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Social Media for Social Good:Fundraising in a
Modern World
Image: Brandon Christopher Warren - Flickr
Mobile giving was introduced in America in 2008 where $500,000.00 was raised, growing to $2 million
in 2009 and over $30 million in 2010
Source: Michael Stein, Mobile Fundraising Reaches New HeightsImage: dawkeye - Flickr
Tapping into the mobile network allows easy and quick involvement in the philanthropic sector.
Image: Mr. T in DC - Flickr
With access to each organization’s assigned code, the potential impact is huge.
Image: Christian H. - Flickr
Image: Mo Riza - Flickr
Mobile giving allows people to donate on
the spot while the cause and
need is on their minds. This instant
donation method helps charities from
missing out on funds
Smartphone owners are able to access the internet at all times,
increasing the outlets available for charitable involvement
Image: crest_of_the_wave - Flickr
Social good through social media reaches a younger demographic
who are very active on their phones, and willing to be involved
this way
Since people are so attached to their phones, mobile fundraising has the potential to be a beneficial fundraising method in a multi-channel campaign.
Image: Cia de Foto - Flickr
Mobile giving is seen as best for one-time-giving situations, such as disaster relief, as the amount of donor information the charity can receive is limited. This restricts the organizations’ ability to receive
repeat gifts.
Image: Gunni Cool - Flickr
For successful mobile campaigns, organizations must have access to large groups of people to get the word out. Radio shows and
concerts are prime examples
Image: Christian Holmer - Flickr
It may not succeed on its own, but by giving donors the option to donate over their phone through a simple text,
organizations can appeal to a younger, more tech-oriented demographic, and offer options that suit a variety of different
paced lifestyles.
The mobile giving trend will see more gifts of smaller amounts…
Every bit countsImage: Tom Small - Flickr
Mobile fundraising history was made during the response to the Haitian earthquake relief – over $30 million (out of $774 million) was given by Americans
through text-to-give techniques
Source: Michael Stein, Mobile Fundraising Reaches New Heights
Image: Seyed Mostafa Zamani - Flickr
Charitable organizations were more willing to invest in this method when mobile carrier fees dropped from 50% to 10%, allowing organizations to make a reasonable and beneficial profit.
Source: Michael Stein, Mobile Fundraising Reaches New Heights Image: Francesco Pappalardo - Flickr
Tweet4good is another emerging online method of donating money. This service allows donations through twitter
Image: Dustin Diaz - Flickr
Twestival is an organization that uses the
power of social media for social
good by bringing
together global twitter
communities to support a local
community
Image: Kevin Dooley - Flickr
Twestival has raised close to $1.2 million since 2009 as one of the largest social media fundraising initiatives
Image: Sprengben - Flickr
Twitter provides the opportunity for people who have large numbers of followers to promote a personal
cause and encourage others to support it.
Image: Anirudh Koul - Flickr
Image: Cayusa - Flickr
Social media allows for bigger networks and
bigger impact