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France Télécom R&D
Advanced Interactive Content
Olivier Avaro
Chairman MPEG Systems and AIC Initiative
France Telecom R&D
France Télécom R&D
Message
Although standards for advanced interactive content exist, there is no deployment yet. This is due to a lack of roadmap and tools allowing to grow from deployed systems to advanced ones.
MPEG-2/4 standards are proposed as the long term vision. Integration with HTML and DVB-MHP are important milestones of the roadmap.
There is a need of concertation between the various actors of the food chain. Results of this concertation will materialize in an Advanced Interactive Content SDK.
France Télécom R&D
Overview
Application and technology for advanced interactive contentATVEFDVB-MHPMPEG-2/4
Presentation of the AIC Initiative
Advanced interactive content SDK
France Télécom R&D
AIC Applications
Advanced Electronic Program Guide; Buy-me-button; Data Ticker; Program Enhancement; Interactive Home Shopping; Interactive Commercial; Interactive Entertainment; Demographic Programming.
More under definition in the IST projects (ex : NexTV).
France Télécom R&D
ATVEF
What :Triggers in TV signals allowing links to content on the Web.
Pros :Re-use existing technology and content.
Cons : Difficult to achieve deterministic behavior with constrained
terminals .Very limited set of media unless you allow the use of plug-ins.Badly integrated with the deployed MPEG-2 based digital TV
infrastructure.
France Télécom R&D
DVB-MHP
What :Java APIs allowing development of content applications.
Pros :Tightly integrated with the existing digital TV infrastructure.Flexible and extensible platform (Java based).
Cons : Difficult to perform conformance testing due to the programmatic
nature of the content.Very limited set of media.
France Télécom R&D
MPEG-4
What :Multimedia objects representation formats and APIs.
Pros :Rich media including 2D and 3D scene description.Tightly integrated with the existing digital TV infrastructure.Conformance testing defined.
Cons : Only few tools are available yet.
France Télécom R&D
Roadmap
DVB-MHP
MPEG-4
ATVEF -> MPEG-4on top of MPEG-2
Integration of HTMLin MPEG-4
ATVEF
MPEG-4 contentin MHP Application
France Télécom R&D
AIC Initiative
Goal : Harmonize standards efforts and enable interactive 2D, 3D and streaming content for commerce and entertainment on set top devices.
Charter : Development of interactive content specifications for user devices to offer a range of basic through advanced interactive applications using 3D as well as 2D content, in stored and streamed form.
Organization : The Advanced Interactive Content Initiative (AIC Initiative) applied to be an industry consortium operating under the Industry Technical Agreement (ITA) of the International Electro technical Commission (IEC).
France Télécom R&D
Content Provider Service Provider Network OperatorTerminal
Manufacturer
Production-ServiceInterface
Service-DeliveryInterface
Delivery-ConsumptionInterface
Service Model
France Télécom R&D
AIC Principles
Delivery in various transport environmentsincluding MPEG-2 and IP environments,and combinations of broadcast/interactive delivery.Focus on MPEG-2 TS.
Presentation engine :MPEG-4 XMT: One specification for integration of MPEG-4,
XHTML (XML-ized HTML 4.0), X3D (XML-ized VRML) and SMIL content.
Focus on high level session description and BIFS commands and animation.
France Télécom R&D
AIC Work Plan
SpecificationsDefinition of interfaces and tools;Coverage of the end-to-end systems.
ImplementationEnd-to-end demonstration built from prototypes toolsContent authoring, Server, Network, Client.
Technical demonstrationReal scale trials and presentation in the major forums;Booth in IBC 2000.
France Télécom R&D
France Télécom R&D
France Télécom R&D
Joining AIC
Why joining :Influence the development of AIC specification;Acquire know-how on AIC Systems;Enable new market and services opportunities with AIC participants.
How to join :Join the ITA;Participate to mailing list;Participate to meetings.
What to participate :Participate as an observer;Contribute to the specification;Contribute to the implementation effort.
France Télécom R&D
AIC SDK : Why ?
Enabling factor for the development of AIC market Make AIC tools available in a single place;Allow people to test the complete systems;Allow people to test individual tools with their own systems.
Improve market relevance of AIC toolsGet broader audience;Get feed-back on the tools individually or on the Systems;Get feed-back from content authors/producers.
Promotional medium for your own tool;Make your own tool visible on the market;Allow your own tool to be tested in a complete environment;Attached individual copyrights to each tool.
France Télécom R&D
AIC SDK : What ?
IntroductionOverview of AIC, achievements, plans.
SpecificationsAIC Specification;Overview of the MPEG-2 and MPEG-4 standards.
Software toolsAuthoring tools, MPEG-4 on MPEG-2 injector, MPEG-2 servers on IP, MPEG-
2/MPEG-4 Player
ContentAIC Applications.
Projects and ApplicationsIST Projects, other projects.
Pointers
France Télécom R&D
AIC SDK : Who ?
Authoring tools : IBM, CSELT-FT-ENST; MPEG-4 on MPEG-2 Injector : ETRI, CSELT; MPEG-2 servers on IP : CSELT, SUN; MPEG-2/MPEG-4 Player : CSELT 2D player, NexTV/SonG 3D player; AIC Applications : NoB-IBM-CSELT 2D, FT 3D … CD burning and shipping : ETRI + sponsors
Please join the party !
France Télécom R&D
AIC SDK : When ?
01/11/2000 : Final structure of the SDK V1.0 and responsibilities.
14/01/2001 : Contributions received.
31/01/2001 : Feed-back send to contributors.
February 2001 : CD burnt and shipped.
April 2001 : Presentation in NAB Las Vegas.