Business Analytics Sample Paper

Total Marks:

60 in case of Credit Four Papers

Time:

Four Credit Paper: is 3 Hours

Section: A

Descriptive /Theoretical Type Question: (5x3=15)

To Attempt any three questions out of Five Questions.

1. Explain why either ratio or interval scales is preferred in management

research.

2. How do you ascertain the validity of the data?

3. Describe the importance of executive summary.

4. Explain the various types of primary source of data collection and

their

significance.

5. How does one frame research objectives? What are the

characteristics of

hypothesis?

Section: B

Objective Type Ten Questions (0.5 x 10= 5 Marks) All questions are to be 0.5 marks

each, attempted by the students.

1. In qualitative research you talk to more people than in quantitative research: is

this statement:

True

False

2. Why is market research an essential tool for the marketing manager

Define and locate market segments

Develop more appropriate marketing mix

Understand Segment needs

All of the above

3. What does quantitative research measures?

Feelings and opinion

Numbers and figures

Numbers and feelings

All of the above

4. Seasonal components

a. cannot be predicted.

b. are regular repeated patterns.

c. are long runs of observations above or below the trend line.

d. reflect a shift in the series over time.

5. Short-term, unanticipated, and nonrecurring factors in a time series provide the

random variability known as

a. uncertainty.

b. the forecast error.

c. the residuals.

d. the irregular component.

6. Which of the following is an example of random sampling techniques

Taking the name of every person in a telephone book

Generating a list of numbers by picking numbers out of a hat and

matching these numbers to names in the telephone book

Taking every tenth or twentieth name from a list of everybody in the

telephone book

None of the above

7. Quantitative survey research methods

Are used to make accurate predictions about relationships between

market factors and consumer behaviors

Aid in understanding those relationships and differences

Assist in verifying and validating existing relationships.

Focus on standardized raw data useful in researching the how, what,

where, who, and when aspects of market factors and conditions.

All of the above

8. The process of selecting a subset of a population for a survey is known as

Survey research

Representation

Triangulation

Sampling

9. Which of the following can be directly observed using only observational

methods

Behavior

Cognitions

Perceptions

None of the above

10. A combination of quantitative and qualitative approaches is known as

Descriptive research

Explanatory research

Causal comparative research

Mixed methods research

Section: C

In this Section out of Eight Short Notes Question (5x4=20 Marks) Student have to

attempt any Five Questions.

1. Probit Analysis

2. Logit Analysis

3. Multinomial logit Analysis

4. Linear regression

5. Segmentation

6. Survival

7. Logic errors and Process errors

8. Cross-sectional research

Section: D

Practical/Case Studies/ Numerical Questions (1x10=10 Marks) Students have to

attempt any one Case.

1. Define business research. Explain need and managerial value of business

research.

Section: E

In this Section the Question papers are on the Application of Theory/Situation

questions (2x5=10 Marks)

1. Design a questionnaire to evaluate consumer satisfaction/service quality for

the Vodafone Customer Care Centre.

2. How does one construct a survey instrument? What steps need to be

followed? Discuss.

3. Explain the DELTA model in analytics.