2

These shops specialise in selling a broad range of fresh fruit and vegetables purchased from growers or wholesalers. Mostly they sell directly to private consumers, but some sales are to cafes and restaurants.

Often these retailers are located in large markets among other stallholders, but they’re also common in small shopping ‘strips’ and there’s usually one or two in large shopping centres.

> Although a smaller sector with around 220 businesses, four in every five of them turnover more than $200,000 – a much higher proportion than the retail average.

> With more than 1,300 employees – an average staff of six – there is a higher proportion of management positions than in retail generally.

> There is also a slightly higher proportion than average of staff aged 40 or older.

More focus on a ‘healthy eating’ lifestyle has increased the demand for fresh, high quality fruit and vegetables, while changes in home-based cooking has seen a surge in more ‘exotic’ produce such as bok choy or dragon fruit.

With strong competition from supermarkets and grocery stores, some outlets are now also offering other food products such as gourmet cheeses, honey and eggs.

FruiT & VegeTAble SecTOr OVerVieW

3

Industry snap shot name: David Dinino age: 24

place of Work: get Fresh Findon role: Owner/Operator

Benefits: To achieve success, i’ve had to learn the variety of products, gain an understanding of the industry and its culture in order to get the best for the business and my customers.

As the owner of my own business the role varies on a day to day basis from going to the market to buy produce, quality control, stock rotation, customer service and management. My least favourite part of the job is the early starts at the market!

Working in the industry and owning my own business has made me more mature and i now recognise my responsibilities in the business - i’m accountable for what i do and say. i enjoy dealing with a range of people on a daily basis, and i’ve gained great friendships, some of which are with customers. i’d certainly encourage others to work in the industry as it’s varied, there are a lot of opportunities and it’s a lifelong career. My advice is to work hard and take the opportunities when you can.

Estimated salary range for this job role: $41K-$60K

4

FruiT & VegeTAble - SA reTAiling STATiSTicAl SnAPSHOT

cHArAcTeriSTicSFruiT & VegeTAble

reTAil SecTOrreTAil SecTOr AVerAge

Total number of businesses 228 961

% of businesses with turnover: < $200K, $200K+ 20%, 80% 48%, 52%

number of employees 1330 5885

employees in management roles 353 people = 27% 1149 people = 20%

employees in technical and trade roles 16 people = 1% 577 people =10%

employees in sales roles 617 people = 46% 2464 people = 42%

employees in support roles 344 people =26% 1695 people = 28%

Average no. of employees per business* 6 6

ratio of male to female employees 48% male / 52% female 43% male / 57% female

Age profile breakdown: < 19yrs, 20–39yrs, 40+yrs 19%, 40%, 41% 21%, 42%, 37%

* This average is representative of all businesses within this sector. A sector with a large number of micro businesses may distort the average.The statistical data used in this publication has been derived from information provided by the Australian bureau of Statistics which includes: c- Data Online 2006 census collated by State/Territory (STe) and industry of employment (AnZSic06) (inD06P) & catalogue no. 8165.0 – counts of Australian businesses, including entries and exits, Jun 2003 to Jun 2007.

5

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Dedicated to supporting over 2,000 members Australia-wide with professional, practical and informative support services.

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6

Bringing together over 60 wholesalers, 60 growers and 320 independent retailers each day… the Adelaide Produce Market is the distribution and marketing centre for fresh fruit and vegetables in SA!

Looking for a fresh career? There are LOTS of jobs in the fresh produce sector!

7

WHAT JObS Are AVAilAble?

> Sales assistant

> cashier

> Storage and produce management

> Trainee buyer

> Assistant manager

> Manager

> Small business owner

8

WHere DO i STArT?

> casual staff are needed in seasonal periods such as christmas

> Some stalls and shops require weekend or before-hours staff

> Ask about doing a school-based apprenticeship in retail

> A certificate ii in retail (no prerequisites) shows your interest in customer service

9

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- A comprehensive

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MARCHEDITION 2

2011Inside...Around Australia - stories from the States

Feature - New Store: Australia’s Most Environmentally Friendly Supermarket - Supa IGA Longford (pictured right)Training - Online Workforce Development Works!

Workplace Relations - A comprehensive breakdown of Easter/Anzac Day trading hoursLiquor Retailers Australia - turn over for liquor articles

Independent Liquor Outlets

Non Members $15

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Business Essentials

10

Industry snap shot

name: Tim rugless age: 42

place of Work: brighton Foodland role: Director

Benefits: Working in the retail industry has shown how important it is to

be able to deal with all sorts of people and personalities. After finishing

school, i began working in the family business that had been in operation

for 40 years – at the bottom, sweeping floors! i progressed through

each area of the business and fully appreciate the different roles each

person plays, which is so important to the success of the business. i am

now managing all our key team members which is just as important as

controlling the financial side of the organisation. Although i didn’t do any

formal study, i did specific retail courses related to supermarkets and

personal development courses, with the best piece of advice being the

three 3D’s - Do it, delegate it or ditch it!

The fresh fruit and vegetable department is regarded as one of the most

important areas in our supermarket - its all about quality and freshness!

After 25 years, i still get pleasure from providing the best fresh food

possible and seeing happy staff and satisfied customers.

11

TASKS & WOrKing cOnDiTiOnSFruit and vegetable retailers depend on good presentation of high quality produce and customer loyalty.

Staff learn correct storage techniques – to keep produce as fresh as possible while avoiding spoilage or over-ripening – and how to arrange produce displays. good customer service will mean learning about all the different fruits and vegetables and how they should be stored or used at home.

Attention to personal hygiene and shop cleanliness is essential – fruit and vegetable stalls and shops need to comply with the Food Act and regulations.

Some staff may help with unloading produce or travelling to markets to help with purchasing.

QuAliTieS TO geT A JOb

> enjoy helping people

> cheerful and pleasant

> neat, clean appearance

> good hygiene habits

> cash-handling skills

> Ability to learn about produce and storage techniques

> Able to lift boxes of produce

> Prepared for early morning starts

12SA Retail Careers Atlas 2010 > 49

Retail is Everywhere | Sectors

EXECUTIVE

PROCURE PRESENT SUPPORT SELL DISTRIBUTE MANAGE

Usually requires the Graduate Certi�cate or higher quali�cation in addition tosigni�cant industry experience

CEO • Regional /Area Manager • Business Owner • State Manager • National Manager • CEO • Regional/Area Manager • Business Owner

Usually requires a level of skill equal to a Diploma and at least5 years experience

Usually a skill level equal to aCerti�cate III or IV quali�cation or at least 3 years experience

Usually a skill level equal to completion of at least Year 10,Certi�cate I or II quali�cation

ENTRY LEVEL

SUPERVISORY

MANAGEMENT Senior BuyerPurchase Manager

Merchandise Manager

BuyerAssistant BuyerTrainee Buyer

Sales Assistant Store Person

Re-�ller

Visual MerchandiserMarketing Manager

Display Manager Head Merchandiser

Visual MerchandiserDisplay Designer

Shop FitterMerchandiser

Night Fill ReplenishmentHousekeeping

Apprentice Shop Fitter

Accountant / Financial ManagerWeb Sales / IT Manager

Loss Prevention ManagerProduct Specialist

Lawyer

Store Maintenance O�cerCredit & Loan O�cer

Loss Prevention SupervisorIT Support Technician

ClerkCustomer Service

Cleaner Loss Prevention O�cer

Marketing ManagerPromotions ManagerAdvertising Manager

Assistant Sales ManagerFloor ManagerTeam Leader

Department Manager

Sales AssistantSales Representative

Logistics ManagerSupply Chain ManagerWarehouse ManagerOperations Manager

Distribution ManagerStoreperson

Despatch Coordinator

Warehouse AttendantForklift OperatorDelivery Driver

Store ManagerHR Manager

Operations ManagerTraining Manager

OHS Supervisor Sta� SupervisorRoster Manager

Training Manager

Some retail jobs involve working

across multiple occupations and

streams. For example the manager of

a small shoe store can be the buyer,

visual merchandiser, sales assistant,

cleaner and staff supervisor.

13

WHAT TrAining iS AVAilAble?

retail Qualifications

certificate ii in retail

certificate iii in retail

certificate iV in retail Management

Diploma of retail Management

Diploma of Visual Merchandising

certificate ii in Wholesale

certificate iii in Wholesale

(There will be changes to the wholesale qualifications when the new retail Training package is released late 2011.)

relevant Qualifications From other Industries

Advanced Diploma of business Management

certificate iV in Small business Operations

Qualifications can be achieved through an Australian Apprenticeship or through a nationally accredited training course.

relATeD SecTOrSSupermarkets

Specialty Foods

Wholesale and logistics

14

eMPlOyerS

> Adelaide Produce Market

> get Fresh Findon

> Adelaide Fresh Fruiterers

> Metropolitan Fresh Fruiterers

> Supermarkets

cAreer inFOrMATiOn

www.aatinfo.com.au

www.adelaidemarkets.com.au

www.agrifoodcareers.com.au

www.jobguide.deewr.gov.au

www.mga.asn.au

www.myfuture.edu.au

www.serviceskills.com.au

www.serviceskillssa.com.au

www.workforceinfoservice.sa.gov.au

®

Proudly produced by Service Skills SA © 2011

PH: (08) 8362 6255 www.serviceskillssa.com.au

To find out more about retail careers visit: www.retailexecutive.com.au

15

SecTOr AMbASSADOr

reTAil eXecuTiVe PArTnerS

This publication has been produced as an outcome of the retail executive Master Plan Project which is being proudly facilitated by Service Skills SA and part funded by the South Australian government through the Department of Further education, employment, Science & Technology.

cOMMerciAl PArTner

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