http://www.forrester.com/consulting

10.8% 11.3% 10.5%8.7% 9.1%

US UK Canada France Germany

Information worker adoption of web development

or programming tools

$-

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

$70,000,000

$80,000,000

$90,000,000

$100,000,000

2011 2012 2013 2014 2015 2016

U.S., U.K. Market Opportunity 2010-2016 ($200 Unit Price)

Business Developer Base Product - U.S. 15% Saturation

Business Developer Base Product - U.K. 15% Saturation

Business Developer Base Product - U.S. 30% Saturation

Business Developer Base Product - U.K. 30% Saturation

Business Developer Base Product - U.S. 5% Saturation

Business Developer Base Product - U.K. 5% Saturation

Market Potential By Company Size - UKMarket Potential By Company Size - US

Firms with <20

employees, 18%

Firms with 20-99

employees, 18%

Firms with100-

499 employees,

15%

Firms with 500-999

employees, 5%

Firms with 1000-4999 employees,

12%

Firms with 5000+

employees, 32%

Firms with <20

employees, 18%

Firms with 20-99

employees, 10%

Firms with100-

499 employees,

9%

Firms with 500-999

employees, 18%

Firms with 1000+

employees, 45%

35%

33%

12%

10%

9%

2%

56%

20%

10%

8%

3%

3%

IT

Operations

Finance/accounting

Marketing

Sales

HR/Training

US UK

“Please indicate the single biggest barrier, if any, that prevents your marketing

organization from adopting new marketing technologies?”

$-

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

$70,000,000

2011 2012 2013 2014 2015 2016

U.K. LOB U.S. LOB U.K. IT U.S. IT

U.S. U.K.

Combined 2016 Revenue (15%

Saturation)

Retail & Wholesale 11.1% 5.5% $6,558,450

Media, Entertainment & Leisure 14.3% 13.5% $4,027,427

Business Services 15.1% 17.3% $14,956,239

Construction 8.2% 16.1% $2,699,898

Public Sector (including healthcare) 6.6% 9.4% $11,140,908

Utilities & Telecom 9.1% 14.9% $3,756,824

Finance & Insurance 7.8% 14.6% $4,718,616

Manufacturing 19.9% 14.3% $8,839,258

Other 10.9% 7.1% $2,162,166

$-

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

$70,000,000

$80,000,000

2011 2012 2013 2014 2015 2016

U.S., U.K. Market Opportunity 2010-2016 ($200 Unit Price)

Add-on Product 2 (35% Adoption In Manufacturing)

Add-on Product 1 (15% Adoption Rate)

Business Developer Base Product - U.K. 15% Saturation

Business Developer Base Product - U.S. 15% Saturation

“How many application or Web site projects have you been involved

with over the past year?”

26%

45%

7%

9%

12%

1%

One small project

2-5 small projects

One large project

2-5 large projects

More than 5 projects of multiple sizes

Other

“On average, how long does a project typically take to initially develop and

release?”

11%

23%

33%

19%

9%

4%

Less than 1 week

Between 1 week and 1 month

Between 1 and 3 months

Between 3 and 6 months

Between 6 months and 1 year

More than 1 year

“Please select the statement that describes the overall level of knowledge/support you get from your IT organization ”

29%

29%

13%

10%

5%

5%

IT mgmt knows about the app I've developed, but the ongoing support/maintenance requirements are so minimal that they really don't need to be involved

IT mgmt is actively working with me to assume responsbility for app support/maintenance, or has already

assumed responsibility for the app

IT mgmt doesn't know abou the app I've developed, and it's best that they don't know or get involved

IT mgmt knows about the app I've developed, but they are unwilling or unable to assist or provide ongoing

support or maintenance

IT mgmt is actively working to retire/replace the app I developed

Other

“For a typical application or business solution that you have developed, approximately how many people use that solution?”

Less than 10 users, 39%

10 to 50, 27%

50 to 100, 17%

Over 100, 17%

“How important would you say the following features and capabilities are in you selection of the development tools and frameworks you use to build applications or Web sites?”

8%

10%

11%

12%

14%

15%

15%

17%

17%

36%

39%

38%

39%

38%

42%

42%

40%

40%

56%

51%

51%

49%

48%

43%

43%

43%

43%

Detailed help and error explanations

Simple commands that update and save user changes

App performance and responsiveness

Common data validation rules

App versioning and generation of "patches"

WYSIWYG design surface

Detailed control over business logic/controls customization

Common format and styles

Enable/disable functionality using built in authentication and authorization

Unimportant Average Important

Most Popular App Types %

Field services mgmt 17%

Customer Contact (help desk) 17%

Project tracking 14%

Inventory mgmt 13%

Budgeting/Forecasting 12%

Customer service mgmt 12%

Materials spec changes 12%

Status reporting 12%

Marketing collateral mgmt 11%

Know-your-customer 6.5%