Franchise Information Brochure - Giordano Middle East

Through partnership with local market experts, we aim to continuously expand our global footprint.

Our franchise program is a proven business model with simple operations and flexible store planning.

Being a Giordano franchisee, we will provide you with a unique opportunity to manage and operate a successful business.

OUR GROWTH DRIVERS

GIORDANO INTERNATIONAL

Comfortable and Welcoming

Shop Design

Our store designs have evolved through the years and

adapted to local market needs to keep up with the times as

well as to provide our customers with a comfortable and

delightful shopping experience.

Rooted in our core value - simplicity, we ensure that our

store designs satisfy three important elements:

Modern, Warm and Functional.

Store Design

GIORDANO INTERNATIONALWhite & Khaki Theme

White & Gray Theme

Black Theme

Interior Design

Simplicity and comfort are the foundations that

govern texture, colour, space, furniture, lighting and

everything down to our floor fixtures


Possibilities for various

Shop Strategies

Strategic

Image StoresShowcasing

Contemporary Brand image

Flagship

Stores750 sqm above

2-3 storeys

Standard

Standalone

Store

150-200 sqmShopping mall

Street Store

Shop in Shop30 - 50 sqm

Department store counters

Airport StoresTravel Retailing serving international shoppers


Support on

Shop Opening


Allowing local furniture

sourcing and construction for

efficiency & effectiveness

VM guideline & training

provided

Design service with

Sample Material board


Basic Products with

Fast Reaction to

market change


Simple pleasures of basic

fashion – that is the driving

force of Giordano.

Giordano’s styling has

always revolved around what

is basic, relevant and

functional. The look is

relaxed and the merchandise

can easily be mixed together

to match any occasion, mood

or place.

Customers are assured to

feel good and look great

Giordano Products


Established in 2009, our design centre in Dongguan, Southern China, enablesthe group to cooperate closer with major suppliers thereby reacting faster tomarket changes.

This facility supports ideas developed centrally and regionally.

Design Center


Simple and EffectiveMerchandise Plan

& Product Mix


Merchandise Plan

Understanding the needs of each

market, considering all essential

factors, e.g. weather, culture,

customers preference, colours,

size ratio, fitting, local sensitivities

and, most importantly, our

partners’ expertise in the market,

the Giordano team defines the

product structure and

recommends a collection of items

based on sales and budget plan

agreed with our franchise partners.

Franchisees select and confirm

the buy.

GIORDANO INTERNATIONALCollection

Over 1000 options offered per season

2 Seasons per year : SS & FW

75%

20%

5%

Men Woman Junior

Sales contribution by gender:

Men 75%

Women 20%

Junior 5%

GIORDANO INTERNATIONALProduct MixOver 60% of sales and offering belongs to All Year Round Core Products

Sales contribution by product type:

Core Products 60%

Movable Products 30%

Icing 10% or less

60%

30%

10%

Core Products Movable Products Icing

GIORDANO INTERNATIONALCore Products• Core/ Essential products

• Available throughout the

year

• Changes in colour

according to season

• Volume oriented

• Value driven

Lion Polo

Napoleon Polo

Crewneck T-shirts

Oxford Shirt

Khakis

Denim Jeans

GIORDANO INTERNATIONALMovable

• Seasonally appropriate

• Movable Products

• Generate traffic to

shops

• Key drivers of new

sales

• Lifespan 2-4 months

BOB Collection

Campaigns

Linen Shirts

Sweaters/ Sweatshirts

Down Jackets


Business Plan &

Inventory

Management

Regular Business Planning

and Reviews

Business planning and

reviews are carried out on a

monthly, quarterly and annual

basis to ensure that the plans

are implemented. Reviews

help the brand to take swift

action in the event of any

unforeseen variances which

affects results.

Our market manager will

monitor the retail sales

performance closely and

provide recommendations and

support for merchandise

strategy. Our objective is to

support our partners with the

right merchandise at the right

time.

Swift and Flexible Reaction to

Market Needs

Retail Sales Analysis

We rely on high transparency

in retail sales figures from

franchise partners: Daily or

weekly transfer of sales data

by sku level.

Flexibility in Merchandise Arrangement

Corrective action can be taken promptly for any variances from the standards set thus

ensuring optimal use of resources not only in the region but also companywide.

Real Time POS system

The brand has a very efficient

and effective inventory

management system which

links all markets. This enables

all markets to have real time

information and ensure that it

manages an optimal DOI

(days of Inventory).

Marketing &

Brand Building

Support on Marketing and Brand Building

Giordano places significant emphasis on

brand building in order to reinforce its

relevance and image globally.

Collaborating with international celebrities,

using models of different nationalities,

races and backgrounds, Giordano strives

to provide relevant and timeless fashion

for everyone regardless of ethnicity,

nationality or culture.

HQ will provide all available images and

footage for all seasons and campaigns

on a largely complementary basis.

All markets can add on localized

activities.

It is also not uncommon for Giordano HQ

to sponsor on partner’s marketing events,

or initiate brand building activities at

different regions.

Proven

SuccessfulBusiness Model

Giordano has received numerous accolades over the years, including service excellence awards for its

stores in the Middle East. The brand was also the first apparel retailer to receive the Dubai Quality

Appreciation Programme Award.

Giordano has also been recognized on an international level for its corporate governance. Giordano’s

global success story has also featured as a Harvard Business School case study.

Achievements

In 2004, Giordano became one of the first

retailers to be nominated for the Dubai Service

Excellence Scheme for all its stores across

Dubai. In 2009, Giordano received the award

for “The Best Service Performance Brand

2008-2009” under the Dubai Service

Excellence Scheme.

In 2013, Giordano was listed as one of the Top

100 Companies Making a Difference in the

Arab World by the prestigious Forbes

magazine.

In 2015, Giordano has been named International Retailer of the Year at the Global RLI Awards, the

award ceremony was held this year in Dubai.

Achievements

VISION

“To be the best

and the biggest world brand

in apparel retailing”

MISSION

“To make people feel good and

look great”

Contact UsEmail: [email protected]

Website: www.giordano-me.com

Mail Address: PO Box 262690, Jebel Ali Free Zone

Dubai, United Arab Emirates

Telephone: (+9714)4097000

Documents

Franchise Information Brochure - Giordano Middle East