Future Face of Industry

8/9/2019 Future Face of Industry

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Future Face of Industries

Presented by-

Vijendra Singh


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Green Marketing

Marketing Greens mission is to provide

industry professionals with practical strategic

marketing advice on how to build green

brands and motivate mass market adoption of

more sustainable products.


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Green Marketing in Corporate.

Products/services modification

Packaging changes

Production processAdvertising modification


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Will Consumers Pay More for Green Product ?

What Type ofGreen Product Do Consumers

Purchase?

Does Consumers Concern For theEnvironment Translate into Increased

Purchase ofGreen Products?


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Consumer Survey Finds Doing Good is

Good for BusinessAccording to research firm Global Market Insite ---

Consumers in China and India, 91% and 71% respectively, will paymore for socially responsible products, while almost half (47%) ofthe U.K. respondents indicated they would spend more for thesetypes of goods.

Ages of 18-29 are more likely to spend more on organic,environmentally preferable or fair trade.

42% of all Americans are willing to spend more for productsbranded as organic, environmentally friendly.

While only 14% of 18-29 year olds label themselves as socially

responsible consumers. Half of this age group (50%) responded that they will spend more

on these types of products compared to their older and wealthiercounterparts, with only 37% of 45-64 years olds saying they wouldspend more on green products.


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Why Green Marketing ?

Resources are limited

Human wants are unlimited

Eco-friendly

Sustainable future

Reduces cost in long run

Social responsibilities

25% consumers prefer eco-friendly products

28% consumers are health conscious

increase in temperature by more than three degree Celsiusmay cause prices to go up to 40 per cent.

Green GDPDecreases 3.05% ($66.3 Billion) in CHINA

INDIA to lose 13% ofGDPdue to climate change

Global GDPto drop 16% due to climate change


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Growth in Demand of Sustainable

Products


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What Marketers says.?

More than 370

marketing and

advertising

executivesresponded to this

survey.


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Present Scenario ofGreen

Approximately $209 billion market for green

market

Near about $21 trillion investment in asset ,concern is environment


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Green Lights for Green Products Green is going in

mainstream

Ex- Toilet paper, paper

towels, napkins and

wipes made from 40% to80% recycled content.

$2 billion-plus global

value brand that reaches

41 million households inU.S.

Reaches to one every of

three U.S. consumers.


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Green Concerns :Green Steps

90% of the largest companies are concernedabout climate change.

For ex ..

Coca-cola announces water conservation goal. Nike launches green eco-shoes.

ITC classmates note books are recyclable.

Bharat Petroleum , Castrol India are working on HSE.

Wal-Mart to ban sale of wood products fromthreatened rainforests.

Citi-group to cut carbon emission by 10%.


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McDonalds bolster eco credentials with recycled

biodiesel.Green elementary school open in Chicago.

Wal-Mart builds environmentally friendly store.

Sony launches consumer electronics recyclingprogram.

Shell , HSBC put $6,65,000 towards Barneorainforest conservation project.

Volkswagen launches new eco-friendly carBeetle.

Hindalco is known as fully green firm in INDIA.


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Green Shelf

Philips Lights

Marathon

Electronics Sector

Car Sharing Services

CNG In Delhi

DTC ( world largest eco-

friendly bus services)


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Projected Green Building Market20% growth in 2005, followed by 30% in 2006

In 2010 it is about to $60 billion


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Market Pushes to GreennessAll countries are looking for sustainable

development & carbon reduction.

India has offered to reduce its amount of CO2emissions per unit ofGDP by 20-25% between

2005 and 2020.Promote eco-friendly products & renewable

energy.

Japan is lending $5 Billion Green Loans forAsia.

U.K. govt. investing 1.4 billion pound &private sector investing 100 billion pound in

renewable energy , eco-friendly business.


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Continue

Million of green jobs will be there in 2017

4,00,000 green jobs at U.K.

Natural marketing institute report says LOHASmarket ($200+ billion) Is going to double in 2010and quadruple in 2015.

Most of companies are going to green marketingin mainstream.

Wal-Mart pushes green manufacturing in China.

Disney deliver $4 million rainforest conservation.


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U.S. Green Building Pros Demand For

Material


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Global Environmental Market Size


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The effect of green marketing :

Consumer trends drive profit


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During recessionGreen economy areincreasing despite of

recession

Total jobs cut nearly 1%

while green jobsincrease 5% during

2007-08


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Conclusion

Resources are limited and human wants are

unlimited

Utilize resources efficiently without waste

Time for buying green & not only buying

needs.

Companies are looking for sustainable future

Green marketing is going to be in mainstream


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Time to Take action


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Green Strategic Decision


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References

Green Office Buildings: A Practical Guide to Development.Washington, D.C.: ULI--

The Urban Land Institute.

Green GDP: Accounting for the Environment in China

http://www.pbs.org/kqed/chinainside/nature/greengdp.htm

IPCC report 2007

THE PURPLE BOOK (Green Edition)

Business Standard

The Financial Express

Google search engine

UK Business forum


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THANK YOU

Documents

Future Face of Industry