Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved

Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.


The style or styles most popular at a given time.

Implies:- style- change- acceptance- taste


Interpret fashion ideas into new styles and offer to the public

Designs that have the same characteristics are referred to as a style; may come or go in fashion, but the specific style always remains that style.

Personal style created by wearing clothes suited to oneself


Constant change in fashion Newness stimulates buying Changes because

Reflects change in lifestyle and eventsPeople need changeBoredom

Sense of timing is important


Implies consumers must buy and wear a style to make it a fashion

Purchases by a large group of people must occur

Degree of acceptance provides clues to upcoming trends


Sensitivity to what is beautiful and appropriate

Changes over time


Introduction of a style Increase in popularity Decline in popularity Rejection of a style or Obsolescence



Classics Fads: Short lived fashions Cycles within cycles: Design elements

{color, texture, or silhouette} Recurring cycles



Fashion Leaders Fashion Innovators Fashion Motivators Fashion Followers Fashion Victim


The Traditional TheoryTrickle-Down Theory

Based on the traditional process of copying and adapting trendsetting fashion from Paris, Milan, London, and New York designers

Reverse Adoption TheoryTrickle-Up Theory/ Bottom-Up Theory

Designers pay attention to what people are wearing

Mass Dissemination TheoryTrickle-Across Theory

Manufacturers look at celebrities and copy hot new styles instantly to meet customer demands



To fill an emotional need To be attractive To be fashionable To impress others To be accepted To fill basic life-style needs


Perceived value: looking for their idea of quality at reasonable prices

Item buying: buying only one item, to update wardrobe

Multiple use clothing: comfortable, functional, multiple-use

Wear now: buying closer to need, will wear immediately

Convenience Service: personal service and in-stock

assortments


Color

Texture

Style


Brand/Designer Label Fabric: Performance and care Quality and durability Price Fit Comfort Appropriateness


Dresses Social Apparel Suits Outerwear Sportswear Activewear Swimwear Lingerie Accessories



Couture/Luxury Made to order to fit an

individual client $5,000-$50,000

Designer Ready-to-wear from

successful designers $1,000-$5,000

Bridge Less expensive

alternatives to designer fashion Donna Karan’s DKNY,

Marc by Marc Jacobs

Contemporary: Revived category aimed at

style-conscious women who want more fashion than misses style provides

BCBG, Max Studio, Theory Misses

More conservative adaptations or accepted designer looks

Liz Claiborn, Lauren/Ralph Lauren

Junior Young styling for a young

figure Resulted from the high

birthrate in 1980s


Tailored clothing Furnishings

Dress shirts, neckwear, underwear, hoisery, robes, pajamas, shoes, and boots

Sportswear Active Sportswear

windbreakers, ski jackets, joggings suits Work clothes Accessories


Designer Traditional Styling

Classic suit and sportswear Traditional sportswear Contemporary

Less expensive than designer apparel


Custom-tailoredMore than $3,000

Designer ready-made$500-$1,000

Bridge suitsStep down in price from designer

Moderate suitsSuits: $325-$650; Jackets $200-$450

Popularly priced suitsLess than $325


Girl’s dresses Boy’s traditional Swimwear Outerwear Sleepwear Accessories


Newborn sizes 0-11; 3-6-9 months Infant sizes 12-18-24 months Toddler sizes 2T, 3T, 4T Separation of sizes for boys and girls

Girls 4-6X, preteens 6-14Boys 4-7 and 8-20


BetterTommy Hilfiger

ModerateEsprit, Osh Kosh B’Gosh

BudgetCarter’s, Rampage

Documents

Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved