Bazaar outlets located across India. Within the Food Bazaar outlets, fruits and vegetables currently contribute about 3 to 4% to the total revenues. The company is working on strengthening its supply chain and increasing direct sourcing from farmers going ahead. The company is setting up consolidation and collection centres to cater to a set of outlets. The size of Food Bazaar outlets ranges from 8,000 sq.ft. to 15,000 sq.ft. and the company is looking at dedicating an area of 1,000-2,000 square feet only for fruits and vegetables within the store.
Finance
Future Generali Life Insurance Company Limited Future Generali (India) Insurance Company Limited
Future Capital Holdings Limited * Future Ventures (India) Limited *
Services
Future Supply Chains Limited Future Human Development Limited Future Media (India) Limited Future Corporate Resources Limited
Leadership Team
Executive Committee Board
Kishore Biyani | Founder and Group CEO, Future Group
Considered a pioneer of modern retail in India, Kishore’s leadership has led the group’s transformation into India’s leading player in the consumption sector. Regularly ranked among India’s most admired CEOs, he is the author of the book ‘It Happened in India’. He has won multiple awards from government bodies and the private sector in India and abroad and is on the board of a number of bodies, including the National Innovation Foundation in India and New York Fashion Board.
Kishore Biyani (Born on 9th August, 1961) is the Group CEO of Group and Managing Director of Pantaloon Retail. Over the years he has led the emergence of Pantaloon Retail as the leading retailer in the country. While retail continues to form the core business of Future Group, Biyani has led the group to foray into allied businesses across the consumption space.
Carrier
Led by its flagship enterprise, Pantaloons Retail, the group operates around 16,000,000 square feet (1,500,000 m2) of retail space in over 85 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 35,000 people and is listed on the Indian stock exchanges.
Future Group’s retail farm follows a multi-format retail strategy and some of its leading formats include, Big Bazaar, Central, Food Bazaar, Pantaloons, Ezone, Home Town and Planet Sports. It also operates popular shopping portal, futurebazaar.com and rural retail chain, Aadhar. Future Group’s other businesses include financial services, insurance, brand development and logistics.
Philosophy
A staunch believer in the group’s corporate credo, ‘Rewrite Rules, Retain Values,’ Kishore Biyani considers Indianness as the core value driving the group. He recently authored the book, ‘It Happened In India.’He also has philanthropic ventures.
Personal Life
Kishore Biyani was born in August 1961 and is married to Sangita Biyani. They live in Mumbai with their daughters, Ashni and Avni.
Awards
Ernst & Young Entrepreneur of the Year Award. CNBC Indian Business Leaders Awards 2006 The First Generation Entrepreneur of the Year.
Lakshmipat Singhania – IIM Lucknow National Leadership Awards 2006 Young Business Leader.
We never created a group identity in the past...... We cannot be known as Pantaloon. It was
originally a trouser brand.
----Kishore Biyani
CEO, Future Group.
PRIL, which begin as a trouser manufacturer in the mid 1980's, had grown over the years to
become one of India's largest retail chains. In march 2006, the pantaloons group renamed as the
“Future Group”.
Anshuman Singh | Managing Director and CEO, Future Supply Chain Solutions Ltd.
In a career spanning over 18 years, Anshuman has worked in all aspects of the value chain across several industry segments such as Discrete Manufacturing, Durables, Textiles, Retail and Supply Chain with companies like Grasim, H&R Johnson, Bombay Dyeing, and Welspun Retail. He is responsible for starting the first Home Furnishings Speciality Retail Chain in the country in his last assignment as the Director and CEO of Welspun Retail Ltd. before rejoining Future Group where he created Future Supply Chains Ltd. Anshuman is a Mechanical Engineer and an MBA.
B. Anand | Director, Finance, Future Group
A Chartered Accountant by training, Anand has nearly 20 years of experience in corporate finance and banking across diversified business groups. Before joining Future Group, he was President-Corporate Finance, Vedanta Resources Group. He has been associated with Motorola India, Credit Lyonnais, HSBC, IL & FS and Citibank.
Damodar Mall| Director, Integrated Food Stragety, Future Group
An alumnus of IIT Mumbai and IIM Bangalore, Damodar has over two decades of experience in the FMCG and food industry. He was a co-founder of D’Mart, a supermarket chain in Western India, and was associated with Uniliver in India.
Kailash Bhatia | Director and CEO, Pantaloons Retail
Co-founder of the ColorPlus brand, Kailash has over three decades of valuable experience in the fashion business and is considered to be a stalwart in the Indian fashion industry. Before joining Pantaloon Retail, he was associated with Weekender, Arvind Mills and Mafatlal Industries, among other companies.
K.K Rathi | CEO, Future Ventures India Ltd.
A qualified Chartered Accountant and Company Secretary with approximately 24 years of professional experience in corporate finance, strategic business planning and investment advisory, Mr. Rathi has worked in organizations such as KEC International, H&R Johnson and Motilal Oswal Private Equity Advisors. He has previously worked as Group CFO with Pantaloon Retail.
Sanjay Jog | Chief People Officer, Future Group
Sanjay has over two decade of experience in working with a wide range of companies in the services sector in India and abroad. A post-graduate from Pune University, he joined Future Group in July 2005. Before this he worked with companies like DHL Limited, Indian Hotels Group, Bharti Enterprises and RPG Enterprises.
Santosh Desai | Managing Director and CEO, Future Brands India Ltd.
An alumnus of IIM Ahmedabad, Santosh has over two decades of experience in advertising. He was President of McCann-Erickson, India prior to his association with Future Group. A highly respected figure in the advertising and marketing community in India, Santosh is a columnist with the Times of India and several other publications and has addressed the global management boards of several multinationals, including Hershey’s, Microsoft, Philips, Unilever, Coke etc. He is also the author of the book ‘Mother Pious Lady – Making Sense of Everyday India’.
Sumit Dabriwala | Managing Director, Agre Developers Ltd.
An entrepreneur in his own right and an urban developer, Sumit has 21 years of corporate experience with significant exposure to the real estate sector. Before joining Future Group, he was on the Board of
Directors of Calcutta Metropolitan Group and Riverbank Holdings.He has served as a Member of Infrastructure Council in CII, Infrastructure Sub-Committee Chairman, Regional Council Member and Core Group Retail Chairman in CII (Eastern Region), and as an Infrastructure Committee Member, Executive Committee Member, and Chairman of Young Leaders Forum in the Indian Chamber of Commerce.
Ushir Bhatt | Group CIO, CEO, Future Knowledge Services
Ushir has over 25 year’s experience in Information Technology across Europe and India in multiple industries, including construction (Taylor Woodrow), wines and spirits (Allied Domeq), telecommunications (British Telecom), Retail (Tesco, Kingfisher) and various Internet B2B companies.
Vibha Rishi | Group Stragety and Consumer Director, Future Group.
Vibha started her career with Tata Administrative Services and later joined the start-up team of PepsiCo when the company set up shop in India. After having led several advertising campaigns for the PepsiCo in India, she moved to the global headquarters as marketing leader for all non-cola brands. She joined Future Group in March 2010 and leads the marketing, communications and customer strategy across group companies.
V. Vaidyanathan | Vice Chairmain and MD of Future Capital Holdings Ltd.
An alumnus of Birla Institute of Technology and Harvard Business School, he joined Future Group in August 2010. Before this, he was on the Board of ICICI Bank. He has held the positions of Managing Director and CEO of ICICI Prudential Life Insurance Co, Chairman of ICICI Home Finance Company, and served on the boards of ICICI Lombard General Insurance and CIBIL. He worked with Citibank India from 1990 to 2000.
Retail Outlets
A) Big Bazaar
Big Bazaar is a chain of hypermarket in India. Currently,[when?] there are 210 stores across 80 cities and towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections.
Big Bazaar is part of Future Group, which also owns the Central Hypermarket, and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited(BSE: 523574 523574), that is listed on Indian stock exchanges.
History
Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 150 Big Bazaar stores in 80 cities and towns across India.
Big Bazaar was started by Kishore Biyani, the Group CEO and Managing Director of Pantaloon Retail. Though Big Bazaar was launched purely as a fashion format including apparel, cosmetics, accessory and general merchandise, over the years Big Bazaar has included a wide range of products and service offerings under their retail chain. The current formats includes Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar.
Operations
Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products.
Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square feet (4,600 m2) of retail space. While the larger metropolises have Big Bazaar Familycentres measuring between 75,000 square feet (7,000 m2) and 160,000 square feet (15,000 m2), Big Bazaar Express stores in smaller towns measure around 30,000 square feet (2,800 m2).
Big Bazaar has the facility to purchase products online through its official web page, and offers free shipping on some of their products.[1]
Innovations
Wednesday Bazaar
Big Bazaar introduced the Wednesday Bazaar concept and promoted it as “Hafte Ka Sabse Sasta Din”. It was mainly to draw customers to the stores on Wednesdays, when least number of customers are observed. According to the chain, the aim of the concept is "to give home makers the power to save the most and even the stores in the city don a fresh look to make customers feel that it is their day".[2]
Maha Bachat
Maha Bachat was started off in 2006 as a single day campaign with attractive promotional offers across all Big Bazaar stores. Over the years it has grown into a 6 days biannual campaign. It has attractive offers in all its value formats such as Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar - catering to the entire needs of a consumer.
Timeline
Big Bazaar at Sarkhej Gandhinagar Highway in Ahmedabad
2001
Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad[4]
2002
Big Bazaar - ICICI Bank Card is launched. Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High Street
Phoenix
2003
Big Bazaar enters Tier II cities with the launch of the store in Nagpur Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon
2004
Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaar awarded the country’s most admired retailer award in value retailing and food retailing segment at the India Retail Forum
A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 million turnover on a single day
2005
Initiates the implementation of SAP and pilots a RFID project at its central warehouse in Tarapur Launches a unique shopping program: the Big Bazaar Exchange Offer, inviting customers to
exchange household junk at Big Bazaar Electronic Bazaar and Furniture Bazaar are launched
2006
Mohan Jadhav sets a national record at Big Bazaar Sangli with a Rs 1,37,367 shopping bill. The Sangli farmer becomes Big Bazaar’s largest ever customer.
Big Bazaar launches Shakti, India’s first credit card program tailored for housewives Navaras – the jewellery store launched within Big Bazaar stores
2007
The 50th Big Bazaar store is launched in Kanpur Big Bazaar partners with Futurebazaar.com to launch India's most popular shopping portal Big Bazaar initiates the Power of One campaign to help raise funds for the Save The Children India
Fund Pantaloon Retail wins the International Retailer of the Year at US-based National Retail Federation
convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona.
2008
Big Bazaar becomes the fastest growing hypermarket format in the world with the launch of its 101st store within 7 years of launch
Big Bazaar dons a new look with a fresh new section, Fashion@Big Bazaar Big Bazaar joins the league of India’s Business Superbrands. It is voted among the top ten service
brands in the country in the latest Pitch-IMRB international survey
2009
Big Bazaar opens its second store in Assam at Tinsukia Big Bazaar initiates Maha Annasantarpane program at its stores in South India – a unique initiative
to offer meals to visitors and support local social organisations Big Bazaar captures almost one-third share in food and grocery products sold through modern
retail in India
2010
Future Value Retail Limited is formed as a specialized subsidiary to spearhead the group’s value retail business through Big Bazaar, Food Bazaar and other formats.
Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year. Adjudged the most preferred Most Preferred Multi Brand Food & Beverage Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop
Big Bazaar connects over 30,000 small and medium Indian manufacturers and entrepreneurs with around 200 million customers visiting its stores
Big Bazaar opens its third store in Kanpur at Z Square Mall
Big Bazaar shuold opens its fourth store in Kanpur at Jajmau which is the largest leather tannery garrison of Asia.
B) Pantaloon Retail (India) Limited
Pantaloon Retail (India) Limited, is a large Indian retailer, which is part of the Future Group, and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India and employs over
30,000 people, and as of 2010, it was the country's largest listed retailer by market capitalization and revenue. With effect from 1 January 2010 the company separated its discount store business, which includes the Big Bazaar hypermarket and the Food Bazaar supermarket businesses, into Future Value Retail Ltd., its wholly owned subsidiary, so that the company may be listed independently.The company’s brands include Pantaloons, a chain of fashion outlets, Big Bazaar, a hypermarket chain, and Food Bazaar, a supermarket chain. Some of the company's other regional brands include, Depot, Shoe Factory, Brand Factory, Blue Sky, Top 10 and Star and Sitara.A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection, selling home furniture products and E-Zone focused on catering to the consumer electronics segment.
Descriptions of verticals in Future Group
FUTURE GROUP
VERTICALSDESCRIPTIONS
Future RetailPRIL's Retail business like food and fashion were included under
this vertical.
Future Space Management of all the shopping malls and real estate.
Future BrandsManagement of all owned or licensed brands of the Group
companies.
Future Media Focus on development and management of retail media spaces.
Future CapitalThe financial arm of the Future Group , which would focus on
retail financial products and services.
Future logisticsThis vertical would focus on deriving efficiencies across businesses
through better supply chain management and distribution.
With the launch of Future Group, PRIL had plans to develop a business model, which resembled
wall-Mart's Sam's club. This strategy was adopted to strengthen its back-end supply chain sourcing
capabilities in addition to reducing costs and scalling up business volumes.
Analysts opined that PRIL, under its new identity as the Future Group aimed to garner market
share in the retail industry in India. A report released by AT Kearney in 2006 titled emerging market
priorities for global retailers, ranked india first in its 2006 Global Retail Development Index, an indication
that global retailers considered it one of the most attractive markets. The reports also estimated that the
retail industry in india was worth US$300 billion.
Outlook
Big Bazaar has been accepted as a pan-India model, from the agrarian singly to the-
cosmopolitan Mumbai. Big Bazaar has democratized shopping in India and is entering its most aggressive
role out phase. Besides, Big Bazaar will enter rural India; it is both a vertical and horizontal aggression.
The outlook is very exciting and buoyant.
Fashion Focus
With Private labels expected to be at the forefront, the category is likely to see lot of action in
jeans and knits in men's and ladies wear, as well as in the hugely popular fusion or mix and match ladies
wear. With the introduction of Gine & Jony products in the stores, the kids and infants section will also be
reinforced considerably. Another category that the company has identified is the sportswear category,
which will be addressed through the setting up of a fashion led sports apparel mix of the best in national
and international brands, all under one roof.
Market size
Largely an untapped and unorganized market as of now, the total retail size of the Indian
books and music sector is estimated to be about Rs.800 crore. Of this the share of organized retailing
accounting for about 10 percent and is growing at a faster rate than traditional retail. As a size of total
retail pie, this segment accounts for just 1 percent but attracts close to 8 percent of a consumer's wallet.
A recent report indicates that between 2002 & 2010, the category is estimated to grow at a rate of nearly
26 percent every year for the next five years.
Strategic Direction
With a wide range of private labels, at different price points, Fashion Station will continue to
provide the customers an alternative option to latest fashion that was hitherto not addressed in modern
retail environment. With more stores lined up in the coming year, across cities and towns, this concept
would cater to a larger mass of customers and also improve the company's bottom- line.
Across India, food habits vary according to community, customs and geography. Food Bazaar,
through its multiple outlets addresses this. At the same time,it offers best quality products at wholesale
prices to a wide cross section of the Indian population. Food bazar effectively blends the look,touch and
feel of the Indian bazar with the choice,convenience and hygiene that modern retail provides. Most
stores are located within Big Bazaar,Central and Pantaloon and act as strong footfall generators. These
are separated stand alone Food Bazaar as well. The business contributed just under 50% of value retailing
and 30% to the company;s turnover during 2009-10.Food Bazar offers a variety of daily consumption
items,which includes staples,soaps and detergents,oils,cereals and biscuits. On the product category
side , the primary segregation is done on the basis of staples,fresh products,branded foods,home and
personal care products.
Changing Food Preferences
Food Bazaar talks to the housewives of India and constantly learns from them and it is at the
forefront of changing preferences. Some of the trends that were noticed during year were increased
consumption of processed food category and ready to eat concepts. Besides an increasing number of
working women are experimenting lot with their cooking habits and this is opening up of new food
categories.
Restaurant Business
While consumers in the West spend nearly 46% of their food expenditure on away from home
meals, Indian consumers spend only about 3% of their food expenditure in hotels and restaurants.
However a significant trend noticed in this group is that almost 8% of their wallet share is spent on eating
on at either a restaurant or a fast food joint,as compared to other forms of entertainment.
Joint Venture with Blue Foods and food rite
With the intention of expanding the organized food and restaurant business in the country,
the company entered into a equal joint venture with blue foods Pvt. Ltd and food rite. Through its PAN
India food solution private limited subsidiary. The alliance aims at offering the best in Indian and multi
cuisine preparations to Indian public,capitalizing on the modern retail experience and customer insights
that Pantaloon provides coupled with Blue Foods reputation as a pioneer in this business.
FINANCIAL PERFORMANCES
The growth in the retail sector was reflected in the financial results of PRIL for 2005-06. For the
year ended june 30, 2006, PRIL reported a total income of Rs.38.72 billion in 2008-09 pantaloon Retail
(India) Limited declared its unaudited financial result for the quarter ended December 31, 2009 wherein
the Net profit ( Rs 50.67 crore) increased by 51.1 percent for the quarter ; income from operation (Rs
1912.84 crore ) increased by 25.4 per cent ; and PBDIT ( Rs 205.46 crore ) increased by 29.4 per cent.
MAJOR INDIAN RETAILERS
The low-intensity entry of the diversified Mahindra Group into retail is unique because it plans to focus on
lifestyle products. The Mahindra group is the fourth large Indian business group to enter the business of
retail after Reliance Industries Ltd, the Aditya Birla Group, and Bharti Enterprises Ltd. The other three
groups are focusing either on perishables and groceries, or a range of products, or both.
RPG Retail-Formats:
Music World- Music World's product portfolio comprises of audio CDs, DVDs and VCDs, CD-ROMs, gaming
consoles & software of all the leading brands, and other music accessories. The company is an important
player in the home video market.
Books & Beyond- books, encyclopaedia, novel etc.
Spencer’s Hyper- monthly groceries, weekly fresh and top ups, fashion accessories, home care, toys,
stationery, electricals, electronics and garments
Spencer’s Super: - monthly groceries and weekly top up of fresh requirements, deli, fresh meat, chicken
and fish products, a bakery and a café.
Daily & Fresh:- groceries, fresh food, chilled and frozen products, bakery items and weekly top up .
Pantaloon Retail-Formats:
Food & grocery (Big bazaar, Food bazaar), Home solutions (Hometown, furniture bazaar, collection-i),
consumer electronics (e-zone), shoes (shoe factory), Books: music & gifts (Depot), Health & Beauty care
services (Star, Sitara and Health village in the pipeline), e-tailing (Futurbazaar.com), entertainment
(Bowling co.).
The Tata Group-Formats: Tata Group - operates Westside, a lifestyle retail chain and Star India Bazaar - a
hypermarket with a large assortment of products at the lowest prices.
Landmark- India's largest book and music retailer.
Titan – watches, glasses (specks).
Tanishq- jewellery
Westside:- Menswear, Women’s wear, Kid’s wear, Footwear, Cosmetics, Perfumes and Handbags,
Household Accessories, lingerie, and Gifts
K Raheja Corp Group-Formats:
Shoppers’ Stop: - Menswear, Women’s wear, Kid’s wear, Footwear, Cosmetics, Perfumes and Handbags,
Household Accessories, lingerie, and Gifts
Crossword: - Books, Magazines, Music, Movies, Toys, Stationery, CD ROMs Lifestyle International-Lifestyle,
Home Centre, Max, Fun City and International Franchise brand stores.
Pyramid Retail-Formats: Pyramid Megastore, TruMart
Nilgiri’s-Formats: Nilgiri's’ supermarket chain
Subhiksha-Formats: Subhiksha supermarket pharmacy and telecom discount chain.
Trinethra- Formats: Fabmall supermarket chain and Fabc
Vishal Retail Group-Formats:
Vishal Mega Mart:- monthly groceries, weekly fresh and top ups, fashion accessories, home care, toys,
stationery, electricals, electronics and garments
Reliance Retail-Formats: Reliance Fresh:- monthly groceries, weekly fresh and top ups.
Reliance ADAG Retail-Format: Reliance World, reliance trendz:- Menswear, Women’s wear, Kid’s wear,
Footwear, Cosmetics, Perfumes and Handbags, Household Accessories
Shoprite Holdings-Formats: Shoprite Hyper
D mart : monthly groceries, weekly fresh and top ups, home care, stationery, electricals, electronics .
Aditya birla:-
More:- monthly groceries, weekly fresh and top ups, home care, stationery, electricals, electronics .
P.C.M.C BIG BAZAAR
The word hypermarket is derived from the French word hypermarche, which is a combination of a
supermarket and department store
The stores occupy an area which ranges from anywhere between 80,000 to 2,20,000 sq. ft. and
offer a variety of food products like clothes, jewellery, hardware, sports equipment, books, CD’s,
DVD’s, TV’s, electrical equipment and computers etc.
This store is located in Pimpri Pune.
Big Bazaar trying to provide customer with 3V’s
o Value
o Variety
o Volume
Big Bazaar divides into three categories; such as
o Food Bazaar
o Apparels
o General Merchandise :- At Big Bazaar, you will definitely get the best products at the best
prices - that’s what we guarantee. With the ever increasing array of private labels, it has
opened the doors into the world of fashion and general merchandise including home
furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise
you. General merchandise is one of the most fascinating departments of big bazaar.
It is divided into two parts
GENERAL MERCHANDISE
Big bazaar
GM Food bazaar Apparels
Electrronics and furniture
o GENERAL HOME : - GM home basically cater the need of daily home utility. This department
include :
Plastic
Utensils
GM home has wide variety of home utility product. It has various brand of product available
under one roof. EDLP is also one of the important aspect of GM home.
UTENSILS DEPARTMENT AT BIG BAZAAR
GM
GM home
plastic
utensil
GM fashion
toys department
luggage
footwear
stationary
car accessories
utensils department has wide variety of merchandise from gas burner to steel utensils. Offers
like 20% and 30% off often attract customer to purchase product.it has inhouse brand like
Dreamline which is mostly purchased by customers.
The offer in Utensil Department, 1. Buy Nirlep Black Pearl 4 burner gas stove for Rs. 4995/- and get goods worth Rs. 4170/- absolutely
free. (1 Pressure cooker; 1 Non stick Tava; 1 Non stick Fry Pan with lid; 1 Non stick Fry Pan without lid; 1 Non Stick Kadhai and a 24pc Stainless Steel Dinner Set)
2. Buy 1 Non Stick Tava and get a 3 liter. Inner lid pressure cooker worth Rs. 595/- absolutely free.
plates ,bowls,glassesnon stick cookware'skitchen toolstiffin boxespressure cookergas burner
utensils
Free!!!
3. Buy 1 Non Stick Fry Pan Rs. 589 and get Tava, kadhai, Gas Toaster and Tadka Pan worth Rs.1224 free
Big Bazaar has a punch line isse sastaa aur achha kahin nahinIt gives the high discount on the price like; Gas stove (20%, 25%, 35%) Non stick cookware (10%, 20%, 35%), buy one get one free plastics storage containers, buy one get one free plastics prince bucket etc.
4. Pressure cooker: - Jaipan, tuffware, prestige etc.
PLASTIC DEPARTMENT AT BIG BAZAAR
This department has wide variety of plastic container. in plastic department we have the many
brand such as; cello, milton, bluepast, dreamline, dew, creative, pearlpet, pioneer, gala,
homio, polyset, neelkamal etc. Recently big bazaar has launched Dreamline cresols (hot pot)
which has become much popular because of its look design and quality.
The offer in Plastic Department
Free!!!
Bucketscasserolescontainerboxesflasksbowlsjugs and sippersbottles and mug
PLASTIC
1. IMPORTED RANGE OF PLASTIC HOUSEHOLD CONTAINERS, MICROWAVE COOKWARE & TABLEWARE
Flat 40 % Off 2. IMPORTED RANGE OF PLASTIC WATER /FRIDGE BOTTLE Buy 1 Get 1
3. ENTIRE RANGE OF PLASTIC BUCKETSBuy 1 Get 1
GM FASHION
This department contain all those merchandise which are used for fashion or used other than home utility.
Brand, design, style has mostly influence customer to purchase product. So department has to
accommodate with merchandise of branded as well as private level brands to cater the need every class of
people. Department has wide variety and range of products. Discount offer like 20%, 30% and 50% plays
important role in attracting customer.
Department include:
LUGGAGE DEPARTMENT @ BIGBAZAAR
GM FASHION
Car accessories Footwear Luggage Toys
department Stationary
BRANDS AVAILABLE IN LUGGAGE DEPARTMENT:-
MILESTONE
VIP
SAFARI
AMERICAN TOURISTER
TRACKER, etc.
HARD SUITCA
HARD TROLLE
POCHES
CARD HOLDE
LOCKS
NECK POUCH
CD PACKS
AIR BAGS
SUIT CASE
OFFICE BAG
MESSAGE BAG
BACK PACKS
SOFT TROLLE
LUGGAGE
FOOTWEAR DEPARTMENT AT BIG BAZAAR
MENS
Formal Shoes Brands: - A) Branded
B) Private level brand
Branded: - DJ&C, Provogue, Franch Leone
Private level brands: - Knighthood, Neptune, Spalding, Spunk, Picks etc.
Men fancy slippers:- Sach ,Spalding
Casual shoes :- A) Branded
B) Private level brand
Branded: - DJ&C, ID, Numerono, Puma, and Leecouper etc.
Private level brand: - Spalding, All star etc
Sports:-A) Branded
footwear
Mens
casual
formal
sports
Kids
formal
casual
Ladies
formal
casual
spots
B) Private level brand
Branded:-Reebok, Puma, Nike Addidas etc.
Private level brand: - Fairport, Fitness Jogger, Spunk etc
Ladies
Private level brand: - Shyla, leaf, spring, Haute&Spicy, Xe- look, Hype etc
Kids sandal’s:-Disney, Fuel etc.
Ladies fancy slippers: - Sach
Kids shoes: - Liberty, Fitness Jogger etc.
Stationary
DePOT is a chain of retail stores from Pantaloon Retail (India) Limited (a part of Future Group), which sells
books, gifts, stationary items. Books available at DePOT span a diverse range of subjects including fiction,
general reference, management, kids, cookery, etc. It also has an attractive range of gifts (candles, mugs,
photo-frames, theme parks) toys and stationery (office, children’s and fancy stationery). Depot stores
display the products in an informal setting, focusing of affordable pricing. It aims at providing a localized,
youthful, lively and interactive retail experience to its customers.
Toys department:-
Toys department of general merchandise has wide variety of kid’s game and toys. Toys department has
wide range and variety of Soft toys , electronic toys, board games etc.it also international brand like
Barbie doll, batman series etc.
Major brand include Fun school, Mitashi, Flamingo,United, creative, Venus
RESEARCH OBJECTIVE
Primary objective:-
“To study the buying behaviour pattern of consumers in general merchandise” in big bazaar.
Secondary objective:-
a) Swot analysis of general merchandise(Big bazaar)
b) To find out the current status of Big Bazaar.
c) To find out the customer response towards GM (Big Bazaar).
d) To identify main competitors of (GM) Big Bazaar.
e) To study the satisfaction level of customer in GM.
Analysis and interpretation
Toys department
Soft toys, dolls
Board games
Cricket bat,
badminton
Electronic car, train
etc.
INCOME GROUP
5%
50%
20%
25%Higher Income
Group (> Rs.60000)Middle IncomeGroup (Rs. 40000-60000)
Lower IncomeGroup(Rs.10000-40000)No Income Group (< Rs.10000)
Customer s monthly income
Higher income group 13
Middle income group 125
Lower income group 50
No income group 62
Analysis: The above diagram shows the distribution of income level of
customers coming in to big bazaar. Among the 250 respondents 50% of
customers are of middle income level that is between Rs10000 – 40000
per month. Least number of customers visiting Big bazaar are the higher
income level people (> Rs.60000 pm) that constitute only 5%. The lower
income level of people coming to big bazaar constitutes of 20%. 25% of
people belong to no income group which mostly consists of students.
Interpretation: Big bazaar is the hub of shopping for middle level
income group people because of its reasonable price on its each product
category. The higher level income group people don’t prefer to do
shopping in big bazaar as it doesn’t deal with much of the branded
products. The higher level income group people are very status
conscious and their psychology is such type that they don’t prefer much
to visit big bazaar as it is a discounted store. The lower income group
people come in to big bazaar as they get goods at a discounted price.
Hence big bazaar should include branded products in its product
category which will encourage higher income group people to come in to
big bazaar.
Customers visit Big Bazaar
Weekly 29% 73
Monthly 34% 85
Quarterly 23% 57
On unplanned basis 14% 35
Interpretation:
From this I interpret that in big bazaar 34% customers visit monthly,
29% customer visit weekly 23% customers visit quarterly and 14%
customers visit on planned basis , it means mostly customers visit
weekly and monthly basis for purchase their requirements.
Apart from Big bazaar visit retail outlet
yes no0%
10%
20%
30%
40%
50%
60%
70%
64%
36%
Interpretation: From this I interpret that 64% customers of big bazaar
visit other retail stores for their requirements and 36% customers of big
bazaar generally do not visit other retail stores. It shows that customers
satisfaction level is more in big bazaar.
Products mostly purchased by customers in big bazaar
Clothes 60%
Grocery 70%
Food Item 50%
Leather Item 25%
Electronic Item 15%
Gift Item 10%
Any other Item 10%
0% 20% 40% 60% 80%
Clothes
Grocery
Food Item
Leather Item
Electronic Item
Gift Item
Any other Item
Series1
Analysis: This chart clearly indicates that the demand for grocery that is
70% is highest by the customers followed by clothes rated 60%. The next
highest demand is for food items that is 50%. 25% demand is for leather
items in big bazaar. Electronic items holds 15% of demand and gift items
and other items has a demand of only 10% by the customers of big
bazaar.
Interpretation: From this analysis I interpret that customers demand
are high for grocery and clothes followed by food items in big bazaar.
Electronic items have a little demand by the customers. Gift items and
other items are not much in demand by the customers. I can interpret
that clothes, grocery and food items are the major products which hold
maximum number of customers. So big bazaar should maintain its low
pricing and product quality to keep hold of the customers.
Expenditure pattern of customers coming in to big bazaar
Below Rs.500 /single visit 11%
500-1000 /single visit 16%
1000-1500 /single visit 22%
1500-2000 /single visit 22%
More than 2000 /single visit 29%
EXPENDITURE PATTERN
11%
16%
22%22%
29%Below 500
500-1000
1000-1500
1500-2000
More than 2000
Analysis: We can clearly see from this graph that majority of the
customers spend a lot in big bazaar that is 29% of people spend more
than Rs2000 in a single visit to big bazaar. Equal number of people that
is 22% of people each spend Rs 1000-1500 and Rs 1500-2000
respectively in a visit to big bazaar.16% of people spend Rs 500-1000
and only 11% of customers are there who spends less than Rs500 in
their visit to big bazaar.
Interpretation: From this I interpret that most of the customers
purchase goods in bulk which leads them to spend a lot. Volume sales
are high in big bazaar. Customers tend to purchase more goods from big
bazaar as it provides goods at a discounted rate. Probably those persons
who spend more in a visit to big bazaar are purchasing on a monthly
basis. Those customers who are spending very less money that is below
Rs 500 are mostly coming in just to move around big bazaar and spend
time.
Do you know about general merchandise department
Yes 90%
No 10%
90%
10%
awareness
yes no
Analysis :
1. We can clearly see from this graph that majority of the are
aware about the general merchandise department
2. 10% people are not aware about the department
Interpretation :- thus from graph we can interpret that consumer come
to GM for buying merchandise . as this department include all non food
essenytial goods. GM department attract customer through various
offers and scheme.
If yes do you purchased footwear from GM
65%
35%
purchase
yesno
Analysis : 65% people comes to luggage department for purchasing
footwear. Whereas 35% never visit footwear department.
Interpretation:- from this we can interpret, footwear department of Big
bazaar attract customer to purchse footwear as it offers good quality
Yes 65%
No 35%
footwear at low price. Brand like Spunk ,knighthood and splading are in-
house brand which is mostly purchased by consumer because of good
quality ,and design at lowest price. Footwear department also has big
brand of footwear like Puma, leecouper, ID etc. But footwear department
need to un tap rest customer by offering discount and standard quality
footwear
Factor influencing buying decision while purchasing footwear
1) Quality 20%
2) Price 40%
3) Style 30%
4) Brand 10%
quality price style brand0%
5%
10%
15%
20%
25%
30%
35%
40%
20%
40%
30%
10%
factors
factors
Analysis: - 20% of people are influenced by quality, 40% are influenced by price and
30% are influenced by style and deign of footwear.
Interpretation:- from this we can interpret that Footwear department has to maintain
quality as well as price to attract the customer . Footwear department has various
private level brands like fairport,spunk and spalding which has standard quality and
design . footwear department also has branded shoes to attract customer.
Rank the attribute according to satisfaction level
Price 50%
Durability 17%
Variety 15%
Looks and comfort 18%
price durability variety looks0%
10%
20%
30%
40%
50%
60%
50%
17% 15% 18%
factor
factor
Analysis:- 50% people give priority to price ,while 17% give priority to durability. 15 % and
18% to looks.
Interpretation:- this indicates that price is the main attribute which often affect the buying
decision of consumer. As in big bazaar merchandise are sold at low price so consumer give
more priority to price than other thing
GM footwear serves the purpose of providing footwear of consumer choice
Strongly agree 35%
Agree 35%
Disagree 20%
Strongly disagree 10%
s. agree
agree
disagree
s.disagree
0% 5% 10% 15% 20% 25% 30% 35% 40%
35%
35%
20%
10%
satsifaction level
satsifaction level
Analy sis :- 70% people agree on this statement and while 30% do not agree.
Interpretation:- from this we can interpret that 70% of the customers are satisfied with the
footwear department. Footwear department fulfil the demand of customer by giving
footwear at lowest price and of best quality.
b) Purchased luggage from luggage department
Yes 70%
No 30%
70%
30%
purchase
yesno
Analysis:- 70% of people purchased luggage from luggage while 30% of person
never purchased.
Interpretation :- from this we can interpret that 70% of consumer are attracted by
the luggage department because of branded and wide range of luggage present in
luggage section. Even discount offer like 30% and 50% attract customer to purchase
luggage. Luggage department offers lowest price than retail outlet existing outside
the big bazaar. while 30% never purchase luggage from big bazaar. Hence luggage
department must attract these customers.
If yes which brand purchased
Milestone 15%
American tourister 30%
V.I.P 20%
Samsonite 10%
Safari 25%
milestone AT V.I.P samsonite safari0%
5%
10%
15%
20%
25%
30%
35%
15%
30%
20%
10%
25%
brand prefrence
brand prefrence
Analysis : from the graph we can conclude that most of the customer
purchase branded luggage from luggage department. Luggage
department must promote inhouse brand (milestone) to attract
customer.
Satisfied with the variety offered by luggage department
Strongly agree 35%
Agree 45%
Disagree 10%
Strongly disagree 10%
s.agree agree disagree s.disagree0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
35%
45%
10% 10%
satsifaction level
satsifaction level
Analysis : 80% of customer thinks that luggage department fulfil demand
of customer. While 20% of people are unsatisfied
Interpretation:- luggage department offers wide range of luggage at
very low price so consumer purchase luggage from luggage department.
d) plastic and utensils
Purchased any product from plastic and utensils department
Yes 93%
No 7%
93%
7%
purchase
yesno
Analysis :- from graph it is clear that 93% of people prefer to purchase
merchandise from plastic and utensils while 7% never purchase from
plastic and utensils.
Interpretation: - from this we can interpret that plastic and utensil
department offers product (home utility) in wide range and at lowest
price.
Product available in plastic and utensil are
Excellent 45%
Good 35%
Bad 15%
Very bad 5%
excellent good bad v.bad0%
5%10%
15%20%
25%30%
35%40%45%
perception
perception
Analysis :- from graph we can say that 80% of customer are satisfied with the
product offer in plastic and utensils while 20% are not satisfied.
Interpretation:- from this we can interpret that big bazaar offer huge discount
and offers on the utensil and plastic.
d) Stationary department
Purchased stationary from stationary department
yes 75%
No 25%
75%
25%
shopping
yesno
Interpretation :- from this we can interpret that 75% comes to
stationary department for shopping while 25% never do shopping in
stationary department. Stationary department has wide variety of product for
children and office item.
Satisfied with the availability of product in stationary department
Strongly agree 45%
Agree 35%
Disagree 10%
Strongly disagree 10%
s.agree agree disagree s.disagree0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
45%
35%
10% 10%
Column2Column1Series 1
Interpretation:-from this we can interpret that 80% of the customer are
satisfied with the stationary department. They are satisfied with the
wide range at low price. Discount offered during back to school and
price challenge are attracting.
Product Mostly purchase merchandise from stationary department
Stationary 60%
Gifts 5%
Books 10%
Office use items 25%
60%
5%
10%
25%
purchase
stationarygiftsbooksoffice item
Interpretation:- from this we can interpret people come to this department for
buying stationary product.
Comparison of GM of Big bazaar with others Organized retailers based on
following points
Price Service Variety Quality
Convenienc
e
Shopping
Experience Ambience
GM(BB) 45% 50% 55% 52% 54% 46% 58%
O. Org. Retails 55% 50% 45% 48% 46% 54% 42%
price
servic
e
varie
ty
quality
conve
nice
shopping e
xp.
ambien
ce0%
10%
20%
30%
40%
50%
60%
70%
GM(BB)O.retail store
Interpretation: I interpreted from this that other organized stores is
another competitors of GM big bazaar. It is a threat for GM big bazaar
as some of the attributes of other organized stores store provides more
satisfaction to customers. GM Big bazaar should try to improve on each
of its attributes and out compete the other organized stores.
SWOT ANALYSIS OF BIG BAZAAR
A SWOT analysis is done to know the strengths, weaknesses,
opportunities and threats of any company. This analysis will explain
about the strengths, weaknesses, opportunities and threats of GM at big
bazaar.
Strength
Large variety of product available in GM
Discounts and offers Huge customer Base Availability of branded
product
Weakness
Unable to tap the entire region across Chinchwad and Pimpri.
Unavailability of separate cash counter in GM department
Customers’ negative perception about the private level brand
Threat
Opening up of other discounted stores like shoes express, D mart ,local retail store , Reebok, Addidas, woodland etc. Convenience of customers to nearby retail shop. Availability of products in other retail outlets
Opportunity
MIDC region has largest density of population Private level brand like spunk, milestone are becoming popular To bring in the customers of other retail outlet by dealing with branded products Increase in standard of living of people and preference
BIBIOGRAPHY
BOOKS
1. Kotler Philip, marketing management, (Pearson education, 12th
edition).
2. Prof.M.V. Kulkarni , Research methodolgy
INTERNET WEB PAGE
Bigbazaar.co.in
Organizedretail.co.in
Retail seminar. In
Literature review on Big Bazaar.com
Retailing.co.in
Pantaloon.com
Futuresbazaar.com
