Free Speech v. Federal Election Commission - Exhibits for Memo in Support of Preliminary Injunction

7/31/2019 Free Speech v. Federal Election Commission - Exhibits for Memo in Support of Preliminary Injunction

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EXHIBIT 1

Addl Free Speech Scripts July 2012

Print Ads

A. GUN CONTROL (USA Today)[1/16 page: Torn-out newspaper headline from the Independent Tribune over a black background:

Concord Woman Shoots Man During Attempted Burglary (7/6/2012), with excerpt below . . . went to

the home with intent to possibly harm the residents or remove property . . . centered below this:]

Guns save lives.

Thats why all Americans should seriously doubt the qualifications of Obama, an ardent supporter of guncontrol. This fall, get enraged, get engaged, and get educated.

Support state candidates who will protect your gun rights.

B. ENVIRONMENTAL POLICY (Beef Magazine, National Review Magazine)[1/2 page picture (full-color in Beef, black and white in National Review) of a ranch at sunset, with cattle

being herded home. Bold white text centered across the bottom of the page:]

President Obama opposes the Government Litigation Savings Act.

This is a tragedy for American ranchers and a boon to Obamas environmentalist cronies. Obama cannot

be counted on to represent the bovine farming communitys values and voices as President.

This November, call your neighbors. Call your friends. Talk about ranching.

C. FINANCIAL REFORM (Reason Magazine)[1/3 page, black and white picture of President Obama, with bold red text centered below him]:

President Obama supported the financial bailout of Fannie Mae and Freddie Mac, permitting himself to

become a puppet of the banking and bailout industries. What kind of person supports bailouts at the

expense of average Americans? Not any kind we would vote for and neither should you.

Call President Obama and put his antics to an end.

Case 2:12-cv-00127-SWS Document 19-3 Filed 07/13/12 Page 1 of 12


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EXHIBIT 1

Revised Free Speech AdsBudget EstimatesJuly 2012

Original Budget prior to suit: $2,000

Additional Budget for Free Speech advertising following suit: $40,000Original Ads (June 2012):

Radio AdsBudget: $1,000 (Production: $100Air Time: $900)Cost per 30-second ad (KGAB radio): $15 (during Rush Limbaugh Show)Campaign: [Following Injunction]November 3, 2012Total: 60 Advertisements

Newsprint AdsBudget: $500

Cost per full-page, single-color ad (per day, Wyoming Tribune Eagle): $250Campaign: [Following injunction], once in October, 2012Total: Two advertisements

Facebook AdsBudget: $700CPM (Cost Per 1,000 impressions): $.40

Campaign: [One month duration following injunction]Total: 140,000 impressions on Facebook within Wyoming network

Campaign: October 1November 2, 2012

Total: 140,000 impressions on Facebook within Wyoming network

Additional Ads (July 2012):

Magazine Ads

Budget: $40,000

USA TodayCost per black and white 1/16 page ad (per day): $16,900Campaign: Thursday, Nov. 1, 2012Total: One advertisement (Gun Control), $16,900

Beef MagazineCost per full-color 1/2 page ad (per issue): $9,715Campaign: October 2012 issueTotal: One advertisement (Environmental Policy), $9,715

Reason MagazineCost per four-color 1/3 page ad (per issue at 3X): $897Campaign: August, September, and October issues



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Total: Three advertisements (Financial Reform), $2,691

National Review MagazineCost per black and white 1/3 page ad (per issue at 3X): $3,290Campaign: Late August, Late September, Late October issues (weekly)Total: Three advertisements (Environmental Policy), $9,870

Total Estimated Cost: $39,176



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national circulation rates

Monday thursday

Half page available in 6 col x 10.5 or T size units only.

Quarter page available in 3 col x 10.5 black & white unit only.

REGIoNAl CIRCulATIoN RATES

USA TODAY oers advertising in any combination o 24 print markets. Advertisements are available in ull-page, hal-page

(tabloid or horizontal) and quarter-page sizes. Quarter-page ads are black & white only. Full-page and hal-page ads may be

black & white or color.

Advertisers buying a total circulation o at least 350,000 may select the week they want to run. Within that week, the advertiser

provides USA TODAY with a three-date and three-section lexibility or each ad. Single print markets (or ad buys o less than

350,000 circulation) may also be purchased, based on availability. See page 11 or regional circulation inormation.

Advertisements are sold on a CPM basis applied to the total circulation purchased using Monday Thursday or Friday

circulation as appropriate.

Please note that there is l imited regional advertising space available. Check with your USA TODAY Sales Representative

for additional scheduling information.

Use the ollowing rates when providing three-day AND three-section fexibility:

Ad Size B&W Color B&W Color

Spread $251,200 $398,000 $306,600 $485,200

1/2 Spread $163,000 $259,000 $199,200 $316,000

Full Page $125,600 $199,000 $153,300 $242,600Junior Page $104,100 $165,100 $126,800 $201,700

2/3 Page $100,300 $159,300 $122,300 $194,400

1/2 Page $81,500 $129,500 $99,600 $158,000

1/3 Page $63,100 $100,100 $76,900 $122,100

1/4 Page $50,400 $77,900 $61,300 $95,100

1/6 Page $36,900 $57,100 $44,700 $69,600

1/8 Page $29,100 $44,900 $35,400 $54,900

1/9 Page $26,600 $41,300 $32,600 $50,400

1/12 Page $21,400 $33,100 $25,900 $40,200

1/16 Page $16,900 $26,100 $20,500 $31,700

Strip $37,400 $57,400 $45,600 $70,000

friday

Ad Size B&W CPM Color CPM B&W CPM Color CPM

Full Page $73.50 $98.50 $90.50 $126.50

1/2 Page $45.00 $71.00 $55.50 $90.00

1/4 Page $31.50 ____ $38.00 ____

Ad Size B&W CPM Color CPM B&W CPM Color CPM

Full Page $84.50 $114.00 ____ ____

1/2 Page $52.00 $81.50 ____ ____

1/4 Page $36.00 ____ ____ ____

circulation

circulation

350,000 AND AboVE

350,000 AND AboVE

under 350,000

under 350,000

Use the ollowing rates to guarantee day OR section based on availability:

2 ADVERTISING RATE CARD

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usa today circulation

national CirCulation* avg Daily CirCulation

Monday-Thursday 1,728,413

Friday Weekend Edition 1,981,016

*Source: September 2011 ABC Publishers Statement

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AMERICAS LEADING BEEF INDUST RY PUBLICATION

2012 MEDIA KIT - PRINT

IN PRINT ONLINE IN PERSON

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SALES CONTACTS MARKET CONTACTS

7 9 0 0 IN T E R N A T IO N A L D R IV E , S T E 3 0 0 | M P L S , M N 5 5 4 2 5 | 8 0 0 - 7 2 2 - 5 3 3 4 | B E E F M A G A Z IN E .C O M | P E N T O N .C O M

Check out on

&

Jay Carlson 913-967-1655 | [email protected]

Steve May | 952-905-3212| [email protected]

Kim Zilverberg | 952-851-4693 | [email protected]

Leah Mindemann | 952-905-3208 | [email protected]

Jan Ford 800-693-8048 | [email protected]

Amanda Noyce | 952-851-4705 | [email protected]

* Readership Study issue

Issue Closing Date Materials Due

January 12.01.11 12.08.11

February 01.04.12 01.11.12

March 02.01.12 02.08.12

April* 03.02.12 03.09.12

May 04.04.12 04.11.12

June 05.01.12 05.08.12

July 06.01.12 06.08.12

August 07.02.12 07.09.12

September 08.02.12 08.09.12

October 09.03.12 09.10.12

November 10.02.12 10.09.12

December 10.31.12 11.07.12

Closing DatesCirculation: 97,000B&W 2-Color 4-Color

Full Page $14,540 $15,530 $17,515

2/3 Page $10,450 $11,440 $13,425

1/2 Page $8,725 $9,715 $11,700

1/3 Page $5,480 $6,470 $8,455

1/4 Page $4,295 $5,285 $7,270

1/6 Page $2,905 $3,895 $5,880

Column Inch $665 $1,655 $3,640

Back Cover $19,700

Second Cover $18,965

2012 National Rates

NATIONAL RATESEffective January 2012

Copy ChangesAdvertisers may make copy substitutions on split or full-run ads.

A $1,200 charge will be incurred for splits along a county line. All charg-es are per press stop and are commissionable but not discountable.

Single Page Spread

Black plate change $980 $1,380

2-color plate change $1,265 $1,835

3 and 4-color plate change $1,605 $2,295

Single Page

4-color process $2,975

One additional color $990

Matched color or 5th color $1,275

Color Charges Frequency DiscountsApplies to space and colorcharges for all advertisingplaced during any 12-monthperiod. Advertiser mustspecify in writing the periodcovered if other than acalendar year. Advertisersmust specify on contracts thehighest discount level they expect to reach. Adjust-ments will be made only once at the end of the year.

Insertions Savings

4 5%

8 8%

12 10%

16+ 12%Split RunsCustomized County Selections areavailable. Contact your regionalsales manager for current counts.Add $1,150 commissionable per ador insert. Split run ads are eligiblefor frequency discounts.

P

R I N T

T n l

ir l r l n n r l

n in n , h , l

Roger Randall | General Manager952-851-4616 | [email protected]

Debbie Weinhold | Sales Assistant952-851-4605 | [email protected]

Kathy Daniels |Production Coordinator913-967-1828 | [email protected]

Send advertising materials to:

Beef Magazine

9800 Metcalf Ave.Overland Park, KS 66212

OreMailtO:

pentondigitalads.com

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7 9 0 0 IN T E R N A T IO N A L D R IV E , S T E 3 0 0 | M P L S , M N 5 5 4 2 5 | 8 0 0 - 7 2 2 - 5 3 3 4 | B E E F M A G A Z IN E .C O M | P E N T O N .C O M

Check out on

&

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P

R I N T

DEMOGRAPHICS

Circulation: 100,000Subscribers By State as of Nov. 2011cattle SOld annUally aS a StOcker/grOwer

1,000+ 500-999 200-499 100-199 50-99 1-49 Total

NEW ENGLAND 8 10 18 40 22 29 127Connecticut 2 4 3 6 5 5 25Maine 3 0 2 14 7 2 28Massachusetts 2 3 5 6 5 3 24New Hampshire 0 0 2 3 0 2 7Rhode Island 1 0 1 1 0 1 4Vermont 0 3 5 10 5 16 39MIDDLE ATLANTIC 52 47 128 238 155 154 774New Jersey 2 0 6 11 9 7 35New York 18 22 45 107 63 67 322Pennsylvania 32 25 77 120 83 80 417EAST NO. CENTRAL 610 310 975 1,663 1073 626 5,257Indiana 125 37 138 217 185 74 776llinois 210 69 249 438 284 155 1,405Michigan 85 51 167 252 155 86 796Ohio 117 82 168 358 192 133 1,050Wisconsin 73 71 253 398 257 178 1,230WEST NO. CENTRAL 2,652 2,544 7,484 10,038 3,996 1,312 28,026Iowa 601 348 832 1,396 598 225 4,000Kansas 581 504 1,247 1,597 621 205 4,755Minnesota 277 153 459 690 327 158 2,064Missouri 234 269 1,050 1,958 1,060 296 4,867Nebraska 546 621 1,537 1,759 564 194 5,221North Dakota 107 161 845 1,139 398 94 2,744South Dakota 306 488 1,514 1,499 428 140 4,375SOUTH ATLANTIC 299 333 1,041 1,765 1,470 614 5,522Delaware 1 1 1 4 7 3 17Florida 89 78 189 218 130 53 757Georgia 58 77 279 474 387 149 1,424Maryland 4 4 27 40 32 24 131North Carolina 62 53 170 344 357 159 1,145South Carolina 7 18 64 125 146 54 414Virginia 61 83 240 463 349 151 1,347

Washington, DC 1 0 0 0 0 1 2West Virginia 16 19 71 97 62 20 285EAST SO. CENTRAL 335 280 996 1,763 1,318 513 5,205Alabama 60 57 268 456 309 136 1,286Kentucky 133 112 354 574 382 156 1,711Mississippi 53 29 131 228 200 78 719Tennessee 89 82 243 505 427 143 1,489WEST SO. CENTRAL 1,219 1,082 3,087 3,928 2,348 781 12,445Arkansas 54 80 282 361 245 71 1,093Louisiana 20 30 172 273 195 84 774Oklahoma 480 422 1,121 1,368 778 190 4,359Texas 665 550 1,512 1,926 1,130 436 6,219MOUNTAIN 781 1,101 3,387 2,657 859 340 9,125Arizona 44 54 113 102 44 12 369Colorado 158 192 619 578 199 61 1,807Idaho 100 121 407 292 122 56 1,098Montana 182 318 1,158 864 227 99 2,848

Nevada 43 58 119 64 23 12 319New Mexico 81 77 201 175 61 27 622Utah 44 81 251 225 81 34 716Wyoming 129 200 519 357 102 39 1,346PACIFIC 350 371 982 863 453 198 3,217Alaska 1 1 0 3 4 0 9California 218 170 461 444 233 97 1,623Hawaii 5 9 9 10 5 0 38Oregon 85 143 331 232 128 53 972Washington 41 48 181 174 83 48 575Grand Total 6,306 6,078 18,098 22,955 11,694 4,567 69,698Percent of Total 9.05% 8.72% 25.97% 32.93% 16.78% 6.55% 100%

EXHIBIT 1



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FullPage

8.125 x 10.75

Full-Page Sread

16.5 x 11

2/3-Page

4.625 x 9.5

1/2-Page Island

4.625 x 6.5

1/3-PageVertical

2.25 x 9.5

1/3-Page Square

4.65 x 4.65

1/6-Page

2.25 x 4.625

1/12-Page

2.25 x 2.25

1/2-PageHorizontal

7x5

1/2-Page Horiz. Spread

14 x 5

Page $ 8,640 $ 8,210 $ 7,780 $7,340 $6,9102/3 6,740 6,400 6,070 5,730 5,390

1/2 5,180 4,920 4,660 4,400 4,140

1/3 3,460 3,290 3,110 2,940 2,7701/6 1,900 1,810 1,710 1,620 1,520

Page $6,050 $5,450 $5,140 $4,840

2/3 4,720 4,250 4,010 3,780

1/2 3,630 3,270 3,090 2,900

1/3 2,420 2,180 2,060 1,940

1/6 1,330 1,200 1,130 1,060

1/12 730 660 620 580

Page $ 12,100 $11,500 $10,890 $10,290 $9,680

2/3 9,680 9,200 8,710 8,230 7,740

1/2 7,500 7,130 6,750 6,380 6,000

1/3 5,080 4,830 4,570 4,320 4,060

Cover 2 15% Premium

Cover 4 20% PremiumBleed 10% Premium

Trim Size: Single Page, 8,125x10,75 (Live matter must be kept within 0.5 of trim size)Live Area: Single Page, 7.1x9.73;Spread, 14.2x19.46Bleed Size: Single Page, 8.25x11, Spread, 16.5x11

Page $ 6,050 $5,750 $5,450 $5,140 $4,8402/3 4,720 4,480 4,250 4,010 3,780

1/2 3,630 3,450 3,270 3,090 2,900

1/3 2,420 2,300 2,180 2,060 1,940

1/6 1,330 1,260 1,200 1,130 1,060

1/12 730 690 660 620 580

Page $8,470 $8,050 $7,620 $7,200 6,780

2/3 6,780 6,440 6,100 5,760 5,420

1/2 5,250 4,990 4,730 4,460 4,200

1/3 3,360 3,190 3,020 2,860 2,690

2012 Ad Sizes & Rates

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Advertising Guide

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101010

2012 General RatesFOUR COLOR 1X 3X 6X 11X

FULL PAGE 2,679$ 2,519$ 2,365$ 2,302$

2/3 PAGE 1,782$ 1,575$ 1,475$ 1,389$

1/2 PAGE 1,538$ 1,342$ 1,263$ 1,188$

1/3 PAGE 1,241$ 897$ 844$ 796$

COVER 4 3,384$ 3,076$ 2,891$ 2,715$

COVER 2 or 3 3,214$ 2,917$ 2,732$ 2,583$

BLACK & WHITE 1X 3X 6X 11X

FULL PAGE 2,032$ 1,909$ 1,787$ 1,687$

2/3 PAGE 1,326$ 1,246$ 1,167$ 1,098$

1/2 PAGE 1,135$ 1,061$ 998$ 938$

1/3 PAGE 897$ 838$ 791$ 743$

1/6 PAGE 597$ 558$ 526$ 495$

2012 Production ScheduleCOVER DATE ORDER CLOSE AD MATERIALS DUE

JANUARY 10/19 10/31

FEBRUARY 11/14 11/28

MARCH 12/16 12/30

APRIL 1/18 1/30

MAY 2/14 2/27

JUNE 3/21 4/2

JULY 4/18 4/30

AUG/SEPT 5/15 5/25

OCTOBER 7/18 7/30

NOVEMBER 8/15 8/27

DECEMBER 9/19 10/1

For advertising inquiries: Burr Media Group

Joseph P. Whistler / 540-349-4042 / [email protected]

Ronald E. Burr / 703-893-3632 / [email protected]

www.reason.com/advertise/

9/1/2011

MAIL DATE

11/17

12/15

1/19

2/16

3/15

4/19

5/17

6/14

8/16

9/13

10/18

Advertising Rates

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Free Speech v. Federal Election Commission - Exhibits for Memo in Support of Preliminary Injunction