FREILOT at the European ITS Congress, Lyon, 6-9 June 2011

The European ITS Congress took place in one of FREILOT’s pilot cities, Lyon, and under the theme “Intelligent mobility - ITS for sustainable transport of persons and goods in urban regions” – a perfect showcase for FREILOT!

Accordingly, and with several FREILOT partners having stands in the exhibition area, a large and successful effort to disseminate FREILOT was made.

ERTICO dedicated part of its stand to FREILOT, providing a prominent and visible presence at the Congress. The FREILOT simulator was at the front of the stand, with FREILOT personnel constantly at hand,

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The FREILOT pilot targets reduction of fuel consumption and CO2 emissions in urban freight transport. FREILOT is supported by the European Commission DG INFSO under the Competitiveness and

Innovation Programme (CIP)

allowing visitors and delegates to experience the FREILOT services and their benefits themselves. A specially produced poster advertised the FREILOT experience and paid due credit to the FREILOT partners making the experience possible.

The FREILOT simulator featured prominently on TLM’s (Télé Lyon Métropole) TV broadcast about the Lyon Congress, with a clear explanation of FREILOT given by ERTICO CFO Didier Gorteman, who was trying out the simulator at that moment! FREILOT is happy to confirm that interest in the simulator was very high, and sparked several opportunities for further contact.

An Agence France Presse photographer at the FREILOT simulator

The FREILOT poster advertising the simulator

FREILOT presentation on ERTICO iPads and FREILOT video shown

at the ERTICO stand

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Furthermore, the FREILOT promotional video was shown of the ERTICO stand, and ERTICO personnel were also on hand with the FREILOT presentation on iPads to explain the project.

FREILOT was also well supported on the Grand Lyon, PEEK Traffic, SPIE and Renault Trucks stands, where the project could be explained from a varirty of perspectives.

The FREILOT logo was printed on the floor of the exhibition area, allowing people to seamlessly experience FREILOT on all the stands!

Four special sessions and one technical paper were also made. Special sessions with FREILOT participation:

• Urban Freight Logistics• Traffic management to reduce fuel use and CO2

emissions – applications and insights from field,• Validation and impact of ICT measures for energy

efficiency & environment and• Eco-Driving: a key enabler for future clean and

efficient mobility in Europe

FREILOT at the SPIE stand

FREILOT at the Grand Lyon stand

FREILOT at the Renault Trucks stand

FREILOT printed on the exhibition floor

The FREILOT flier on the simulator

Zeljko Jeftic, FREILOT Project Coordinator, with Guillaume Vernet, Volvo Technology, in the FREILOT simulator and Massimo Marciani, FIT Consulting representing the City of Parma for urban freight distribution

FREILOTZeljko Jeftic – Project Coordinator

Tel: +32 (0)2 400 07 31Email: z.jeftic@mail.ertico.com

The FREILOT pilot is supported by the European

Commission under the CIP Programme

(Competitiveness and Innovation Programme).