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From the Green Line to the Bottom Line: Orange for Environment
Erasmus Mundus Master Course
Pervasive Computer & Communications for Sustainable Development
(PERCCOM)
Université de Lorraine - Sept 23th 2013
Denis Guibard Vice-President, Sustainability Products & Services
1 France Telecom Group confidential 1
Agenda
Orange today
Sustainability, Innovation and Value creation
ICT and environment
Orange for Environment
Global Approach
Some examples
Orange for Development
2 France Telecom Group confidential
Orange: over 231 million customers worldwide
• 169 million mobile customers ( • 15 million broadband internet (ADSL, fibre) customers
• Operating on Mass Market in 32 countries
• 170 000 employees
• French State share: 27%
• Turnover : €43.5bn; half of it outside France
• Cash Flow : €8 bn
Orange Labs : Multicultural R&D close to its markets
Tokyo Japan
Beijing, China
Technocenter (Châtillon) 8 R&D centers
San Francisco Warswa , Poland London
Spain Madrid & Barcelona
Cairo R&D center
Amman Technocentre
4 France Telecom Group confidential
Corporate Social Responsibility (CSR) at the heart of the strategy
Moving from reparation and philanthropy to CSR in strategy, marketing and processes
Sustainability as an innovation and value creation opportunity
4 commitments and 8 objectives at the top of the company
A group-wide organization and toolbox (stakeholder dialog and reporting)
5
environmental
social economic
sustainable
equitable
viable bearable
efficiency resource optimization in operations
cost savings
Corporate Social Responsibility and sustainable development: Turning challenges into value creation opportunities
corporate image and brand management responsible marketing and communication. QoS reinforcing customer loyalty
helping customer acquisition
differentiation eco-conception and responsible
products
increasing market share
growth new markets and products
new revenues
compliance regulation, Legal
avoiding legal actions and penalties
6
???
«I want to raise the profile of CSR both in our thinking and in our strategy»
Stéphane Richard, Chairman and CEO, June 2011
The 4 pillars of Orange CSR commitment
a responsible employer for France Telecom-Orange, being a responsible company is above all a case of recognizing and supporting its employees
a world lived in trust because the digital world opens up many opportunities but is also a vector for risks, Orange attempts to insure transparency, quality and safety to all its customers
a world accessible making information and communications technologies accessible to as many as possible is core to the Group’s commitment and a major responsibility
moving towards a greener world the Group is finding innovative solutions for a greener eco-citizen world while minimising its own energy footprint
7
Eco-designing our products and helping our customers reduce their environmental footprint
targeting -20% CO2 emission by 2020 focussing on recycling of old mobile devices
Promote digital inclusion by developing solutions for the largest number of people and reducing all typesof digital divides
serving economic and social development across our footprint
being a leader in quality of service in Europe fostering safe and responsible usage
of our products and services
building a new social contract - supporting employees in their development - promoting equal opportunity
CSR at the heart of Orange strategy create value for all stakeholders
recognise and support our employees
ensure transparency, quality and security for our customers
share the benefits of the digital world with as many people as possible
find innovative solutions for a greener world
ORANGE 4 COMMITMENTS ORANGE 8 PRIORITIES
en
vir
on
men
t so
cie
ty
em
plo
ye
es
cu
sto
me
rs
8
Sustainability, Value creation and new business models
Collaborative Consumption
Service Economy Circular Economy
9
Agenda
Orange today
Sustainability, Innovation and Value creation
ICT and environment
Orange for Environment
Global Approach
Some examples
Orange for Development
10
Main environmental issues
And world population keeps growing
Energy Consumption
Green House Gas (GHG) emissions
& Climate Change
¨ Pollution & Waste
Resource Depletion
Biodiversity reduction
Deforestation
Water
11
ICT & Environmental issues
Energy Consumption
GHG emissions
ICT is responsible for 2% of GHG emissions growing with penetration rate
and individual usage explosion
Potential for reducing the remaining 98%
E-Waste
4.6 6.7
2005 2008
Telecoms
25
28,6
Electric consumption France TWh/year
Consumer electronics
& Information
systems
2012
8.5
25,8
6,2%
7,3% 6,7%
% of French total electricity consumption
power
land use
industry
agriculture
transport
buildings
IT / Telco
others
• 73 M tons in 2015 ( Worldwide ) • 14 kg/year per capita in France expected to double by 2018 • Only 3.4 kg per capita handled or recycled in France in 2008 sources: ADEME, Peak Research
Rare materials consumption
ICT share in world
consumptipon
Estimated reserves
Gold 12% 15 – 20 years
Silver 30% 15 – 20 years
Copper 30% 20 – 30 years
Antimony 50% 10 – 15 years
Resource Depletion
“China which hold 95% of the market to reduce rare earth export quota”
12
GeSI’s SMART 2020 report series identified ICT as a major low carbon enablement opportunity
2008 SMART 2020 Report
• Globally, ICT solutions have the potential to reduce
by 15% (7.8 Gt CO2e) of the remaining 98% CO2e
emitted
2008 U.S. Addendum
• ICT enabled solutions could cut annual CO2e
emissions in the U.S. by 13–22% from business as-
usual projections in 2020
• This translates to a gross energy and fuel savings of
$140-240 billion dollars. These savings are
equivalent to a reduction in total oil consumption by
11-21% and a reduction of oil imports into the U.S.
by 20-36%
14
The case of France
France GHG émissions should decrease from 536 MtCO2 in 2007 to 489 MtCO2 en 2020 taking into account actions already engaged .
By 2020, GHG emissions could be further reduced by 32 MtCO2 by an intensive use of ITC in various economic sectors. This would amount to 7% of France total GHG emissions or 1/3 of the reductions targeted by 2020.
15
ICT enabling GHG emissions reductions (France)
3 main areas
Electricity consumption at peak hours: 9 MtCO2 reduction by 2020
Smart Home (heating and appliance remote control)
Electrical vehicle smart recharging system
7.9 TWh potential gain by 2020, equal to the total ICT sector consumption
Transports optimization: 15 MtCO2 by 2020
Smart logistics
Eco-driving tools
Pay as you drive
Dematerialization : 3.1 MtCO2 by 2020
Video-conferencing, teleworking
E-commerce
16 16
Agenda
Orange today
Sustainability, Innovation and Value creation
ICT and environment
Orange for Environment
Global Approach
Some examples
Orange for Development
Orange for Environment: a 3 pillar approach
Green Customer
Intenal Impact Eco-design
(& green usages
Green ICT & ICT for Green
Help our customers reduce their own impact
Reduce our internal direct impact
Reduce the impact generated by our products and services
Oryx solar stations Data Centers WEEE
Eco-design Eco-rating Mobile collection
Smart grids Smart cities Eco-mobility
18 interne France Télécom - Orange
Data centers optimization
Virtualization
Free cooling
Enlarging operating temperature range
Moving from 1.9 to 1.3 PUE
Reducing IT and network energy consumption and CO2 emissions
• Renewable energies
2500 solar sites
Experimenting
o Wind mills
o Fuel cells
One of Orange main CSR objectives: Master our energy consumption, to decrease our CO² emissions by 20% in 2020
Solar Energy
Over 2500 solar-powered stations already up and running in Africa.
100% solar power plants, truly low-cost operating systems for rural off-grid areas.
Already rolled-out in Senegal, Madagascar, Guinea. Niger, Botswana and Ivory Coast.
Positive impact for all stakeholders:
Extended coverage providing service in areas where traditional solutions may not have been implemented
Lower energy consumption and better quality of service thanks to innovative design.
Environmentaly-friendly.
Each station produces on average 25% more energy than it needs. Orange is studying speficic projects to use this surplus to help surrounding communities.
Projected savings per solar-powered station:
1300 litres of fuel per year
35 tons of CO2 per year
20 interne France Télécom - Orange
Eco-design (Liveboxes et Set top boxes)
Energy efficiency commitments (Codes of conducts et voluntary agreements)
Switches
Sleep mode
Eco-rating
Universal, smart charger
Mobile collection and recycling
Reducing Orange products and services impact
21
Integrate Ecodesign in Product Development : a phased, segmented approach
4 levels:
Off-the shelf devices “Procurement” approach
• Co-designed products ( e.g. Livebox)
Priority work on devices based services: clusters Broadband, Very High Broadband, TV (& Business for Livebox Pro) + Home Automation
• Services : minimizing a service global environmental impact (architecture, devices, application, usage)
Ecodesign in Service Architecture and Software
Complex, innovative approach under study
Energy consumption and carbon emission from shared systems to be allocated per service
• Infrastructure
Equipment Eco-procurement (see off-the-shelf devices)
Environment Green IT, data centers energy efficiency
Architecture
Environmental performance as IT&N design criteria (beyond energy cost in TCO)?
New approach to be studied in parallel with Service Ecodesign
22
Eco-design and value creation : cost savings and differentiation An eco-design reference case: Livebox 1.2
Work on size, material, packaging, consumption, processes
Weight : - 35%
Electric consumption: -26%
Packaging : - 30% in volume and -25% in weight
Electronic board -19% CO2 emisson over the life cycle
Reduction in part number
Homogenization of plastics
Easier subsystem dismantling
20 to 30% improvement for 9 out of 11 LCA parameters.
efficiency resource optimization in operations
cost savings
differentiation eco-conception and responsible
products
increasing market share
23
Eco-labeling
The objective is to calculate the environmental performance of products sold by Orange :
To provide a clear information to consumers about the environmental impact of products they use
To help customers to make the appropriate choice when purchasing
To evaluate & influence manufacturers to deliver more environmental-friendly products
The methodology has been developed with WWF and BIO Intelligence Service :
The information is based on data provided by suppliers and analyzed with BIO Intelligence Service
24
A detailed label with 3 indicators
Carbon footprint (CO2 limitation)
Amount of CO2 produced during product life cycle i.e. manufacture, transport & use
All being deduced from the manufacturers answers to our questions.
To determine emissions during use at home by the customers, we calculate with a reference number of hours of calls every month, the energy necessary to recharge the phone, and the CO² contribution of every Kw/h in the country
Resources preservation
Actions taken by manufacturers to limit sensitive & non-renewable substances in terms of environment, economy or society
Eco-friendly design, of which hazardous substances
Highlights specific actions from manufacturers to reduce the environmental impact of their devices including limitation of hazardous substances
All these indicators form an overall score, called the "environmental score".
27
Mobile handset: the most sold electronic product
More than 1.7 bn mobile devices
sold in 2011
European users change their device within 24 months use
More than 50% of mobiles sold are for replacement
(up to 80% in Europe)
28
Mobile handsets have an environmental impact
Scarce Resource Depletion
% world production
used by ICT
Estimated stocks
Gold 12% 15 – 20 yrs
Silver 30% 15 – 20 yrs
Copper 30% 20 – 30 yrs
Antimeny 50% 10 – 15 yrs
More than 70% of the environmental impact is due to manufacturing
Usage accounts only for 1% to 20% depending upon the energy mix
Keeping a phone for 2 years instead of one saves 10kg CO2
Ref mobilemuster
Shielding Steel
Main/screen card connection
PE, Cu
Screen card Main card
Browser pad PE, Cu
Phone pad PE, Cu
Back cover PC-PLA
Front face Al, Mg, PC, PS
Phone pad casing PC
Back face PC-PLA
Slide mechanism Mg
PC : Polycarbonate PC-PLA : Polycarbonate polylactic acid mixture PE : Polyethylene PS : Polystyrene
Al : Aluminum Cu : Copper Mg : Magnesium
Average Composition of Mobile Phone
– ABS-PC 29%
– Ceramics 16%
– Cu and compounds 15%
– Silicon Plastics 10%
– Epoxy 9%
– Other Plastics 8%
– Iron 3%
– PPS 2%
– Flame retardant 1%
– Nickel and compounds 1%
– Zinc and compounds 1%
– Silver and compounds 1%
– Al, Sn, Pb, Au, Pd, Mn, etc., less than 1%
29
Increasing risks
Environmental risks o hazardous materials (waste)
o energy consumption
Resource exhaustion
Stakeholder expectations
o customers (B2B, B2C)
o SRI investors
o media & NGOs
Regulatory pressure
Raising opportunities
Brand image
Marketing opportunities o on-line & in shop traffic
o enriched offers
New Business
o mobile refurbishing & recycling
Social benefits
o job creation
o social offers with second-hand phones
the issue
1.7b handsets sold worldwide in 2011
average collection rate below 5%
2 bn handsets in Europe by 2015 if not action
New ambition regarding mobile colleection rate
The increasing inventory of old mobile phones is creating risks while opening opportunities
30
Mobile collection : the focal point to optimize the inventory of in-use and idle handsets and reduce their environmental impact
extraction Manufacturing Sell Use End of
Use
Extend mobile lifetime
Refurbish
Second hand market
Recycle
Raw materials sort collect
Store
Dump
31
Collection, Recycling or Refurbishing of used devices creates value
Collect used devices
Customer
Step 1 Customer returns
a used device
Step 2 Device is sold
to a contractor
Step 5 Buy refurbished
device
Step 6 Refurbished Device
is sold
Resell
Distribution
Screen & Refurbish
Step 3 Screen
Step 4 Refurbish
Smelters Brokers
Processors & Refurbishers
used
used
used
refurbished
32 Mobo interne Groupe France Télécom
Mobo, a comprehensive ecosystem to support mobile collection in an operational and funny way
1 2
3
A smart collected,
connected via Internet
lback-office : A web service platform web
A mass market web site to support animations and
promotion canpaigns
33
Helping our customers reduce their energy consumption and carbon footprint
Teleworking
Smart Grids
Smart cities
Platforms & applications (Orange and partners)
Smart meter
Panel
Sensors/ other equipments
Home Automation Box / Livebox
PC
3G / Wifi
35
Orange Labs - M2M Research Object Management Meeting - André Bottaro - November 2011
M2M (Internet of Things) : an enabler for Green Applications
Ambition: Build the Internet of Sensors and the Smart Grid, drive the choices regarding sensor networks and deliver interconnection to service platforms using smart gateways.
Smart Home &
Energy Efficiency
Smart City &
Smart Metering
Smart Grid
Security
Energy
Water
A common communication network to be deployed
A common service platform
M2M IT Enablers
37 37
Smart Grid : Telecoms & Electricity
Copper, Poles, Electrons….
38
Telecom & electrical power : crossed applications
Energy for Telecommunications and Telecommunications for Energy
40
Massive deployment of advanced ICT application throughout the French economy could :
Reduce by 32 MtCO2 , ie 7% GHG emissions by 2020
Contribute in that way to 1/3 of the global improvement by 2020
ICT are absolutely needed to help other economic sectors achieve such gains
ICT : a key lever to improve (french) economy environmental performance
*Etude BCG 2009 Green IT – FIEEC – Alliance TIC – Fédération Française des Télécoms
41
Peak hour optimization : 9 MtCO2 in 2020*
2 immediate triggers
Displaying real time consumption
Smart Home : real time, fine tuned appliance management
Preparting for new usages
Smart Electrical Vehicle charging system
Optimizing power consumption at home
*Etude BCG 2009 Green IT – FIEEC – Alliance TIC – Fédération Française des Télécoms
42
Smart grids to shave peaks
Two way communication help shaving peaks
Encourage consumer to optimize his consumption owing better information and instant response to adapted tariffs (demand response)
Adapt production and routing based on detailed analysis and anticipation of
customers demand
Especially relevant for the French energy mix
*Etude BCG 2009 Green IT – FIEEC – Alliance TIC – Fédération Française des Télécoms
44
Stakes
Network command and safety
Equilibrium
Intégration of local renewables productions
Demand response
Energy efficiency
Telemetering
Electrical vehicle
Cost savings and confort.
And ….
45
A telco in the energy world?
Mastering key enablers Mobile networks
Sensors/actuators networks
M2M application
Open Platforms /App stores Sensors management
Data sharing
Wavenis OSA
ETSI ERM / M2M
CEN TC 294 IEEE 802.15.4g
IETF 6LowPAN / Roll
IP Routing
Protocol
Radio
definition European
Smart Metering
Mandate
Mangement of millions of equipment at the end user premises. Remote management (maintenance; upgrades)
Real time management
Billing
Standardisation
46
Box and Energy Efficiency
Platforms & applications (Orange and partners)
Smart meter
Panel
Sensors/ other equipments
Home Automation Box / Livebox
PC
3G / Wifi
Is your Electrical Vehicle really green?
Atmospheric vehicle
140 g CO2/km
Average GHG emission in
2020
EV without smart
charging
165 g CO2/km
GHG emissions if charged
at peak hour
EV with smart
charging
18 g CO2/km
GHG emissions if charged off
peak
50
Telemetering and consumption management: the water case
Concentrator Gateway
Concentrator Gateway
data collect
and
data analysis
Utility ( billing , CRM) Utility ( billing , CRM)
wireless Data flow mediation
measures
supervision
alerts
smart
metering
Smart meters
Business application and customer displays
Business application
Data collection network
Services to end customers
connectivity collection network
Service platform
City monitoring
Fixed line
52
From smart grid to sustainable and connected cities
Smart Grid network architectures and equipments can serve a larger
number of mutualized applications
City
Neighborhood
Hood Building
Home
Smart mobility
Risk management - Alerts
City monitoring and management
Environmental monitoring
Ressources management
53
Smart city : an urban M2M network
Capillary Radio LAN
M2M gateway
Service Platform
Disp
lay
Recyc
ling
XDSL
Application servers
Watering Metering
2G/3G/Wifi Meshed
Environment Waste
Repeater
Deployment of sensors and activators on top
of a "low power consumption" network
( battery, solar… ) in urban environment, with rapid and easy deployment based on self powered
network equipments
Bi-directional network for tele-action on activators
Supervised and secure network using radio technologies. Unreachable GSM areas
can be covered thanks to licence free radio Band
54
Smart cities: Green & Connected Cities
55
ICT & Smart mobility
Service economy:
Car/bike sharing (Velib)
Car-pooling
Multimodality management
Collaborative working
Eco-centers2.0. Teleworking
58 58
Agenda
Orange today
Sustainability, Innovation and Value creation
ICT and environment
Orange for Environment
Global Approach
Some examples
Orange for Development
59
Infrastructures &
Connectivity
Added Value
Services
Ecosystems &
&
innovation enablers
Innovation
A strategic framework shaping Orange action in support of local social and economic development in Africa