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FRANCHISING… An Option to widen your MARKET. By: Association of Filipino Franchisers, Inc. (AFFI) www.affi.com.ph | www.affiphilippines.mobi www.affiphilippines.mobi Promoting World- Class Filipino Entrepreneurs

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Page 1: Franchising materials by affi for mindanao presentation

FRANCHISING…

An Option to widen your MARKET.

By:

Association of Filipino Franchisers, Inc.

(AFFI)www.affi.com.ph | www.affiphilippines.mobi

www.affiphilippines.mobi

Promoting World- Class Filipino Entrepreneurs

Page 2: Franchising materials by affi for mindanao presentation

Presented by:

Armando “Butz” O. Bartolome

President & CEO, AFFIPresident & CEO of GMB Franchise Developers Inc.

Association of Filipino Franchisers, Inc. (AFFI)www.affi.com.ph | www.affiphilippines.mobi

www.affiphilippines.mobi

Promoting World- Class Filipino Entrepreneurs

Page 3: Franchising materials by affi for mindanao presentation

Voltaire “Bong” B. Magpayo

Director for Mindanao Chapter |PR and Marketing DirectorPresident & CEO of Sweet Corner

Association of Filipino Franchisers, Inc. (AFFI)www.affi.com.ph | www.affiphilippines.mobi

www.affiphilippines.mobi

Promoting World- Class Filipino Entrepreneurs

Page 4: Franchising materials by affi for mindanao presentation

A HAFFI FAMILY

The AFFI NATIONAL BOARD of DIRECTORS

www.affi.com.ph | www.affiphilippines.mobi

Page 5: Franchising materials by affi for mindanao presentation

Eat Bulaga NEW AFFI MEMBER

www.affi.com.ph | www.affiphilippines.mobi

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Association of Filipino Franchisers, Inc.

The Association of the Filipino Franchisers Inc. (AFFI)

is the Philippines’ prime trade organization committed to

promoting responsible micro small medium enterprise

businesses through franchising. It is consist of Filipino

corporate presidents, CEOs, and prominent

businessmen who recognize the competitive potential of

the local franchising industry in the global market.

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

Page 7: Franchising materials by affi for mindanao presentation

Association of Filipino Franchisers, Inc.

Serves as the governing body that safeguards

the interest of its members and innovates ways to

further its advocacies.

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

Page 8: Franchising materials by affi for mindanao presentation

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

Page 9: Franchising materials by affi for mindanao presentation

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

http://www.facebook.com/afficenterforfranchising

https://twitter.com/franchisingphil

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What is Franchising?

- Is a business practice that an individual can use; a Business System that is proven successful.

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

Page 13: Franchising materials by affi for mindanao presentation

“A franchise operation is a contractual relationship between the

franchisor and franchisee in which the franchisor offers or is

obliged to maintain a continuing interest in the business of the

franchisee in such areas as know-how and training; wherein

the franchisee operates under a common trade name, format

and/or procedure owned or controlled by the franchisor, and in

which the franchisee has or will make a substantial capital

investment in his business from his own resources.”

- Definition by International Franchise Association

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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Why Franchise?-According to study, 90% Success Rate-Proven Brands-With Established Business System Operation

-Much Better than Traditional Business/ Establishment.

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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Basic Terminologies:

Franchiser: The person who developed and owned the Business System.

Franchisee: The person who wishes to adapt, pay the system under a registered trade mark and brand following all the policies and conditions set by the Franchiser stated in the Franchise Manual.

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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Basic Terminologies:

Franchise Manual: The Business Operations Bible

Franchise Contract: The Document that states the conditions and agreement both accepted by the Franchiser and Franchisee.

www.affi.com.ph(02) 654.03.45 | +639062456045

Page 17: Franchising materials by affi for mindanao presentation

3 Kinds of Franchising

1. Product Distribution2. Business Format Franchising3. Management Franchise

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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1. Product Distribution

i. Supplier- Dealer Relationshipsii. Sells the Franchiser’s Products

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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1. Product DistributionEx:

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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2. Business Format FranchiseIntegration of FULL Business Operations and System that includes but are not limited to:

Operations Business DevelopmentMarketing Sales RetailingLogistics Supply Chain Management

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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2. Business Format FranchiseEx:

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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3. Management FranchiseThe FRANCHISEE provides management service and expertise using the Trademark and Business Name of the Franchiser.

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

Page 23: Franchising materials by affi for mindanao presentation

3. Management FranchiseEx:

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

Page 24: Franchising materials by affi for mindanao presentation

Franchise Investment Price Range:

Typical Food Cart: P 20k to P 300K

Kiosk: P 100K to P 700K

Services: P 300K to P 10M+

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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Investment Inclusions:

Franchise Fee

Royalty Fee

Initial Inventory

Renovations

Miscellaneous, Legals

Revolving Fund

Rentals and Salaries

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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+63 2 654 o345

+ 63 906 245 [email protected]

02. 751.3330

(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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www.affi.com.ph

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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www.affi.com.ph

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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www.affi.com.ph

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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(02) 654.03.45 | +639228149882

www.affi.com.ph | www.affiphilippines.mobi

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Promoting World- Class Filipino Entrepreneurs through Responsible Franchising ®

Association of Filipino Franchisers, Inc. ®

National Secretariat Office

GPS MAP:

Mobi Site

AFFI Center for Franchising

Mezzanine 2, 818 Bldg., 169 Pasig

Blvd., Bo. Kapitolyo, Pasig City 1603

Philippines

+63 2 654 0345

+ 63 922 887 A2 F3 F3 I4

+ 63 2 861 9897

+ 63 2 506 8883

[email protected]

www.affi.com.ph or www.affiphilippine.mobi

http://www.facebook.com/afficenterforfranchising

https://twitter.com/franchisingphil