Upload
others
View
12
Download
0
Embed Size (px)
Citation preview
BE SEEN WHERE YOU CAN’T BE SEEN!Promote your products before attendees ever reach your booth.
Our printed collateral, onsite, digital/mobile and educational/event sponsorship options have a proven track record of boosting visibility.
AN OFFICIAL EVENT OF
FULLY
SHOTShow.org/academyJANUARY 21–24, 2020 SANDS EXPO CENTER, LAS VEGAS, NEVADA
SHOTShow.org/sponsorship
2020 SPONSORSHIP AND ADVERTISING OPPORTUNITIES
Chris Tatulli, Director, Exhibit & Sponsorship Sales | (203) 426-1320, ext. 214 | [email protected]
PRINTED ADVERTISINGTHE OFFICIAL SHOT SHOW DIRECTORY AND BUYERS’ GUIDE
SPONSORSHIPS SELL QUICKLY. RESERVE TODAY!
SHOTShow.org/sponsorship
Exhibitor company descriptions, floor maps, and every detail attendees need to know about events and education are included in this popular 415+ page guide. Retailers, media and NSSF members use it all year long as a go-to resource for the entire shooting, hunting sports and law enforcement industries.
DUAL DISCOUNT PACKAGE: Advertise in both the Directory and the 2020 Tracker.Special Combo Discount Rate: $6,750 (you save $2,000)One Full-Page, 4-Color Ad
TRIPLE THREAT PACKAGE: Advertise in the Directory, Tracker and New Product Guide.Special Combo Discount Rate: $8,900 (you save $2,800)One Full-Page, 4-Color Ad
COMBO PACKAGES OFFER SAVINGS!
STANDARD POSITIONSFull-Page Spread 4/C $7,500
Full-Page 4/C $4,950
Half-Page 4/C $3,800
PREMIUM POSITIONSCover 2 Gatefold $11,500 SOLD
Cover 3 Gatefold $9,000 SOLD
Back Cover $10,000 SOLD
Page Facing Inside Front Cover $8,000
Page Facing Inside Back Cover $5,700 SOLD
Page Facing Front/Back of Tab Page $5,700
Bellyband $6,900 SOLD
Inserts (supplied by advertiser) $6,900** SOLD
Tab Page (per side) $8,000
Spine (exclusive) $7,500
Floor Plan (exclusive) $16,500 SOLD
Bookmark (exclusive) $7,700** SOLD
Post-It Note (exclusive) $6,900**
See us at booth
4029 & 30109
©2019 MAG INSTRUMENT, INC. • 2001 South Hellman Ave., Ontario, CA 91761 (909) 947-1006 • maglite.com
Check out the
Spectrum Series™
of LED FlashlightsMAGLITE believes in having the right tool for the job. While a cool white LED is the
best resource for most applications, our new SPECTRUM SERIES™ colored and warm
white LED flashlights are optimal for certain settings. For example: (RED) – Protects
night vision, enhances contrast; (BLUE) – For low-light map reading & forensics;
(GREEN) – For nature-watching – animals typically don’t react to it; (WARM WHITE)
– Reduces eye strain, makes colors look more natural.
See us at Booths 4029 & 30109 for all the details.
$75
JANUARY 22–25, 2019SANDS EXPO CENTER | LAS VEGAS, NEVADA
SHOTSHOW.ORG
2019 OFFICIAL SHOW DIRECTORY AND BUYERS’ GUIDE
Download the Order Form
Chris Tatulli, Director, Exhibit & Sponsorship Sales | (203) 426-1320, ext. 214 | [email protected]
PRINTED ADVERTISING2020 SHOT SHOW TRACKER
SPONSORSHIPS SELL QUICKLY. RESERVE TODAY!
SHOTShow.org/sponsorship
Sent directly to the mailboxes of tens of thousands of pre-registered attendees, the SHOT Show Tracker is a much-anticipated publication that outlines dates, times and locations of events, describes the education sessions, lists all exhibitors and their booth numbers, features floor plans, and includes important travel and operational information to assist attendees with successful planning for their show experience.
Cover 2 (inside front) $5,300
Cover 3 (inside back) $4,500
Cover 4 (back cover), 3/4 Page $5,600 SOLD
Full-Page 4/C $3,800
Half-Page 4/C $2,900
DUAL DISCOUNT PACKAGE: Advertise in both the Directory and the 2020 Tracker.Special Combo Discount Rate: $6,750 (you save $2,000)One Full-Page, 4-Color Ad
TRIPLE THREAT PACKAGE: Advertise in the Directory, Tracker and New Product Guide.Special Combo Discount Rate: $8,900 (you save $2,800)One Full-Page, 4-Color Ad
COMBO PACKAGES OFFER SAVINGS!
Download the Order Form
Chris Tatulli, Director, Exhibit & Sponsorship Sales | (203) 426-1320, ext. 214 | [email protected]
ONSITE DISPLAY AND PRINTED ADVERTISING
SPONSORSHIPS SELL QUICKLY. RESERVE TODAY!
SHOTShow.org/sponsorship
Thousands of buyers and media visit the New Product Center looking for the most exciting product releases at the SHOT Show. That means your products are featured to the people with the power to influence purchasing.
We make it easy for visitors to remember your products! They simply scan products they like using the SHOT Show Mobile App, and manufacturer and exhibit location information saves directly to their show planner.
NEW PRODUCT CENTER SHOWCASE
In addition, participating exhibitors receive a product photo and listing in the printed New Product Guide and the online New Product Gallery.
Cabinet or Tabletop Display $900 per product(not to exceed 12"W x 12"D x 18"H)($300 surcharge for oversized displays)
Customizable Floor Display $1,025(not to exceed 3'L x 3'W x 8'H)($400 surcharge for oversized displays)
Visit your Exhibitor Dashboard to reserve a New Product Center Display.
NEW PRODUCT GUIDEThis small, easy-to-carry guide is available to all SHOT Show attendees and describes new products being featured by exhibitors along with their booth locations.
Cover 2 (inside front) $5,300
Cover 3 (inside back) $4,000
Cover 4 (back cover) $5,600 SOLD
Full-Page 4/C $3,000
Half-Page 4/C $2,100
Premium positions are viewable from the lobby, so attendees can see your new product even when the New Product Center is closed!
$1,495 per product(not to exceed 12"W x 12"D x 18"H)($300 surcharge for oversized displays)
NEW PREMIUM POSITION RESERVATIONS! (LIMITED NUMBER)
Download the Order Form
Chris Tatulli, Director, Exhibit & Sponsorship Sales | (203) 426-1320, ext. 214 | [email protected]
SPONSORSHIPS SELL QUICKLY. RESERVE TODAY!
SHOTShow.org/sponsorship
Display your company’s logo on floor decals, escalators, vehicles and paper handouts, or in any number of customized promotion sponsorships available on site throughout the show.
SIGNAGE AND SPONSORSHIPS
ONSITE CUSTOMIZED SPONSORSHIPS
EXCLUSIVE SPONSORSHIPS Aisle Signs Level 2 Exhibit Halls A–D
$50,000 SOLD
Attendee Badge $12,000
Charging Stations (15) $15,000 SOLD
Countdown Clock* $15,000
Cups and Napkins $14,000 SOLD
Exclusive International Buyer Lounge
$12,000 SOLD
Exclusive NSSF Member Lounge $23,000
Floor Decals Level 2 $13,500
Floor Plan Handout $11,500 SOLD
Hotel Key Cards $8,000 SOLD
Information and Navigation Kiosk (13 staffed locations)
$65,000
Lanyard (2 clips) $18,000 SOLD
Level 1 Bistro/Food Court $15,000
Mobile Application Title Sponsorship
$13,000 SOLD
New Product Showcase Title Sponsorship
$30,000 SOLD
Official Show Bags $18,500 SOLD
Official Vehicle Sponsor $85,000
Pony Wall Above Lobby Escalators $27,000 SOLD
Press Room Sponsorship $30,000 SOLD
Registration Email Confirmation* $11,500 SOLD
Restroom Decals $12,000 SOLD
Shuttle Bus/Signs (fleet exclusive) $10,000
Tabletop Decals $11,000 SOLD
Window Decals (Level 1 Lobby) $15,000 SOLD
LIMITED SPONSORSHIPS Digital Wall* (120”) $9,500
Floor Decals Level 1 (per decal)* $1,100
Hotel Room Drop $7,500
Lobby Display$20,000 and up
Lobby/Registration Handout $10,000
Product Spotlight Video* $2,900
Sands Digital Signage* $10,000
Law Enforcement Education Sponsorships*
$5,500
Associated costs such as production/labor are not included unless otherwise noted.
*No production/labor necessary
Download the Order Form
Chris Tatulli, Director, Exhibit & Sponsorship Sales | (203) 426-1320, ext. 214 | [email protected]
SPONSORSHIPS SELL QUICKLY. RESERVE TODAY!
SHOTShow.org/sponsorship
Impressive exposure before and during the SHOT Show — place an ad on the SHOT Show’s website, planner and mobile app. With the high visibility and consistent exposure of advertising on three channels at once, you will drive attendees to your booth. Packages are sold monthly from November through January.
WEBSITE, PLANNER AND MOBILE APP ONLINE ADS
DIGITAL ADVERTISING OPPORTUNITIES
Four ads rotate within each of the three banner positions for a total of 12 advertisers per month.
SPECIAL RATE: All three months for $13,000 (a savings of $2,000). Special rate ends October 18, 2019.
Ad
300x250
Ad
300x250
Ad
300x250
PACKAGING OPTIONSNOVEMBER CHANNELS:
SHOTShow.org Rotating Banner
SHOT Show Planner Rotating Banner
Bonus! Mobile App Ad
November Fee: $4,000
DECEMBER CHANNELS:
SHOTShow.org Rotating Banner
SHOT Show Planner Rotating Banner
Bonus! Mobile App Ad
December Fee: $4,500
JANUARY CHANNELS:
SHOTShow.org Rotating Banner
SHOT Show Planner Rotating Banner
Bonus! Mobile App Ad
January Fee: $6,500
SPONSORED PUSH NOTIFICATIONS• More than 87,117 total push
notifications sent in 2019• Limited to three per day
January 21: $3,000 Each Preferred Time of Day:_________
January 22: $3,000 Each Preferred Time of Day:_________
January 23: $3,000 Each Preferred Time of Day:_________
January 24: $3,000 Each Preferred Time of Day:_________
EXPOSURE FROM THE 2019 SHOT SHOW
SHOTShow.org 1,986,182 Page Views
711,791 Unique Visitors9,468 Ad Clicks
SHOT Show Planner 4,198,920 Impressions
2,258 Ad Clicks
SHOT Show Mobile App3,266,015 Impressions
2,510 Ad Clicks
Push Notifications87,117 Impressions
2,489 (average per push)
Download the Order Form
Chris Tatulli, Director, Exhibit & Sponsorship Sales | (203) 426-1320, ext. 214 | [email protected]
SPONSORSHIPS SELL QUICKLY. RESERVE TODAY!
SHOTShow.org/sponsorship
Reach the SHOT Show’s more than 60,000 industry professionals — not to mention over 1.2 million consumers — through these sponsorship options.
SHOT SHOW TV AND VIDEO PACKAGES
GOLD PACKAGE: $15,000(SAVE MORE THAN $3,500)Sponsorship includes:• Product Spotlight video• 60-second spot on SHOT Show TV in-room television• In-studio interview with company spokesperson to air
on SHOT Show TV• Las Vegas Sands digital signage ($10,000 value)
SILVER PACKAGE: $6,900(SAVE MORE THAN $1,500)Sponsorship includes:• Product Spotlight video• 60-second spot on SHOT Show TV in-room television• In-studio interview with company spokesperson to air
on SHOT Show TV
SHOT SHOW TV: $5,000In-Room Television in All SHOT Show HotelsSponsorship includes:• 60-second spot on SHOT Show TV in-room television• Spot will air 24 hours a day throughout show week• SHOT Show TV will air in all SHOT Show hotels
(75,000+ rooms)
SHOT SHOW PRODUCT SPOTLIGHT: $2,900Sponsorship includes:• Professional film crew and on-air host• All video editing• Video can be up to three minutes long• Video posted on SHOTShow.org• Video archived on SHOT Show’s YouTube channel
accessed by over 10,000 subscribers (over 900,000 million views and growing)
• Promotion on SHOT Show’s Facebook page to over 151,000 followers
• Promotion on SHOT Show’s Twitter feed to more than 79,000 followers
• Post-show email to over 1.2 million consumers highlighting exhibitor product videos
• Includes all production and editing costs
Download the Order Form
Here from a retailer on how they use SHOT Show TV to find new products at the show!
Chris Tatulli, Director, Exhibit & Sponsorship Sales | (203) 426-1320, ext. 214 | [email protected]
SPONSORSHIPS SELL QUICKLY. RESERVE TODAY!
SHOTShow.org/sponsorship
Marketing promotion exposure varies based on sponsorship level — PLATINUM, GOLD, SILVER or BRONZE
SHOT UNIVERSITY SPONSORSHIP OPPORTUNITIES
EDUCATION SPONSORSHIPS
BENEFITS PLATINUM
SPONSOR (1) $11,000
GOLD SPONSOR (2)
$6,500
SILVER SPONSOR (5)
$5,000
BRONZE SPONSOR (10)
$3,000
SOCIAL MEDIA AND ELECTRONIC COMMUNICATION
Inclusion in email(s) sent to over 70,000 3 3 3 3
Inclusion in press releases to over 2,000 media 3 3 3 3
Inclusion on Facebook to 95,000 fans 3 3 3 3
Company promotion on the SHOT Show website 3 3 3 3
Coverage on SHOT Show TV 3 3 3 3
One banner or text entry in email sent to over 7,500 retailers
Banner Banner Text
One post-show email sent to all SHOT University attendees on sponsor’s behalf
3 3
Dedicated web banner on SHOT University page of the SHOT Show website
3
SHOT Show Twitter promotion to over 40,000 followers
3
ONSITE PROMOTION
Sponsor table in main room of program 3 3 3 3
Company promotion on all SHOT University directional signage
3 3 3 3
Company promotion during SHOT University reception (table cards)
3 3 3 3
Company promotion on dedicated signage during reception and SHOT University breaks
3 3 3
Full-page, 4-color ad in the SHOT Show Directory and Buyers’ Guide (conference section)
3 3
Footer on each page of student handbooks 3
Post-event mailing list of SHOT University attendees
3 3 3
Download the Order Form
SOLDSOLD
Chris Tatulli, Director, Exhibit & Sponsorship Sales | (203) 426-1320, ext. 214 | [email protected]
SPONSORSHIPS SELL QUICKLY. RESERVE TODAY!
SHOTShow.org/sponsorship
Marketing promotion exposure varies based on sponsorship level — PLATINUM, GOLD, SILVER or BRONZE
SHOT UNIVERSITY SPONSORSHIP OPPORTUNITIES
RETAIL EDUCATION SPONSORSHIP OPPORTUNITIES
EDUCATION SPONSORSHIPS
Tuesday–Thursday, 16 sessions total, one price: $4,000
BENEFITS PLATINUM
SPONSOR (1) $11,000
GOLD SPONSOR (2)
$6,500
SILVER SPONSOR (5)
$5,000
BRONZE SPONSOR (10)
$3,000
APPEARANCES DURING THE PROGRAM
Company promotion included on two large screens during SHOT University opening
3 3 3 3
Sponsor promotion in NSSF’s Bullet Points and in member newsletters
3 3 3
Promotion on Retail Education section of NSSF website
3 3 3
Sponsor promotion included in emails promoting all or selected retailer sessions (sent to over 60,000)
All Selected Selected
Table at member/SHOT University reception 3 3
One banner entry in email sent to over 6,500 retailers
3 3
Opportunity to address conferees and introduce speakers
3
Opportunity to show video during lunch 3
Sponsor of SHOT University reception (includes table, signage and logo on cocktail napkins)
3
Opportunity to introduce speakers 3 3 3
BENEFITS• Press releases• SHOT website• SHOT Show TV• Email sent to 7,500 retailers• Sponsor table in seminar area
• Logo on signage• Promotion in SHOT Show Directory
and Buyers’ Guide (conference section)
• Promotion on Retail Education section of SHOT website
• Opportunity to introduce speakers• Sponsor promotion at coffee
breaks• Post-event mailing list of attendees
Download the Order Form
SOLDSOLD
Chris Tatulli, Director, Exhibit & Sponsorship Sales | (203) 426-1320, ext. 214 | [email protected]
SPONSORSHIPS SELL QUICKLY. RESERVE TODAY!
SHOTShow.org/sponsorship
Gain the undivided attention of law enforcement attendees at the 2020 SHOT Show when you host an interactive workshop with the speaker of your choice. Provide solutions to today’s biggest challenges through panel discussions, a new technology overview or training on your product.
LAW ENFORCEMENT EDUCATION PROGRAM (LEEP)
EDUCATION SPONSORSHIPS
Availability is limited and sessions are sold on a first-come, first-served basis. $5,500 per session
Sponsorship Includes:• Meeting space provided during designated date and time at the 2020 SHOT Show • Basic A/V and room set (theater seating, LCD, screen, lav mic)• Pre-show email campaigns promoting LEEP• Logo/session included in printed marketing materials referencing LEEP• SHOT Show LE Tactical Planner (deadline for inclusion is 9/13/19)• Onsite directional signage • Inclusion on dedicated LEEP page on SHOT Show website and within printed Show Directory and
Buyers’ Guide• Literature handout in your session (you provide the printed pieces, shipped to the address provided) • Lead capture of all participants in your session (mailing information)• Sponsor promotion at LEEP networking event• List of all who registered for your session (mailing information)
LEEP Sessions are promoted to our
7,000+ LAW ENFORCEMENTattendee database.
573,466TOTAL MARKETING IMPRESSIONS through internal emails, trade publication e-blasts, special print ads, direct mail collateral, digital marketing tools and onsite collateral.
Download the Order Form
BENEFITSPRESENTING
SPONSOR$20,000
GOLD SPONSOR $12,000
SILVER SPONSOR
$8,000
BRONZE SPONSOR (5)
$5,000Number of team entries 4 3 2 1
Advertising Exhibitor Newsletter or eblast
Full page ad in SHOT Directory
Full page ad in SHOT Directory
Half page ad in SHOT Directory
Signage 3 3 (tee boxes) 3 (team cart cards) 3 (18th hole)Items in welcome bags 3 3 3 3
Lunch tables with sponsor items 3 3 3 3
DIGITAL
Mention in SHOT Show website 3 3 3 3
Mention in Bullet Points 3 3 3 3
Mention in Blog post 3 3 3 3
Press release 3 3 3 Group release
q Presenting $20,000 q Gold $12,000
q Silver $8,000 q Bronze $5,000
Name ___________________________________________________
Title ____________________________________________________
Company ________________________________________________
Address _________________________________________________
City _____________________________________________________
State __________________________________ Zip _______________
Phone___________________________________________________
Email ___________________________________________________
Signature ________________________________________________Please contact Chris Tatulli at 203-426-1320 x214, [email protected].
PLACEMENT PRIZES
Winners $150 per player
Second place $125 per player
Third place $100 per player
Fourth place $75 per player
Fifth place $50 per player
Long Drive (ABCD) $50 per winner
Closest to Pin (ABCD) $50 per winner
FIFTH ANNUAL HAVA/NSSF GOLF CLASSICBear’s Best Las Vegas • January 19, 2020
SHOTSHOW.ORG/GOLF
Sponsorship Opportunities