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HOLGAPinhole Camera

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The Editor

In this Issue of Format Magazine we wanted to focus on analog photography. In this day and age where digital technology surrounds us, film is often forgotten or thought to be vintage. The hopes of this edition is to bring back the life in film and film cameras and make it exciting and new. We also decided to include a digital aspect with an App called Hipstamatic, a film based iPhone App that allows you to photograph digital with all the realness of using film. Finally check out this seasons D.I.Y. where you will learn a creative way to hang up all those unused Polaroid’s you have.

Spring 2013

Samantha Katz

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#FilmIsNotDead Introduction

#FilmIsNotDead Centerfold

Plastic’s Are Fantastic

Special: Hipstamatic

D.I.Y How to Hang Polaroid’s

In This Issue

“There are two people in every photograph: the

photographer and the viewer.”

-Ansel Adams

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#FilmIsNotDeadFilm is a format that generally people think of when they think of photography. To some today, it is sometimes thought to be “vintage” or “hipster”. This special feature is all about film and the beauty behind the various formats and colors. Film makes you stop and slow down when you’re photographing. You learn to pay attention to the details and gain an appreciation for photography.

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Black & White 35mm Film

Easy to use and accessible

35mm is a format of film that has been around for quite some time. It is still being produced and is relatively cheap in the photo market. Black and white film can be used for virtually any type of subject matter. Fine art and documentary photography look stunning when photographed with 35mm black and white film. It provides great tonal range and gives true representation to what the photographer is photographing. The beauty in black and white film is that it will always be in, and will never go away in value. If film were to go off the market the negatives and quality would still be sustained.

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Black & White Medium Format

FilmIt’s hip to be square!

Black and white film is a beautiful format. Doesn’t it sometimes feel that Black and White is a more vintage, classical format for photography? The beauty in it is that there is no color to distract you from the subject matter. What you see is actually there. Your eyes are pulled straight into what the photographer wanted you to see. The square format gives a equal boundary that can tribute to the work of art.

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Color 35mm Fujifilm

“Squared”Inexpensive color film

A common film to use is color film. Its fun, relatively cheap, tons of places develop and print it for you for a low price and its easy to use. Depending on what camera you use though you can manipulate your film into cool formats. Using the Blackbird Fly, a 35mm TLR camera, you can achieve a square format negative! But you also can have normal 35mm format as well. You can remove the mask inside of the camera to even photograph full frame, sprockets included! The best thing about color film is it allows you to explore a whole new world of photography then you would if you were working with digital photography. Fujifilm is easy to find, inexpensive, and because its 35mm film cameras are easy to find for your to photograph with.

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Color Lomography 35mm Film

Citrus hues and rich tones

Lomography is a movement that focuses all on color. A group of lomographers practice this creative yet experimental analog movement that was started after the discovery of the LOMO LC-A camera in 1992. Lomo is a really awesome movement and type of color film to use because it has an emphasis on over saturated images. In typical color photography the goal is to have true to color representations. Lomo allows the photographer to have full creative reign and push the boundaries on what is acceptable color. Vivid color and super saturated images are amazing traits of Color Lomo Film.

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Color Kodak Portra 120mm Film

Kodak Portra brings out amazing colors and super fine grain

When you’re photographing with color film, you’re probably aiming for correct color balance, a nice tonal range and if outdoors, fast film. If so, Portra is the film for you. It is sometimes called “Pastel Toned” but there is nothing pastel about it. Perfect for landscape, Portra will not let you down. Medium format color film adds to photographs without taking anything away. In fact, the square format can strengthen an image just by the way its cropped making it more intimate then 35mm.

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TheImpossible

ProjectBringing back the availability of instant

film to everyone

Instant Film made its appearance in 1948 with Polaroid’s Land Camera. Since then it has become a popular and easy way for people to photograph and have instant pictures. Over the years the cameras and film’s were improved and made more user friendly. Unfortunately all good things end and Polaroid put an end to film production. With film being pushed out of the market and digital cameras becoming more accessible there was not a big demand for instant film. But then in 2008 The Impossible Project began. A small team sought out to bring back Polaroid film and to continue the use of instant cameras. The joy of using a Polaroid camera is unexplainable. You load your camera and dream about all of the possibilities you have at your finger tips. When you finally pull back the trigger and take a photograph, mystery unravels. Watching your photograph develop is just like magic. The Impossible Project saved instant film and has given a new generation the experience of instant photography.

“If your pictures aren’t good enough,

you’re not close enough.”-Robert Capa

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Plastics are Fantastic!

Lomography Action Sampler The Oktomat Holga Pinhole Diana F+

Four lenses is better than one right? The Lomography Action Sampler lets you take a photo and have four separate frames on the same negative! In a second this camera fires off all four lenses, and each lens has a different distance to your subject. Two of the lenses are a “normal” focal length, and the other two are of closer focal lengths. If four lenses wasn’t enough for you, get this! The Lomography Action Sampler also has a flash! It pops up and charges in just seconds! And with the press of the shutter the four flashes fire off in sync with each lens, allowing you to photograph in all lights or if you just want dramatic lighting! The choice is up to you!

Ever wanted to take eight photos at once? Well with the Oktomat you can! This nifty little camera photographs with 35mm film and at the press of the shutter. In just two short seconds all eight individual lenses are fired off to capture your exciting moments! The best thing about the Oktomat is that you can capture movement flawlessly! In fact this camera is best for capturing movement. So if you want dramatic photographs, this eight lens, Oktomat camera is for you! So for some fun, snap some shots of your friend riding their bike towards you, or jumping off of a swing! What the Oktomat captures will ensure for some great memories!

Perhaps one of the most popular and well known plastic cameras out there, the Holga is easy to use and gives your photographs unique effects. The thing about a Holga is that not one is like the other. Some Holga’s have super sharp lenses, some have soft focus lenses, but every one of them gives your images a vignette and a dreamy quality to your photos. Its very random, you don’t know what you have until you develop your film! The Holga has removable masks that can change the format of your film. For being a 120mm film camera, you also have the option to load 35mm into your camera and it will photograph full frame, sprockets and all.

The Diana F+ is a pinhole camera, A medium format camera that can be used to photograph 120mm and 35mm film. Made for 120, you just load the camera as you would a 35mm camera and photograph away! Your images will be full frame and the sprocket holes will have images. This can be a really fun experience and give your photos a more experimental look! You can also buy a 35mm replacement back that will allow you to photograph with 35mm film and use it just like any 35mm camera, except its better! The added flash helps with photographing in low light. With some added color gels to your flash you can have super sweet flash effects!

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Lomography Action Sampler The Oktomat Holga Pinhole Diana F+

Four lenses is better than one right? The Lomography Action Sampler lets you take a photo and have four separate frames on the same negative! In a second this camera fires off all four lenses, and each lens has a different distance to your subject. Two of the lenses are a “normal” focal length, and the other two are of closer focal lengths. If four lenses wasn’t enough for you, get this! The Lomography Action Sampler also has a flash! It pops up and charges in just seconds! And with the press of the shutter the four flashes fire off in sync with each lens, allowing you to photograph in all lights or if you just want dramatic lighting! The choice is up to you!

Ever wanted to take eight photos at once? Well with the Oktomat you can! This nifty little camera photographs with 35mm film and at the press of the shutter. In just two short seconds all eight individual lenses are fired off to capture your exciting moments! The best thing about the Oktomat is that you can capture movement flawlessly! In fact this camera is best for capturing movement. So if you want dramatic photographs, this eight lens, Oktomat camera is for you! So for some fun, snap some shots of your friend riding their bike towards you, or jumping off of a swing! What the Oktomat captures will ensure for some great memories!

Perhaps one of the most popular and well known plastic cameras out there, the Holga is easy to use and gives your photographs unique effects. The thing about a Holga is that not one is like the other. Some Holga’s have super sharp lenses, some have soft focus lenses, but every one of them gives your images a vignette and a dreamy quality to your photos. Its very random, you don’t know what you have until you develop your film! The Holga has removable masks that can change the format of your film. For being a 120mm film camera, you also have the option to load 35mm into your camera and it will photograph full frame, sprockets and all.

The Diana F+ is a pinhole camera, A medium format camera that can be used to photograph 120mm and 35mm film. Made for 120, you just load the camera as you would a 35mm camera and photograph away! Your images will be full frame and the sprocket holes will have images. This can be a really fun experience and give your photos a more experimental look! You can also buy a 35mm replacement back that will allow you to photograph with 35mm film and use it just like any 35mm camera, except its better! The added flash helps with photographing in low light. With some added color gels to your flash you can have super sweet flash effects!

Plastic cameras are some of the greatest cameras out there. They’reusually inexpensive, super easy to use, you can find them very easily, and they come in so many unique versions that you’re bound to find something you like.

Taking a PhotographThe Main Screen

Inside the App

This is the main screen of the App. From here you can change the lens, film, flashes, adjust the quality of the photos, get access to the print lab and shop featured gear.

This screen is what you will see when you go to photograph. You have the view finder, access to favorite settings, flash, and access to your developed prints.

Do you wish you had the chance to experiment with analog photography but cant? Don’t have a camera or access to film but still want to have all of the fun of taking photos that are much cooler than just plain old digital images? Then check out Hipstamatic! It is an App created for the iPhone that allows you to become a photographer with a little help.

The beauty of Hipstamatic is that it’s not like your other ordinary photography App’s. Hipstamatic is unique in the sense that it’s not simply taking a photograph and then adding filters and boarders to make it something different. Hipstamatic gives you the ability to explore with different films, lenses and flashes to create a work of art!

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FeaturesBesides being a great app to create works of art, Hipstamatic also has other features. New gear, the ability to print your photos, link to social media, and even contests. Hipstamatic has it all!

Print Lab: Send your Photo’s to the lab and get them printed!

Shop: You can purchase new gear to photograph with!

Contests: Submit your photos to Hipstamatic’s contests and see what other people around the world are creating!

Accounts: Hipstamatic makes it easy for you to share your photos with your social media sites.

Included Gear

You can download Hipstamatic from the Apple App Store Check out www.hipstamatic.com

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Do you have a bunch of Polaroid’s that you don’t know what to do with? Why not create an easy clothesline to hang up all of those awesome pictures! Check out this D.I.Y. and make your own Polaroid line!

D.I.Y.How to HangPolaroids

Step1Paint your clothes pins and let them dry.

Materials+Clothes Pins +String or Twine +Paint

+Paint Brush +Polaroid’s

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Step2

Step3

Step4

Cut your string to fit the length of all your Polaroid’s. This can be as long as you want or as short as you want. A good tip is to lay out your Polaroid’s how you want them spaced and then cut your string to fit.

Hang your string. Tying loops at the ends of the string make it easy to hang on the wall with push-pins.

Clip your Polaroid’s to the string. Place the clothespin on the string and clip the Polaroid’s in place. Take a step back and enjoy your new wall decor!

“Photography takes an instant out of

time, altering life by holding it still.”

-Dorthea Lange

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