bookcustomer2014success

2014 success book

Discover the stories of for rent Media solutions CustoMers and the unique Marketing strategies that helped theM aChieve suCCess with their Challenges.

pagecaroline forehand4 the franklin-johnston groupdelayed construction melissa white5 gfi management services, inc.

reputation management

page

pagemaria stantonmiller-valentine grouprenter by choice9

heidi jehlickapage 3

low occupancyaDvenir real estate management

pagedana patematrix resiDential, a pollack shores companyluxury lease up

8

melissa whitegfi management services, inc.reputation management

success stories

reaDy to be inspireD?

page virginia love11 waterton resiDentialQuality traffic

page ryan perezlanDmark apartment trustreturn on investment7

maria stantonmiller-valentine grouprenter by choice

pagemelanie poole10 norsouthtargeted demographic

mark chandler & april hardinhabersham properties, inc.renovated community

page 6

founded in 1996, advenir real estate Management provides dedicated property management services for advenir properties and other third-party property owners. with communities in Colorado, texas, florida and north Carolina, advenir’s mission is to provide innovative and quality real estate services to clients and residents.

our clear indicatorwas a drop in occupancy

within this portfolio.

What needed to be done Was improvingoccupancy across our portfolio in [denver]…

vice presiDent of management servicesadvenir real estate management

heidi jehlicka

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advenir real estate management

challengeadvenir sought to increase occupancy across its denver portfolio while keeping cost per lease low.

solutionheidi Jehlicka utilized frms’ one-stop shop of products to quickly increase brand awareness.

resultsadvenir experienced an increase in traffic and occupancy across portfolio and kept its cost per lease within parameters.

the franklin Johnston group is a developer and manager of multifamily rental residences in the senior, luxury and affordable housing sectors. the company owns and manages more than 5,500 units and 38 properties throughout the eastern u.s. the franklin Johnston group prides themselves on 5 key factors including excellence in property management and curb appeal, and the creation of added value for every resident.

we kept losing customersbecause we had to

push their move-in dates.

[With the shore haven lease up]We started advertising

early on and We had a lot of leases, but

so one of the things i had to doWas step in, and drive more traffic.

marketing Directorthe franklin Johnston group

caroline forehand

challengeshore haven was forced to push back its opening date, and had to a find a way to replace cancellations in a short amount of time.

solutioncaroline forehand utilized a spotlight ad on forrent.com and a front cover ad in forrent.com magazine to generate new traffic.

resultsshore haven saw a dramatic increase in traffic, and completed a successful lease up.

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the franklinjohnston group

gfi Management services is a highly regarded owner/manager of multifamily properties throughout the country. gfi’s portfolio is currently comprised of 30 communities with 8,300 units nationwide across several regions. the property management professionals that make up gfi pride themselves on bringing an owner’s mentality to their services, and being prepared to manage assets of all classes with innovation and creative ideas.

basically getting slammedwith ratings and reviews

We actually had a property in the atlanta sub-market that Was

and [We] really didn’t have an understandingof Where our revieWs Were coming from.

national Director of marketing & traininggfi management services, inc.

melissa d. white

challengegfi saw a number of unanswered mentions, referrals and reviews across social media, and wanted to identify the source of these mentions.

solutionmelissa White began exploring social mentions through frsocial reputation management.

resultsgfi discovered which social media review platforms were being used by consumers and began to connect with them and convert them into brand ambassadors.

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gfi managementservices

habersham properties is a full-service real estate management firm. founded in 1993, the company is known for its unique offering of charming, in-town residences located in small rental communities.

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challengehabersham had an 1950s-era community that undergone a facelift and needed to be re-introduced to the local community.

solutionhabersham utilized forrent.com’s highly visual features and wide distribution to catch the attention of local renters.

resultshabersham experienced a dramatic increase in phone leads, email leads and community awareness.

habershamproperties

habersham properties is a full-service real estate management firm. founded in 1993, the company is known for its unique offering of charming, in-town residences located in small rental communities.

habersham provides full property management, leasing, maintenance, resident relations and administration.

the property, althoughit was 40 or 50 years old,

was under the radar.it had no real leasing office…people Weren’t

familiar With it. great location, great address, but We had to expose it.

Director of business Developmenthabersham properties, inc.

presiDenthabersham properties, inc.

april hardinmark chandler

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landmarkapartment

trust

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challengeryan perez was tasked with discovering marketing roi and reinvesting dollars appropriately.

solutionperez dug deep into the frms analytics to fine tune her company’s advertising strategies.

resultstracked 61 net leases back to for rent media solutions products.

landmark apartment trust is a multifamily real estate company that is a publicly registered, non-traded real estate investment trust (reit) specializing in ownership, acquisition, management and disposition of multifamily apartment communities in

landmark apartment trust is a multifamily real estate company that is a publicly registered, non-traded real estate investment trust (reit) specializing in ownership, acquisition, management and disposition of multifamily apartment communities in

geographically diverse, high-growth markets. landmark has over 105 communities nationally, totaling roughly 33,000 units, and focuses on providing the landmark experience, easing the stress of moving and transitioning to a new home.

landmark is really digging further into the data

figuring out Where We’ve been successfulWith our advertising efforts, and Where

We need some polishing and some help and strength in certain markets.

vice presiDent of marketinglandmark apartment trust

ryan perez

asking rents are a dollar eighty,Which is extremely high for the atlanta market,

but definitely Where We Want to be …

catering to the high end clienteleand getting them to the office,

Were tWo key things that We kind of had stacked up against us early on in the process.

dana g. patemarketing Directormatrix residential, a pollack shores company

Matrix residential, a pollack shores company headquartered in atlanta, georgia, is a property Management Company primarily focused in the southeast region. with over 8,000 established units and 3,500 under development, Matrix residential’s primary markets include atlanta, nashville, Jacksonville, Charlotte, orlando, and tampa. Matrix’s six core principles, “the Matrix six,” help keep the company grounded as they continue to grow. the Matrix six is comprised of people, integrity, results, experience, innovation and service.

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matrixresidential

challengecitizen perimeter needed to overcome several promotion challenges during its lease up, while appealing to a high-end target clientele

solutiondana pate used a combination of frms products, including frsocial and frmobile, to increase the profile of this new community.

resultscitizen perimeter established itself as a premier high-end community, and saw an increase in quality traffic.

this particular lease upwas a ‘renter by choice’

that Was very tech savvy, so We needed toidentify those avenues in the marketing

campaign that Were going to that customer.

Director of operationsmiller-valentine group

maria stanton

Miller-valentine group (Mvg) is a nationally recognized commercial and residential real estate company based out of Cincinnati, ohio. operating in 12 different states, Mvg has roughly 13,000 units, encompassing market rate communities, tax credit communities, military housing, student housing and senior housing. Mvg’s primary focus is to provide exceptional customer service, living by their tagline of “experience the difference” every day.

challengemiller-valentine needed to achieve a lease up while appealing to a tech-savvy renter by choice demographic.

solutionmaria stanton used frms’ tracking and easily customizable frWeb and frmobile products to hone in on renters by choice.

resultsmiller-valentine identified high quality leads within their target demographic with minimal fallout rate.

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miller-valentinegroup

we needed to be ableto get to all

different demographics.

for our challenge of getting out the brand, the one thing that We realized is that

vice presiDent of management servicesnorsouth

melanie poole

norsouth Management services, a division of norsouth Companies, is a property Management and fee Management Company based out of atlanta, georgia. norsouth recently transitioned their interests in the multifamily industry to senior properties, and providing exceptional service to that demographic.

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norsouthmanagement

challengea new senior-specific community needed help building brand awareness amongst seniors and their loved ones.

solutionmelanie poole used after55.com™, an frtargeted website, to highlight her community’s features and market them to seniors and their loved ones.

resultsafter55.com online and print advertising delivered a successful senior lease up — one of three in just 11 months.

waterton residential is a property Management firm based out of Chicago, illinois. with 56 properties nationwide in a variety of markets and 20,000 units, waterton has everything from high-rise buildings to garden style communities. waterton prides itself on customer service and an entrepreneurial spirit. with a strong interest in technology, waterton’s vision is to become the leader in the multifamily industry.

we get, if it’s crazyto say, too much traffic.

We needed to reduce theamount of traffic and get that

good quality traffic.

vice presiDent of leasing & marketingWaterton residential

virginia love

challengepresidential towers faced a unique challenge — too much traffic, and not enough quality traffic.

solutionvirginia love and frms determined that presidential towers’ highest quality traffic came from frmobile, so they began to concentrate on generating more quality mobile traffic.

resultspresidential towers saw three times more mobile traffic, and the desired volume of high quality leads.

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watertonresidential

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